It isn’t sufficient to only marketplace your product to shoppers. You wish to have to earn their consider too.
A method to try this is by way of explaining who you might be and what your corporate is about. The perfect and best method to reach that is with an About Us web page.
You’ve most definitely came upon a host of About Us pages, however how have you learnt which of them are best?
On this submit, we’ll proportion one of the best About Us pages for particular niches and give an explanation for why they’re so impactful.
Ahead of we dive in, let’s take a look at an outline of About Us pages and dissect a commonly-used template for them.
What Is an About Us Web page?
An About Us web page exists to proportion a industry’ tale and historical past and supply a deeper reference to consumers.
Customers need to know the group at the back of the logo they’re supporting. An About Us web page supplies the very best actual property to tug again the curtain and divulge who is operating at the back of the scenes.
Most significantly, although, an About Us web page facilitates consider between the shopper and the industry.
Greater than 33% of shoppers say that “consider” is a core issue when deciding which companies to fortify.
With an About Us web page, you’ll start to shape an emotional dating with consumers and engage with them on a deeper point.
So how are you able to create person who resonates? Let’s take a look at one of the elements you wish to have to incorporate for your About Us web page.
Find out how to Write an About Us Web page
The most efficient About Us pages proportion the corporate and founders’ tales. It’s a possibility to tug again the curtain at the industry and show off the individuals who make it occur.
One of the best About Us pages:
- Attach the shopper to the industry on a deeper point
- Supply contextual perception into why the founders created the industry
- Proportion the industry’s core values, challenge, ideals, and imaginative and prescient
- Solution any questions that customers can have in regards to the industry
How are you able to accomplish the ones goals via your About Us web page? First, let’s take a look at a commonly-used About Us web page template that drives good fortune.
About Us Web page Template
There are 4 primary elements to an About Us web page:
1. Proportion the tale of why the corporate used to be based
That is your likelihood to concentrate on your corporate’s “why.” It might be what units you excluding different competition in the marketplace.
Proportion the instant you received the foundation for what you are promoting and what motivated you to begin it.
2. Spotlight your background and your founding group’s position
Who’re you? Why are you the best individual to steer your corporate at the moment? Proportion your background and private tale. That’ll attach you on your consumers.
3. Report the evolution of the corporate
State the entirety from the stumbling blocks to the product improvements. Convey your new consumers on top of things. The place is the corporate nowadays? How is it other from the place it used to be ahead of?
4. Report the challenge and imaginative and prescient
What’s your corporate looking to remedy? The place is it going? Finish the About Us web page by way of detailing the stairs you’re taking to grow to be the industry into your final imaginative and prescient.
With those 4 elements, you’ll create a stellar About Us web page that may wow potentialities and convert new consumers.
Combining those parts with the best web page builder and right kind web page design will permit you to transform a visitor into a customer.
It’s necessary to bear in mind what your consumers need, too.
Customers for your audience need to see your challenge observation, social evidence, and an instance of the use of your product. Those parts in your About Us internet web page will construct consider with the objective target audience.
Now, let’s take a look at some firms that championed the ones elements and taken them to existence.
30 About Us Web page Examples (by way of Trade)
It doesn’t matter what business you’re in, it is advisable to use an About Us web page in your web site.
Whilst the 4 elements indexed above are essential for each About Us web page, other industries every now and then take other approaches.
Under, you’ll in finding 30 of the most productive About Us pages labeled by way of business. Be informed from their successes and adapt a few of their methods when developing your individual.
Generation Corporations
HubSpot, Buffer, and Vidyard are 3 examples of generation firms with wonderful About Us pages.
HubSpot
HubSpot’s About Us page opens with its challenge and flows immediately into the corporate’s tale. As well as, this web page includes a video from the CEO that discusses his preliminary interactions with Hubspot’s founder and his imaginative and prescient for the corporate transferring ahead.
By way of together with a video at the About Us web page, HubSpot engages surfing potentialities in a brand new medium they could also be desperate to eat.
Buffer
Buffer’s About Us page makes a speciality of the group at the back of the tech. A catchy headline doesn’t greet you as you click on onto the web page. As an alternative, you spot a photograph of Buffer‘s group contributors who give a contribution to making its product.
It is a nice option to shine a line on all of the group and include a actually collaborative mindset. As an alternative of focusing only at the founders, companies can spotlight the group that powers the product day-to-day and makes the magic occur.
