Many entrepreneurs have flirted with the theory of attempting TikTok, however positive misconceptions have stood in the way in which.
For example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?
To lend a hand curb the confusion, we have rounded up an inventory of commonplace TikTok myths to lend a hand making a decision whether or not it merits a place in your marking roster. Let’s dive in.
Fable 1: TikTok’s target market is just too younger.
Manufacturers mistakenly suppose that TikTok is only for teenagers and younger adults. Despite the fact that it to begin with exploded in reputation with the Gen Z crowd, TikTok is readily “rising up.” In reality, 36% of TikTok customers in 2021 have been between 35 and 54 years previous, a ten% building up from the yr earlier than.
On most sensible of that, 50% of Millennials document visiting TikTok within the remaining 3 months, together with 38% of Gen X-ers, consistent with HubSpot’s 2022 Customers Developments Record. We think those numbers will proceed to upward thrust as TikTok cements itself as a mainstream social platform.
Fable 2: TikTok is only for lip-synching and dancing.
Whilst some of these movies for sure exist on TikTok, it is just the end of the iceberg. As its target market has grown extra numerous, so too has its content material.
At the present time, you’ll be able to to find movies that hit nearly any area of interest. As an example, one of the most most well liked TikTok classes come with cooking recipes, good looks tutorials, health routines, existence hacks, or even puppy movies. This additionally manner TikTok can paintings for a lot of manufacturers throughout other industries.
As an example, Ryanair, a Eu airline, is a fan favourite on TikTok with nearly two million TikTok fans. DuoLingo, a language studying app, is some other favourite with over 4 million fans. Then there is Pink Bull, a well-liked power drink, with nearly 7 million fans. Those are wildly other manufacturers, from other industries, that experience constructed a wholesome target market on TikTok.
Curious which manufacturers are successful on TikTok? Take a look at this useful information to get impressed.
Fable 3: In case your logo is “critical,” TikTok is not for you.
TikTok has a name for being quirky — but when your logo is at the critical aspect, do not let this scare you away. As a substitute, take a look at coming near your logo from a special perspective.
As an example, check out Planet Cash, an NPR-backed podcast that covers advanced subjects in regards to the financial system. No longer probably the most entertaining matter on this planet, proper? But, it is raked up nearly 750,000 fans.
From gentrification to mortgages, no matter is just too critical for Planet Cash to take on with a funny spin. Want convincing? Check out the next video that asks, “Is unfastened transport truly unfastened?”
If you’re feeling your logo is just too “critical” for TikTok, take a observe from Planet Cash and method your logo — and the content material you create — from a special lens. On the finish of the day, it is about sharing worth and handing over it in an attractive method — and that is the reason a purpose nearly any logo can reach.
Fable 4: You wish to have a large number of fans to move viral.
On TikTok, somebody can pass viral. Even accounts with a handful of fans can spark hundreds of thousands of perspectives on a perfect video.
Its viral nature is an immediate results of its set of rules. How does it paintings? The set of rules pinpoints customers that can experience your content material in response to their earlier watch historical past, hashtag searches, and present location. Then, it’ll push your video to their feed. If sufficient folks have interaction with it, the set of rules will proportion it to much more folks. Subsequent factor you recognize, you may have a viral hit.
Here is an instance: think you put up a video of your self climbing a mountain. The set of rules presentations your video to customers who reside within reach, in addition to those that just lately looked for climbing trails at the platform. It notices a large number of folks “liking” and commenting at the video, so it stocks it to extra customers.
Lengthy tale brief, if you are nervous you will not get any traction on TikTok, it is useful to understand that the set of rules is in your aspect, enabling you to achieve extra folks out of doors of your rapid fans.
Fable 5: As a result of TikTok movies are shorter, customers are much less engaged.
TikTok is understood for its brief, bite-sized content material. On the other hand, this creates an phantasm that customers do not spend a lot time at the platform.
Thankfully, this could not be further from the reality. In reality, TikTok has an reasonable consumer consultation of 10.85 mins, a long way exceeding every other social media platform. On most sensible of that, customers within the U.S. open the TikTok app 8 instances an afternoon on reasonable.
Fable 6: TikTok is a fad.
Will TikTok meet the similar destiny as Myspace and Tumblr? Whilst it is too early to name, I would argue that it does not truly topic.
For one, short-form video is dominating the social media panorama. If TikTok meets its loss of life, customers will nonetheless crave this content material. The target market might soar to a brand new platform, or migrate to an present one. Both method, you continue to wish to understand how to create enticing, snackable content material — and TikTok is the main platform to hone this ability.
2d, in case you construct your logo as it should be, no upward thrust or fall of a unmarried platform will topple it. For those who construct a robust group round your logo, it’ll turn out to be unshakeable. However to be able to do that, you want to move the place your target market is — and, for at the moment, that could be TikTok.
Again To You
Let’s finish with one ultimate fable: it is too overdue to sign up for TikTok.
That is unfaithful, particularly in case your target market is energetic there. Additional, its top engagement charges, stellar expansion attainable, and strong set of rules can take your virtual advertising and marketing to the following stage. That mentioned, time is of the essence. Manufacturers that identify a presence on TikTok now can keep forward of the curve.