Chances are you’ll simply be getting began with e book advent as a advertising software or reconsidering the position of ebooks to your current content material technique.

Irrespective of the place you’re within the procedure, you might be most probably asking of yourself the most important query: What are the most productive e book codecs on your advertising library? It is a legitimate query for the reason that e book structure you select will resolve the good fortune of your efforts.

Click here to download our collection of customizable ebook templates.

Right here, we will duvet all e book codecs and the way to make a choice the most productive one on your mission. We’ll additionally provide an explanation for how HubSpot’s e book templates help you succeed in your advertising group’s lead technology objectives.

E book Formatting Templates

First up, obtain our package of e book templates so you’ll get an concept of the e book codecs which are to be had to you.

Featured Useful resource: 36 Loose E book Formatting & Introduction Templates

ebook format templates from hubspotObtain Your Loose E book Templates

Our selection of 36 unfastened e book templates will can help you create and structure your e book content material for a fantastic reader enjoy in Microsoft PowerPoint, Adobe InDesign, and Google Slides. You’ll be able to structure your ebooks to absolute best swimsuit the desires of your advertising group and the personal tastes of your content material readers.

Easiest E book Codecs for Content material Introduction

When you’re a content material author, listed here are the e book codecs you will have to imagine first.

1. Adobe InDesign

ebook formats for content creation: adobe indesign

Adobe’s complicated design tool provides content material creators a myriad of choices for growing and formatting their ebooks.

Those complicated options do come at a worth, however skilled advertising designers depend on Adobe InDesign as a result of the ones options.

Click on Right here to Obtain 6 Adobe InDesign E book Templates.


Adobe is understood for being feature-rich. In consequence, you’ll be expecting your ebooks to seem their absolute best when made with InDesign, as you are able to create and incorporate unique design parts proper into your file.


For an green fashion designer or the marketer who simply must unencumber a serviceable e book, the bells and whistles that InDesign gives is probably not important. InDesign’s interface and value are not the simplest and may require you to place in additional effort than is wanted on your ultimate deliverable.

2. Google Slides

ebook formats for creation: google slides

Google Slides is a more practical software for making an e book in comparison to InDesign. The truth that the e book lives on-line approach you’ll collaborate in real-time along with your group individuals to make an incredible deliverable. Oh — and it is unfastened, which is useful you probably have a restricted advertising finances.

Click on Right here to Obtain 6 Google Slides E book Templates.


Google Slides is a handy gizmo for entrepreneurs who want to make a just right e book briefly, particularly if you are running along group individuals and sourcing comments from them. Google Slides’ interface is arguably easier than InDesign’s, that means you’ll transfer and edit inventive parts quicker if you are new to each equipment.


As a result of Google Slides is basically a presentation software quite than an e book advent software, you could fail to notice some important options that may help in making your ebooks sexy sufficient to warrant your leads’ consideration.

Conversely, chances are you’ll want to make design parts in other places, similar to an Adobe tool software or Canva, and later import those inventive parts into your Google Slides deck. This is able to create an inconsistent advent enjoy if you want to trace down design parts after you’ve got created them.

3. Microsoft PowerPoint

best ebook formats for creation: powerpoint

A rather extra complicated choice than Google Slides — however no longer moderately as complicated as Adobe tool — PowerPoint is some other presentation-making platform that can be utilized to design an e book.


PowerPoint has some options that Google Slides doesn’t, similar to higher results for designing. PowerPoint could also be an offline tool, that means you’ll construct your ebooks with out Wi-Fi.


PowerPoint is a paid tool as an alternative of a unfastened software to be had in Google Workspace. You additionally gained’t be in sync along with your group if you are taking part with them on edits and additions. Finally, whilst it has higher inventive options than Google Slides, it does not come with reference to the complicated options of InDesign.

Click on Right here to Obtain 6 Microsoft PowerPoint E book Templates.

Easiest E book Codecs for Intake

The e book codecs on this segment are absolute best for content material intake as you’ll embed hyperlinks, mimic an actual e book, and boost your content material. The codecs come with:

1. Interactive PDF

best ebook format for consumption: pdf

The most efficient e book structure for e book intake is an interactive Moveable File Structure (PDF).

PDFs are the go-to choice for content material advertising ebooks for lots of causes. Amongst them are the consistency in their design and clarity on other units.

We at HubSpot use PDFs for our ebooks as a result of we will embed hyperlinks to related pages and resources in them. We will be able to additionally add them proper into our content material library and believe that the design will seem as supposed, even supposing our leads open the e book in Chrome, Safari, or Preview. The file will even seem the similar in the event that they open it on their telephones or on a desktop software.

The interactive nature additionally approach we will come with an open textual content field for readers to finish an job within the e book (like in our Content material Advertising Workbook). Some other plus? Readers can whole the job in no matter utility they are eating the content material.


EPUB, quick for digital newsletter and stored with a “.epub” document extension, is otherwise so that you can save your ebooks.

