Do you wish to have to promote your virtual artwork and graphics on-line?

Via promoting your artwork as downloadable information, you’ll earn cash with no need to pay for delivery or skilled printing. You’ll additionally promote the similar virtual artwork or graphic document numerous instances.

On this article, we will be able to display you ways you’ll simply get started promoting your virtual artwork and graphics on-line the usage of WordPress.

How to sell digital art and graphics online

Why Promote Your Virtual Artwork and Graphics On-line?

If you happen to’re an artist, there are many tactics to promote your paintings on-line. As an example, that you must create a print-on-demand store and switch your graphics into branded products or top quality prints.

On the other hand, increasingly more artists are promoting their paintings as virtual downloads fairly than tangible items. This stuff might come with inventory picture libraries, downloadable worksheets, ebooks, templates, and extra.

Promoting virtual downloads lowers your prices since you don’t must pay for printing and delivery charges. You additionally don’t have to fret about bodily garage, provides, or managing your stock. All of this implies you spend much less effort and time for larger income.

With that during thoughts, let’s see how you’ll promote virtual artwork and graphics on-line.

Which Platform Will have to You Use to Promote Virtual Artwork and Graphics?

First, you’ll want to make a choice an eCommerce platform that you simply’ll use to promote your artwork and graphics as virtual downloads.

An eCommerce platform is instrument that you simply’ll use to add your paintings after which be offering the ones information on the market.

Whilst it’s imaginable to modify your eCommerce platform later, doing so may also be disruptive to your small business. To steer clear of that, you will need to make a choice your eCommerce platform in moderation.

For this use case, you will have to pick out a platform that has been designed particularly for promoting virtual downloads.

That’s why we propose the usage of WordPress and Simple Virtual Downloads for promoting artwork and graphics.

WordPress is the highest web page builder on this planet. It powers over 43% of all internet sites on the net together with tens of millions of internet sites the place folks promote virtual downloads. WordPress provides you with complete regulate over your web page, so it’s simple to design a phenomenal and crowd pleasing website online the place you’ll blow their own horns your paintings.

Simple Virtual Downloads is the most productive WordPress eCommerce plugin to promote virtual merchandise. Actually, we use the plugin ourselves to promote a lot of our top class WordPress plugins.

With WordPress and Simple Virtual Downloads, you’ll promote as many merchandise as you wish to have with out paying top transaction charges. This offers WordPress and Simple Virtual Downloads an enormous benefit over different platforms equivalent to Sellfy, Gumroad, Sendowl, and WooCommerce.

With that being mentioned, let’s check out tips on how to simply create a WordPress website online with Simple Virtual Downloads, so you’ll get started promoting your virtual paintings and graphics on-line.

Step 1. Surroundings Up Your WordPress Website online

Earlier than you get started construction your WordPress web page, it’s necessary to understand that there are two varieties of WordPress instrument, and

We’ll be the usage of, often referred to as self-hosted WordPress, as it has extra options and versatility. For an in depth comparability, you’ll see our information on the variation between and

To start out promoting virtual artwork and graphics with WordPress, first you’ll desire a area title (like If you happen to don’t have already got a reputation in thoughts, then you’ll see our information on how to make a choice the most productive area title.

You’ll additionally want internet web hosting which is the place your web page’s information are saved on-line, and an SSL certificates so you’ll securely settle for bank card bills to your WordPress website online.

A site title normally prices $14.99/12 months and web hosting prices get started from $7.99/month. The cost of an SSL certificates differs relying on the place you purchase the certificates. On the other hand, you’ll be expecting to pay anyplace between $50-200 / 12 months for an SSL certificates.

As you’ll see, the web hosting and safety is costly, particularly for artists who’re simply beginning out.

Fortunately, certainly one of our best really helpful web hosting suppliers, SiteGround, is providing an enormous 73% off deal on their controlled web hosting for Simple Virtual Downloads. It comes with a loose SSL certificates, Simple Virtual Downloads pre-installed, and all of the optimization options you wish to have.

You’ll get began for not up to $4 per thirty days.

Let’s move forward and stroll thru tips on how to acquire your area title, internet web hosting, and your SSL certificates.  

