Growing content material is not all the time a stroll within the park. (Actually, it might probably occasionally really feel extra like looking to swim in opposition to the present.)

Whilst different portions of industrial and advertising are changing into increasingly more computerized, content material advent continues to be an excessively handbook activity.

That being mentioned, there are many gear available in the market to make developing content material a lot more straightforward.

Download 195+ visual marketing design templates to use for social media posts,  infographics, and more. 

Underneath, you can discover a checklist of 36 improbable gear and sources that can assist you analysis, write, edit, and design content material extra simply. (You’ll be able to understand there are a large number of design gear in right here — that is as a result of visible content material is steadily the a part of the content material advent procedure the place folks get essentially the most anxious and pissed off. So do not be disturbed, we have were given a ton in there for you.)

Let’s get began.

36 Loose Equipment & Sources to Make Content material Introduction More straightforward

For Researchers

1) Google Force Analysis Software

Google just lately added a device to Force that permits you to behavior Google searches with out ever leaving your Force window. All you need to do is click on “Equipment” from the menu bar and select “Analysis” from the dropdown menu.


2) Web page:seek

It is a to hand Google hack I exploit each day. Mainly, it means that you can do a Google seek that is restricted to a specific website online.

As an example, if I sought after to look HubSpot’s weblog for advertising sources so I will be able to cite considered one of our previous weblog posts, I might do a website online:seek for with the quest time period advertising sources. The components for website online seek is website [search query]. So my instance could be website advertising sources.


3) Google Webmaster Equipment

Doing search engine marketing and key phrase analysis? Your advertising device will have to have the ability to assist. But when it can not (otherwise you’d like to reinforce your knowledge), Google’s Webmaster Equipment generally is a nice assist. You’ll be able to test such things as the collection of listed pages to your website online, publish your website online to Google so you are getting crawled and listed, or even disavow unhealthy oneway links. It may provide you with knowledge on seek queries that experience a big quantity of impressions however low clickthrough price.

Inside Google Webmaster Equipment, move to “Your website online on the net” and select “Seek queries.” You’ll be able to see a desk appearing a seek question, impressions, clicks, and clickthrough price (CTR). Evaluating this knowledge for your different analytics knowledge can assist discover some alternatives.

4) Share Trade Calculator

I will be able to’t even start to let you know how helpful this little calculator is when searching for and inspecting knowledge. Ever need to know the share exchange of 2 values with no need to keep in mind the components? Merely input the 2 values into this calculator, and it will spit out the share exchange. Agree with me, you will want to bookmark this one.

Listed below are a couple of different to hand calculators:

  • 3-Method Share CalculatorCalculates solutions to those questions: What’s X% of Y? X is what % of Y? X is Y% of what?
  • Conversion Fee Calculator Spits out a conversion price whilst you input the full customer rely all the way through a selected time period and the collection of instances all the way through that time period the ones guests took a selected motion.
  • A/B Check CalculatorWorks for a elementary situation with two teams of folks (A & B) who get to look one model of your website online and for whom you observe the collection of conversions or targets (purchases, downloads, clickthroughs, and so on.).
  • ROI Calculator Analyzes your website online’s per 30 days gross sales and lead technology efforts to decide techniques during which advertising efforts may also be optimized.

5) Atlas

Atlas is Quartz‘s knowledge heart, and it is chock-full of graphs, charts, and information visualizations. You’ll be able to seek for nearly any subject or key phrase, and Atlas could have a graphic according to contemporary analysis knowledge for you. This is a useful gizmo to get background knowledge on a subject matter you are researching, or to search out recent knowledge to make use of in a mission you are running on. Here is a chart according to knowledge from early 2016:

atlas dogs.pngSupply: Atlas

6) Seek in a Giphy

You realize that coworker who all the time turns out to search out the easiest animated GIFs on your social posts or interior chat consumer? With the loose Giphy Chrome extension, you are able to to find nice GIFs simply as briefly.

To make use of the device, all you need to do is open the extension in Chrome, seek, select a GIF, and drag and drop. To this point, the device works in Gmail, Twitter, Fb, and extra — and they are continuously increasing beef up.


For Writers

7) Evernote

I exploit the loose model of Evernote each and every unmarried day. From to-do lists and analysis notes to writing complete chunks of articles, it is confirmed useful at each and every step of the writing and enhancing procedure.

One nice function? Its cellular, desktop, and internet apps sync routinely so long as you’ve gotten an web connection. (And if you happen to paintings offline, it will sync the following time you’ve gotten web.) Plus — and that is tremendous essential for content material creators like us — it is continuously saving and syncing your paintings routinely, making it a protected position to jot down and retailer concepts.

Use it to stay a working checklist of concepts, take notes, retailer inspiring articles or ebooks, or plan your editorial and social media publishing calendars.


