At the floor, the running a blog platform panorama appears to be like the similar because it did 10 years in the past. The similar giant names nonetheless dominate it: Blogger, Tumblr, and WordPress. Underneath the outside, on the other hand, virtually the whole lot has modified. All 3 platforms have grown up and remodeled into one thing distinctive.

WordPress has outgrown its running a blog roots and has grow to be the dominant content material control device and website-building device on the net. It’s in large part thought to be the platform for “critical” bloggers and online page homeowners. Blogger (a unfastened Google add-on carrier) has remained targeted strictly on facilitating the act of running a blog. It continues to focus on a normal target market who needs a unfastened and intensely simple method to submit weblog posts. One who calls for the naked minimal of technical expertise. Consequently, it stays well liked by that target market. Tumblr, however, has had a extra fascinating adventure.

Tumblr’s Content material and Monetization Woes

When it introduced in 2007, Tumblr used to be greater than a running a blog platform. It used to be a running a blog platform designed for a selected form of running a blog referred to as tumblelogging or microblogging. Just like Twitter with “tweets”, the original formatting of Tumblr posts and feeds is very important to the revel in.  Tumblr used to be each hosted and unfastened, which supposed monetization used to be tied to how folks behaved as soon as at the platform. That is as a substitute of charging customers for get admission to to it or options/content material on it.

Naturally, promoting used to be supposed to make all this imaginable. And to start with, it did. Sadly, legal responsibility round grownup content material pressured a tug-of-war between advertisers, Tumblr, and Tumblr customers that may just about damage the platform.

The content material coverage call for made it not possible for a few of Tumblr’s maximum lively customers to stay content material at the platform. This brought about a mass go out of customers. Tumblr’s price plummeted, and it modified palms from Yahoo!, which had bought it in 2013, to Verizon Communications in 2017, once they received Yahoo! After a couple of lackluster years as a part of Verizon, Tumblr used to be bought once more in 2019. This time to none as opposed to Automattic, the corporate at the back of their direct competitor,

The Repercussions of Tumblr’s Acquisition through Automattic

In an excessively genuine sense, the purchase of Tumblr through Automattic supposed the tip of Tumblr as an lively competitor within the running a blog enviornment. Alternatively, it additionally turns out to have supposed the salvation of a kind of running a blog revel in that simplest Tumblr supplies. Up to some degree a minimum of.

At this time, there’s no plan to roll again the “no grownup content material” coverage at the beginning applied beneath Yahoo!. Alternatively, there are different adjustments forward that can treatment the platform’s monetization woes and make allowance it to grow to be extra treasured for its final customers.

The long-term plan for Tumblr appears to be for Automattic to transform the backend of Tumblr to WordPress whilst keeping up the original person revel in Tumblr has already established. Whilst this may increasingly look like a metamorphosis designed to make issues more straightforward at the father or mother corporate, what this in reality way is that all the tactics has been ready to monetize over time will likely be to be had to the Tumblr platform. It’s not likely to lead to Tumblr turning into a marketplace percentage competitor of WordPress when it comes to blogs or web pages, however it is going to make the long-term viability of tumblelogging a truth for customers and content material shoppers preferring that have.

WordPress vs. Tumblr: as Running a blog Platforms

On this article, we’ll be evaluating WordPress and Tumblr in a moderately other gentle than we would possibly most often examine competing firms. Since they’re each owned through Automattic, they’re now not competition however slightly complimentary merchandise that supply other person reviews. We’ll do our highest to spotlight the ones variations so you’ll make a selection the most productive platform in your weblog.

WordPress vs. Tumblr: Ease of Use

When in search of running a blog device that you’re going to be the usage of incessantly, ensuring that you simply like (or a minimum of don’t thoughts) the way it feels is beautiful essential. Each Tumblr and WordPress have greatly other person reviews (UX), however outdoor in their particular person quirks and distinctive options, neither platform has a very top finding out curve.