First, you’ll wish to head over to the SiteGround web page and click on at the Get Plan button.

SiteGround's managed EDD hosting

After that, SiteGround will ask you to go into a site title in your web page, and they are going to additionally display you some not obligatory extras you’ll acquire. 

You don’t have to fret concerning the extras at this level as a result of you’ll at all times upload them later if you wish to have it, so we propose skipping this step.

After that, you simply wish to input your fee knowledge to complete the acquisition.

You’ll get an e mail quickly with main points on tips on how to log into your new account. While you login, you are going to see two buttons below the Internet sites tab: Website online Equipment and WordPress Admin.

Website online Equipment is your web page’s web hosting dashboard the place you’ll arrange the whole lot comparable in your website online, equivalent to putting in place your emails.

Clicking the ‘WordPress Admin’ button takes you to the newly put in WordPress website online that already has Simple Virtual Downloads pre-installed for you.

SiteGroud Login to WordPress

This may increasingly take you to a display screen the place you’ll log into your WordPress dashboard.

Right here, merely kind within the username and password you created, after which click on on ‘Log In.’

The WordPress login page

Now, you’re waiting to begin construction a web-based retailer to promote your virtual artwork and graphics.

Are you the usage of a unique WordPress web page web hosting provider like Bluehost, Hostinger, HostGator, or WP Engine? Then you’ll take a look at our information on tips on how to set up WordPress for step-by-step directions for the ones web hosting suppliers.

Step 2. Surroundings Up Your eCommerce Plugin

If you happen to’re the usage of SiteGround, then Simple Virtual Downloads already comes pre-installed.

If you happen to’re the usage of a unique web hosting supplier you then’ll wish to set up and turn on the Simple Virtual Downloads plugin. If you wish to have lend a hand, then please see our information on tips on how to set up a WordPress plugin.

After you have get entry to to the Simple Virtual Downloads plugin, move to Downloads » Settings.

The Easy Digital Downloads WordPress plugin

First, you are going to set your retailer’s location.

It’s possible you’ll plan to promote your artwork and graphics as virtual downloads handiest, however Simple Virtual Downloads will nonetheless use your location to auto-fill some fields when a customer makes a purchase order.

It may additionally use your location to calculate gross sales tax.

So as to add your location, merely open the ‘Base Nation’ dropdown menu. You’ll then make a choice the place your small business is based totally.

Selling digital products with EDD

Subsequent, in finding the ‘Base State / Province’ box.

Right here you’ll open the dropdown and make a choice the state or province the place your retailer operates from.

Adding your location to the Easy Digital Downloads plugin

Whilst you’re pleased with the tips you’ve entered, click on at the ‘Save Adjustments’ button to avoid wasting your adjustments.

Step 3. Including a Cost Gateway to WordPress

When promoting virtual artwork and graphics on-line, you’ll desire a technique to settle for credit score bills out of your shoppers.

Via default, Simple Virtual Downloads helps widespread fee gateways together with Stripe, PayPal and Amazon Bills.

Need to use a unique fee gateway as an alternative? You’ll upload further fee choices the usage of the Simple Virtual Obtain extensions.

So as to add fee gateways in your web page, move forward and click on at the ‘Bills’ tab. Then make certain the ‘Gateways’ tab is chosen.

Set up payment gateways

Within the Cost Gateways segment, take a look at the field for each and every of the gateways that you wish to have so as to add in your web page.

If you happen to take a look at a couple of fee approach, you then’ll want to make a choice a default gateway. This fee gateway can be decided on routinely when the customer arrives at your checkout web page.

You’ll use any gateway you wish to have, however Stripe can settle for bank cards in addition to Apple Pay and Google Pay. With that during thoughts, you might need to use Stripe as your default fee gateway.

Easy Digital Downloads' payment gateways

After deciding on a number of fee gateways, click on at the ‘Save Adjustments’ button.

You are going to now have get entry to to new tabs the place you’ll configure each and every of your separate fee gateways.

Easy Digital Downloads' default payment gateways

The method of configuring the fee gateway can be quite other relying on which gateway you’re the usage of, however Simple Virtual Downloads will stroll you throughout the procedure.

Let’s take a look at Stripe for instance.

