The platform’s heavy emphasis on visible content material like pictures, movies, illustrations, and GIFs is changing into a crucial approach for manufacturers to keep in touch their tale and message. Plus, it is a very good approach for companies to humanize their emblem, recruit long run staff, exhibit their merchandise and content material, and enjoyment and interact shoppers.
Take a look at those 18 concepts for movies, pictures, and different content material you’ll put up on Instagram. (And for extra inspiration, take a look at our checklist of the most productive manufacturers to observe on Instagram.)
18 Content material Concepts for Movies, GIFs & Pictures to Publish on Instagram
1. In the back of-the-Scenes Content material
Instagram is a smart platform for humanizing your emblem, and giving your target market a sneak peek at what is going on in the back of the scenes is a technique to try this. It is usually a great way to turn fans what it is love to paintings there, which is excellent in your recruiting efforts.
Here is an instance from the Boston Purple Sox, appearing what batting observe looks as if close-up (with a truly cool, fish-eye shot).
And here is one from a small arts and crafts retailer referred to as Cherry Tree Beads. We like how this one makes use of the hashtag #employeetakeover to proportion one of the vital faces in the back of the logo, giving fans the risk to get to understand who is at the inside of.
Professional Tip: Posting candid pictures of your paintings surroundings can assist humanize your online business and make allowance your shoppers to connect to your staff, which will translate into more potent emblem loyalty.
2. Person-generated Content material
One of the most absolute best pictures on manufacturers’ Instagram accounts are curated by way of fanatics and fans. (If truth be told, FedEx‘s Instagram feed is nearly fully made up of curated pictures.)
Take a look at the posts folks have tagged you in, and if you happen to love them, believe reposting them on your fans. Now not most effective does it make the unique poster really feel excellent, however it additionally displays everybody that you are being attentive to your fanatics. Simply ensure that the pictures you might be reposting are high quality and that you simply @-mention the unique poster to your caption.
Here is a reposted symbol from ASOS. Have in mind of the way they write the caption: They write a completely new caption, which incorporates a tidbit on how their fans can get featured on their Instagram web page (by way of the use of the hashtag #AsSeenOnMe). Then, they credit score the unique poster the use of the digital camera emoji and the poster’s username.
To repost a photograph on Instagram, you’ll merely screenshot and crop it. You’ll additionally repost a photograph on your Instagram tale by way of tapping the proportion icon underneath the put up you need to repost and tapping “Upload video on your tale.”
3. Inspirational or Motivational Quotes
Some folks poke a laugh on the choice of quotes on Instagram. However if you happen to put up them sparingly, they generally tend to inspire your fans. If the put up speaks on your target market, folks like to proportion it and tag their pals within the feedback. Quotes also are a superb opportunity to proportion what your emblem stands for, whether or not it is religious, inspiring, humorous, or one thing else.
To create a quote symbol, you will want to obtain an app that allows you to add a photograph and overlay it with textual content. Listed below are some excellent ones:
- Canva: A loose app that you’ll use to create graphics with textual content overlays to proportion on social media.
- Phonto: A loose app that you’ll use to overlay textual content on pictures with textual content resizing, alignment, and positioning equipment.
- Snapseed: A loose app with skilled picture enhancing equipment that pairs fonts with other picture filters.
You’ll additionally create a quote put up thru your Instagram tale. To create a quote put up to your Instagram tale, merely add a picture out of your gallery to make use of as a background and upload a textual content overlay of the quote.
Listed below are a couple of examples of quotes finished smartly, beginning with this one from TheSkimm. The important thing to this put up’s good fortune is that it is hilarious to their particular target market — which displays that the quote does not need to be fancy to thrill folks.
Here is a extra fantastically designed quote from activewear emblem Lorna Jane, which carries an empowering message from their founder:
Professional Tip: Wish to mess around with phrases and photographs? WordFoto is a $2 app that allows you to flip your photos into pictures manufactured from phrases as a substitute of simply including phrases on most sensible of pictures.
4. Attention-grabbing Statistics
Some other cool strategy to overlay textual content on a picture is by way of posting a statistic that resonates together with your target market. Check out the use of statistics from your personal analysis or discovering some related on your message, your worth proposition, and so forth. (Learn this weblog put up to be informed how and the place to seek out correct, compelling information.)
Here is an instance from the meditation app Headspace, with a easy textual content field masking a coloured, nondescript background.
5. Well timed or Present Occasions Posts
Is one thing cool taking place on the planet or the rustic the place your audience lives? A selected vacation? Nationwide Pet Day? Get in at the motion by way of posting one thing pleasant. Be mindful to make use of excellent judgment when newsjacking — the very last thing you need to do is post misguided data or offend someone.
