You’ve put a lot of labor into your web site and wish to know how customers engage with it.

That’s why information analytics are so essential to the luck of a contemporary web-based industry. Probably the most important identify in web site analytics at this time is Google Analytics, but it surely’s a long way from the one identify on the town. There are a number of Google Analytics possible choices, like Matomo.

Either one of those products and services are broadly followed and simple to make use of. Additionally they combine simply with WordPress, the international’s most well liked CMS. However which provider is best, Google Analytics or Matomo? There are unquestionably arguments for each. Those are high quality products and services which might be standard for a explanation why.

We’re no longer right here to let you know which provider is best between the 2 as a result of higher is subjective on this state of affairs. Other companies have other wishes, and whilst Google Analytics may well be extra interesting to 1 corporate, Matomo’s options would possibly have compatibility in completely with some other.

As a substitute, we’re going to concentrate on evaluating those two products and services as a way to make an educated determination.

On this article, we’ll discover Matomo and Google Analytics, evaluating them in numerous key spaces to assist making a decision which is the simpler analytics platform on your wishes.

What Is Matomo?

Matomo is a information superhighway analytics platform that was once previously referred to as Piwik Analytics. Piwik began again in 2007 however rebranded to Matomo in 2018.

The homepage for Matomo, a Google Analytics alternative

One explanation why for Matomo’s recognition is that it’s an open-source analytics platform. That implies it’s maintained and up to date by means of the consumer group. This guarantees that Matomo is at all times at the reducing fringe of the trade.

A couple of million web sites are recently the use of Matomo’s provider in additional than 190 nations. You’ll leverage this platform to achieve data on web site guests and insights into your more than a few advertising and marketing campaigns.

Matomo additionally makes it more straightforward to optimize the client enjoy and gauge the effectiveness of your content material.

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Advantages of Matomo

Matomo is a platform with many spectacular advantages. That’s why it has received such a lot recognition since rebranding only a few brief years in the past.

This personal gadget supplies complete keep watch over over information to its customers. It has each a loose on-premise choice and a paid cloud subscription to make a choice from. Moreover, as a result of the open-source nature of Matomo, you’ll customise it into the platform of your goals.

If the website online you’re examining is small, Matomo has some distinctive advantages. Any weblog with underneath 10,000 per 30 days visits makes use of only a small quantity of server intake. Those server expenditures also are less expensive as a result of the unrestricted garage you get together with your Matomo plan.

Matomo Standout Options

Matomo is a platform that gives detailed reviews on web site guests, permitting you to gauge what number of people are coming on your website online, the place they’re from, and the way they discovered you. It additionally presentations customers the other serps and key phrases that individuals used to reach for your web page.

Matomo even shows the language spoken by means of the consumer to provide you with a greater working out of ways persons are eating your content material.

When having a look into how other people use your website online, Matomo excels with some memorable options. For starters, it supplies data at the pages each and every person consumer visited. This permit you to resolve the place maximum of your visitors goes and which pages are flopping with the objective target audience.

You’ll additionally monitor the display screen answer of your web site guests, at the side of any hyperlinks they clicked and information they’ll have downloaded.

A Matomo heatmap
A heatmap featured on Matomo

Heatmaps are some other very good characteristic of Matomo, which might be to be had with a top class subscription. Those maps display the place customers click on probably the most for your web page. It permit you to view the effectiveness of your format or even determine cases of rage clicking, which would possibly display you that both the website online is simply too gradual or a characteristic is malfunctioning.

Consultation recording could also be to be had with the paid provider. You’ll use this selection to observe a replay of ways other people engage together with your pages. You’ll even monitor consumer IP addresses for higher demographic analysis.

What Is Google Analytics?

Google Analytics is a loose web site analytic provider run by means of Google. It comes with that vintage Google emblem identify which is definitely relied on by means of most of the people.

The homepage of Google Analytics
Google Analytics

Google Analytics has been round since 2005 when Google purchased Urchin Device Company and followed its analytics software.

