In 2021, entrepreneurs that used influencer advertising and marketing stated the fashion resulted within the perfect ROI. Actually, entrepreneurs have noticed such luck from influencer advertising and marketing that 86% plan to proceed making an investment an identical quantity or build up their investments within the pattern in 2022. 

However, when you’ve by no means used an influencer sooner than, the duty can appear daunting — who’s in reality the most efficient recommend to your logo?

Right here, we’ve cultivated a listing of the preferred influencers in each business — simply click on on some of the hyperlinks under and check out the highest influencers that let you take what you are promoting to the following stage: 

New Data: Instagram Engagement Report [2022 Version]

Best Meals Influencers on Instagram

  1. Jamie Oliver (9.1M fans)
  2. ladyironchef (620k fans)
  3. Megan Gilmore (188k fans)
  4. Ashrod (104k fans)
  5. David Chang (1.7M fans)
  6. Ida Frosk (299k fans)
  7. Lindsey Silverman Love (101k fans)
  8. Nick N. (60.5k fans)
  9. Molly Tavoletti (50.1k fans)
  10. Russ Crandall (39.1k fans)
  11. Dennis the Prescott (616k fans)
  12. The Pasta Queen (1.5M fans)
  13. Thalia Ho (121k fans)
  14. Molly Yeh (810k fans)
  15. C.R Tan (59.4k fans)
  16. Michaela Vais (1.2M fans)
  17. Nicole Cogan (212k fans)
  18. Minimalist Baker (2.1M fans)
  19. Yumna Jawad (3.4M fans)

Best Go back and forth Influencers on Instagram

  1. Annette White (100k fans)
  2. Matthew Karsten (140k fans)
  3. The Issues Man (668k fans)
  4. The Blonde In another country (520k fans)
  5. Eric Stoen (330k fans)
  6. Kate McCulley (99k fans)
  7. The Planet D (203k fans)
  8. Andrew Evans (59.9k fans)
  9. Jack Morris (2.6M fans)
  10. Lauren Bullen (2.1M fans)
  11. The Bucket Checklist Circle of relatives (2.6M fans)
  12. Fats Women Touring (55K fans)
  13. Tara Milk Tea (1.3M fans)

Best Type & Taste Influencers on Instagram

  1. Alexa Chung (5.2M fans)
  2. Julia Berolzheimer (1.3M fans)
  3. Johnny Cirillo (719K fans)
  4. Chiara Ferragni (27.2M fans)
  5. Jenn Im (1.7M fans)
  6. Ada Oguntodu (65.1k fans)
  7. Emma Hill (826k fans)
  8. Gregory DelliCarpini Jr. (141k fans)
  9. Nicolette Mason (216k fans)
  10. Majawyh (382k fans)
  11. Garance Doré (693k fans)
  12. Ines de los angeles Fressange (477k fans)
  13. Madelynn Furlong (202k fans)
  14. Giovanna Engelbert (1.4M fans)
  15. Mariano Di Vaio (6.8M fans)
  16. Aimee Track (6.5M fans)
  17. Danielle Bernstein (2.9M fans)
  18. Gabi Gregg (910k fans)

Best Pictures Influencers on Instagram

  1. Benjamin Lowy (218k fans)
  2. Michael Yamashita (1.8M fans)
  3. Stacy Kranitz (101k fans)
  4. Jimmy Chin (3.2M fans)
  5. Gueorgui Pinkhassov (161k fans)
  6. Dustin Giallanza (5.2k fans)
  7. Lindsey Childs (31.4k fans)
  8. Edith W. Younger (24.9k fans)
  9. Alyssa Rose (9.6k fans)
  10. Donjay (106k fans)
  11. Jeff Rose (80.1k fans)
  12. Pei Ketron (728k fans)
  13. Paul Nicklen (7.3M fans)
  14. Jack Harries (1.3M fans)
  15. İlhan Eroğlu (852k fans)

Best Way of life Influencers on Instagram

  1. Jannid Olsson Delér (1.2 million fans)
  2. Oliver Proudlock (691k fans)
  3. Jeremy Jacobowitz (434k fans)
  4. Jay Caesar (327k fans)
  5. Jessie Chanes (329k fans)
  6. Laura Noltemeyer (251k fans)
  7. Adorian Deck (44.9k fans)
  8. Hind Deer (547k fans)
  9. Gloria Morales (146k fans)
  10. Kennedy Cymone (1.6M fans)
  11. Sydney Leroux Dwyer (1.1M fans)
  12. Joanna Stevens Gaines (13.6M fans)
  13. Lilly Singh (11.6M fans)
  14. Rosanna Pansino (4.4M fans)

Best Design Influencers on Instagram

  1. Marie Kondo (4M fans)
  2. Ashley Stark Kenner (1.2M fans)
  3. Casa Chicks (275k fans)
  4. Paulina Jamborowicz (195k fans)
  5. Kasia Będzińska (218k fans)
  6. Jenni Kayne (500k fans)
  7. Will Taylor (344k fans)
  8. Studio McGee (3.3M fans)
  9. Mandi Gubler (207k fans)
  10. Natalie Myers (51.6k fans)
  11. Grace Bonney (840k fans)
  12. Saudah Saleem (25.3k fans)
  13. Niña Williams (196k fans)