What are some examples of pleasant, well timed posts? Here is one from a Mediterranean eating place referred to as Cava Mezze Grill to rejoice Halloween.
And here is a a laugh instance from Starbucks for Nationwide Croissant Day.
Professional Tip: Arrange Google Signals to get notified of breaking information associated with your online business’s business. Information tales are an excellent supply of inspiration for well timed social media posts.
6. Funny Pictures or Movies
If you’ll make your fans giggle, they are going to most likely experience your picture — and will also proportion it with others. In the end, infrequently probably the most memorable pictures are those that make us giggle.
Check out posting pictures and photographs you assume will make your target market giggle like Oreo did with this faux textual content message dialog with “Milk.”
Here is some other instance from BuzzFeed Oldsters, which displays how easy a really perfect shareable put up may also be.
And on this one from Pabst Blue Ribbon. All they did was once put an empty case of Pabst beer on a canine’s head, and it labored like a allure.
7. Compelling Drawings or Graphics
Have any artists to your group? One strategy to stand out in a sea of pictures is to put up a fab, compelling representation. They do not even need to be tremendous fancy — take a look at this easy, black-and-white instance from Oreo:
Here is a extra complicated one from Pabst Blue Ribbon:
8. Content material Promotions
Gorgeous pictures are crucial on your Instagram advertising technique as a result of they inform a tale and draw folks in. Coloured visuals building up folks’s willingness to learn a work of content material by way of a whopping 80%.
So if you are developing a work of compelling written content material like a recipe, a document, or a weblog put up, why no longer use a visible platform like Instagram to market it?
Merely pair an enchanting and related symbol with a caption that promotes the content material, after which ask folks to observe the hyperlink to your bio or put up description. (Once more, you’ll want to make that hyperlink trackable.)
Here is an instance from Staples that promotes their hard-copy planners for Nationwide Planner Day:
And here is an instance from Nature’s Trail Natural, which displays off the completed fabricated from a recipe that is connected of their bio:
9. Product Promotions
Instagram is not where to post product-centric posts on a daily basis — however that does not imply you’ll’t use it to exhibit merchandise each from time to time. We advise the use of the 80/20 rule on social media: 80% of the content material you put up to social media will have to be useful and precious on your target market, and 20% may also be self-promotional.
Making promotional content material that’s a laugh, compelling, and adorable is much more vital when posting on Instagram. To focus on a particular product, put up an image or video about it, after which inform folks the place they are able to to find the product the use of the product names and codes or a trackable hyperlink to your bio.
Here is an instance from the web clothes corporate ASOS. (Take a look at how informal and funky the caption is.)
Here is some other one from Frank Frame, which makes use of a picture and a few humor within the caption to pique fans’ pastime within the product with out being overly promotional.
Professional Tip: Whilst you put up is nearly as vital as what you put up. We recommend posting to Instagram on Saturdays within the mid-to-late afternoon.
10. Compelling Movies, Reels, and Tales
Instagram customers can file and add movies as much as 60 seconds lengthy, reels of more than one video clips which can be every as much as 15 seconds lengthy, and tales composed of pictures and quick movies that disappear after 24 hours.
When finished smartly, movies, tales, and reels are an effective way in your Instagram content material to face out. You’ll file a video from scratch (together with recording more than one video clips) or add movies on your feed, tales, or reels out of your telephone’s library the similar approach you’ll add a photograph.
Professional Tip: By means of default, each Instagram video will get started taking part in with out sound — and then audience can make a selection whether or not or to not flip the sound on. On account of this, you’ll be able to want to add movies that are not looking for sound to be smartly understood or lure folks to show the sound within the first 2d or two.
Here is a nice video from Purina that delights audience with some lovable pet love.
11. Hyperlapse Movies
Wish to use video to stand proud of the gang whilst additionally fixing in your fans’ quick consideration spans? Check out making a Hyperlapse video.
Hyperlapse is a loose app by way of Instagram that condenses movies into transient, transferring, hyper-speed movies. The movies use integrated stabilization generation to movie those time-lapse movies with out protecting your fingers nonetheless. (Wish to make your personal? Listed below are step by step directions.)
Here is one among our favourite examples, which comes from Starbucks.
12. A laugh, Lighthearted GIFs
GIFs are in all places this present day, and folks love them as a result of they assist appropriately put across concepts, messages, ideas, and emotions in a snackable (and frequently laughable) approach. On Instagram, you’ll add a GIF identical to a video (so long as it is lower than 60 seconds lengthy).
Take a look at the examples of GIFs on Instagram underneath for some inspiration. (Click on right here for directions for developing your personal animated GIF the use of Photoshop.) Here is an instance from Staples.
