It is no secret that information may also be very robust — when you’ll be able to in fact perceive what it is telling you, this is.

It isn’t smooth to get transparent takeaways via having a look at a slew of numbers and stats. You wish to have to have the knowledge offered in a logical, easy-to-understand means so you’ll be able to follow your learnings in a good way. That is the place data visualization is available in.

Download Now: An Introduction to Data Visualization for Marketers [Free Guide]

On this article, we’re going to provide you with appropriate techniques to verify your information visualization is valuable, and supply examples for inspiration alongside the way in which.

What’s information visualization?

Data visualization permits you to prepare information in some way that is each compelling and smooth to digest.

It is about representing information in a visible context, comparable to a chart or a map, to lend a hand any person viewing it higher perceive the importance of that information.

How does information visualization paintings?

While information shared by way of textual content may also be complicated (to not point out bland), information represented in a visible layout can lend a hand other folks extract that means from that data extra temporarily and simply.

Information visualization permits you to disclose patterns, traits, and correlations that can another way pass undetected, too.

Static vs. Interactive Information Visualization

Information visualization may also be static or interactive. For hundreds of years, other folks had been the usage of static information visualization like charts and maps.

Interactive information visualization is a little bit bit more moderen: It shall we other folks drill down into the grimy main points of those charts and graphs the usage of their computer systems and cell units, after which interactively exchange which information they see and the way it is processed.

Time Collection Visualization

Along with static and interactive information visualization, you may additionally listen the time period time collection visualization. Time collection visualization is what it seems like — visuals that monitor information, or efficiency, over a time period.

That is necessary as a result of a significant reason other folks wish to center of attention on information visualization is to turn adjustments in variables through the years.

Time Collection Information Visualization Examples

There are lots of techniques to make use of time-series information visualization — you’ll be able to be told extra about those below, however here is a fast record to come up with a greater figuring out of which visuals are regarded as time series visuals.

  • Line chart
  • Bar chart
  • House chart
  • Bullet graph

Information Visualization Highest Practices

Whilst figuring out how you’ll be able to visualize your information, probably the most first issues you will want to do is stay the next very best practices in thoughts.

  1. Make a choice the most efficient visible in your information and its objective.
  2. Make certain your information is definitely comprehensible and viewable.
  3. Be offering important context in your target market in and round your visible.
  4. Stay your visible as easy and easy as conceivable.
  5. Train your target market together with your visuals.

Featured Information: An Introduction to Data Visualization

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Discover ways to follow information visualization very best practices for your advertising and marketing with this loose information.

1. Line Chart

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Use a line chart to show your information over the process time to view traits and durations. You’ll do that with a unmarried, or more than one, information level(s).

2. Bar Chart

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Use a bar chart to check teams or classes whilst additionally exhibiting transparent values.

Questioning how you have to use this? Say you might have been the usage of Casted in your content material advertising and marketing and want to file on which medium is acting very best. You’ll pull information stories from the dashboard to visualise the knowledge for key stakeholders.

3. Scatter Chart

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Use a scatter chart to turn the values of 2 other variables as issues on a chart.

4. House Chart

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Use a space chart in a similar fashion to how you would use a line chart.

The adaptation is that the world under the road is stuffed with colour and/ or texture with a space chart. Each space and line charts show the evolution of a worth.

5. Map

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Use a map to show information which can be geographically situated and to turn the distribution and share of knowledge in particular spaces.

6. Indicator

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Use a trademark if you wish to show your information with visuals like a gauge or ticker which can obviously display which course issues are transferring through the years.

7. Pivot Desk

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Use a pivot desk to summarize a considerable amount of data whilst particularly highlighting essentially the most important information for target market individuals.

8. Bullet Graph

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Use a bullet graph or chart in a similar fashion to how you would use a bar chart. The primary distinction is {that a} bullet graph permits you to come with extra detailed data and knowledge in some way that does not glance or really feel cluttered.

9. Field Plot

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Use a field plot to view the distribution of your information — you’ll be able to have one field plot for every characteristic you are exhibiting.

10. Matrix

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Use a matrix to show the relationships between masses or hundreds of knowledge issues, variables, and extra to know their interactions multi function location.

Able to really feel impressed? Let’s check out some nice examples of interactive and static information visualization.

Examples of Information Visualization

Underneath are 16 examples of knowledge visualization, break up into two main sections: interactive and static information visualization.