Finding out WordPress can also be intimidating. Whilst the sector’s #1 CMS is decently user-friendly, the educational curve is someplace within the center. The person interface (UI) is purposeful however no longer at all times intuitive. And the choice of options at your disposal from the start can also be overwhelming (particularly with onboarding messaging being beautiful sparse).

Alternatively, after some trial, error, and quite a lot of Google searches, you are going to be flying throughout the WordPress admin dashboard like a professional.

The publish editor for WordPress has modified over time, however the latest model is the Gutenberg Block Editor. It will give you complete keep an eye on of your content material, with each and every component being its personal block that you’ll manipulate for my part.

wordpress vs tumblr

You’ll additionally regulate the Submit Layout in the suitable sidebar, which can adjust the composition and design of your publish to adequately fit if it is essentially an audio publish, video, gallery, and so forth.

wordpress vs tumblr post format

Be mindful, on the other hand, that as a result of the ultra-customizable nature of WordPress, those publish codecs will range in keeping with the theme you might have selected. Some issues would possibly use the video rather than the featured symbol or use a pre-styled audio participant. Some issues would possibly not even employ this selection, that means each and every publish makes use of the similar template regardless.

All of this to mention, whenever you learn to use WordPress to create the content material that you wish to have and to find the suitable theme in your genre of content material, the introduction is a breeze. You get lots of keep an eye on, and as many choices as your theme and plugin setup permit for. However it comes at the cost of a moderately bulky dashboard that takes somewhat of time to get used to.


Tumblr, however, is the epitome of intuitive. From the instant you log into your dashboard, the choices for publishing are all proper there. Whilst the editor and platform could also be somewhat much less robust total than WordPress, the convenience of use and finding out curve are no doubt higher.

wordpress vs tumblr dashboard

As a result of Tumblr is as a lot a social community as it’s running a blog device, the highest nav bar accommodates notifications and messaging hyperlinks. In addition to a New Submit button. And slightly below that, a sequence of icons will give you instant get admission to to each and every roughly publish that you’ll make. It doesn’t get so much more straightforward than that, actually.

For a head-to-head comparability, the text-post editor in Tumblr is far more effective than the only in WordPress. It may’t do relatively the whole lot the WP editor can, although.

tumblr post editor

That stated, you can do so much with a easy Tumblr publish. Within the symbol underneath, you’ll see each and every paragraph is separate, pictures are put in-line, after which each and every new line wreck has the entire media insertion listing of icons, the place you’ll additionally come with audio, video, hyperlinks, and so forth. within the publish.

wordpress vs tumblr editor

That is the standard weblog publish introduction. Realize on the backside the place it says #upload tags. That is the place you might make a selection the tags that permit the publish to turn up in people’s feeds. Possibly the steepest finding out curve on Tumblr is determining the suitable tags to fulfill the suitable folks. And learn how to reblog and grow to be part of the group. However the real act of doing so is straightforward to do.

WordPress Tumblr
Ease of Use WordPress can take a while to be informed, plus the reputedly never-ending options could be overwhelming to start with. 🥇 Winner
Tumblr is extremely intuitive, someone with revel in with social media will be capable of pick out it up in an instant.
Select WordPress Select Tumblr

WordPress vs. Tumblr: Customization

WordPress has made its title through being customizable. Tumblr, however, doesn’t actually are evoked while you bring to mind customized web pages. And for excellent reason why, the customization choices on WordPress vs. Tumblr are night-and-day other. Alternatively restricted they’re, Tumblr will give you many extra choices as, say, Medium. To be truthful to the platform, on the other hand, only a few products and services be offering as a lot customization and keep an eye on over your web page as WordPress.


There actually isn’t any doubt that WordPress is the victor in a head-to-head comparability of customization choices. Between the theme and plugin repositories, the open-source code itself, and the thriving third-party extension business, if you wish to have one thing to your WordPress web page, you’ll get it.