EPUBs rose in reputation after turning into a distinguished e book structure for e-readers. However, given its accessibility on Apple macOS and iOS merchandise by way of Apple Books, the structure could also be a viable — even though rather restricting — choice for content material advertising ebooks.

One distinctive characteristic of the .epub document structure is its scroll skill. To imitate the studying of a real e book, readers can view one web page at a time and will have to scroll or swipe horizontally. That’s by contrast to vertical scrolling with PDFs. The epub structure provides your readers the sensation of studying a e book versus interacting with site content material. On the other hand, this additionally approach readers may need to do extra paintings navigating the content material and discovering the guidelines they want.

Moreover, video and audio information can also be embedded within the .epub structure, in contrast to PDFs, which means that your readers can devour extra interactive content material with out leaving the e book.

If you are bored with the PDF choice and need to spruce up your content material structure, you’ll save your InDesign ebooks as a .epub document. Simply be ready for some readers being not able to learn your content material, which is one thing you most probably do not need to be the case. It’s because the structure is proscribed. As an example, Amazon Kindle units can’t learn .epub information. Readers must convert your e book into some other structure in the event that they need to learn it on their Kindles.

The way to Make a choice the Proper E book Structure

The e book structure you select without delay impacts how your e book plays after newsletter. Listed below are a couple of guidelines that can assist you make a choice the proper one on your mission for absolute best effects.

1. Imagine your audience.

Who’re your shoppers? That is the primary query you want to reply to ahead of opting for an e book structure. Your content material must be obtainable for your readers. As an example, if you are concentrated on an enormous target audience, you’ll want to imagine an e book structure suitable with a number of virtual units.

2. Make a decision the way you’ll marketplace your e book.

How you intend to marketplace your e book could also be a major factor when opting for a structure. Relating to promoting an e book, you’ll be self-publishing as a result of you want to quicken up the method. You’ll be able to achieve this both by yourself web site, or on a platform similar to Amazon.

Self-publishing approach you get to make use of your sources to marketplace your e book. Subsequently, you’ll want a manner to achieve an enormous target audience, which might imply the usage of an e book structure like AZW that’s suitable with other platforms. This will provide you with the very best degree of suppleness relating to the selection of platforms that your target audience can with ease learn your e book.

3. Imagine the character of your e book.

Some other issue you want to imagine when selecting the most productive e book structure is its nature. Is it most commonly phrases, or will there be graphics and photographs? Will you be including useful sensible virtual merchandise like Google Sheets that readers will want to obtain? All of this may occasionally resolve the most productive e book structure on your mission. If conceivable, get a hold of a listing of all of the several types of content material that your e book will include to make sure the e book structure you select helps they all.

If you are promoting an e book containing virtual photographs and illustrations with sound or video, you’ll want a structure that helps those options. As an example, the EPUB structure helps movies, colour photographs, and different interactive parts, whilst MOBI doesn’t.

Keep away from the temptation of assuming what an e book structure will seem like as soon as you might be achieved. Infrequently, the top product can also be very some distance from what you are expecting it to be, and correcting it is going to be pricey. Inquire and do thorough analysis on all options ahead of settling for any structure.

4. Imagine the safety or privateness of your e book.

Writing an e book from begin to end takes a large number of time and effort, so the very last thing you wish to have is everybody modifying it as soon as it’s launched. It will have a number of implications on your emblem. As an example, your target audience might finally end up receiving false details about your mission, and the false content material can provide undesired effects. In the event that they’re editable fabrics to your e book, be sure that there’s a manner for the reader to create a separate file first to steer clear of modifying all the file. This additionally protects your readers’ privateness by way of fighting them from unknowingly filling of their private data on a public file.

You additionally need to be sure that the safety of your e book by way of fighting unlawful sharing, printing, and copy-pasting. That is particularly the most important for high-ticket ebooks, because it limits readers from sharing your content material at no cost. If restricting sharing is vital to you, it’s really useful to make use of a structure like EPUB that’s safe by way of Virtual Rights Control (DRM). The latter locks information in a selected platform and protects them from unlawful sharing.

5. Consider the finances.

In case you have two or extra e book codecs that paintings smartly along with your mission, one of the simplest ways to damage the tie is to imagine the associated fee. How a lot will it charge you to release your e book the usage of each and every structure? Is it possible? As well as, imagine how a lot it will charge if you happen to sought after to extend. The most efficient e book structure is cost-friendly firstly and in the end. If it is affordable to start with however limits your expansion, it is not value it. A just right e book structure will have to no longer best make launching your product more straightforward, but it surely will have to even be cost-friendly when making a decision to extend.

Make a choice the best e book structure and get began.

There are a number of e book codecs out there which are well-liked for publishing ebooks. On the other hand, like the whole thing else in industry, what works for one writer is probably not the most suitable option for some other. Take your time and analysis the options each structure gives and notice which one absolute best suits your mission.

As well as, imagine the associated fee, the type of content material your e book has, and most significantly, the supply means that works absolute best on your target audience.

Editor’s be aware: This submit was once firstly printed in December 2020 and has been up to date for comprehensiveness.

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