Examples of Interactive Information Visualization

1. Why Buses Bunch

This is an instance of a fancy information set boiled down in some way that appears and looks like a recreation. On this visualization, Setosa is appearing how “bus bunching” occurs, i.e. when a bus will get behind schedule and later reasons more than one buses to reach at a unmarried forestall on the similar time.

interactive data visualization example

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Telling this tale in numbers by myself could be lovely tough — as a substitute, they flip it into an interactive recreation that makes the knowledge more uncomplicated to know. Whilst the buses rotate alongside a direction, you’ll be able to click on and cling a button to prolong a bus. Then, all it’s a must to do is watch to peer how even a brief prolong reasons the buses to bunch in combination.

2. Languages in the World

This interactive via DensityDesign introduces the non-linguist to the numerous global languages. All 2,678 of them.

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This piece permits you to discover commonplace language households, see which languages are maximum steadily spoken, and think about the place languages are spoken world wide.

That is visual storytelling: taking an in-depth topic and breaking it down in an easy-to-understand means.

3. Percent of U.S. Population by Age Group

That is an instance of tips on how to provide a unmarried information set in a compelling means. Pew Analysis created an animated GIF composite to turn shifts in inhabitants demographics through the years. It’s a good way to inform a bigger tale in a neat package deal.

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Plus, this sort of micro-content is straightforward to percentage on social or embed in blogs, extending the content material’s achieve.

If you wish to make a GIF of your personal the usage of Photoshop, here’s a step-by-step tutorial.

4. The Complete History of the NFL

On this interactive visualization under, an “Elo score” — a easy measure of energy in line with game-by-game effects — has been calculated for each and every recreation within the historical past of the Nationwide Soccer League (NFL).


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That is over 30,000 scores in general. Audience can examine every group’s Elo to peer how every group carried out throughout a long time of play.

5. U.S. Thanksgiving on Google Flights

This visible is powered via Google Tendencies. It tracked flights as they flew to, from, and throughout the US at the day earlier than Thanksgiving.

interactive data visualization examples

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The visualization begins on the very starting of the day and performs like a film as time is going on, appearing flights transferring across the nation.

With out appearing any numbers but even so the time, audience can see which instances have been hottest for world flights, home flights, and flights to/ from other hubs across the nation.

6. What’s Really Warming the World?

Ever heard a model of the recommendation, “Do not merely display the knowledge inform a tale with it”? That is precisely what this visualization from Bloomberg Industry does — and it is the interactive section that makes the tale transfer alongside from starting to finish. The visible disproves theories that declare that world warming may also be defined via herbal reasons.

The very first thing you’ll be able to see is the noticed temperature as it is risen from 1880 to provide day.

bloomberg climate change data visualization example

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As you scroll down, the visualization takes you thru precisely how a lot various factors give a contribution to world warming compared to what is been noticed, including a richer layer of storytelling. The realization the authors need audience to attract is made very transparent.

7. Most Valuable Sports Franchises

This is an instance of telling a deeper tale via including information.

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The interactive visible shall we customers see the collection of years every group has competed, in addition to the collection of championships received. This provides a extra complete view of every group’s historical past and good fortune as a franchise.

8. U.S. Wind Map

Here is a visible identical that displays the wind speeds and instructions within the U.S. in real-time again in 2015.

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It is a nice instance of intuitive design: Pace is represented via strains transferring slowly or temporarily, and course is represented during which means the strains are transferring. It is instantly transparent what the overall traits are with none want for numbers except you click on into the map itself. Plus, capping the collection of variables at two makes it even more uncomplicated to observe.

Examples of Static Information Visualization

9) Where News Audiences Fit on the Political Spectrum

This visible displays information arranged on a distribution plot — this is a good visible selection as it permits audience to peer the place every media outlet lies on a spectrum.

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On a spectrum, the gap between every media outlet is essential. If those shops have been simply indexed one at a time in a desk, audience would not be capable of see the place every one stood in context.

10. The Daily Routines of Famous Creative People

The usage of data from the ebook Day by day Rituals via Mason Currey, the web site showcases the day by day schedules of well-known creatives damaged down via time and process.

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Now not handiest is that this an instance of enticing information (you’ll be able to discover the schedules via person process), it is usually an efficient editorial piece for a emblem.

11. The Year in News

Echelon Insights created this visible to depict essentially the most talked-about information tales of 2014 on Twitter.

What do 184.5 million tweets seem like? Cool spin artwork!

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12. The Depth of the Problem

When you need let’s say scale, static information visualization may also be a good way to make your level. The infographic under from The Washington Publish is extremely lengthy … and that is the reason on objective.

On this case, they are appearing how loopy a long way a deep-sea sign from an aircraft may also be detected via evaluating that intensity to tall constructions, the utmost intensity of identified mammals, the intensity of the Titanic ruin, and so forth.

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It is a nice use of easy visuals and colour gradients. In spite of everything, including information to a information tale (on this case, the lacking Malaysian airliner) supplies important context.