To arrange Stripe, merely choose the ‘Stripe’ tab after which click on on ‘Hook up with Stripe.’

Connecting your online store to Stripe

This launches a setup wizard which can stroll you throughout the means of configuring Stripe as your fee gateway.

If you happen to’re the usage of more than one fee gateways, you then’ll wish to repeat those steps to arrange each and every gateway one at a time.

Via default Simple Virtual Downloads presentations all of your costs in US bucks. While you’ve arrange your fee gateway, you might need to exchange the foreign money that’s used to your web page.

To turn your costs in any foreign money instead of US bucks, simply click on at the ‘Foreign money’ tab.

The Easy Digital Downloads currency settings

Subsequent, open the ‘Foreign money’ dropdown. You’ll now make a choice the foreign money that you wish to have to make use of to your web page.

Simply bear in mind that some fee gateways won’t settle for each and every foreign money. If you happen to’re not sure, then you’ll at all times take a look at your selected fee gateway’s web page. Maximum have a listing of currencies that they make stronger.

Whilst you’re pleased with the foreign money settings, click on at the ‘Save Adjustments’ button close to the ground of the display screen.

Step 4. Flip Your Virtual Artwork Right into a Downloadable Product

While you’ve arrange no less than one fee gateway, you’re waiting to create your first virtual product. This may also be any virtual artwork or graphic document that you wish to have to promote on-line.

To create a virtual product, merely move to Downloads » Upload New.

You’ll now kind a reputation for the product into the ‘Input obtain title right here’ box. This can be proven at the product’s web page, so that you’ll need to use one thing that catches the customer’s consideration and as it should be describes your graphic or virtual paintings.

Selling digital art and graphics online

Subsequent, kind out the outline that can seem in this product web page. You’ll need to give guests all of the knowledge they wish to come to a decision whether or not this product is correct for them.

As an example, it’s possible you’ll come with the graphic’s dimensions and determination. You may additionally communicate concerning the product’s licensing and the way the client can use the artwork after purchasing it.

Selling digital art and graphics with Easy Digital Downloads

Many on-line shops and internet sites use product classes and tags to lend a hand consumers in finding what they’re on the lookout for. Those classes and tags too can inspire guests to discover comparable graphics and virtual artwork merchandise, which is able to get you extra gross sales.

You’ll create new classes and tags within the Obtain Classes and Obtain Tags field. To be told extra, please see our step-by-step information on tips on how to upload classes and tags for WordPress pages.

Adding categories and tags to downloadable digital art

Subsequent, you’ll need to set a worth by means of scrolling to the Obtain Costs segment.

Right here, kind in how a lot guests can pay to obtain this graphic or virtual paintings.

Setting a price for your digital downloads

You’re now waiting to add the picture document that you wish to have to promote. With regards to pictures, WordPress helps gif, heic, jpeg, png, and webp codecs.

Professional Tip: If you wish to promote virtual artwork and graphics in a document kind that WordPress doesn’t make stronger, then see our information on tips on how to permit further document varieties in WordPress.

So as to add your downloadable document, merely scroll to the Obtain Recordsdata segment.

How to create a digital download

Within the Report Identify box, kind a reputation for the document that consumers gets once they make a purchase order. Then, merely click on on ‘Add a Report’ to the correct of the ‘Report URL’ box.

You’ll now make a choice any symbol from the WordPress media library, or you’ll add a brand new document out of your pc.

In the end, it is important to upload a product symbol.

Whilst you’re promoting virtual artwork and graphics, you don’t need folks to scouse borrow your paintings with out paying. Because of this, we don’t suggest the usage of your unique virtual artwork or graphic because the product symbol.

One possibility is to make use of a lower-resolution model of your symbol. Every other is to upload a watermark to the unique graphic. Or you’ll do each.

If you happen to do create a watermark the usage of internet design instrument, then you’ll want to display this watermark in a location that isn’t simple to crop out.

Many artists position their watermark within the middle of the picture, or they use the watermark in a repeating development that covers the entire product.

A 3rd possibility is to create a preview of ways the patron would possibly use your virtual artwork or graphic. As an example, that you must display your paintings in a mock-up cell phone display screen or advertising and marketing show. Offering context like this may inspire consumers to shop for your product.

