Order affirmation emails have a 65% open fee, the best reasonable open fee of all emails. Optimizing those emails is a positive method to get extra eyes for your model.

Download Now: Ecommerce Marketing Plan Template

Past brand-building, e mail confirmations convey peace of thoughts for your valued consumers by way of verifying {that a} transaction for your site was once a success. With out this affirmation, your consumers would possibly really feel puzzled. The result is a shaky model enjoy and doubtlessly an build up in inquiries on your customer support crew.

Let’s discover how you’ll be able to optimize your affirmation emails with actionable examples and templates. On this article, you’ll discover:

Affirmation E-mail Easiest Practices

Many affirmation emails are a part of a workflow. As soon as a buyer completes a transaction, an e mail routinely comes out recapping what they purchased. Despite the fact that this e mail follows a proper construction, there are nonetheless easiest practices your model will have to enforce.

As an example, it is important your order affirmation e mail be:

  • Cell-friendly. Many recipients will test their e mail on their telephones to look whether or not an order was once processed.
  • Skim-able. Many shoppers are on-the-go and wouldn’t have time to learn dense textual content. If in case you have necessary supply knowledge you would like to incorporate, believe linking to it as an alternative of together with it within the frame textual content.
  • Supplies an e mail and get in touch with selection of your buyer beef up, in case the recipient’s order is fallacious.
  • Outlines subsequent steps. That incorporates when the buyer can be expecting an order to send, or how the buyer can monitor their order.
  • Comprises delivery cope with, fee way, and order quantity.
  • Gives upselling alternatives, like merchandise that supplement their acquire or upgraded plans to believe sooner or later.

Moreover, believe how you’ll be able to come with model voice to your textual content to domesticate buyer loyalty, specifically with first-time consumers. You may additionally upload hyperlinks for your social media accounts or weblog, so new consumers can in finding different ways to have interaction along with your model.

10 Order Affirmation E-mail Examples

Earlier than you get began for your affirmation e mail, take inspiration from our round-up of the most efficient e mail examples. Then, learn on for some templates that your crew can use.

1. Be offering a subsequent step.

Email confirmation example from Uber.

Uber’s order affirmation emails are graceful, blank, and aesthetically fulfilling. Their design makes use of huge textual content, quite a few white house, and a blue call-to-action to incentivize the rider to “fee or tip” the motive force.

What we adore: The e-mail is arranged so the rider sees essentially the most vital knowledge above-the-fold — a “thanks” adopted by way of the cost. The recipient most effective must scroll in the event that they need to.

2. Verify the acquisition.

Email confirmation example from JetBlue.

JetBlue’s order affirmation e mail opens with their amusing and suave slogan, “You are all set to jet.” This word right away reassures the recipient that their order was once effectively processed.

Moreover, the textual content beneath the preliminary slogan guarantees the recipient “essentially the most legroom in trainer, loose wireless & leisure, and loose snacks & beverages.” Despite the fact that the recipient has already paid, JetBlue makes use of the order affirmation e mail as every other alternative to domesticate more potent buyer loyalty.

What we adore: Under the affirmation, JetBlue supplies a easy “Set up commute” CTA, so the buyer can simply replace a seat project, upload extras, or transfer flights. Easiest of all, they have integrated a hyperlink to their cell app. Consumers receiving order confirmations from JetBlue will want their app to get entry to their cell price tag, so it is a good technique for JetBlue to incorporate the app hyperlink.

3. Create a swish design.

Email confirmation example from Hausera.

Hausera, an ecommerce web page that sells kitchen and toilet fixtures, does a very good process making sure their order affirmation e mail is graceful, all whilst providing the recipient any knowledge they will want. They begin with sure messaging like “development is a gorgeous factor” and “congratulations” to thank the buyer for his or her order.

Email confirmation example from Hausera.

What we adore: Under the order abstract, they come with useful CTAs reminiscent of “Stay Buying groceries,” in addition to choices to both e mail, name, or reside chat with a beef up rep. Whether or not a buyer has a topic with their order or just needs to proceed perusing Hausera, the ecommerce web page guarantees the buyer can in finding the following steps from inside the order affirmation itself.

4. Put a very powerful main points up best.

Email confirmation example from Tobi

Tobi’s order affirmation e mail is inconspicuous and easy. The ecommerce web page provides two vital CTAs — “overview my order” and “touch buyer care” — inside the e mail itself. The recipient is in a position to right away test and proper any knowledge if their order does not glance proper.