Or perhaps, extra importantly, you’ll do it. Customers can put in force any adjustments they would like on their web page. You’ll dig into the code and change anything else you wish to have (given you might have the revel in and talent to take action). You’ll make a selection what theme you utilize and the way it works. Any characteristic can also be added via plugins, of which you might have 1000’s of possible choices.

The primary problem in finding out WordPress is finding the perfect issues and plugins. Fortunately, we will will let you with that. Now we have an exhaustive library of posts that will help you make a selection the highest kind plugins, some nice choices for social media integration, common search engine marketing plugins, in addition to WooCommerce and running a blog issues to lend a hand get you began.

Relying at the theme you utilize, on the other hand, the convenience of customization differs. The default method to regulate issues is in what’s referred to as the Theme Customizer. The choices contained there range from theme to theme, however usually, you get fundamental colour and typography settings, in addition to an area for customized CSS.

wordpress theme customizer

Issues akin to Divi and different common web page developers give much more granular keep an eye on over customizations. Reasonably than digging into PHP information to create templates or write them in HTML, visible developers give real-time changes and settings and have drag-and-drop placement of components.

divi theme builder

Divi and a few different developers additionally provide the method to totally customise each facet of your web page, even taking into consideration particular person templates for explicit classes, publish sorts, seek effects, and anything. All of that is constructed into the WordPress core. However you want calls for JavaScript and PHP wisdom to make the most of that.

However as a result of the wholesome building business round WordPress, customizing your web page can also be countless. You simply have to search out the theme and plugin mixture that fits you the most productive.


Tumblr, however, is a much more restricted platform for personalization. And that’s k. As a platform, Tumblr isn’t designed for personalization. Nor would having main web page customization build up usability. Unsurprisingly, you’ll to find an Edit Look access at the primary menu, and it appears to be like no longer dissimilar to the WordPress theme customizer.

tumblr customization options

You’ll exchange header pictures, display avatars, replace the identify and outline, and upload/take away options akin to never-ending scrolling, visual navigation, sliding header, and so forth. You’ll additionally upload a brand new web page to the web page from right here, which can also be helpful if you want an About Me web page or one thing identical. Your number one URL goes to be a feed of your posts, however Tumblr blogs do have nav menus inbuilt.

If you wish to have a special glance, you’ll at all times head to the Tumblr theme repository, which could be very helpful. It isn’t just about as tough because the WordPress one, however once more, it’s no longer supposed to be. If, on the other hand, you wish to have your Tumblr weblog to look extra historically (akin to with a feed and sidebar, and creator bio), those issues are one of the best ways to do it.

In spite of everything, you’ll additionally regulate how the person dashboard seems, too. Within the dropdown in your account settings within the header bar, a Exchange Palette hyperlink will cycle between 12 other colour schemes in your dashboard.

color palette changes

From a Matrix-style green-black laptop theme referred to as “Cybernetic” to the pictured “Goth Rave”, you’ll be capable of to find some mixture that works for you.

WordPress Tumblr
Customization 🥇 Winner
WordPress is the transparent winner in customization due its huge library of plugins and issues.
You’ll make some minor customization adjustments simply, however Tumblr simply does not examine to WordPress.
Select WordPress Select Tumblr

WordPress vs. Tumblr: Social

We’d be remiss if we didn’t contact at the social facet of those platforms. Whether or not it’s integration with social media and group constructing or keeping up an in depth community of contacts and readers, each WordPress and Tumblr have giant social facets. They’re simply very, very other.


As we discussed within the above segment on Customization, you’ll discover a plugin or theme that integrates any characteristic you’ll bring to mind. With regards to social reviews, one of the crucial standouts within the WordPress ecosystem are club websites and boards the usage of plugins akin to MemberPress, bbPress, or BuddyPress. You’ll even construct group through gamifying your content material and bringing folks in combination via bite-sized dopamine hits.