Vidyard
Vidyard’s About Us page leads with a headline highlighting its challenge and flows immediately into the core purposes of its product. The web page has a product demo video that you simply’ll stumble throughout as you walk, revealing further use instances. In spite of everything, the management group is featured.
This high-level method to an About Us web page puts the main focal point at the merchandise’ advantages with a secondary focal point at the group. In case your product is advanced, this can be an method that you simply will have to imagine.
Client-Packaged Items (CPG) Trade
RXBAR, The Sill, and Hydrant are 3 examples of consumer-packaged items (CPG) firms that successfully use an About Us web page to inform their tales.
RXBAR
RXBAR positions its About Us page across the corporate’s historical past, relationship again to 2013. The daring headline attracts the reader in by way of highlighting the corporate’s conception.
“It’s 2013, and we referred to as B.S. on protein bars,” it says.
The reader continues to find extra in regards to the model and the corporate’s evolution with a “Then and Now” slider. A slider is a wonderful multimedia solution to imagine. It takes the shopper via your corporate’s historical past with out taking on an excessive amount of area at the web page.
The Sill
The Sill, a direct-to-consumer plant corporate, has a easy however efficient About Us page. It focuses basically at the corporate’s starting place tale, highlighting elementary details about its founders and evolution. Then, it invitations shoppers to use for an open position.
That is efficient as it’s easy and directly to the purpose. It presentations that About Us pages don’t need to be filled with data. As an alternative, you’ll straightforwardly introduce your self and your corporate and nonetheless successfully get your level throughout.
Hydrant
Hydrant’s About Us page opens with an inviting symbol of 2 other folks toasting whilst preserving the product of their arms. After studying the replica, one would possibly wager that the ones arms belong to John and Jai, the corporate’s two founders.
The web page is damaged into 3 sections, making it smooth to digest in chunks. This layout is an ideal option to arrange your web page as it guides the reader slowly down in some way that isn’t overwhelming.
Each and every phase is designed to hook the reader and bait them into studying a bit extra. In spite of everything, the web page ends with John and Jai’s signature, giving it a personalized touch from the founders, who you are feeling like you’ll now name pals.
Insurance coverage
The Zebra, Lemonade, and Clearcover are 3 firms within the insurance coverage business which might be paving the best way with wonderful About Us pages.
The Zebra
The Zebra’s About Us page makes a speciality of the longer term virtually up to it does the previous. The corporate opens with the headline, “Our trail to good fortune.” The paragraph in regards to the industry is concise, and the web page instantly flows into a bit in regards to the corporate tradition.
With a tradition and management phase, The Zebra makes a speciality of other folks developing the corporate reasonably than itself. It is a delicate shift from one of the different About Us pages. Roughly two-thirds of The Zebra’s About Us web page is dedicated to company culture and the management group.
Lemonade
Lemonade’s About Us page is centralized round its “makers.” Thru this messaging, the corporate highlights that each one of its workers are proactively development the product and are “makers” in their very own proper.
Lemonade has minimum data on its About Us web page, however that’s on par for its branding. For instance, the corporate makes use of extra white area on its touchdown pages for instance a crimson pop sprint. This web page is not any other.
With handiest two strains of textual content and a demonstration, Lemonade supplies a high-level take a look at its corporate and the ones development it.
Clearcover
Clearcover makes use of a standard About Us page template to steer the reader in the course of the corporate’s historical past. The web page focuses only at the corporate’s tale, dividing it into 5 core portions: the start, difficult, evolving, leaving, and developing parts.
With interactive bankruptcy markers, you’ll force engagement at the web page and let the reader jump around to the sections and subjects they want to learn. This interactive component can build up the time the shopper spends at the web page and their data.
Fintech
Dave, Chime, and Riskified set the usual for enticing About Us pages within the fintech business. Let’s check out why.
Dave
Dave, a banking corporate designed with people in thoughts, gives an About Us page that comes with simplified textual content and attractive illustrations.
The alternating sections are formatted in a two-column structure, making it smooth for the reader to leap backward and forward from other subjects like its challenge, founding tale, and extra. Plus, the representation taste is fantastically inviting (and on-brand), making the person need to stay scrolling down the web page to view extra.