So as to add a product symbol, merely scroll to the Obtain Symbol segment after which click on at the ‘Set Obtain Symbol’ hyperlink.

Adding a product image

This launches the WordPress media library the place you’ll make a choice a picture or add a brand new document out of your pc.

Whilst you’re glad together with your virtual obtain, click on at the Put up button to make it reside.

Step 5. Customizing Your Virtual Obtain Emails

Each time somebody buys a virtual obtain out of your web page, Simple Virtual Downloads will ship an e mail to that particular person.

This e mail has a hyperlink that the client can use to obtain the virtual artwork document or graphic that they only bought, as you’ll see within the following symbol.

The Easy Digital Downloads purchase receipt email

Whilst this e mail has the whole lot the client must get entry to their obtain, it’s a good suggestion to customise it. As an example, it’s possible you’ll lend a hand your e mail stand out by means of including your personal brand and branding.

To customise the default e mail, merely move to Downloads » Settings. Then click on at the ‘Emails’ tab.

Customizing the purchase confirmation email

It’s possible you’ll need to get started by means of including an emblem to the acquisition affirmation e mail.

This brand seems on the best of your acquire receipt emails, so your shoppers can obviously see who this e mail is from.

A branded digital download email

So as to add an emblem, click on at the ‘Add Report’ button. You’ll now both make a choice a picture from the WordPress media library or add a document out of your pc.

You’ll additionally upload a ‘From Identify.’ This title will seem within the buyer’s inbox, so that you’ll need to use one thing that the client will acknowledge such because the title of your web page or design corporate.

Adding 'from name' to the purchase confirmation email

You’ll additionally wish to upload a ‘From E mail,’ which can act because the ‘from’ and ‘reply-to’ deal with.

Some shoppers might respond to the acquisition receipt e mail. As an example, in the event that they’re having issues downloading the document, they could achieve out by means of merely clicking ‘Answer’. With that during thoughts, you’ll need to use a skilled e mail deal with that you simply take a look at continuously.

After making those adjustments, click on at the ‘Acquire Receipts’ tab.

Customizing the purchase receipt email

In this display screen, you’ll kind in an e mail topic, upload heading and likewise exchange the e-mail’s frame textual content.

You should merely kind within the textual content that you wish to have to ship to each and every buyer. On the other hand, you’ll create extra useful and personalised emails by means of the usage of the Simple Virtual Downloads function, Conditional Emails.

Conditional Emails use what are referred to as ‘template tags’ to personalize your messages. Those template tags exchange in line with elements equivalent to the patron’s title and what sort of they paid for his or her virtual obtain. Each time Simple Virtual Downloads sends an e mail, it’ll routinely substitute the template tags with actual values.

You’ll see all of the other tags that you’ll use in Conditional Emails on the backside of the ‘Acquire Receipts’ tab.

A list of supported dynamic text

Whilst you’ve completed making adjustments, you might need to ship a take a look at e mail so you’ll see how the message will glance in your shoppers.

To do that, merely click on at the ‘Ship Check E mail’ button and Simple Virtual Downloads will ship an e mail in your admin e mail deal with.

The Send Test Email button

Have you ever clicked at the ‘Ship Check E mail’ button, however haven’t were given a take a look at e mail? Possibly your website online isn’t sending emails correctly. If shoppers don’t get acquire affirmation emails, they received’t be capable to obtain your virtual artwork and graphics.

With that during thoughts, you’ll observe our information on tips on how to repair the WordPress now not sending e mail factor to verify your emails achieve your shoppers. You’ll additionally take a look at WP Mail SMTP, our technique to WordPress e mail issues.

Whilst you’re pleased with how the acquisition receipt e mail seems, you’ll move forward and click on at the ‘Save Adjustments’ button.

Step 6. Check Your Virtual Obtain

While you’ve created your first Simple Virtual Downloads product and custom designed the acquisition emails, it’s a good suggestion to test that guests should purchase it with none issues.

Earlier than you do a take a look at acquire, it’s necessary to place Simple Virtual Downloads into take a look at mode. This permits you to take a look at the buying procedure with no need to kind for your credit score or debit card knowledge.

To position your website online into take a look at mode, you’ll move to Downloads » Settings and click on at the ‘Bills’ tab.

