When you find yourself first beginning a trade, branding is most probably the very last thing to your thoughts. Finally, it is exhausting to take a seat down and turn via fonts if you end up nonetheless making an attempt to determine who your consumers are (and the place to search out them).
Plus, although you made making a model identification a concern, to start with, a metamorphosis in trade plans would possibly have made your preliminary branding technique out of date. Whether or not your branding design efforts began (and ended) with a symbol jotted down on a serviette, otherwise you whiteboarded your approach via your complete branding process — from model values to emblem diversifications — someplace alongside the way in which issues stopped running.
On the other hand you were given right here, you are now not glad. Thankfully, rebranding isn’t unusual — many main manufacturers, starting from Dunkin’ Donuts to Uber, have effectively rebranded previously. In case you are taking into account a rebrand, stay studying to learn to rebrand an organization, plus examples of different manufacturers who have effectively rebranded their site, title, emblem, or whole corporate project, and goal.
K, now that we all know what rebranding is, let’s make sure to have the proper causes to rebrand.
The Proper (and Improper) Causes to Rebrand
Rebrands are sophisticated and raise giant dangers.
Even giant manufacturers are not immune — simply have a look at Uber. After redesigning its emblem, 44% of people had been not sure of what Uber’s emblem represented.
In the end, realizing the hazards of rebranding permit you to resolve whether or not or now not you are going right into a rebrand for the fitting causes.
In case you are shopping at rebranding your corporation as a result of gross sales had been sluggish or model consciousness efforts aren’t paying off, it’s possible you’ll need to rethink — those problems can doubtlessly be solved through making a new marketing strategy or conducting market research to spot the underlying reason.
However in case you are taking into account a rebrand as a result of your corporate’s imaginative and prescient, project, values, and marketplace are now not mirrored on your model, then a rebrand could be the fitting choice.
There are a couple of different main causes it’s possible you’ll believe a rebrand, together with:
New places
You could want to refresh your model in case you are increasing to world markets that may not establish along with your present emblem, messaging, and many others.
Marketplace repositioning
Manufacturers are designed to attach firms with their consumers, so if you happen to reposition your corporation to focus on a fully new buyer profile — whether or not via product, position, worth, or promotion — your model will want to observe swimsuit.
New philosophy
What you are promoting’s project, imaginative and prescient, and values must govern each and every choice you are making — together with model choices. In case your MVV are moving and pivoting the route of your corporation in conjunction with them, you’ll want to reevaluate your model.
Mergers and acquisitions
When two firms come in combination, two manufacturers come in combination, as smartly. In case your corporate was once received or joined with some other corporate, you’ll be able to’t simply let each manufacturers fight it out. Discovering a brand new model that displays the brand new entity will save you confusion and construct accept as true with.
Moreover, listed below are a couple of causes now not to rebrand:
Boredom
Too continuously, other folks believe a rebrand as a result of they are unwell of seeing the similar emblem and slogan each day. Whilst you’re beginning to really feel stressed along with your model, needless to say your consumers (who see it a lot much less continuously) would possibly love that signature colour you’ve got come to detest.
Masking up a disaster
Whether or not you are running towards continual inner problems or heading off unhealthy press, a rebrand is not the solution. Maximum customers and staff are good sufficient to peer during your rebrand and acknowledge it for what it’s — a cover-up.
Affect and ego
For brand new managers, a rebrand would possibly appear to be the quickest technique to make your mark. However maximum new managers are not enforcing the type of institutional alternate that justifies a rebrand. Extra continuously than now not, new management that insists on a rebrand is doing it extra for themselves than the corporate.
In search of consideration
Perhaps gross sales had been floundering, or possibly model consciousness efforts are not selecting up, however both approach, leaping right into a rebrand is the improper transfer. At best possible, you’ll generate some temporary buzz, with out the gross sales and business plan to maintain it. At worst, you can lose no matter model reputation you had and set again your gross sales and advertising and marketing efforts.
If you happen to’ve decided a rebrand remains to be the fitting selection for you, stay studying to learn to devise a rebranding technique.
Rebranding Methods
1. Alternate your emblem.
Some of the major methods of rebranding is converting your emblem. The use of a brand new emblem will let your consumers know that your model’s identification is other. You’ll be able to make it sleeker, use other colours, and many others. The primary explanation why to modify your emblem is so it fits with the brand new identification that you are advertising and marketing with the rebrand.