You’ll additionally use the Jetpack plugin to tie into accounts which can permit customers to Apply and Like your weblog posts. Regardless that, to be truthful, this can be a very underutilized characteristic through the general public. It’s a light competitor to the running a blog/reblogging device on Tumblr. However the “Following” choice is excellent for many who desire a integrated touch/e-mail listing.

wordpress follows

Moreover, the block editor will use any connection you’ve made to social networks and automate sharing on every occasion you’re making a brand new publish.

wordpress social

By way of default, you’ll make this a last take a look at to customise sooner than scheduling or publishing. And none of this contains the everyday WordPress remark device, the place folks can merely depart messages to your content material. Or even that may be custom designed with different, extra social methods akin to Disqus.


Inside a short while of your starting to use Tumblr, you are going to certainly see the social facets baked into the platform. As we’ve stated, Tumblr is as a lot a social community as this is a running a blog platform. On each publish, 4 icons seem.

tumblr icons

They’re somewhat common in what they do, making the usage of Tumblr’s social equipment really easy.

  • Message
  • Remark
  • Reblog
  • Like

On most sensible of that ease, each and every publish inside of a feed or on a web page has this similar selection of icons to make sharing and reblogging extremely simple.

tumblr icons in the feed

Reblogging is just hanging any person else’s content material to your web page, on occasion with a remark and on occasion no longer. It’s the precursor to Twitter’s Retweeting and Quote Tweeting. When reblogging content material, it’s essential to notice that your content material, in addition to the unique content material, will display up in any tag feeds incorporated. So you’ll upload your individual, which can build up the viral unfold of the content material.

social network sharing

When you simply need to percentage your content material or someone else’s, the Message arrow additionally contains the most well liked social networks. All of this mix to make Tumblr a surprisingly social platform that’s constructed at the premise of sharing content material freely amongst a group. You’ll completely do a conventional weblog the usage of Tumblr, however in case you do, remember the fact that the social facet continues to be essential. Your target market will come essentially from the group of different Tumblr customers.

WordPress Tumblr
Social WordPress can also be made into an efficient social media platform with a couple of plugins or surroundings adjustments. 🥇 Winner
Tumblr is designed to be a social platform up to a running a blog platform.
Select WordPress Select Tumblr

Wrapping Up WordPress vs. Tumblr

WordPress and Tumblr are two very other merchandise after all. WordPress is a fantastic content material control device and running a blog platform. It’s best utilized by those that need whole keep an eye on over their websites. Tumblr works extra like a conventional social platform however can’t serve as as a CMS. Each are suited to long-form content material in addition to brief.

WordPress Tumblr
Ease of Use WordPress can take a while to be informed, plus the reputedly never-ending options could be overwhelming to start with. 🥇 Winner
Tumblr is extremely intuitive, someone with revel in with social media will be capable of pick out it up in an instant.
Customization 🥇 Winner
WordPress is the transparent winner in customization due its huge library of plugins and issues.
You’ll make some minor customization adjustments simply, however Tumblr simply does not examine to WordPress.
Social WordPress can also be made into an efficient social media platform with a couple of plugins or surroundings adjustments. 🥇 Winner
Tumblr is designed to be a social platform up to a running a blog platform.
Select WordPress Select Tumblr

Alternatively, after all, the selection between the 2 platforms comes all the way down to target market and intent. When you’re about social sharing and being a part of a group, Tumblr is cross. When you’re extra conventional in use and wish e-commerce or huge seek site visitors, it’s WordPress.

WordPress Deep Dive

Yet one more factor. Ahead of you’re making your ultimate resolution to your online page platform…are you curious to peer how WordPress stacks up towards its different greatest competition? We did the laborious paintings and when put next WordPress vs. the whole lot else in order that you don’t need to! We, for example, examine WordPress vs. Google Websites, and I believe you are going to have an interest to peer the effects.

When you’re in search of a method to combine social media with WordPress, we advise highlight or 10Web that will help you get began.

What do you take into consideration WordPress vs. Tumblr? What were your reviews?

The publish WordPress vs Tumblr (2023) — Which One is The Best possible? seemed first on Chic Issues Weblog.

WordPress Web Design

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