It is a a lot more broadly followed provider than Matomo, with greater than 50 million web sites international the use of it for detailed analytic analysis. That makes Google Analytics the preferred analytics software on this planet.

You’ll use Google Analytics to obtain segmented and grouped information relating to your website online’s customers. It additionally supplies detailed reviews on consumer conduct, which will also be really helpful when making plans your advertising and marketing outreach.

Advantages of Google Analytics

You don’t turn out to be the arena’s primary analytics platform with out some key advantages. Google Analytics has many beneficial options that experience happy web site homeowners for years.

With Google Analytics, you’ll monitor the tips of customers who consult with your web site, together with their surfing behaviors, geographic location, seek starting place, and extra.

This loose provider comes with a user-friendly interface that’s simple to select up briefly. Many gear you utilize day by day, like a CRM or advertising and marketing device, will also be built-in into Google via specialised APIs.

One of the most key advantages of this provider is that it’s so broadly used. On account of that, there’s numerous data in the market, together with tutorials and pointers to help you get probably the most out of your enjoy.

Google Analytics Standout Options

One of the most absolute best options of Google Analytics is its real-time reporting. This lets you discover insights into the conduct of customers minute by means of minute.

It additionally will give you leap charge research, providing you with perception into what number of people are navigating away out of your website online in an instant. Through analyzing this, you’ll determine any complicated or off-putting options of your website online that may well be repelling possible consumers.

The dashboard for Google Analytics
Google Analytics dashboard

Your Google Analytics perspectives will also be customized the use of filters, which might be a part of its customizable dashboards. The goal-setting characteristic of the provider could also be at hand when putting in new campaigns to power web site visitors. You’ll have the ability to measure the analytics you acquire via Google Analytics in opposition to those benchmarks to resolve your luck or failure.

There’s additionally ecommerce monitoring, which allows on-line shops to stay a more in-depth eye on their consumers and the way they store. Perception into the ecommerce segment of a web site can display so much about cart abandonment and the effectiveness of your checkout procedure.

You’ll additionally use Google Analytics for customized metric monitoring, making the platform totally yours in a singular method.

Similarities and Variations in Matomo vs Google Analytics

When deciding between products and services like Matomo and Google Analytics, it is helping to have a look at how those merchandise are alike and the way they’re other. In all probability a key characteristic of Google Analytics suits your wishes, however Matomo doesn’t have an an identical.

That’s why we’re going to appear in-depth at those products and services, figuring out how they’re alike and other.

Similarities Between Matomo and Google Analytics

Matomo and Google Analytics have numerous options in not unusual. Each characteristic customizable dashboards, permitting you to personalize your perspectives.

Additionally they have goal tracking, because of this you’ll measure the information you acquire in opposition to the goals you place for your self. Those products and services each permit for real-time information tracking and location monitoring of the more than a few customers who make their method onto your website online.

Google Analytics and Motomo are out there via cellular gadgets, due to apps for each iOS and Android. You’ll additionally use APIs at the side of those platforms to hook up with the more than a few device gear you utilize for the remainder of your corporation.

With Matomo and Google Analytics, you’ll have interaction in marketing campaign and ecommerce monitoring. You’ll additionally use each techniques to generate automatic e-mail reviews.

Variations Between Matomo and Google Analytics

One key distinction between Matomo and Google Analytics is that Matomo provides its customers video analytics, whilst Google Analytics does no longer. Matomo additionally provides heatmaps appearing how customers engage with more than a few pages via color-coded splotches. That is some other characteristic you don’t have get entry to to when the use of Google Analytics.

An artist’s rendering of an open source platform
An artist’s rendering of an open-source platform (Supply: O’Reilly Media)

Google Analytics could also be no longer an open-source platform like Matomo. That implies whilst Matomo is up to date and maintained by means of the developer group, Google Analytics is managed only by means of Google. Matomo additionally doesn’t use cookies, that means you personal your entire information.