Best Good looks Influencers on Instagram

  1. Michelle Phan (1.9M fans)
  2. Shaaanxo (1.3M fans)
  3. Jeffree Big name (13.7M fans)
  4. Kandee Johnson (2M fans)
  5. Manny Gutierrez (4M fans)
  6. Naomi Giannopoulos (6.2M fans)
  7. Samantha Ravndahl (2.1M fans)
  8. Huda Kattan (50.5M fans)
  9. Wayne Goss (703k fans)
  10. Zoe Sugg (9.3M fans)
  11. James Charles (22.9M fans)
  12. Shayla Mitchell (2.9M fans)

Best Recreation & Health Influencers on Instagram

  1. Massy Arias (2.7M fans)
  2. Eddie Corridor (3.3M fans)
  3. Ty Haney (92.6k fans)
  4. Hannah Bronfman (893k fans)
  5. Kenneth Gallarzo (331k fans)
  6. Elisabeth Akinwale (113k fans)
  7. Laura Massive (75k fans)
  8. Akin Akman (82.3k fans)
  9. Sjana Elise Earp (1.4M fans)
  10. Cassey Ho (2.3M fans)
  11. Kayla Itsines (14.5M fans)
  12. Jen Selter (13.4M fans)
  13. Simeon Panda (8.1M fans)

1. Jamie Oliver

Jamie Oliver, a world-renowned chef and restaurateur, is Instagram noted for his approachable and delicious-looking delicacies. His web page displays a mixture of meals photos, recipes, and footage of his circle of relatives and private existence. His love of gorgeous meals and educating others to cook dinner is obviously glaring, which will have to be some of the many the explanation why he has just about seven million fans.

top instagram influencers: jamie oliver

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2. David Chang 

Superstar chef David Chang is ideally suited identified for his world-famous eating places and large persona. Chang used to be a pass judgement on on Best Chef and created his personal Netflix display known as Unsightly Scrumptious, either one of which increased his recognition and most probably resulted in his massive followership on Instagram. Maximum of his feed is full of meals movies that may make you drool.

3. Jack Morris and Lauren Bullen

Go back and forth bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)
have dream jobs — the couple travels to one of the most lovely puts world wide and paperwork their journeys on Instagram. They’ve advanced a novel and recognizable Instagram aesthetic that their blended 4.8 million Instagram fans love, the usage of the similar few filters and posting probably the most hanging shuttle locations.

4. The Bucket Checklist Circle of relatives

The Gee circle of relatives, higher referred to as the Bucket Checklist Circle of relatives, shuttle world wide with their 3 children and submit movies and pictures in their journeys to YouTube and Instagram. They’re repeatedly sharing photos and tales in their adventures in unique puts. This nomad way of life is loved by means of their 2.6 million fans.


5. Chiara Ferragni

Chiara Ferragni is an Italian style influencer who began her weblog The Blonde Salad to percentage guidelines, footage, and clothes traces. Ferragni has been identified as some of the maximum influential other people of her technology, indexed on Forbes’ 30 Underneath 30 and the Bloglovin’ Award Blogger of the Yr.

6. Alexa Chung

Style and style dressmaker Alexa Chung is Instagram noted for her sublime but captivating taste and footage. After her modeling profession, she collaborated with many manufacturers like Mulberry and Madewell to create her personal assortment, making a reputation for herself within the style global. These days, she stocks inventive but amusing footage together with her 5.2 million Instagram fans.

top instagram influencers: alexa chung

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7. Jimmy Chin

Jimmy Chin is an award-winning skilled photographer who captures high-intensity photographs of mountain climbing expeditions and herbal panoramas. He has gained a couple of awards for his paintings, and his 3.2 million Instagram fans acknowledge him for his ability.

top instagram influencers: jimmychin

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8. Jannid Olsson Delér

Jannid Olsson Delér is an approach to life and style blogger that accumulated an enormous social media following for her footage of outfits, holidays, and her general aspirational existence. Her 1.2 million fans glance to her for shuttle and style inspirations.

top instagram influencers: jannid

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9. Grace Bonney

Design*Sponge is a design weblog authored by means of Grace Bonney, an influencer identified by means of the New York Instances, Forbes, and different main publications for her have an effect on at the ingenious group. Her Instagram posts mirror her sublime but approachable ingenious recommendation, and just about 1,000,000 customers apply her account for her brilliant and charismatic feed.

10. Huda Kattan

Huda Kattan took the sweetness global by means of typhoon — her Instagram started with make-up tutorials and opinions and became a cosmetics empire. Huda now has 1.3 million Instagram fans and a corporate valued at $1.2 billion. Her homepage is full of make-up movies and snaps of her luxurious way of life.

11. Zoe Sugg

Zoe Sugg runs a style, attractiveness, and way of life weblog and has just about 10 million fans on Instagram. She additionally has a surprisingly a hit YouTube channel and has written best-selling books at the revel in of viral bloggers. Her feed is composed most commonly of meals, her pug, selfies, and stylish outfits.

12. Sjana Elise Earp

Sjana Elise Earp is  an approach to life influencer who assists in keeping her Instagram feed filled with stunning footage of her travels. She actively promotes yoga and wholesome residing to her 1.4 million fans, turning into an recommend for an workout program known as SWEAT.

top instagram influencers: sjanaelise

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13. Massy Arias

Non-public instructor Massy Arias is understood for her health movies and wholesome way of life. Her feed goals to encourage her 2.6 million fans to stay coaching and not surrender on their well being. Arias has capitalized on health tendencies on Instagram and confirmed to each herself and her fans that workout can strengthen all spaces of your existence. 


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