2. Shift model positioning.
After converting your model emblem, it’s a must to additionally shift your model positioning. You’ll be able to’t simply alternate your colours and emblem and get in touch with it an afternoon. The content material that you are advertising and marketing must keep in touch a definite message, whether or not that is your project, values, or imaginative and prescient. Moving your model positioning will let your consumers know what your new project, values, or imaginative and prescient is.
3. Create new advertisements.
As soon as you understand what your emblem and messaging will sound like, it is time to create new commercials and content material with this messaging in thoughts. Those advertisements must obviously keep in touch the adjustments for your model and what they imply for patrons. This permit you to attract a brand new demographic and achieve better audiences.
4. Alternate your model’s voice.
In spite of everything, when it is time to rebrand, it would be best to alternate the logo’s voice. Your model’s voice is the point of view that you simply write your whole advertising and marketing content material from. Your voice is both formal, causual, witty, and many others. In case you are rebranding, it is sensible to modify your model’s voice and announce your rebrand on your new tone of voice.
Now, let’s needless to say bot all rebrands are created equivalent, so let’s first believe whether or not a partial or overall rebrand is the most suitable option for your corporation.
Partial vs. General Rebrand
The extra established your corporation and model are, the extra it’s important to lose from a rebrand.
If your corporation is extra mature, a partial rebrand permit you to retain the logo loyalty you’ve got constructed, whilst refreshing your symbol to stay alongside of converting occasions.
Bring to mind a partial rebrand as an adjustment targeted to your visible model identification to fit new choices or markets — as adverse to a whole identification disaster.
That isn’t to mention {that a} partial rebrand cannot be efficient. Simply have a look at Old Spice. The lads’s deodorant corporate redefined its position out there and has noticed massive growth every year since repositioning the logo — all whilst holding what made Outdated Spice cool within the first position.
On the other hand, in case you are present process an entire identification shift and your corporate’s project, imaginative and prescient, and values are converting, a complete rebrand could be so as. This feature is most often fitted to scenarios like mergers, product overhauls, and different in a similar fashion foundational shifts.
Right here, the entirety is at the desk — out of your title for your goal, your marketplace, or your model identification.
If a partial rebrand is a snappy touch-up, the entire rebrand is an entire makeover.
As soon as you’ve got decided whether or not you want a partial or overall rebrand, check out the next 5 steps it would be best to put into effect to effectively rebrand.
1. Reestablish your model’s target audience and marketplace.
After intensive marketplace analysis, together with focal point teams and inspecting the knowledge, you’ve got spotted one thing startling — your consumers (or competition) are not who you concept they had been.
Perhaps it is a demographic with which you by no means concept you’ll have interaction. However, perhaps there is a new competitor in the marketplace and its merchandise or products and services are without delay competing with yours.
And you’ve got the knowledge to end up it.
Check out who is in fact purchasing from you — and who they are purchasing from, as an alternative of you. Evaluating this towards your preliminary audience and target audience would possibly divulge some stark variations.
As soon as you’ve got established your precise marketplace and target audience, you are ready to start out rebranding your corporate to connect to your consumers (and outsmart your competition).
2. Redefine your corporate’s imaginative and prescient, project, and values.
What are you doing? How are you doing it? Why are you doing it?
When you find yourself re-evaluating your imaginative and prescient, project, and values right through a rebrand, those are the 3 questions you can want to ask your self. Whilst it is simple to take your messaging foundations with no consideration, they may be able to alternate as an organization grows.
New merchandise, priorities, products and services, or stakeholders can totally undo what as soon as gave the look of a given.
Listed here are a couple of main elements of your corporate it would be best to analyze to make a decision which section(s) of your corporate want just a little TLC.
Imaginative and prescient
This can be a giant one. Imaginative and prescient acts because the North Big name for each and every motion your corporate undertakes, so it is important you’ve a company figuring out of your imaginative and prescient sooner than transferring ahead — moreover, possibly over the years your imaginative and prescient has modified. That is ok, however it is important you redefine your imaginative and prescient as temporarily as imaginable to verify your whole staff are making choices with that imaginative and prescient in thoughts.
When you find yourself rebranding, corporate imaginative and prescient will impact the entirety out of your site redesign for your hiring procedure.