Adding a payment gateway to Easy Digital Downloads

Underneath ‘Gateways,’ you’ll want to permit ‘Check Mode’ by means of checking the primary field.

Subsequent, in finding the ‘Cost Gateways’ access and take a look at the ‘Check Cost’ field to the correct. In the end, open the ‘Default Gateway’ dropdown and make a choice ‘Check Cost.’

Testing a payment using Easy Digital Downloads

After that, scroll to the ground of the display screen and click on on ‘Save Adjustments.’

Now that you simply’re in take a look at mode, move to Downloads » All Downloads. Right here, in finding the product that you wish to have to check and click on on its ‘View’ hyperlink.

Previewing a digital, downloadable product in WordPress

This opens the product web page the place consumers should purchase this virtual obtain.

To make a take a look at acquire, move forward and click on at the ‘Acquire’ button.

Selling digital art and graphics online with WordPress

Simple Virtual Downloads will now upload this merchandise in your cart.

After that, it’s time to click on at the ‘Checkout’ button.

Buying digital art and graphics with EDD

Since we’re in take a look at mode, you’ll merely kind for your e mail deal with and title, after which click on on ‘Acquire.’

You don’t wish to input any fee knowledge.

Testing selling digital art online with WordPress

After a couple of moments, you’ll get a purchase order affirmation e mail containing a hyperlink to obtain your document.

If the whole lot works and you’ll get entry to your document, then you’ll upload extra virtual merchandise in your website online by means of repeating the similar procedure described above.

While you’ve finished the take a look at, don’t overlook to take your website online out of take a look at mode so you’ll settle for bills out of your guests.

To do that, merely move to Downloads » Settings » Bills. You’ll then uncheck ‘Check Mode’ for your fee gateway settings.

Step 7. Settling on and Customizing Your WordPress Theme

Subject matters regulate how your WordPress web page seems together with the colours, format, and fonts. Your theme is the face of your WordPress website online and performs a very powerful position in how guests see your emblem.

There are millions of other loose and top class WordPress topics to make a choice from. You wish to have to you’ll want to make a choice a top quality WordPress theme that appears excellent and has precisely the options you wish to have.

That will help you make the correct selection, we’ve put in combination a listing of the most well liked WordPress topics. Our best pick out is the Astra Theme because it’s totally suitable with Simple Virtual Downloads, loose to get began, and entirely customizable.

While you’ve selected a theme, you’ll see our information on tips on how to set up a WordPress theme.

Then again, you’ll create your personal customized theme from scratch with SeedProd. It’s the highest drag and drop WordPress theme builder available in the market, utilized by over 1 million internet sites.

SeedProd additionally comes with a whole lot of ready-made, professionally designed templates. Those templates come with layouts that are ideal for selling graphics equivalent to inventory footage, worksheets, and ebooks.

An example of a SeedProd page layout template

For extra main points, take a look at our information on tips on how to create a customized WordPress theme (no coding wanted).

Step 8. Selling Your Virtual Downloads

If you happen to’re going to promote your virtual artwork and graphics to your new website online, you then’ll wish to pressure site visitors in your other product pages.

This would possibly imply including a product web page to your web page’s menu. You may additionally create a gross sales web page to put it on the market your virtual merchandise, after which come with hyperlinks to other merchandise you point out in order that guests can take a look at them out.

We’ve additionally noticed virtual artists create a weblog the place they write about their paintings, proportion recommendation and ‘tips on how to’ guides, and canopy different related subjects. Those posts are the easiest position to incorporate hyperlinks to any related virtual artwork and graphics that readers should purchase.

Regardless of the way you advertise a product, you’ll wish to know its URL.

To search out this hyperlink, merely move to Downloads » All Downloads. You’ll then in finding the product that you wish to have to hyperlink to, and click on on its ‘Edit’ hyperlink.

Editing a digital art or graphic file

You’ll in finding the URL immediately beneath the product name.

You’ll now hyperlink to this product web page from any space of your web page, just by the usage of this URL. To be told extra, see our step-by-step information on tips on how to upload a hyperlink in WordPress.