13. Funding the Final Frontier

Whilst the infographic above is lovely easy, there are methods to create well-designed infographics that ship a considerable amount of information. The name of the game? A easy and blank layout that makes it smooth for readers to know the knowledge.

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This infographic, created via GOOD Mag and Column 5, breaks down NASA’s five-year finances to turn how and the place the cash will likely be spent. Plus, it has an on-theme design — an all-around win.

14. Caritas Kontaktladen Annual Report

Now not all information visualizations want to be animated. When real-world information is visualized with real-life examples, the effects may also be shocking. The dressmaker of this visible took a novel strategy to the knowledge contained in the yearly file.

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The group supplies beef up to drug addicts in Austria, so Luttenberger serious about speaking the undertaking thru real-life visuals. For instance, this buying groceries cart visualization represents how a lot of lifestyles’s must haves a welfare recipient can find the money for on a daily basis.

15. Austria Solar Annual Report

Whilst there are lots of techniques to visualise information, the usage of the guidelines topic to in fact create the knowledge visualization may also be lovely profound.

This annual file from Austria Solar makes use of precise solar energy to deliver the corporate’s information to lifestyles thru solar-activated inks at the web page.

The great examples of knowledge visualization above are nice to reference when you broaden your means. Alternatively, it is usually necessary we believe the fewer efficient techniques to move about information visualization so what to keep away from — so, let’s duvet some dangerous examples subsequent.

Unhealthy Information Visualization Examples

There are lots of techniques by which information visualization can pass incorrect.

As an example, take a look at this data visualization example of MLS salaries in 2013. The sheer quantity of data in this chart makes it tough to learn.

bad data visualization examples

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Moreover, the dimensions of the variables calls for target market individuals to zoom in considerably to learn the knowledge. One of the vital packing containers which can be getting used to depict information seem to be vertical whilst maximum are horizontal — this additionally makes the guidelines complicated to learn.

Whilst you come with numerous totally other variables inside a unmarried visible, it additionally turns into sophisticated for target market individuals to know — the next chart is an instance of this.

bad data visualization examples

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One thing else you will want to do is remember to’re now not making your visible extra sophisticated than it must be. For instance, this chart has numerous variables which can be depicted via 3-d bars. This graph does not want to be 3-d — actually, it merely makes the guidelines extra obscure and think about.


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Finally, let’s evaluate some information visualization gear to help in making this procedure more practical.

Information Visualization Gear

There are a variety of data visualization resources to be had these days however the next record is right here to lend a hand get you began. Do not be afraid to check out a couple of choices to decide which choice fits your wishes (and knowledge) very best.

1. HubSpot

HubSpot gives several options for data visualization, particularly inside Reports. You’ll create graphs and charts in many ways relying for your choice.

There is additionally a Dashboard and Reporting add-on that may ease the method of knowledge visualization. Finally, HubSpot allows you to manage your data and dashboards, in addition to customize them, in some way that fits your particular wishes.

2. Tableau Desktop

Tableau Desktop’s data visualization software gives reside analytics with interactive dashboards so you are able to simply spot traits, patterns, and insights.

There are easy-to-make maps, signs, and plenty of extra visuals, in addition to easy analytics which let you derive actionable data from calculations, reference strains, and forecasts because of your visuals.

3. Chartio

Chartio’s data visualization tools be offering customers 15 types of charts to choose from with more than one permutations, and much more choices if you know the way to make use of information programming languages.

With Chartio, you’ll be able to deliver your whole information in combination from places like Amazon Redshift, browse your information with the Visual SQL solution, create and arrange custom designed charts and visuals, and simply percentage them (by way of internet web page, Slack, PDF stories for e mail, and so forth.).

4. Databox

Databox supplies numerous techniques to add your information and successfully create visuals to derive conclusions.

There are over 70 integrations that let you temporarily and simply create visuals with pre-built dashboards and stories. You’ll additionally create customized metrics. Databox then permits you to connect with Google Sheets or an SQL database, or you’ll be able to push it by way of API to view and percentage your information.

5. Google Chart Gear

Google Chart Tools mean you can visualize reside information for your site (and cell) with the assistance of numerous interactive, customizable charts and knowledge gear. The commonest means to make use of Google Charts is with simple JavaScript that you embed in your web page. And via the usage of the DataTable class, you’ll be able to simply transfer between chart sorts.

Develop Higher With Information Visualization

With information visualization, you are able to determine, speak about, and act on insights in an more uncomplicated and more practical means.

So, glance to the examples above for inspiration (and as a reference for what to keep away from, too!) and experiment with the numerous gear to be had to decide what works very best in your wishes and targets.

Editor’s Be aware: This put up was once firstly revealed in March 2015 and has been up to date for comprehensiveness.

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