Chime
Chime’s About Us page is based closely on replica to distinction Dave’s. Chime makes use of an explanatory method by way of sharing its partnerships with regional banks and highlighting the price proposition that separates it from competition.
This isn’t a shocking method for an organization like Chime. The fintech business has many laws, and Chime desires its consumers to know why its tech is other.
By way of that specialize in the messaging and getting rid of all extra content material from the web page, you’ll drill down at the important issues of your corporate and model.
Signal Up For the Publication
Riskified
Riskified highlights its historical past on its About Us page uniquely and engagingly. It may be a role to take a look at and consolidate your corporate’s historical past into bite-sized chunks. Even worse, should you spell the entirety out, the About Us web page can drag on without end.
Riskified featured an interactive timeline that highlighted seven key milestones in its evolution. The viewer can toggle backward and forward and obtain a brand new representation with a one-sentence description of a core corporate milestone. It is a nice option to have interaction and train your possible consumers concurrently.
Healthcare
Wheel, Transparent, and Healthgrades lead the healthcare business referring to About Us pages.
Wheel
Wheel’s About Us page breaks down the entirety you wish to have to understand into bite-sized chunks. This layout highlights the important main points you wish to have to understand in regards to the corporate. The whole lot from its investment good fortune to headquarters location is well packed into its phase.
Believe the use of this layout for the crucial main points you assume each person will have to learn about what you are promoting. By way of simplifying one of the elementary data into those sections, you’ll depart room for a extra enticing narrative on every other a part of the web page.
Transparent
Transparent’s About Us page makes a speciality of 3 distinct portions: the imaginative and prescient, core values, and community. Transparent makes use of an organization video to introduce the industry and what’s nonetheless to come back.
Feature a video prominently on the best of your About Us web page. Movies are enticing, and shoppers like to observe them. As well as, you don’t scare off the shopper with lengthy blocks of texts. You’ll draw them in with a video and invite them to stick for some time.
Healthgrades
Healthgrades’ About Us page makes use of a integrated navigation bar to allow the person to toggle via 4 subheaders: About, Clinic Awards & Rankings, High quality & Experiences, Careers. This secondary navigation bar simplifies the About Us web page, so it doesn’t lengthen too a ways.
It assists in keeping customers engaged once they don’t must scroll to get new content material incessantly. The shopper might toggle backward and forward between some subpages and be informed a bit greater than they might have if it had been merely a static touchdown web page.
Pets
BarkBox, Wag, and Ollie are the main puppy provides and puppy care firms with memorable About Us pages.
BarkBox
BarkBox’s About Us page makes use of memorable imagery of canine. The corporate assists in keeping the web page easy by way of highlighting the other industry verticals it gives. Each and every has its designated phase with corresponding textual content and photographs.
This About Us web page presentations that you simply don’t must dive too deep into your corporate’s tale should you don’t assume it’s wanted. BarkBox has many various houses, so it makes use of this area to verify its consumers perceive what’s being introduced.
Wag
Wag has a simple structure on its About Us page that includes a hero symbol with a lady and her canine, a headline, a brief description, and a call-to-action asking audience to “Meet our leaders.” It is a easy method that will give the shopper the entirety they wish to perceive the fundamentals of the corporate.
Wag’s About Us web page is an efficient reminder that you simply don’t have to move overboard along with your About Us web page content material. As an alternative, pay attention to giving a high-level review of your corporate and emphasizing a couple of key issues.
Ollie
Ollie’s About Us page makes use of a secondary navigation bar to separate the content material into distinct sections: Our Tale and Our Group. Moreover, every web page makes use of movement graphics to interact the reader and draw their consideration to other spaces that includes crucial data.
To find new techniques to attract the reader down the web page and proceed studying. One option to accomplish that is with delicate movement graphics, Javascript, or GIFs. Even the slightest movement will draw in the readers’ eye and cause them to need extra.
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Transportation
Lyft, Uber, and Chicken all take other approaches in sharing their tales.
Lyft
Lyft’s About Us page makes a speciality of the group powering the corporate at the back of the scenes. The web page is offensive to new drivers and new inner group contributors to enroll in the group. That is other from maximum About Us pages that we’ve noticed.
This technique is utilized by higher organizations that may ceaselessly be hiring for lots of positions at any given time limit. Lyft is a corporation this is always recruiting, so focusing its About Us web page at the group is smart.
