Indexing as many pages for your web site as conceivable may also be very tempting for entrepreneurs who’re seeking to boost their search engine authority.

However, whilst it’s true that publishing extra pages which can be related for a specific key phrase (assuming they’re additionally prime quality) will give a boost to your rating for that key phrase, infrequently there’s in reality extra worth in maintaining sure pages for your web site out of a seek engine’s index.

… Say what?!

Stick with us, other folks. This publish will stroll you via why you could need to take away sure webpages from the SERPs (seek engine effects pages), and precisely easy methods to move about doing it.

Free Guide: How to Run a Technical SEO Audit

De-Indexing a Web page from Google

There are a couple of events the place it’s possible you’ll need to exclude a webpage — or a portion of a webpage — from seek engine crawling and indexing like:

  • To prevent duplicate content (when there’s multiple model of a web page listed by means of the major search engines, as in a printer-friendly model of your content material) from being listed
  • To regard admin and login pages for inner use except they’re supposed for use by means of a neighborhood
  • For a thank-you page (i.e., the web page a customer lands on after converting on one of your landing pages) the place the customer will get get right of entry to to no matter be offering that touchdown web page promised, reminiscent of a hyperlink to an guide PDF

Here is what the thank-you web page for our SEO tips ebook seems like, as an example:

HubSpot SEO Starter Pack thank-you page

You wish to have any individual who lands for your thank-you pages to get there as a result of they have already crammed out a kind on a touchdown web page — no longer as a result of they discovered your thank-you web page in seek.

Why no longer? As a result of any individual who unearths your thank-you web page in seek can get right of entry to your lead-generating gives without delay — with no need to give you their data to cross via your lead-capture shape. Any marketer who understands the value of landing pages understands how vital it’s to seize the ones guests as leads first, prior to they may be able to get right of entry to your gives.

Final analysis: In case your thank-you pages are simply discoverable via a easy Google seek, you will be leaving precious leads at the desk.

What is worse, it’s possible you’ll even in finding that a few of your highest-ranking pages for a few of your long-tail key phrases may well be your thank-you pages — which means that that you must be inviting loads of attainable ends up in bypass your lead-capture bureaucracy. That is a sexy compelling explanation why you’ll need to take away a few of your internet pages from SERPs.

So, how do you move about “de-indexing” sure pages from serps? Listed here are 3 ways to do it.

3 Techniques to De-Index a Webpage From Seek Engines

Robots.txt to De-Index

Use if: You wish to have extra keep an eye on over what you de-index, and you have got the vital technical assets.

A technique to take away a web page from seek engine effects is by means of including a robots.txt record for your website online. The good thing about the usage of this technique is that you’ll get extra keep an eye on over what you might be permitting bots to index. The end result? You’ll proactively stay undesirable content material out of seek effects.

Inside of a robots.txt record, you’ll specify whether or not you’d like to dam bots from a unmarried web page, a complete listing, and even only a unmarried symbol or record. There’s additionally an strategy to save you your website online from being crawled whilst nonetheless enabling Google AdSense advertisements to paintings in case you have them.

That being stated, of the 2 choices to be had to you, this one calls for essentially the most technical kung fu. To discover ways to create a robots.txt record, it would be best to read through this article that explains exactly how to do it..

HubSpot consumers: You’ll discover ways to set up a robots.txt record for your web site here, and discover ways to customise the contents of the Robots.txt record here.

In case you don’t want all of the keep an eye on of a robots.txt record and are searching for an more uncomplicated, much less technical answer, then this 2nd choice is for you.

Htaccess No Index No Practice to De-Index

Use if: Your web site is working on Apache, and mod_headers is enabled, this can be a fast answer.

On this circumstance, that you must connect this unmarried line for your .htaccess record:

Header set X-Robots-Tag “noindex, nofollow”

To suggest that your web site may also be listed, however by no means proven in any Google seek effects.

Meta No Index No Practice to De-Index

Use if: You wish to have an more uncomplicated strategy to de-indexing a whole webpage, and/or de-indexing the hyperlinks on a whole webpage.

The usage of a metatag to forestall a web page from showing in SERPs — and/or the hyperlinks on a web page — is each simple and efficient. It calls for just a tiny little bit of technical technology — in truth, it is actually only a reproduction/paste task in case you’re the usage of the suitable content management system.

The tags that help you do this stuff are referred to as “noindex” and “nofollow.” Prior to I am getting into easy methods to upload those tags, let’s take a second to outline and distinguish between the 2. They’re, in spite of everything, two totally other directives — and they may be able to be used both on their very own, or along one any other.

What’s a “noindex” tag?

While you upload a “noindex” metatag to a webpage, it tells a seek engine that despite the fact that it could possibly move slowly the web page, it can’t upload the web page into its seek index.