And one from Starbucks.
13. Contests and Giveaways
Are you seeking to toughen the release of a brand new product? Contests are one of the vital absolute best techniques to amplify your achieve and interact your neighborhood on Instagram. A find out about by way of Tailwind discovered that internet hosting an Instagram contest or giveaway assist you to develop your fans 70% sooner over 3 months than no longer retaining a competition.
Instagram does not make taking pictures leads and knowledge out of your fans simple, however a competition or giveaway is one strategy to do it.
Simply you’ll want to name your fans to do so by way of the use of the distance to your caption to give an explanation for the competition or even information them to a hyperlink to your bio.
Professional Tip: Make the hyperlink trackable so you’ll see how a lot visitors your Instagram put up is riding. Discover ways to upload a trackable hyperlink on your Instagram bio by way of studying #6 on this weblog put up.
There are lots of, many several types of contests you’ll put up on Instagram. Listed below are a couple of concepts, beginning with the only underneath from Social Print Studio. Their call-to-action asks for feedback at the put up, from which they are going to make a selection winners.
Here is one from Root Smartly Being Studio asking folks to go into a competition by way of liking the put up and following their account. Individuals can earn an additional access by way of sharing the put up to their Instagram tale and tagging Root Smartly Being Studio.
Now not many manufacturers use this tactic, however it’s a truly cool, distinctive person revel in. It is usually a suave strategy to get customers to talk over with your online business’ account web page.
Maximum of your fans would possibly not take a look at your Instagram pictures out of your account web page, as they are going to in most cases take a look at them of their Instagram feed.
Whilst you get started scrolling during the pictures underneath from MyStory Wiesbaden to your feed, it is going to take you a 2d to determine what’s taking place. MyStory Wiesbaden posted snippets of a tattoo, which is a fab teaser that entices you to visit their major account web page, the place you’ll see the entire image.
15. Asks to “Tag A Buddy.”
Whilst you’ll tag pals on Fb and Twitter posts, it occurs maximum continuously on Instagram. There is a tradition round tagging your mates if you happen to see a put up that resonates with you or reminds you of any individual. This is helping you each building up engagement and increase your achieve.
If you wish to inspire your fans to proportion the put up with others, infrequently all you have to do is ask. Within the caption, come with a call-to-action asking folks to tag their pals and provides them a steered to take action.
For instance, the put up underneath from Hire the Runway asks fans to “Tag your long run RTR BFF!”
Our put up underneath from HubSpot requested fans to tag their place of job espresso friend.
On this lovable video from Headspace, they requested fans to tag any individual they like to assist rejoice Valentine’s Day.
Very similar to asking your fans to tag a pal, you’ll ask them to “double-tap,” which is how your fans can like your picture or video. The usual language for a request like that is: “Double-tap if…”
Within the instance underneath from The Parentologist, she asks fans to double-tap in the event that they’re searching for a last-minute reward for a father or mother, which is a a laugh strategy to interact her fanatics.
16. Reposts From Your Staff
Reposting your staff is an important strategy to exhibit what occurs in the back of the scenes at your corporate, whilst truly serving to your fans “bond” with the individuals who paintings there.
For instance, the folk in the back of the Boston Purple Sox’s Fenway Park account frequently repost pictures and movies from their grounds group.
New Glance has a truly cool manner: They repost Instagram content material from their staff, who serve as as emblem way of life ambassadors with accounts in particular related to New Glance. Their deputy supervisor @newlook_georgia and their get dressed dressmaker @newlook_emilie are a few New Glance’s staff who act as emblem ambassadors.
Whilst the primary New Glance account posts most commonly their very own content material, they frequently repost from their staff, like within the symbol underneath.
17. Pass-promotion of Some other Social Media Account
Pass-promotion of different social media accounts on Instagram is an effective way to let your Instagram fans know the place else on social media they are able to to find you. That approach, you’ll get your Instagram fans to transform your fans on Fb, Twitter, and so forth.
18. “We are Hiring.”
In spite of everything, let your fans know you might be hiring each from time to time by way of posting a easy call-to-action to your Instagram web page, together with a trackable hyperlink on your jobs web page to your bio.
Here is an instance of a “we are hiring” put up from Arey’s Pond Boat Backyard:
Publish Like A Professional
Now that we’ve got long gone over some tricks to get your creativity flowing, it is time to create a put up of your personal. Use those content material concepts for Instagram to extend emblem consciousness and fasten together with your neighborhood in new techniques.
Editor’s notice: This text was once in the beginning revealed in October 2019 and has been up to date for comprehensiveness.