Uber
Uber’s About Us page highlights a letter from its CEO. As well as, the CEO’s profile picture is featured because the hero symbol of the web page. Since most of the people international are aware of the Uber model, the corporate makes use of this web page to chart its roadmap.
By way of publishing this letter from the CEO, Uber provides shoppers a glimpse into how the corporate is evolving.
Chicken
Chicken’s About Us page is structured across the corporate’s core values. Chicken outlines its values by way of developing a novel icon that corresponds with every pillar of the corporate.
The usage of iconography in your About Us web page is an efficient technique. Distinct icons may also be memorable and assist ruin down the textual content into bite-sized concepts.
Track
Spotify, Mighty Audio, and WaveXR have distinctive About Us pages as main track tech firms.
Spotify
Spotify’s About Us page is composed of handiest textual content and no photographs. Many of the content material in this web page is addresses, customer service emails, and a temporary corporate description.
Spotify’s direct method on its About Us web page presentations that you’ll simply come with the fundamentals or core corporate data, so long as you’re an international, world-renowned model.
Mighty Audio
Mighty Audio stocks its tale with two chunks of block textual content ahead of highlighting the group on its About Us page. The distinction of a depressing background and the sunshine blue header textual content pops.
Believe how you’ll contain contrasting colours in your web page to make certain that crucial data stands proud.
WaveXR
WaveXR divides its About Us page into 4 distinct portions: the group, values, careers, and press. The web page opens with a temporary corporate description after which invitations the reader to click on on a kind of 4 subheads to be informed extra.
It’s all the time a good suggestion to incorporate press mentions in your About Us web page. Press can assist construct social evidence and spice up the credibility of what you are promoting. Customers can find out about your corporate via any related information tales you obtain.
Billing
Chargebee, ReCharge, and Cedar are high examples of good enough About Us pages within the billing area.
Chargebee
Chargebee makes use of social media hashtags to attach its About Us page with social media. Headers greet shoppers with a hashtag, encouraging social stocks on Twitter.
Believe how you’ll persuade your shoppers to proportion your About Us web page on social media. Highlighting a branded hashtag is a wonderful position to begin.
ReCharge
ReCharge includes a buyer testimonial immediately on its About Us page. In spite of everything, what simpler method to be informed about an organization than via an current buyer?
Ask one in all your maximum passionate consumers to proportion a testimonial. Characteristic it in your About Us web page to extend credibility.
Cedar
Cedar combines many design parts, together with textual content, illustrations, pictures, and contrasting colours on its About Us page. It opens with an organization description and instantly introduces the co-founders.
Use as many various design parts as you’ll in your About Us web page which might be in keeping with your model. Various parts of various kinds can stay the shopper engaged with the content material.
Trip
Collective Retreats, Localeaur, and Away lead the shuttle business in cutting edge About Us pages.
Collective Retreats
Collective Retreats gives a elementary but efficient method to its About Us page. The web page options 3 sentences masking the industry description and a temporary review of the total method to its product.
Distill your corporate down to 1 or two sentences, and be sure you upload that on your About Us web page. A easy corporate description can be useful at the web page.
Localeaur
Localeur showcases an worker picture on its About Us page as the principle content material. That is an glaring selection for the community-focused industry.
Believe including a photograph of your group on the best of the web page. This shouldn’t be a stock photo however an unique symbol at an offsite match or worker bonding revel in.
Away
Away’s About Us page is centralized round what the corporate believes in. This method is very similar to the corporations that lead with their values.
Away gives a refined, memorable approach to sharing what its industry stands for with high quality imagery and sharp replica.
Highest About Us Web page
Dave had the most productive About Us web page because of its simplistic design, simple replica, and attractive illustrations.
The web page matched the corporate’s model and shared the founding tale in a amusing, light-hearted method.
Conclusion
Your web page merits an important About Us web page. That is your alternative to inform your tale and the industry’s challenge and imaginative and prescient.
With an impressive About Us web page, you’ll hook up with consumers higher and construct consider. Over the years, that consider will develop into recurring revenue from dependable consumers who proceed to fortify what you are promoting.
Wish to proportion your About Us web page concepts? Please proportion them with our network within the feedback beneath!
The submit 30 Examples of Stellar About Us Pages for Inspiration seemed first on Kinsta®.
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