So any web page with the “noindex” directive on it is going to no longer move into the hunt engine’s seek index, and will subsequently no longer be proven in seek engine effects pages.

What’s a “nofollow” tag?

While you upload a “nofollow” metatag to a webpage, it disallows serps from crawling the hyperlinks on that web page. This additionally implies that any rating authority the web page has on SERPs will no longer be handed directly to pages it hyperlinks to.

So any web page with a “nofollow” directive on it is going to have all its hyperlinks not noted by means of Google and different serps.

Like I stated prior to, you’ll upload a “noindex” directive both by itself, or along with a “nofollow” directive. You’ll additionally upload a “nofollow” directive by itself, too.

When to Use “noindex” and “nofollow” One at a time

Upload just a “noindex” tag while you do not desire a seek engine to index your internet web page in seek, however you do need it to observe the hyperlinks on that web page — thereby giving rating authority to the opposite pages your web page hyperlinks to.

Paid touchdown pages are a really perfect instance of this. You do not want serps to index touchdown pages that folks are meant to pay to look, however you may want the pages it hyperlinks to have the benefit of its authority.

Upload just a “nofollow” tag while you do desire a seek engine to index your internet web page in seek, however you do not need it to observe the hyperlinks on that web page.

There are not too many examples of while you’d upload a “nofollow” tag to an entire web page with out additionally including a “noindex” tag. When you find yourself understanding what to do on a given web page, it is extra a query of whether or not so as to add your “noindex” tag without or with a “nofollow” tag.

When to Use “noindex, nofollow” In combination

Upload each a “noindex” and “nofollow” tag while you do not need serps to index a webpage in seek, and you do not want it to observe the hyperlinks on that web page.

Thank-you pages are a really perfect instance of this case. You do not want serps to index your thank-you web page, nor do you need them to observe the hyperlink for your be offering and get started indexing the content material of that supply, both.

Easy methods to Upload a “noindex” and/or a “nofollow” Metatag

Step 1: Replica some of the following tags.

For “noindex”:

For “nofollow”:

For each “noindex” and “nofollow”:

Step 2: Upload the tag to the segment of your web page’s HTML, a.ok.a. the web page’s header.

If you are a HubSpot buyer, that is tremendous simple — click on right here or scroll down for the ones directions particular to HubSpot customers.

If you are no longer a HubSpot buyer, then you will have to paste this tag into the code for your webpage manually. Do not be concerned — it is lovely easy. Here is the way you do it.

First, open the supply code of the internet web page you are seeking to de-index. Then, paste the whole tag into a brand new line throughout the segment of your web page’s HTML, referred to as the web page’s header. The screenshots under will stroll you via it.

The tag indicates the start of your header:

head tag at beginning of header

Here is the metatag for each “noindex” and “nofollow” pasted throughout the header:

meta tag in header for noindex nofollow

And the tag indicates the top of the header:

end head tag

Growth! That’s it. This tag tells a seek engine to show round and move away, leaving the web page out of any seek effects.

No Index No Practice in HubSpot

Including the “noindex” and “nofollow” meta tags is even more uncomplicated. All you must do is open the HubSpot instrument to the web page you need so as to add those tags to and make a choice the “Settings” tab.

Subsequent, beneath Complicated Choices and click on into “Head HTML.” Within the window under, paste the right code snippet. Within the instance under, I have added each a “noindex” and a “nofollow” tag since it is a thank-you web page.

no index no follow in hubspot

Press “Save,” and you are golden.

Effectively No Index No Following a Web page

You’ve simply magically erased your web page from seek engine effects. Now, you’ll get started taking pictures extra of the ones misplaced leads once more.

Now, remember the fact that you will not see effects instantaneously. Your adjustments may not kick in till the following time a seek engine crawls your web page. Relying on how steadily you in most cases submit new pages for your web site, it in reality may just take a couple of weeks. The extra regularly you submit content material, the extra steadily serps will move slowly your website online. One of the best ways to stay monitor of the way regularly Google visits your web site is to inspect your crawl stats in Google Webmaster Tools.

Final analysis: In case you understand that your web page remains to be showing in Google’s seek effects even with the “noindex” tag, it is more than likely as a result of Google hasn’t crawled your website online because you added the tag. You’ll request that Google recrawl your web page the usage of the Fetch as Google tool.

Additionally, be aware that some serps’ internet crawlers may interpret those directives in a different way than Google does, so your web page may nonetheless seem in effects from different serps. However for Google, it will paintings simply fantastic — as soon as it does get round to crawling your web site.

Regardless, you are able to sleep a bit of more uncomplicated figuring out you’ve in the end made your web site a greater position on your advertising and marketing.

Editor’s be aware: This text used to be at the beginning printed July 2016 and has been up to date for comprehensiveness.

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