8) Word2CleanHTML

For those who like drafting weblog posts in techniques like Microsoft Phrase, Evernote, or Google Force as a substitute of your content material control gadget (CMS), then this straightforward device may also be your absolute best buddy. Why? As a result of whilst you reproduction a report from Microsoft Place of business and paste it into your CMS, a whole lot of little, bizarre formatting problems can crop up on your HTML.

Word2CleanHTML applies filters to mend all the ones issues added into the HTML, leading to well-formatted HTML you’ll paste immediately right into a internet web page CMS. Merely paste on your draft, click on one button, after which reproduction the ensuing HTML immediately from the device. While you paste that into your CMS (maximum could have buttons studying “HTML” or “” of their device bar above your draft), it is going to seem great and blank. No hair-pulling or swimming thru code required.

9) WordCounter

There is not any “correct resolution” for how lengthy a weblog put up will have to be. So long as it serves its goal — whether or not that is concept management, riding leads, explaining a brand new idea, or one thing else — period does not topic. However even if we do not suggest writing weblog posts with a phrase rely in thoughts, occasionally phrase rely can come in useful. WordCounter works precisely the way in which you assume it does: Paste on your content material and it will spit out precisely what number of phrases you’ve gotten.

10) Cofftivity

In step with a find out about out of the College of Chicago, “A average degree of ambient noise is conducive to ingenious cognition.” In different phrases, being the tiniest bit distracted in reality is helping you be extra ingenious. That is why for many of us, myself integrated, white noise is helping advertise center of attention.

There are a large number of white noise turbines available in the market, however my favourite is Cofftivity. This actual one provides continuous café background sounds at various intensities, from “Morning Murmur” and “College Undertones” to “Lunchtime Front room” and “Brazil Bistro.” It is to be had on the net and as an app on iOS and Android.

11) & 12) Zerys & eLance

Wish to get started developing content material however shouldn’t have the bandwidth? We pay attention about this roadblock so much. One method to get round it’s by way of hiring freelancers from respected marketplaces like Zerys or eLance. Those sources provide you with get entry to to professional freelance writers who can write weblog posts, ebooks, whitepapers, and different items of written content material for you.

13) HTML Hacks for Entrepreneurs

Whilst this is not strictly a writing useful resource, elementary coding wisdom is instantly changing into essential ability for the fashionable marketer — bloggers and written content material creators integrated. However finding out from scratch may also be daunting. The place on earth do you get started?

In case you are a complete newbie, get started with HTML Hacks for Entrepreneurs, which my colleagues at HubSpot created with Codeacademy. It’s going to train you fast however helpful hacks somebody — without reference to coding wisdom — can use of their advertising. As an example, you can learn to make small adjustments to HTML like changing headers and spacing, developing textual content in block-quote shape, and putting social proportion hyperlinks. My private favourite is the hack to switch font colours.

As soon as you have mastered those elementary HTML talents, transfer directly to Codeacademy’s loose interactive lessons. They discovered a method to make finding out HTML and CSS in reality amusing — and you’ll undergo every lesson at your individual tempo.

14) Weblog Matter Generator

If you wish to have to get to writing weblog posts however are not positive of an perspective or name to get your creativity transferring, HubSpot’s Weblog Matter Generator can do the give you the results you want. Merely input a couple of key phrases that your weblog specializes in, and the Weblog Matter Generator will produce per week’s price of titles and subject concepts for you. It could now not produce the general name of your weblog put up, nevertheless it is helping get you desirous about ingenious new angles for subjects you have written about prior to.

Listed below are the weblog put up titles I gained once I entered “content material,” “inbound advertising,” and “running a blog”:


15) Weblog Put up Templates

All weblog posts are not created equivalent, however we have discovered that there are steps you’ll take to make your posts complete and shareable. With those weblog put up templates, we’re going to stroll you thru an summary to jot down a hit how-to, listicle, newsjack, and curation weblog posts. As a substitute of ranging from scratch, you can save time and, confidently, nail your weblog targets.

For Content material Editors

16) Editorial Calendar Template

Making a balanced editorial calendar may also be tricky, particularly if you happen to shouldn’t have one centralized calendar that you just and your group can confer with. To save lots of you time and headache, we have created editorial calendar templates for Google Calendar, Google Sheets, and Excel that you’ll fill in and proportion together with your group to begin the following month or yr off at the correct foot.

17) & 18) Grammarly & Correctica

Whilst human editors will have the ability to catch maximum grammatical mistakes, enhancing gear like Grammarly and Correctica are nice gear for triple-checking prior to you press “submit” or “ship.” Each loose gear test for grammatical mistakes — and Grammarly even tests for plagiarism.