What we adore: Tobi additionally successfully outlines their order procedure inside the frame textual content in their e mail. They inform the buyer to ” permit as much as 2 industry days to procedure and send your order.” Via together with this knowledge of their e mail, Tobi guarantees minimum outreach from consumers who’re questioning when their order will send, or why they have not won delivery knowledge already.

5. Say, Thank you!

Email confirmation example from BigStub

BigStub’s order affirmation e mail, whilst admittedly text-heavy, does a excellent process offering the buyer with quite a few vital knowledge right through their e mail, together with a CTA to test order standing, a telephone quantity to touch buyer beef up, and a notice relating to supply main points for the recipient’s price tag.

What we adore: BigStub provides a $25 rebate inside the order affirmation e mail with enrollment in Nice Amusing. Even though the buyer does not follow for the rebate, the inclusion continues to be an efficient way that permits BigStub to doubtlessly spice up sure model belief.

6. Make it shoppable.

Email confirmation example from JustBats

JustBats, an ecommerce web page that sells baseball and softball apparatus, does a very good process of cross-selling different merchandise of their order affirmation emails. As an example, if you are going to buy a glove on their web page, you’ll be able to obtain an e mail with the next message — “You may have the glove, now get the bat.”

The remainder of the e-mail is designed to assist a consumer select a bat, with CTAs like “Store all bats” and “Store closeouts.” The e-mail additionally options useful assets to verify the recipient is in a position to in finding the precise bat for their wishes.

What we adore: JustBats proves an order affirmation e mail will also be an efficient alternative to signify different related merchandise or services and products, specifically because the order permit you to perceive the buyer’s wishes. Within the above instance, a glove is a logical subsequent step for somebody who has simply bought a bat, and vice versa.

7. Be useful.

Email confirmation example from SoulCycle.

SoulCycle’s order affirmation e mail successfully supplies all related knowledge and demonstrates SoulCycle’s skill to move above-and-beyond in customer support. As soon as they have defined when, the place, and on which motorbike the buyer might be driving, SoulCycle comprises different helpful knowledge together with the studio cope with and a notice that sneakers and water might be equipped.

On the backside in their e mail, they ship a contented invitation that reads “Questions, issues, or simply need to say hi?” with each a telephone quantity and e mail if the recipient wishes to achieve buyer beef up.

What we adore: SoulCycle will pay consideration to the language of their order affirmation e mail, and appears for spaces the place they are able to upload model voice.

8. Toughen significant movements.

Check out the order affirmation won from Massachusetts’ Franklin Park Zoo upon a up to date acquire:

Email confirmation example from Franklin Park Zoo.

This e mail supplies the entire knowledge wanted, however it additionally makes the recipient be ok with the acquisition by way of permitting them to know that their cash was once serving to beef up conservation efforts.

9. Train customers about new era.

Screenshot of Zoom’s email confirmation showing 3 core elements: payment details, getting started, and support.

Zoom’s affirmation e mail comprises 3 portions:

  • It confirms the acquisition.
  • It encourages the recipient to make use of the provider by way of leaping with “agenda a gathering.”
  • For the recipients who may well be much less savvy, Zoom provides demos, webinars, and beef up.

What we adore: The graceful and minimum design underpins the benefit of use of Zoom’s assembly instrument. The e-mail is well-designed with a large number of white house. This makes it simple to learn and attracts the attention to a very powerful components just like the iconography representing beef up and coaching alternatives.

10. Keep on model.

Screenshot of an ecommerce brand’s email confirmation shows good use of branded language like: ‘happy, healthy skin’ and ‘we hope you love your new skincare’

SKINICIAN makes use of a constant tone right through its affirmation e mail. The textual content on the best is pleasant and personable. It affirms the consumer’s acquire with “Satisfied Wholesome Pores and skin is across the nook.” The intro ends with a pleasant “we are hoping you’re keen on your new skin care.”

What we adore: On the best of the e-mail the recipient can take two movements: “View your order” or “Stay buying groceries.” An efficient addition to this e mail is the “You stored £5.00,” which reminds the consumer of the price of buying groceries at their web page.

11 Order Affirmation E-mail Templates

Having a look to craft the easiest affirmation e mail? Take a look at those e mail templates to create a affirmation collection that serves your consumers and helps your model.

