DuckDuckGo sticks out from its competition for plenty of different causes than its a laugh title and branding. Whilst they do have implausible advertising, DuckDuckGo offers you a degree of privateness that almost all different search engines like google don’t, can’t, or are unwilling to compare. Moreover, working out DuckDuckGo Search Engine Optimization (SEO) will provide help to faucet into a bigger target audience. If that feels like one thing you’d be serious about, let’s discuss what makes DuckDuckGo distinctive and the way you’ll optimize your site to look in its seek effects!

What Is DuckDuckGo?

DuckDuckGo is a privacy-first seek engine, which means that the provider doesn’t accumulate any private knowledge when you use it. Since DuckDuckGo doesn’t get get right of entry to to personal knowledge, it may’t proportion it with 0.33 events.

DuckDuckGo homepage

DuckDuckGo has been round since 2008, so it has neatly over a decade to paintings on filling its guarantees to customers. It has grown to accumulate a global market share of 0.66 percent all through that length. That may now not sound like so much, however DuckDuckGo is especially in style in the United States, the place it’s the second one most-used seek engine (with a 2.45 p.c marketplace proportion).

Taking into account how essential internet privacy has develop into, it most likely gained’t come as a wonder that DuckDuckGo’s market share has grown unexpectedly all through the previous couple of years. On most sensible of the hunt engine, DuckDuckGo additionally gives mobile apps and a Chrome extension. The ones apps assist you to navigate the internet and use search engines like google whilst retaining your knowledge personal.

How is DuckDuckGo search engine optimization Other?

Maximum customers make a choice DuckDuckGo on account of privateness issues. It’s no secret that almost all search engines like google accumulate person knowledge, after which use it to lure companies to shop for advertisements on their platforms. On the other hand, now not each and every person is on-board with this coverage.

DuckDuckGo does monetize its platform through promoting advertisements. On the other hand, its advert platform is wholly in response to key phrases and now not on private knowledge accrued from customers. Maximum DuckDuckGo searches will go back one or two ads relying on which keywords you use.

An example of DuckDuckGo ads

As a person, the case for DuckDuckGo is discreet — you get extra keep watch over over your on-line knowledge. The quest engine doesn’t retailer seek historical past, both. Should you use its apps or browser extension, DuckDuckGo too can assist you to block promoting trackers around the internet. That suggests you get greater privateness whilst working searches and whilst surfing the internet normally.

The quest revel in itself is in keeping with what different engines be offering. DuckDuckGo Seek Engine Effects Pages (SERPs) come with all of the components you’re used to, akin to pictures, movies, information, or even maps:

DuckDuckGo news results

DuckDuckGo makes use of a customized set of rules for seek effects. It additionally compiles knowledge from third-party assets, together with Bing (take a look at our information to Bing SEO), Yahoo! (and our primer on Yahoo! SEO when you’re at it), and Yandex.

Run a DuckDuckGo seek and examine it with the similar question in Google. You’ll get equivalent however now not equivalent effects. Not like Google, DuckDuckGo doesn’t show wealthy effects akin to “Other people additionally asksections or direct answers to quesries in its SERPs. It’s a extra “old-school” seek engine, however the high quality of its effects may also be simply as just right as others.

In the end, DuckDuckGo’s major promoting level is that it takes privateness extra critically than some other seek engine. Should you’re focused on your web privateness and now not adverse to leaving Google, DuckDuckGo might be the logical selection.

3 Best possible Practices to Optimize Your Content material for DuckDuckGo search engine optimization

Maximum search engines like google use equivalent indicators to rank web sites. Seek algorithms have a tendency to be proprietary, so we generally don’t understand how every issue is weighted. On the other hand, we all know probably the most most important ranking factors, akin to good keyword usage, backlinks, proper use of metadata, and extra.

You must get respectable scores throughout maximum search engines like google following SEO fundamentals. On the other hand, there are some explicit search engine optimization practices to get extra love from DuckDuckGo. Let’s discuss what the ones are!

1. Upload Location Knowledge to Your Site

Search engines like google and yahoo akin to Google can inform the place customers are looking from. That suggests should you’re in search of native effects, Google can ship tips with a lot more accuracy.

Since DuckDuckGo doesn’t accumulate location knowledge, local SEO can get difficult. The quest engine asks if you wish to proportion your location and pull effects from Apple Maps. Should you don’t consent, searches akin to “eating places close to me” gained’t go back correct effects:

Examples of location-based results in DuckDuckGo

When working a site, you must think that DuckDuckGo customers may now not need to proportion location knowledge. In any case, should you’re the use of this as your common seek engine, you’re most likely very privacy-conscious.

The easiest way to sidestep that downside is to make use of native key phrases inside of your site (which you must already be doing). Native search engine optimization optimization will allow DuckDuckGo customers to search out your online business in the event that they search for the appropriate key phrases. search engine optimization plugins akin to Yoast and Rank Math too can lend a hand with native search engine optimization choices inside of your WordPress articles, too.

2. Publish Your Sitemap to More than one Seek Engines

Not like different search engines like google, DuckDuckGo doesn’t provide help to put up your sitemap immediately to the platform. Google and Bing strengthen this option via Search Console and Bing Webmaster Tools.

DuckDuckGo makes use of its personal crawler (known as DuckDuckBot) to index web sites right through the internet. On the other hand, it additionally compiles knowledge from different search engines like google, together with Bing and Yahoo. Filing your sitemap to these search engines like google can lend a hand DuckDuckGo index your site appropriately. This procedure is much more simple with WordPress sitemap plugins.

More often than not of thumb, you don’t need to rely on a unmarried seek engine for your whole site visitors. Filing a sitemap to more than one products and services will make certain that your site seems within the SERPs. That approach, you’re now not wholly depending on Google, and also you gained’t be at its mercy when game-changing seek set of rules updates occur.

3. Declare Apple Maps Listings

Should you run a trade with a bodily location, you’ll need to make certain apparently within the DuckDuckGo seek effects. Those effects display up for customers who allow location-based searches and those that glance up your online business immediately.

DuckDuckGo pulls trade knowledge and maps from Apple Maps. For your online business to look amongst the ones effects, you want to “claim” it via Apple Maps:

A location-based search using Apple Maps results

Whilst you’re at it, we additionally counsel claiming your online business the use of Bing Places for Business and Google My Business. That approach, customers can to find details about you and your products and services without reference to which seek engine they use.


Conventional search engine optimization recommendation will inform you to center of attention your whole efforts on Google. That method can yield nice rewards as Google dominates seek throughout a lot of the globe. On the other hand, optimizing your content material for “smaller” search engines like google like DuckDuckGo can repay in spades. You may now not get as a lot site visitors as with Google, however this fashion, you gained’t be reliant on a unmarried seek engine.

If you wish to paintings in your site’s DuckDuckGo search engine optimization, we propose that specialize in basics. Listed here are some further pointers that can assist you get extra site visitors from DuckDuckGo:

  1. Upload location knowledge for your site.
  2. Publish your sitemap to more than one search engines like google.
  3. Declare your online business’s Apple Maps listing.

Do you’ve got any questions on DuckDuckGo search engine optimization? Let’s discuss them within the feedback segment under!

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