I consider recording a 20-minute video I meant to add to Instagram as IGTV content material. The video was once a collaboration with a couple of of my content material writer pals, and I used to be so excited to proportion it. Believe my marvel — and confusion — after I logged into Instagram and could not in finding the IGTV function! I consider considering, “Is IGTV long gone?”

The straightforward resolution is sure, however do not fret — there are nonetheless techniques to proportion long-form content material on Instagram. Here is what you want to grasp in regards to the destiny of IGTV and video sharing at the app.

New Data: Instagram Engagement Report [2022 Version]

What took place to IGTV on Instagram?

In October 2021, Instagram scrapped IGTV because the social community shifted its focal point towards video content material. IGTV was once mixed with in-feed movies, forming the brand new Instagram Video function. In July 2022, the Instagram Video and Instagram Reels tabs have been consolidated to create a unique area for all video content material, and all movies might be shared as Reels.

Instagram announces all videos are being uploaded as ReelSymbol supply: Instagram

So, if Instagram needs to pivot extra towards movies, why wouldn’t it eliminate IGTV? Smartly, IGTV considering long-form movies within the hopes that it might compete with YouTube. Then again, TikTok quickly rose in recognition, and TikTok’s short-form movies turned into extra in style amongst social media customers.

To stay aggressive, Instagram discontinued IGTV and introduced Instagram Reels earlier than launching Instagram Video.

How Instagram Video is Other from IGTV

For starters, Instagram TV was once a standalone app devoted to long-form Instagram movies, regardless that the function’s elementary capability was once to be had at the primary Instagram app and web page. Against this, Instagram Video properties all video content material in a tab at the consumer’s profile and feed inside the Instagram app, so there is not any want for a separate utility.

Every other distinction is {that a} video uploaded by the use of cellular to IGTV may also be as much as quarter-hour, whilst desktop uploads may also be as much as 60 mins. Then again, all video content material uploaded to Instagram Video may also be as much as 60 mins lengthy, without reference to how it is uploaded.

Any video uploaded to Instagram not up to quarter-hour lengthy might be displayed as a Reel as of July 2022.

To compete with TikTok, Instagram Video options come with other equipment, comparable to trimming, filters, and the power to tag folks and places.

Screenshot of Instagram Reel and its features

Instagram additionally modified IGTV advertisements to “in-stream video advertisements” which are not than 60 seconds.

The place to To find Instagram Movies on Your Profile

The Instagram Video tab, now merged with the Reels tab, may also be discovered below a consumer’s bio between the tabs for the consumer’s grid and tagged content material. Earlier than, video content material might be discovered in numerous spaces across the app as an alternative of in a single devoted position.

Screenshot of Instagram gridSymbol supply: Instagram

Instagram is repeatedly evolving to compete with new social networks like TikTok and to stay its position as a fixture within the writer economic system. So, customers can be expecting much more adjustments someday as Instagram continues to prioritize movies over pictures.

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