19) Hemingway App

Ernest Hemingway, admired for his succinct writing taste, is the namesake for this to hand enhancing app. Need to make your written content material more straightforward to learn? Paste your content material into this loose internet app, and it will assess your writing and determine alternatives to make it more effective.

My favourite options come with figuring out passive voice and hard-to-read sentences. Take a look at the right-hand aspect of the screenshot beneath, the place the device has summed up how readable my writing is with a grade. (Some room for development right here.) Their recommendation to beef up clarity total? Shoot for not up to a tenth grade studying degree.


20) Headline Analyzer

Here is a frightening stat for you: Best 60% of people that click on into a piece of writing finally end up studying previous the headline. That makes your headline each the primary and most likely the one probability so that you can compel readers to stay studying — so it is utterly price it to spend the additional couple of minutes bobbing up with a in point of fact just right one.

What does a in point of fact just right headline appear to be? The loose device Headline Analyzer by way of CoSchedule can let you know. It rankings your headline high quality and charges its skill to force social stocks, site visitors, and search engine marketing worth. In my enjoy, its power helps you fortify particular parts of your name. As an example, it reviews on perceived sentiment and commonality of phrase sorts. It’s going to even display you the way it is going to seem in seek effects.

So even if you will have to take those rankings and grades with a grain of salt, you’ll use this to present your headlines a “once-over.” (And learn this weblog put up to be told extra about writing superior headlines.)

For Designers

21) Nimbus Screenshot

That is some other device I exploit each day. Certain, you’ll seize a screenshot of all your display screen or a part of your display screen the use of the previous keyboard shortcut way. However what if you wish to have your screenshot to incorporate stuff that isn’t visual to your display screen?

Nimbus Screenshot means that you can seize the visual a part of a internet web page, a decided on space, a decided on scroll (my private favourite), all of the web page, or all of the browser window — together with the whole lot beneath the fold.


As soon as you have taken the screenshot, you’ll crop, edit (like including notes and callouts), and select to print or save for your desktop or Google Force.

22) Canva

For those who like developing stunning visible content material in a in point of fact quick period of time, you can love Canva. The time and sources it takes to be told design, pay for design property, and/or get impressed to create good looks from scratch may also be in point of fact tough when you find yourself gazing an extended checklist of to-dos — however Canva provides an enormous library of pre-made templates and property that you’ll manipulate whilst additionally including your individual imagery.

Very best of all, they’ve such a lot of property and graphics to be had without spending a dime that you will not need to pay a cent if you do not want to. If you wish to use extra “top class” property and graphics discovered thru their symbol seek, they will fee you $1 for every. However there is quite a lot of worth without spending a dime.

This is an instance of one thing you have to make:


23) ThingLink

Ever sought after to make a picture (or infographic) clickable? ThingLink means that you can add a picture and upload little icons to it that seem when an individual hovers their cursor over the picture. Those icons permit customers to talk over with hyperlinks, watch movies, or learn messages you have written. Plus, it is simple to proportion: Customers can simply embed ThingLink photographs. (Click on right here for step by step directions.)

Underneath is a part of a a clickable infographic from Thinglink my colleague Ginny Mineo created for some other put up:

24) Skitch

Skitch is a loose app by way of Evernote that is helping you be in contact extra visually. It means that you can mark up photographs, virtual property, PDFs, and different recordsdata with arrows, callout containers, textual content, and extra multi functional position.

Within the instance beneath, I opened this system on my desktop and used the “Display screen Snap” button to take a screenshot of a internet web page — which then opened correct in Skitch for enhancing and exporting.


Even supposing it is loose, it does require you to open an Evernote account — however that is additionally loose (see above).

25) Infogram

Whilst very similar to Canva, Infogram is a visible content material device that makes a speciality of serving to you create infographics, charts, and information visualization. For those who love to create charts the use of Microsoft Excel, you are in success — it additionally provides compatibility with Excel thru Infogram Charts. Additionally, their infographics are responsive with cellular gadgets.

26) Infographic Templates

As a content material marketer, you may really feel extra relaxed developing written content material than visible content material, however that is no excuse to exclude infographics out of your technique. Visible content material is rising in call for out of your target audience, and infographics are in particular shareable. We have created the backbones of 15 other templates that you’ll simply mess around with to customise on your content material and target audience — here is a sneak peek of 1 template, and you’ll seize the remaining right here


Supply: 15 Loose Infographic Templates in PowerPoint

27) Google Fonts

Need to spruce up your website online pages, shows, ebooks, and different content material with cool and other new fonts? Little-known truth: Google has a listing of 600 loose fonts able so that you can obtain and use.

Merely to find and make a choice the fonts you prefer from their listing, then click on “Use” to get the HTML code you’ll reproduction and paste onto your website online. On the other hand, you’ll obtain the fonts for your desktop and use them when making new advertising content material by way of clicking “Upload to Assortment.” (Click on right here for step by step directions for doing this within the HubSpot device.)