Project
If imaginative and prescient is your what, project is your how. Perhaps you are nonetheless getting in the similar route, however the way in which you are getting there has modified. In the end, your project is your corporate’s roadmap.
When your project adjustments, your messaging wishes to modify as smartly — making it simply as an important as imaginative and prescient right through a rebrand.
As an example, Sweetgreen’s mission statement is “To encourage fitter communities through connecting other folks to actual meals.” This motto will assist outline the entirety about Sweetgreen’s model, from the pictures they use in commercials to the language they use in press releases.
Values
Your values act because the why at the back of your model. They are why you are running in opposition to your imaginative and prescient, and why you are devoted for your project.
However, as manufacturers make bigger and alter, a few of their founding values would possibly turn into unsustainable. If you’ll be able to’t reinforce your outdated values or you’ve got come to prioritize new ones, you can want to replace them to mirror what your corporate in fact values nowadays.
Logo Voice
As your imaginative and prescient, project, and values alternate whilst rebranding, the way in which you put across those facets of your corporate can even have to modify. The vocabulary, tone, and voice you employ to your model have to compare your message. So, if what you are pronouncing is converting, how you are pronouncing it’ll want to alternate, as smartly.
3. Rename your corporate right through a rebrand.
Converting names is a large endeavor, one that may value you model reputation and natural seek site visitors in a single fell swoop. So, in case you are renaming your corporate as a part of your rebrand, make sure to have a plan for restoration as a part of your post-rebrand technique.
At the entire, in case your title nonetheless suits, your best possible plan of action is to stay it. But when your present title is a mismatch to your corporate identification, it could be time to return to the drafting board. To assist in making that drafting board rather less daunting, listed below are some starter concepts for the renaming procedure:
- Make a brand new phrase
- Use an outdated phrase in new tactics
- Say what you do (actually)
- Adjust a phrase’s spelling
- Upload a prefix or suffix
- Glance to different languages
- Carry two phrases in combination
- Create an acronym
- Use a location
In case you are revisiting your title whilst rebranding, focal point on alignment along with your model’s imaginative and prescient, project, and values — extra than simply what sounds excellent. That approach, your new title has a greater likelihood of supporting your long-term enlargement and objectives.
4. Rethink your model’s slogan.
A excellent slogan is catchy and captures your corporate’s project and imaginative and prescient. It is your corporate’s goal, condensed. Not like converting names, converting slogans is just a little more uncomplicated to your advertising and marketing efforts. However like converting names, you must nonetheless believe it sparsely.
First, it is important you ask your self, why do you in point of fact need to alternate your slogan?
It is simple to fall into the lure of hating your slogan as a result of you’ve got heard it such a lot of occasions. However it is that very same repetition that builds model reputation. Although you’ll have gotten unwell of your slogan after seeing it repeatedly, your consumers would possibly like it.
In case you are at the fence, you’ll be able to grasp focal point teams to peer if the slogan is in point of fact resonating. If it’s not, you’ll be able to get some new concepts for slogans with those beginning issues:
- Make a declare
- Get metaphorical
- Use poetic language
- Supply directions
- Leverage labels
- Praise consumers
5. Rebuild your model identification.
The tangible parts you employ to keep in touch your model would possibly had been in play for a couple of years by the point you start thinking about a rebrand. This implies you’ve got most probably had a lot of time to rethink their strengths and weaknesses sooner than changing them.
You could need to redesign your emblem, use new colours on your model subject matter, and even create new model pointers. Listed here are a couple of not unusual adjustments it’s possible you’ll make as a part of your rebranding technique:
Your Emblem
Perhaps you really liked your emblem while you first began your corporate, however you are discovering your consumers by no means in point of fact perceived to “get it”. However, possibly your emblem wishes a refresh to mirror the opposite main adjustments you’ve got made internally.
In case you are shopping to do a symbol redesign, going again to the fundamentals of what makes a excellent emblem will will let you to get it proper this time.
Keep easy. Jamming as a lot symbolism as imaginable into a symbol most often does not determine too smartly. However that is a troublesome fact for younger firms who’re nonetheless seeking to end up themselves. Now that you are extra established, display your self assurance with a easy emblem.
Make an have an effect on. Perhaps you went the other path on your unique emblem design and had been too afraid to be daring, so that you caught with one thing secure. Your emblem is not value a lot if other folks can not bring it to mind, so if you end up redesigning your emblem, do not accept one thing that may not stand out.