When the use of Matomo, you’re getting extra complex privateness controls. However many of those enhanced options loved by means of Matomo customers boil down to 1 key distinction between the 2 products and services.

Google is 100% loose, whilst Matomo comes at a value.

Matomo vs Google Analytics: Head-to-Head Comparability

Now let’s evaluate those two products and services face to face, analyzing their set up processes, ease of use, information monitoring skills, and cost-effectiveness.

Set up

For the sake of this newsletter, we’ll stay our set up comparability considering WordPress web sites. Let’s get started with Matomo.

Matomo Set up

There are two other variations of Matomo presented to customers. You may have Matomo Cloud, which is hosted at the cloud for a top class subscription value. Then you might have Matomo On-Premise, which is self-hosted, open-source, and loose to make use of.

When the use of Matomo, the very first thing it’s important to do is join an account. To try this, you’ll wish to supply your e-mail deal with, web site URL, and analytics subdomain.

The download page to install Matomo on-premise
The obtain web page to put in Matomo on-premise

You’ll then obtain a affirmation e-mail with all your login main points and a Matomo subdomain. Take the monitoring code equipped by means of Matomo and use it on your WordPress header.

Matomo On-Premise must be put in. That implies you’ll need to host Matomo device for your servers. You’ll additionally wish to have an authority developer readily available for the set up. As soon as whole, you’ll obtain the monitoring code to insert into your WordPress header.

Google Analytics Set up

When putting in Google Analytics, you’ll first need to create a loose Google Analytics account. This additionally calls for you to have a Google account (which could also be loose).

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When you’ve signed up, the gadget gives you a JavaScript monitoring code. Then you definitely have so as to add that code on your web site header. In fact, there also are plugins to be had without a coding required.

Ease of Use

When evaluating Matomo to Google Analytics, you’ll to find that Google is a long way more straightforward to make use of. Matomo On-Premise calls for expert-level coding for the long set up procedure, and whilst Matomo Cloud is a long way more straightforward to put in, it additionally comes at a value. Google Analytics is at all times loose.

When signing into the products and services, Google has an excessively user-friendly static login web page, however Matomo calls for you to go into your Matomo subdomain to get into your account each time.

Google Analytics is a user-friendly platform, setting apart your reviews into 5 spaces. They’re:

  1. Actual-time
  2. Target market
  3. Acquisition
  4. Conduct
  5. Conversions

The Matomo dashboard could also be simple to grasp. It presentations you visits in real-time, features a sidebar menu for additonal usability, or even has a customer map.


Either one of those high quality products and services come with fundamental monitoring. This contains monitoring places, gadgets, touchdown pages, go out pages, real-time customers, and extra.

On the other hand, Matomo Cloud limits your monitoring as in line with the options of your paid plan. The Cloud plans include 30 workforce individuals, 150 objectives, 100 segments, and 30 motion customized dimensions. Many of those are limitless when the use of the On-Premise plan.

Google lets in limitless customers, segments, objectives, and customized dimensions, all for free of charge. It additionally integrates with Google gear and platforms like Google Advertisements. This implies you’ll optimize your website online for Google’s core information superhighway vitals and notice how customers engage with the advertisements you’re working.

Matomo additionally lets in computerized shape monitoring, whilst Google Analytics calls for match monitoring to be arrange one by one.


Google Analytics is an absolutely loose provider. That clearly way you don’t need to pay to make use of it. Whilst you believe that the provider comes with limitless customers, objectives, segments, and dimensions, you understand that it’s extremely cost-effective. You’re getting so much for actually not anything.

So whilst the fight for cost-effectiveness is a cast win for the loose Google Analytics, we additionally wish to spoil down Matomo’s paid plans.

Matomo On-Premise is at all times a loose provider irrespective of your website online’s visitors. On the other hand, as we discussed sooner than, it calls for numerous paintings and an expert-level developer to put in it for your servers correctly. Whilst you consider the price of hiring a developer to put in Matomo, it’s no longer in reality loose at that time.