28) Symbol Colour Picker

Keep in mind that time you sought after to check your call-to-action design to that colour you have been the use of on all of your match swag … however the only one who would know what that colour was once did not paintings at your corporate anymore? Subsequent time that occurs, snag an image of that swag and add it to, or use any symbol URL to do the similar factor. Make a selection any level of the image, and in an instant see its corresponding HEX, RGB, and HSV values.

29) PowerPoint Templates

Is there the rest extra dull than a PowerPoint presentation that includes black textual content on a white background? With the assistance of those templates, you are able to put in combination compelling, visually interesting shows. Whether or not you are riding lead technology or reporting to your weblog’s expansion for your group, stay your target audience’s consideration with those crowd pleasing shows.

30) SlideShare Templates

SlideShare does not want to be daunting. You’ll be able to simply create shareable, embeddable SlideShare shows in PowerPoint with the assistance of those templates — no want to get started from scratch or rent a freelancer. As soon as you have created your first presentation, take a look at our information to advertising SlideShares effectively.

31) Haiku Deck

For those who’ve ever needed to create a PowerPoint or SlideShare presentation in a pinch, you can want you knew about Haiku Deck. This device is helping you briefly to find easy layouts, stunning photographs, and nice fonts. It is to be had for the internet and for iPad.

Need to see what one looks as if? Underneath’s an instance I pulled from their checklist of featured decks. Observe the simplicity of the design — if you wish to create tremendous detailed slides, this will not be the correct device for you.

Snowed In? – Created with Haiku Deck, presentation device that conjures up

32) HubSpot’s Loose Inventory Pictures

In search of and purchasing inventory imagery generally is a ache within the you-know-what — particularly relating to interpreting legalese for various use circumstances. I’ve a liberal arts level, and Nietzsche was once more straightforward to learn than no matter legalese inventory imagery corporations tended to present me. All I sought after to grasp is whether or not to quote or now not cite a inventory symbol of a computer. Why was once it so not easy?

That is why our group made up our minds to create a library of 550+ loose and royalty-free inventory footage. Whether or not it is a distinctive symbol wanted for an guide or that best possible photograph you wish to have so as to add to a weblog put up, that assortment will have to have you ever coated. This is considered one of our “across the kitchen” inventory footage — yum.


Supply: The Loose Inventory Pictures You might have Been Looking out For

33) PlaceIt

PlaceIt serves an excessively particular goal: It means that you can add photographs of your website online or product into real-world environments of folks keeping telephones, capsules, and laptops. PlaceIt will routinely modify the picture to make it seem herbal with the attitude of the telephone’s display screen — which is able to prevent time finding out and/or enhancing in additional complex device to get the attitude correct.


You will have to pay in keeping with symbol to get in point of fact huge or high-resolution variations, regardless that I have discovered loose photographs paintings simply tremendous for weblog posts and product web page content material. The paid downloads additionally take away that PlaceIt watermark from the ground correct.

34) LICEcap

On the lookout for the easiest GIF to incorporate on your weblog put up? If it does not exist already on Giphy, you’ll make one your self the use of LICEcap. Movie a screenshot and switch it right into a GIF the use of this to hand, loose device — we use LICEcap for our weblog posts, too. 

35) & 36) The Noun Challenge & HubSpot’s Resizable Icons Assortment

Like with inventory footage, some other problem content material creators face is discovering sublime icons that resize with out getting all fuzzy. There are a couple of sources available in the market for excellent, resizable icons.

The Noun Challenge is an in depth library of 1000’s of icons uploaded by way of members. With a loose account, you’ll use icons so long as you both give credit score to the writer or acquire them royalty-free for $1.99 apiece.

HubSpot has a library of resizeable icons, too, which you’ll obtain without spending a dime and with none licensing or attribution. The package comes with a loose information for exchange the colour of the icons the use of PowerPoint, Photoshop, and Illustrator.

To that, we are saying …


(From HubSpot’s Loose Icon Assortment.)

It is No longer the Wand, It is the Wizard

The gear and sources indexed above permit you to create, however it is in the long run as much as you to keep watch over the standard of your content material. You continue to want to know your buyer extremely effectively, perceive what demanding situations they face that your services or products solves, and create content material that is helping them deal with the ones demanding situations.

The brains and middle at the back of the content material writer trump the code at the back of any gear and era — and that is the reason a just right factor for succeeding in advertising these days.

What different gear or apps do you employ to create content material extra simply? Depart them within the feedback so we will be able to prolong this checklist correct right here!

Editor’s Observe: This put up was once at first revealed in December 2013 and has been up to date for accuracy and comprehensiveness.

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