Be adaptable. Something you’ll have discovered along with your first emblem is its barriers. Now that you understand what shapes or kinds is probably not as flexible for the channels your corporation in fact makes use of, endure the ones in thoughts right through the redesign.
Intention for suitable. As firms mature and get to grasp their consumers higher, a symbol that would possibly have made sense at release may now be thought to be totally improper for that corporate’s audience.
Glance to the long run. As amusing as rebrands would possibly appear, you do not need to do that once a year, so in point of fact have a look at your imaginative and prescient, project, values, and goal and believe whether or not this new emblem can reinforce them in the end.
Deal with through-lines. Like your title, your emblem is certainly one of your model’s maximum memorable elements. When you find yourself rebranding, steer clear of dropping an excessive amount of model reputation through seeking to care for the portions of your outdated emblem that labored. If you’ll be able to care for a way of continuity, you are able to raise over one of the most model reputation your outdated emblem to start with had.
If we have a look at a couple of emblem redesigns from 2019, we will be able to see this procedure in motion. Take Zara and The Knot, as an example, two firms that modified their emblems in the previous few years:
In those model updates, parts of the outdated model raise via. Zara saved its daring, black lettering, however driven the kerning tighter and switched one Serif font for some other. The Knot, then again, stayed in the similar typography circle of relatives with a Script font, however swapped blue for orange of their colour scheme.
Opting for Your New Colour Palette
Colour may have an enormous have an effect on to your model — in truth, some colours are actually synonymous with the manufacturers that use them, like McDonald’s yellow. However choosing the right color can also be tricky, and as your corporate develops, your colour would possibly desire a brush up.
Taking a look at your model colours with recent eyes the usage of colour psychology and competitor analysis permit you to overview whether or not they are running with (or towards) the logo symbol you are looking to undertaking.
Moreover, now that you have been running along with your colour(s) for some time, you might have spotted that the way in which your colours display up on-screen vs. in-print is not constant. When taking into account colours right through your rebrand, take a look at to verify the colour appears the similar on a number of model fabrics.
Typography
Like your colour, your unique font will have proven up in a different way in apply than in concept. When you find yourself reevaluating fonts, pay shut consideration to what labored and what did not along with your outdated font, in conjunction with any difficulties you had — like gaining access to the font for internet design or PowerPoints.
You may also need to believe whether or not your font is in line with any markets or messages exposed whilst rebranding. In case your consumers are extra mature than you to start with anticipated, that tremendous hip Sans Serif font could be as a extra conventional Serif font. Finally, the medium is the message.
And now that you understand your advertising and marketing channels, you are able to make extra trained choices on weight and cuts — like which fonts display up smartly, and which depart your phrases shopping wonky.
Shapes and Imagery Revisited
Like your emblem, colour palette, and typography, your imagery and shapes play a very important position on your model identification. In case you are converting any of your model’s different visible parts, it is value reconsidering your imagery and shapes to stay the entirety cohesive after you’ve got rebranded.
However it isn’t sufficient to your rebrand to appear cohesive — it must reinforce the core messages of your model, as smartly. At each and every step within the branding design procedure, make sure that the what, how, and why at the back of your model also are at the back of your new model identification.
Construction New Logo Pointers
If you will undergo all of the bother of constructing a brand new model identification for your corporation, you higher make sure to use it appropriately. Having (and in fact the usage of) model pointers will will let you stay your model constant after the transition.
Logo pointers are particularly vital for emblems. Emblem pointers are designed to make it as simple as imaginable for patrons to peer, acknowledge, and have in mind your emblem — making up for any misplaced familiarity that incorporates a rebrand.
Listed here are a couple of parts to believe when writing your emblem pointers:
- Emblem parts. What visible parts make up your emblem? When and the way are each and every of them used?
- Colour diversifications. What does the coloured model of your emblem seem like? What about black and white? When are each and every of those used?
- Transparent area. Often known as padding, that is the gap round your emblem that stops overlap or obscuring. Intention for a minimum of 10% of width all the time.
- Unacceptable makes use of. What can by no means be achieved for your emblem? What colour diversifications, rotations, scaling, and many others. do you wish to have to steer clear of?
