Whether or not you’re a industry proprietor or a gross sales rep, you’re all the time pitching your products and services, telling possible shoppers what you be offering as succinctly as conceivable. Agree with me, I’ve been there myself, looking to sum up my copywriting industry in as few phrases as I will. That’s the place the industry one-pager has come to my rescue.
I’ve created shows about what I do and feature a complete web site devoted to my industry. However, when possible shoppers want solutions rapid, I pull out a one-pager — my worth proposition boiled into one hard-hitting web page.
If your enterprise is lacking this beneficial software, don’t fear. I’ve finished the leg paintings to lend a hand. You’ll see 8 of my favourite industry one-pagers. Then, I’ll speak about how you’ll be able to make your personal step by step and proportion a template to make the method clean. Let’s get began. You’ll boil your pitch down to 1 hard-hitting web page that grabs consideration and will get to the purpose.
What’s a one-pager?
A one-pager is a record that summarizes an be offering, procedure, idea, or coverage in round 250 phrases. Its objective is to seize the reader’s passion and depart them in need of extra. It goals to compel the reader to do so, equivalent to scheduling a choice, visiting a web site, or signing a freelance.
That being stated, one-pagers are not only for promoting. They may be able to even be tutorial gear. When sharing wisdom, the crisp, enticing layout grabs consideration and is helping readers retain key data.
The Anatomy of a One-Pager
Your one-pager will have to be adapted in your explicit objectives. As an example, my one-pager makes a speciality of my writing products and services and a crash route into neuromarketing, a box I concentrate on. That may be wildly other than the one-pager for a SaaS corporate or a marriage cake bakery.
Regardless, regardless of the industry, there are seven crucial parts that will have to be in every one pager. I’ll proportion every of those parts underneath.
- Corporate brand. Come with your corporate brand prominently at the web page. This small symbol reinforces your emblem and guarantees readers know who’s at the back of the be offering.
- About. Supply a short lived elevator pitch that covers who you might be, what makes you distinctive, and why readers will have to care. This phase will have to pique their passion in the primary content material at the sheet.
- Downside commentary. Open with the issue you‘re fixing. For gross sales one-pagers, talk at once in your buyer’s ache issues. In the event you‘re dating buyers, describe the area of interest you’re filling. For an interior one-pager, supply a high-level roadmap of what is to come back.
- Options and advantages. This phase is the place you spotlight your distinctive worth proposition. Obviously define the important thing options and advantages of your product, challenge, or idea. Stay it quick. Center of attention at the maximum crucial issues.
- Social evidence. Use social evidence to again up your claims with proof. Come with consumer testimonials, trade stats, or awards to toughen your credibility and construct consider.
- Name to motion. Come with a transparent name to motion that leaves indisputably about what the reader will have to do subsequent, equivalent to calling, visiting your web site, or taking your next step within the procedure.
- Touch data. Supply blank, transparent touch data (web site, e mail, telephone, social media) on the backside of your one-pager to make sure leads can simply get in contact with you.
Whilst all of this data is very important for your one-pager, the way you design the sheet will range wildly. In the event you paintings in a buttoned-up, formal trade, you could go for texts and blank graphs handiest. In case your readers are busy, an infographic is also a extra skimmable approach to proportion data.
Obtain our one-pager industry template now to be in contact your imaginative and prescient obviously and successfully.
Easy methods to Make a One-Pager for Your Trade [+Template]
Now that we all know what is going right into a one-pager, I’ll proportion the method of creating one step by step. We’ll additionally paintings throughout the procedure the use of a one-pager template from HubSpot.
In my instance, I’ll make a one-pager for a fictional puzzle subscription corporate — Puzzle Me This. I’ll proportion the worth proposition for this industry all on one web page so that you can draw in possible consumers.
1. Checklist out the fundamentals.
We mentioned seven parts you want for your one-pager above. You’ll additionally want to condense your venture into quick headlines, your worth proposition into a short lived assessment, and your downside commentary into a couple of sentences.
Prior to I get started hanging my one-pager in combination, I really like to take a seat down and checklist all of it out. That comes to collecting my belongings (like my brand) right into a folder and writing out the textual content I wish to come with in an unformatted Google Document.