1. Instructing Consumers

order confirmation template, Thank you for your order. Please take a moment to review the details below.  Order Number: [order number] Order Date: [order date] Payment Date: [order payment] Now, let’s get you started with [product]. [Information on how to use the product.] Dig into some of the guides, webinars, and training materials, below. Contact customer support.What we adore: This template provides the recipient the entirety they want to verify their acquire, then, it preempts their subsequent wishes by way of providing tutorial fabrics.

Both the recipient will know what they want to do subsequent, or they may respect steering to get essentially the most out in their new acquire.

This template additionally connects the emblem to the patron. The addition of “Touch buyer beef up” presentations the emblem cares in regards to the consumer by way of giving simple get entry to to beef up.

2. Supporting Your Gross sales Funnel

confirmation email template, You’ve purchased [item]. Thank you for choosing us! Purchase date: [date of purchase] Order number: [order number] Amount: [cost of order] [Order status] [Add sections with related items to bring the buyer back into the shop.]

What we adore: Shoppable e mail affirmation is prone to take your consumer again to the site. Plus, it stocks merchandise that you already know the buyer may well be all in favour of.

3. Sharing model values.

Thank you for shopping with us today! Here are the details of your latest purchase: Purchase date: [date of purchase] Order number: [order number] Amount: [purchase cost] [Track My Order] [Add a “Did you know?” section taking the user to relevant pages on the website.]

What we adore: Be mindful, 65% of folks open affirmation emails, and your purchaser would possibly no longer know the entirety about your model but. Informing your patrons about what units you except for the contest can assist flip them into unswerving consumers and model advocates.

4. Making the Purchaser Really feel Just right

Hey [name], You’ve done something incredible today by donating [amount]. Thanks to your generosity we will be able to [what the donation money accomplishes]. It’s people like you who make a difference and we really appreciate it.

What we adore: There’s not anything just like the confirmation that you simply’ve achieved a excellent factor. With one thing like a donation you’ll be able to be expecting the donor to really feel excellent already, however they may not respect the size in their contribution. This e mail template is helping to just do that, and it quietly reinforces precisely what the nonprofit is attaining.

5. Welcoming a Purchaser Into the Group

email confirmation template, Hey [name], You signed up for [subscription]. It’s great to have you! Here are the details. Subscription start date: [date] Subscription length: [time period] Amount: [cost] Payment date: [date of payment] Your subscription is active until [date] and will automatically renew. You’re now part of a [size] community, and we’re all here to [mission].  Why not head over and introduce yourself to the community? You’ll find threads and channels dedicated to introductions and our moderators are there to welcome you. Find us on [Slack link], [Facebook Group link], and [LinkedIn link].

What we adore: The e-mail covers the main points of the acquisition and subscription on the best. It gets rid of questions on computerized renewal and affirms that the verdict is a superb one by way of telling the recipient that others have subscribed too. In any case, the e-mail objectives to make the transition into the neighborhood simple by way of encouraging them to introduce themselves and the place to do it.

6. Reaffirming the Acquire

Hello [name]! You’ve taken action today! Here's more about your order. Invoiced amount: [cost] Status: [paid or pending] Payment date: [date of payment] [Order details] You should be proud of the good work you’ve done today. By purchasing [service] you can expect. Got questions? Reach out to customer service.

What we adore: There’s not anything like a handy guide a rough confirmation of a excellent choice. This e mail does that, however it additionally provides the explanations why the recipient will also be glad in regards to the choice by way of outlining the expectancies. The client provider main points on the finish are a pleasing addition, simply in case there are any nagging worries.

7. Confirming a Reserving

Dear [name], Thank you for choosing us for your upcoming visit. We can’t wait to meet you. Here’s confirmation of your booking: Booking number: [order number] Arrival date: [date] Nights: [number of nights] Room: [room number if applicable] Total rate: [nightly rate if applicable] Amount paid: [cost] Balance outstanding: [remaining balance if applicable] Before you arrive, there are a few things to note: [Provide specific instructions.] Here’s how to find us. [Detailed directions.] Any questions, don’t hesitate to pick up the phone and call us at [number].

What we adore: This affirmation template supplies the entire subsequent steps that the recipient wishes to look their lodge or room reserving was once a luck. Moreover, the e-mail is advising the recipient on what they are able to do subsequent. That incorporates masking the site and any particular directions the buyer would possibly want to concentrate on.

8. Choosing Simplicity

Hello [name], Thanks for choosing us. Your order for [product/service] was successful. You can expect delivery in [number] business days. Order number: [order number] Payment received: [cost] [Track order status]What we adore: Even if simplistic, this affirmation e mail does the entirety that it must. It’s appropriate for manufacturers who need to get to the purpose and ship the entire core knowledge.