Numerous options are integrated in Matomo Cloud that may be implemented to Matomo On-Premise for an extra rate. Those come with, however don’t seem to be restricted to:

  • Task logs ($29 in line with 12 months)
  • Woocommerce Analytics ($39 in line with 12 months)
  • Funnels ($199 in line with 12 months)
  • Heatmaps and consultation recordings ($229 in line with 12 months)
  • search engine marketing information superhighway vitals ($89 in line with 12 months)
  • And lots of extra

Matomo Cloud is a top class paid provider that varies in charge relying for your per 30 days visitors. The bottom tier is for websites with as much as 50,000 per 30 days hits. This is going all of the method as much as 100 million hits.

The pricing page for the highest tier of Matomo
The pricing web page for the easiest tier of Matomo

Let’s spoil each and every of those pricing choices down one by one.

  • 50,000 Hits – $23/month
  • 100,000 Hits – $39/month
  • 300,000 Hits – $79/month
  • 600,000 Hits – $129/month
  • 1 Million Hits – $189/month
  • 2 Million Hits – $369/month
  • 5 Million Hits – $929/month
  • 10 Million Hits – $1,790/month
  • 25 Million Hits – $4,390/month
  • 50 Million Hits – $8,590/month
  • 100 Million Hits – $16,900/month

As you’ll see, the pricing for Matomo varies slightly slightly. Whilst the gadget has many complex options and will also be extremely reasonably priced for smaller web sites, the fee will develop exponentially as your numbers develop. Therefore, you want to ensure you’ll have the funds for to scale your Matomo subscription as your corporation grows.

Can Matomo and Google Analytics Be Used In combination?

Analytics products and services like Matomo and Google Analytics can be utilized concurrently. This may occasionally mean you can get insights from each platforms and evaluate the similarities and variations between them. With Google Analytics being a loose provider, you may well be able to leap headfirst into this idea, however we propose taking a second to believe what it includes.

When you have been to have Matomo and Google Analytics working for your website online concurrently, you’d have two other JavaScript codes working on the identical time. This is able to toss a big monkey wrench into your operations by means of negatively impacting web page load speeds.

When looking to strengthen your web site’s consumer enjoy, website online pace is among the maximum essential parts to believe. A staggering 47% of shoppers will go away a web site if it takes greater than two seconds to load.

A chart showing how long it takes for someone to leave a slow website
How lengthy it takes for any person to go away a gradual web site (Supply: On-line Asset Companions)

Moreover, website online pace is one thing Google exams for when assigning your search engine marketing rank. That implies any person having a look to develop their search engine marketing ranking must be sure that their website online runs at an optimum pace. We advise the use of a loose software like KinstaAPM to resolve what must be mounted. This is very important for construction a positioning technique on your emblem, as you wish to have other people to affiliate your emblem with capability and potency.

So whilst it’s imaginable to run Matomo and Google Analytics for your web page on the identical time, it’s no longer really useful.

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Matomo and Google Analytics are two very good analytics gear that may provide you with a very good window into the conduct and behaviors of your audience. You’ll use those platforms to watch your search engine marketing expansion, perceive your goal demographic higher, and measure the luck or failure of your advertising and marketing campaigns to resolve which movements you want to take subsequent.

However as as to whether Google Analytics or Matomo is the simpler choice, all of it boils down on your particular wishes as a industry. It’ll be definitely worth the funding if you’ll have the funds for Matomo and suppose that products and services like warmth mapping are essential on your endured luck.

On the other hand, in case you’re a small website online with a small benefit margin and you want a high quality loose software, then Google Analytics is a secure and tremendous guess. When you’re no longer proud of both of those choices, we will be able to additionally suggest MyKinsta Analytics, our personal web site analytics platform.

Irrespective of which analytics software making a decision on, you’ll want high quality controlled WordPress website hosting to get your website online out sooner than the hundreds. Touch Kinsta nowadays and time table a demo.

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