Let’s check out HubSpot’s template. We’ll want to accumulate the next:
- An emblem.
- An about phase.
- A venture commentary and assessment.
- Details about merchandise or products and services.
- Touch data.
- Details about the issue, resolution, and marketplace.
- Extra in regards to the product’s aggressive edge and technique.
- Two pictures.
- A QR code that ends up in our web site.
For my pattern puzzle industry, I collected all the data into one folder. That concerned developing an unformatted Pages record with all of my textual content. Having all the items compiled cleanly will make formatting my record more uncomplicated.
2. Imagine your worth proposition and glance forward.
Your one-pager will want to display what makes your providing distinctive and the way it sticks out. You’ll want to obviously define the issue you might be fixing and preview how your resolution addresses it.
Chances are you’ll even Outline your audience and talk at once to their wishes and ache issues.
From there, I like to recommend taking a look forward. That is very true when you’re pitching your enterprise to buyers. They’ll get a way of what they are able to be expecting from you one day.
Let’s circle again to Puzzle Me This. There are a couple of other subscription containers available on the market. On the other hand, my industry makes a speciality of choosing the easiest puzzle for the individual so that they don’t have to select one themselves. Past that, I wish to spouse with unbiased artists, so I made positive to spotlight that during my one-pager.
3. Get designing.
Now that you’ve got all the items in a position, it’s time to start out designing. The way you lay out your one-pager is dependent upon your trade and the get entry to that you must graphic design ability. If in case you have a fashion designer on personnel, you could ask them to create a customized format for your behalf.
On the other hand, templates like this one from HubSpot make the method clean for everybody. I used the template for the Puzzle Me This situation. I used to be ready to get the whole lot crammed out in mins. The longest a part of the method used to be crafting the easiest textual content.
One-Pager Examples
One-pagers can also be useful for all sorts of companies, so they range broadly in how they give the impression of being and are offered. Having a look at well-designed one-pagers will let you get impressed whilst you create your personal. So, let’s dive in!
1. Trade One-Pager
Taking a look to create a one-pager with stats to again up your worth proposition? This template from Awware has you lined. Textual content-heavy sections that duvet the corporate’s missions, values, and development can also be discovered at the left facet. Icons and all-caps make headings soar.
The proper facet makes a speciality of information. Readers can see how the corporate plays at a look, giving the have an effect on of the industry great visible leverage. I additionally like how the template uses a constant colour palette to keep away from muddle.
Professional tip: Incorporate storytelling, social evidence, and worth to display why your enterprise is a sturdy possible spouse.
2. Product One-Pager
Product one-pagers center of attention at the specifications of a selected providing. What makes them other than possible choices, what are the core options, and what’s the fee level? A product one-pager will have to resolution those questions.
The only-pager above showcases a console that’s coming quickly. I really like that this case has a timeline of when the product is anticipated to hit the marketplace. Past that, the console’s options are condensed into easy-to-skim bullet issues.
Professional tip: Font measurement will let you navigate your reader’s consideration. Put crucial data, like pricing and unlock date, in better font.
3. Advertising One-pager
Advertising one-pagers are interior paperwork that align groups. They’re snapshots of important parts like emblems, emblem colours, fonts, voice, objectives, and buyer personas. If you’re launching a brand new marketing campaign, a one-pager guarantees messaging, visuals, and tone stay in line with your emblem.
The only-pager above makes a speciality of a video advertising and marketing marketing campaign. The sheet specifies what the venture is for, its goal, after which the branding parts that will likely be used within the video. As a marketer, this sheet would make it clean for me to know what the staff desires and the right way to make it.
What I really like: If in case you have a selected imaginative and prescient, make the content material of your one-pager explicit as effectively. This web page lists out the filters, changes, and hex code of the colour palette.
4. One-Pager Pitch
One-pager pitches are recommended for venture managers with new projects and experts competing for contracts. Use this record to seize the eye of your viewers and pique their passion. A well-crafted one-page pitch record can building up your possibilities of touchdown that coveted consumer.
The only-pager above pitches a advertising and marketing consultancy. I really like how this web page assists in keeping the worth proposition easy. There’s a snappy blurb about what the group can do, then pictures of the folks at the staff. This is helping create a personalized touch.