9. Encouraging Referrals

confirmation email template: Hello [name], It’s time to celebrate! Your order is being processed and will be with you in [number] business days. Your order details: Order number: [number] Order date: [date] Amount paid: [cost] Don’t forget! We offer 10% off your next order if you refer a friend. Just share your referral code [code] with a friend, and we’ll sort the rest!

What we adore: The tone of this e mail template is pleasant and informative. On the finish, the emblem activates the buyer to percentage with a pal for 10% off their subsequent order. You’ll give a boost to this messaging in later emails too, which is particularly helpful when the order arrives.

10. Upselling

Hello [name], Please find the details of your order below. You’ll receive a shipping notification in 1-2 days. Your order details: Order number: [number] Order date: [date] Amount paid: [cost] Your items would look amazing with these accessories! [Related items] [Revise Your Order]

What we adore: In a similar way to the JustBats and SKINICIAN examples above, this template is giving customers a chance to return to the site. The comparable pieces subsequent to a “revise your order” button are efficient. This CTA can encourage an upsell earlier than the order is totally processed.

11. Incentivize Motion

confirmation email template, Hey [name]! Your order is processed. Check out the order details below. Order number: [number] Order date: [date] Amount paid: [cost] [Review Order] Before you go, did you check out our sale ending in [hours/days]? It’s not too late, you can pick up [items] for up to 50% off. [Shop]

What we adore: The perception of a soon-to-be-ending sale encourages customers to do so. The store button makes viewing the sale pieces simple.

Matter Line Templates

In search of some fast inspiration for topic strains? Listed below are a couple of in style choices that you’ll be able to use to your affirmation emails.

Be aware: Matter strains range in line with the kind of merchandise this is on the market and the motion that has been finished.

Ecommerce Purchases

  • 🙌🏻 You probably did it!
  • Your acquire is on its manner.
  • We’ve were given your order!

E-mail Signal-ups

  • E-mail affirmation! You’re one click on away.
  • You’re nearly there! Ascertain your e mail.
  • Click on right here to verify your e mail.
  • Click on to sign up for 10,110 subscribers.


  • Ascertain your e mail for get entry to.
  • You’re creating a distinction.
  • You modified a existence as of late.
  • You’re superb! 💙 Thanks on your donation.

How one can Create and Ship Order Affirmation Emails

There are many on-line websites with e mail templates that permit you to create affirmation emails.

As an example, you’ll be able to create an order affirmation e mail inside the HubSpot E-mail Advertising and marketing device without spending a dime. You’ll select a pre-made template and customise textual content, photographs, and total design. Or, you’ll be able to create an e mail from scratch.

Here is an instance of an order affirmation e mail made with HubSpot’s e mail device.

Email confirmation email created using HubSpot’s email marketing tool.

There are many different order affirmation e mail templates to be had via equipment reminiscent of Stripo and Squarespace.

However, if you happen to use an ecommerce site builder like X-Cart, you’ll be able to use one among their e mail device add-ons to create your individual order affirmation e mail.

Order Affirmation Web page

Normally, when a buyer puts an order, they will see a affirmation web page earlier than they even obtain the affirmation e mail.

As an example, here is what you’ll be able to see while you position an order on Amazon.

Amazon order confirmation page

Symbol Supply

This web page is the place you might be redirected while you click on the “Purchase” or “Acquire” button and means that an e mail will have to be on its manner. A web based affirmation web page is a short lived realize that tells your buyer that their transaction went via accurately. If a buyer does not see this web page, she or he will most probably suppose their transaction did not paintings.

When you are developing a web-based affirmation web page, right here are some things you will have to come with:

  • Messaging reminiscent of “Luck! Your order is showed”, in addition to a notice that the buyer will have to be expecting an e mail of their inbox quickly.
  • An order quantity, supply main points, and order abstract (together with overall price).
  • Photographs of the goods or services and products purchased.

Moreover, you may come with different related purchases on a buyer’s order affirmation web page. As an example, if they have bought a blender for your web page, possibly you wish to have to turn them a smoothie recipe ebook on their order affirmation web page.

In the long run, it is important to create order affirmation pages and emails. Those main points be sure your buyer feels supported right through their complete purchaser’s adventure.

Editor’s Be aware: This publish was once at the start revealed in Aug. 2019 and has been up to date for comprehensiveness. 

ecommerce planning template

WordPress SEO

[ continue ]