It would be best to have your pointers readily available in case you are doing a site redesign, making a rebrand marketing campaign, or growing different advertising and marketing fabrics.
6. Observe model sentiment alongside the way in which.
When you find yourself designing all of the new parts for your rebrand, it’s a must to get comments from consumers. You’ll be able to habits focal point teams and spot if the brand new branding pictures and messages keep in touch your new project, worth, and imaginative and prescient. If you do not get certain comments, it could be time to return to the drafting board.
One of the crucial an important steps in rebranding is monitoring model sentiment sooner than, right through, and after a rebrand release. You’ll be able to have a look at model sentiment sooner than a rebrand and spot what consumers really feel negatively about. With this in thoughts, you’ll be able to habits your rebrand strategically, including new messaging that aligns along with your target audience.
After you’ve got evaluated the comments sooner than a rebrand, and examined your new rebranding parts in a focal point workforce, it is time to release your rebrand.
7. Plan a a success release.
Launching a rebrand is not so simple as converting the colours, fonts, or emblem to your website online. A rebrand is set speaking your new message: What’s your new project, values, and imaginative and prescient? To keep in touch this, it’s a must to plan a a success rebranding release.
This may come with posting commercials on-line, in print, on TV, on radio, and many others. Then, it would be best to announce the release of your rebrand with a press free up to your website online and a put up to your social media channels that claims precisely why your corporate wanted a rebrand and what this rebrand way for the way forward for your corporate.
At its best possible, a rebrand can act as an incentive to stay constant and on-brand in your whole advertising and marketing efforts transferring ahead — one thing that may slip in companies over the years.
Now that we’ve got explored more than a few facets of rebranding, let’s check out examples for additional inspiration.
1. Chobani rebrand
In 2017, Chobani made a few major changes to their brand so that you can stand out within the crowded, oftentimes homogeneous-looking yogurt trade.
First, they shifted their identification from a yogurt corporate to a “food-focused wellness corporate” with a brand new project — “Combating for luckily ever after.” Underneath their Impact page on their website, you can see the remark, “Crucial factor we make is a distinction. It is all the time been about greater than yogurt.” You’ll be able to see this focal point on well being and diet of their commercials and their new merchandise, together with Much less Sugar Greek Yogurt and Chobani Turn Yogurt.
Moreover, as proven above, Chobani modified its packaging — as an alternative of the usage of simple white cups with fruit footage, they redesigned their product packaging the usage of nineteenth century American people artwork with a number of colours. Their rebrand is helping their merchandise stand proud of the opposite simple white yogurt programs at the cabinets.
2. Candid rebrand
Rebranding is continuously a excellent choice after two firms merge.
As an example, Basis Middle was once the most important supply of details about philanthropy globally, and GuideStar was once the most important supply of knowledge on U.S. nonprofit organizations. In 2019, the 2 organizations joined forces to turn into Candid, enabling each foundations to reinforce the products and services they provide to tens of millions of people that depend on them to assist in making the arena a greater position.
If you happen to talk over with Basis Middle’s site, you can see a message that reads: “Basis Middle and GuideStar are actually Candid. You had been redirected to candid.org from foundationcenter.org.” The outdated GuideStar site remains to be visual and usable, however there’s an evidence of the brand new company entity and a hyperlink to Candid’s web page.
Candid, the brand new merged basis, now boasts a swish site with a project remark, guiding ideas, and a imaginative and prescient that mixes the most efficient of each Basis Middle and GuideStar.
3. Dropbox rebrand
In 2007, Dropbox introduced as a file-storage and file-sharing internet carrier — however in 2017, the corporate now wants you to think of them as ” the connective tissue for groups and companies of all sizes”. As an alternative of only a file-sharing carrier, Dropbox is now a complete suite with APIs, equipment, and integrations.
Along side the interior project shift, Dropbox refreshed its emblem to mirror its new merchandise. In a remark in regards to the new emblem, the Dropbox design team said, “Our outdated emblem was once a blue field that implied, ‘Dropbox is a brilliant position to shop stuff.’ The brand new one is cleaner and more effective. And we’ve got developed it from a literal field, to a number of surfaces to turn that Dropbox is an open platform, and a spot for introduction.”
4. Puppy Meals Professionals rebrand
Puppy Meals Professionals has a full timeline on their website that displays all corporate adjustments since 1936, when the corporate first opened.