Past that, I really like how the staff lists out suggestions for a a success partnership. This point of transparency creates a way of trustworthiness.
Professional tip: Do you will have spectacular statistics? Function them for your one-pager.
5. Startup One-Pager
For startups, a one-pager is your final elevator pitch. Whether or not you’re search investment, networking, or emblem promotion, this record showcases your scrappiness. Startup one-pagers duvet the necessities: a compelling pitch, staff experience, marketplace insights, and a transparent name to motion.
The only pager above compiles all the data an investor would possibly want at a look. The corporate’s worth proposition and venture commentary are boiled down into headings. In a couple of transient paragraphs, you’ll be able to perceive the place the startup is at in its building and what’s coming subsequent.
Professional tip: Come with additional punches like media consideration or social evidence to validate your thought and information about your funding level.
6. Gross sales Rep One-Pager
Some gross sales one-pagers are made for reps to lend a hand them extra successfully be in contact with possibilities. The above one-pager lays out the other prices of every insurance coverage plan. It additionally coaches reps on the right way to paintings with several types of consumers.
Professional tip: Spotlight your distinctive worth proposition on this compact but impactful piece, positioning your providing as the answer they have got been in quest of.
7. Gross sales One-Pager
A gross sales one-pager summarizes the important thing sides of your corporate, product, or provider in one, transient record. It goals to have interaction possible consumers through obviously demonstrating how you’ll be able to cope with their demanding situations and inspiring them to take your next step within the gross sales procedure.
I really like how the publish above showcases the objective marketplace for the knowledge company’s products and services. This quick buyer character makes it transparent who would have the benefit of this providing.
Professional tip: In the event you’re taking a look to summarize all that you just be offering temporarily, come with a conclusion phase for your one-pager.
8. Match One-Pager
A compelling tournament one-pager can also be a useful software for shooting the eye of your audience and making sure a a success turnout, whether or not you might be webhosting a convention, seminar, or company collecting.
This one-pager in particular makes a speciality of sponsors, so all parts of the sheet talk at once to that viewers. Your tournament will most likely want a couple of kinds of one-pagers for every viewers you hope to succeed in.
Professional tip: Your one-pager will have to transcend the fundamentals. Whether or not it is a lineup of famend audio system, unique networking alternatives, or state of the art trade insights, the one-pager will have to trap readers.
Guidelines for Growing Efficient One-Pagers
Stuffing data on one web page doesn’t ensure luck. Underneath, I’ll proportion some pearls of knowledge I’ve collected from making one-pagers previously.
Be concise and audience-focused.
A one-pager will have to strike a stability between have an effect on and clarity. Brevity is vital. This asset will have to be concise. Tailor your language and content material in your explicit viewers. Keep away from company jargon when addressing consumers, however prioritize numbers and knowledge when pitching to buyers.
Lift your one-pager with strategic formatting.
Be aware of formatting parts that make your one-pager clean to learn. Embody white area to create a visually interesting format that avoids muddle and lets in your content material to polish. I additionally suggest crafting a compelling headline that captures your reader’s consideration and communicates the core worth of your providing.
Inform a cohesive tale.
Like every just right narrative, your one-pager will have to have a definite starting, heart, and finish. Each and every element will have to seamlessly attach, guiding your reader via a transparent and attractive tale. The cohesive float assists in keeping your viewers and reinforces your major level.
Imagine how your one-pager will likely be disbursed.
Adhere to the “one” in one-pager. Persist with a unmarried facet of a regular 8.5 x 11″ web page. The usage of this layout guarantees clean bodily and virtual distribution.
Talking of distribution, assume creatively. Whilst one-pagers make superb handouts, discover sharing the content material for your web site, social media channels, and even as an e mail publication, making sure your viewers receives it via their most well-liked channels.
Spice up Your Trade With a One Pager
We are living in a fast moving industry global, so grabbing your viewers’s consideration and getting your message throughout is an important. One-pagers are nice for showcasing your enterprise, product, or tournament in a concise, enticing method.
Use our one-page industry template to get forward. With this template, you are able to create a qualified and persuasive one-pager very quickly.