Selling art as a digital download online

Simple Virtual Downloads additionally creates a novel ‘Acquire’ button for each and every product. You’ll upload this button to any web page, publish, or widget-ready space. That manner, the customer should purchase a selected product from any web page to your web page.

When the customer clicks in this button, it’ll upload that merchandise to their buying groceries cart. That manner guests can get started the buying procedure from anyplace with no need to discuss with the product’s person web page.

You’ll upload this button in your website online the usage of a work of shortcode that Simple Virtual Downloads creates routinely.

To get a product’s shortcode, merely scroll to its Obtain Settings segment. You’ll then replica the textual content within the ‘Acquire Shortcode’ box.

An example purchase shortcode

You’ll now upload the shortcode to any publish or web page, or perhaps a widget-ready space like your web page’s sidebar. For extra main points on tips on how to position the shortcode, you’ll see our information on tips on how to upload a shortcode in WordPress.

You’ll check it out by means of pasting the copied shortcode right into a weblog publish or web page, and you then will have to see a ‘Acquire’ button within the content material space.

Creating a purchase button for your digital art download

In case your guests click on in this button, it’ll develop into a ‘Checkout’ button. To finish the acquisition, your customers will merely click on it once more to visit a checkout web page the place they are able to input fee knowledge and purchase your virtual artwork or graphics.

BONUS – Equipment to Promote Extra Virtual Artwork & Graphics

There are 2 major tactics to promote extra of your paintings: pressure extra site visitors in your web page, and persuade extra of your web page guests to finish a purchase order.

That is the place WordPress plugins are available.

Listed below are a few of our best alternatives for plugins that permit you to get extra site visitors and promote extra of your artwork and graphics:

FAQs About Promoting Virtual Artwork and Graphics On-line

A lot of our readers have reached out to us with questions on promoting their virtual artwork and graphics. Now we have attempted to respond to probably the most maximum continuously requested questions beneath.

The place can I promote my virtual artwork on-line?

There are many platforms, shops, and virtual marketplaces the place you’ll add your virtual artwork and promote it.

Some widespread alternatives amongst artists come with Etsy, Amazon, and Positive Artwork The us.

Many of those platforms have already got a big target audience. Via importing your paintings to those websites, you’ve got an current target audience of people that use the platform.

On the other hand, many of those marketplaces and internet sites take a proportion of each and every sale you’re making, and a few even fee prematurely charges. To spice up your income, we propose developing your personal web page as an alternative.

On this manner, you’ll have entire regulate over your emblem, and get all of the income from each and every virtual sale.

How a lot does it value to create a web page for my virtual artwork?

Putting in a virtual retailer is way more uncomplicated and less expensive than opening a bodily store.

You’ll get started with SiteGround EDD Internet hosting for $5 per thirty days and use loose plugins and topics to restrict your prices. We at all times suggest a trade fashion the place you get started small. That manner, you’ll spend more cash as you construct your target audience and begin to promote extra virtual artwork and graphics.

Via the usage of Simple Virtual Downloads to promote your paintings, you’ll steer clear of most of the prematurely prices and intermediary charges you normally get when promoting by way of a web-based market equivalent to Etsy. As an alternative, you simply must pay industry-standard bank card transaction charges.

For more info, see our article on how a lot it prices to construct a WordPress web page.

Can I additionally promote bodily merchandise?

In the future, you might need to promote bodily merchandise. As an example, it’s possible you’ll create products that includes your graphics or promote your virtual artwork as framed prints.

Regardless of the title, Simple Virtual Downloads may be able to promoting bodily merchandise. There’s even a Easy Delivery addon that provides delivery options to the Simple Virtual Downloads plugin. On this manner, you’ll send your branded products, framed prints, or different bodily merchandise in your shoppers the usage of the gear you’re already accustomed to.

We are hoping this newsletter helped you learn to promote virtual artwork and graphics on-line. You’ll additionally undergo our information at the highest Instagram WordPress plugins and how to make a choice the most productive web page builder.

If you happen to preferred this newsletter, then please subscribe to our YouTube Channel for WordPress video tutorials. You’ll additionally in finding us on Twitter and Fb.

The publish Learn how to Promote Virtual Artwork and Graphics On-line (The Simple Approach) first seemed on WPBeginner.

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