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“The largest purple flag on LinkedIn is the ‘open to paintings’ image.” This scorching take is delivered to you by way of former Google recruiter Nolan Church.

And the discussion continues. As I flick thru my LinkedIn feed, there are nonetheless ongoing conversations in regards to the #OpenToWork profile picture body.

Will have to you employ it? Does it paintings? Is there even a small probability it is going to make you glance determined or unoriginal as a task seeker?

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Featured Voices:

  • Katelynne Bazile, International Staff Lead, Rising Skill Programming & Operations at HubSpot
  • Ramona Sukhraj, Primary Advertising and marketing Author at HubSpot

Sure, #OpenToWork has possible.

However it’s now not the one technique activity seekers will have to be the usage of to land a brand new position.

“In my enjoy, it sort of feels just like the #OpenToWork body is very similar to dressed in a t-shirt that claims ”Open to Paintings” — it is going to simplest get observed if you are making your self observed,” says Ramona Sukhraj, Primary Advertising and marketing Author at HubSpot.

Sukhraj used to be not too long ago within the activity marketplace herself.

“It‘s a visible support that makes it transparent you’re open to employment conversations at the platform, however in case you don‘t put up, have interaction, or make your self visual to the precise teams, the hassle is most commonly in useless. So in case you’re going so as to add it, be ready to be lively.”

The #OpenToWork frame is similar to wearing a t-shirt that says

In different phrases, it’s now not sufficient so as to add the picture body, sit down again, and look forward to the activity gives to roll in.

The Recruiter Point of view

Katelynne Bazile, International Staff Lead, Rising Skill Programming & Operations at HubSpot, shared the similar sentiment as Sukhraj after I requested in regards to the effectiveness of LinkedIn picture frames.

“Whilst the #OpenToWork and #Hiring picture frames to begin with served an invaluable goal by way of serving to folks simply establish the ones in search of or providing activity alternatives, the present activity marketplace’s volatility and prime selection of folks the usage of those frames have reduced their effectiveness,” says Bazile.

“Because the frames have turn out to be extra prevalent because of greater layoffs, they’ll not have the have an effect on they as soon as did when first introduced.”

And he or she makes a just right level about layoffs. Thus far in 2024, over 74,000 staff had been laid off, together with just about 300 tech corporations.

Unpacking the Sizzling Takes

Regardless, Bazile stated she would not categorize the #OpenToWork picture body as “a sign of desperation or damaging to job-seeking applicants.”

Despite the fact that she does counsel that there are higher tactics to make your self stand out.

“In my view, I’ve discovered extra have an effect on in actively enticing on LinkedIn, interacting with content material from key figures and using the platform’s gear to connect to related activity alternatives,” says Bazile.

While I wouldn't discourage the use of photo frames, I recommend incorporating additional approaches to effectively reach your target audience, Katelynne Bazile, Global Team Lead, Emerging Talent Programming & Operations, HubSpot

“You have to adapt and refine our methods because the platform evolves. Whilst I would not discourage using picture frames, I like to recommend incorporating further approaches to successfully achieve your target market.”

Let’s face it — there are roughly 40 million folks on the lookout for jobs on LinkedIn each week. In as of late’s activity marketplace, it’s essential to construct your community, get started conversations, and create a plan to make your self stand out.

The Vibrant Facet

Sukhraj did have some just right information to percentage at the photo-frame entrance.

“I will be able to say, after I to begin with posted a feed replace when including the [#OpenToWork] body, I gained messages from a number of recruiters inside of seconds,” says Ramona.

“This makes me consider some other people are monitoring the hashtag or in all probability even explicit activity titles.”

And this is sensible — knowledge displays that 77% of employers are nonetheless the usage of LinkedIn to supply applicants.

However I’d say the largest takeaway here’s that LinkedIn picture frames are nonetheless only one small a part of a bigger technique.

The Backside Line

To respond to the overarching query posed on this article, I’d say sure — LinkedIn picture frames can if truth be told be useful. However they’re now not made to face on their very own, and also you’ll nonetheless wish to do the heavy lifting to land your subsequent gig.

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