A number of the maximum notable are the corporate’s title alternate from “Rumford Puppy Middle” to “Puppy Meals Professionals” (in an “effort to ascertain itself one by one from the Rumford Aquarium”), and the emblem redesign in 2008. The 80-year-old corporate has grown considerably over time, and is now a significant distributor of puppy merchandise from coast-to-coast.
To mirror their alternate and enlargement over time, the corporate has taken a large number of a success steps to persistently refresh their model to mirror their merchandise and values as they modify over the years.
5. Dunkin’ Donuts rebrand
Starting in January 2019, Dunkin’ Donuts, first presented in 1973, followed a brand new emblem that dropped the “Donuts” on their title — now, indicators, emblems, and advertising and marketing fabrics merely learn, “Dunkin'”.
The brand new title indicates the corporations focal point on espresso — Tony Weisman, Leader Advertising and marketing Officer, Dunkin’ U.S., said in a statement, “Via simplifying and modernizing our title, whilst nonetheless harking back to our heritage, we have now a possibility to create an unbelievable new power for Dunkin’, each in and outdoor our retail outlets.”
In spite of the alternate in title, Dunkin’ continues to make use of the similar purple and natural colours and iconic font to verify long-time consumers proceed to acknowledge the logo.
6. IHOP rebrand
As you’ve got most probably collected from this put up, a rebrand is an unbelievable alternative to refresh your public belief and get customers’ consideration.
Which is strictly why IHOP used a rebrand as a advertising and marketing ploy to get other folks to concentrate on their new product — burgers. In 2018, IHOP announced that it was rebranding as IHOb, the World Area of Burgers. It all started the usage of IHOb on social media, its site, and in-store promotions.
Ultimately, IHOP admitted its rebranding was once a comic story to get other folks to concentrate on their new line of floor Angus floor pork burgers. Their “comic story rebrand” was once a sensible play — it incentivized other folks to both vehemently combat for the significance of IHOP’s maximum vital product (pancakes), whilst additionally calling consideration to their different choices.
IHOP has since switched again to its unique title and emblem.
Unhealthy Rebranding Examples
1. Comcast
Comcast has been identified to have the most hated customer services in the United States. So the corporate made up our minds to modify their title and rebrand their emblem to xfinity.
On the other hand, the corporate did not alternate its historical past of unhealthy practices. Superficial updates like a reputation alternate and emblem alternate may not assist your corporate if model identification and model recognition does not observe.
Whilst the corporate may have labored on bettering buyer reinforce, they spent cash on a beauty improve, which failed to assist them earn the accept as true with again from their consumers. To earn your consumers accept as true with, it’s important to pay attention to them. You’ll be able to’t simply rebrand your visible identification whilst making no substantitve adjustments.
2. Hole
Keep in mind that checklist of causes to rebrand and causes to not rebrand above? Hole made the error of rebranding for reputedly no explanation why. The corporate modified their emblem and led to outrage amongst its consumers. Most effective 6 days later, the corporate went again to the outdated design.
The brand new emblem did not keep in touch anything else concerning the model, and in truth took the character out of the logo’s emblem. Moreover, consumers had an emotional bond with their emblem, and converting it for no explanation why led to disillusioned consumers.
3. Weight Watchers
Weight Watchers modified its title and emblem a couple of years in the past to shift its focal point from weight-loss to wellness. On the other hand, with their new title “Wellness that Works,” consumers were not certain if the product choices had been going to modify.
The shift from weight-loss corporate to wellness corporate left consumers puzzled. And this wasn’t a foul thought for a rebrand, then again it will be significant that your product choices both alternate along with your new identification or do not rebrand in any respect.
Converting the title of your corporate mustn’t confuse consumers — it must make your choices extra transparent.
Moreover, if you will shift your title and product choices, it’s a must to keep in touch that message obviously. This rebrand failed since the message wasn’t obviously communicated and consumers had been puzzled.
Are You Able to Rebrand?
Now that you understand the entirety a rebrand includes, it is time to believe if and the way you wish to have to rebrand your personal trade. Whether or not you find yourself going with a symbol redesign, a site redesign, some refreshed messaging or an entire model overhaul, those steps permit you to to believe your best possible technique for development a model that will get it proper this time.
Editor’s notice: This put up was once initially revealed in August 2014 and has been up to date for comprehensiveness.
