When customers see your pages within the Search Engine Results Pages (SERPs), they just get a short lived glimpse into their content material. Due to this fact, readers want to come to a decision which ends to click on on according to article titles, web site names, and meta descriptions. Specifically, meta descriptions are very important to Search Engine Optimization (SEO). With out compelling meta textual content, your content material would possibly no longer get the eye it merits. From customers or from serps, so we’re right here to give an explanation for what meta descriptions are and learn how to write the very best one for search engine marketing functions.

What Is a Meta Description?

Meta descriptions are temporary snippets of as much as 155 characters that you simply see underneath submit and web page titles within the SERPs. They may be able to let you know what you’ll in finding in the event you click on on any given consequence.

The meta description for the Elegant Themes blog

It’s essential to notice that meta descriptions aren’t factors in Google’s ranking algorithm. Including this practice textual content doesn’t without delay spice up scores. Alternatively, an ideal meta description can persuade customers to click on in your pages as an alternative of the opposite choices within the effects pages. Even though your web page isn’t ranked #1.

Right here’s a handy guide a rough instance of a very good meta description:

An example of a good meta description.

A just right meta description supplies the searcher with sufficient data to come to a decision whether or not to take a look at a web page or no longer. In the event you don’t upload this newsletter manually, serps generate one without delay from the start of the content material. Generally, that suggests you find yourself with meta descriptions that don’t supply sufficient data, which might be wholly out of context, or just don’t make sense in snippet shape.

An example of an automatic meta description

You’ll be able to additionally see meta descriptions that offer data with out making it transparent what the content material as an entire will come with. Check out those examples underneath. The meta descriptions let you know not anything that the quest question and identify don’t already, making them necessarily needless for searchers.

Examples of vague meta descriptions

General, despite the fact that, maximum customers do hoose seek effects according to scores. In truth, the primary consequence on a seek web page will get almost 30 percent of all clicks. As you progress down the listing, effects get more and more fewer clicks. It’s unhappy, nevertheless it’s true.

Thankfully, an ideal identify paired with an informative meta description can advised not sure customers to make a choice your web page over others. Plus, WordPress makes it simple so as to add meta textual content for your content material, because of SEO plugins.

How you can Write the Very best Meta Description

There are not any definitive regulations for writing the perfect meta description. Alternatively, it’s possible you’ll imagine following a few of these best possible practices:

  1. Stay the outline underneath 155 characters. Longer textual content can save you customers from seeing everything of the meta description.
  2. Provide an explanation for what customers will see. The objective of a meta description is to offer details about the web page. You need to be simple in regards to the content material’s true nature, as an alternative of going for a “clickbait” method.
  3. Point out the advantages of the content material. A very good meta description shall we readers know the way they are able to get pleasure from the thing they’re about to learn.
  4. Come with your goal key phrase(s). If conceivable, we advise including your target keyword in meta descriptions. Alternatively, the keyphrase shouldn’t really feel pressured (simply because it shouldn’t somewhere else for your content material).

Assembly all of the ones targets in 155 characters or fewer would possibly appear difficult. Alternatively, writing nice meta descriptions for search engine marketing is a skill you’ll grasp temporarily in the event you put up a large number of content material.

Believe the meta description for this submit for instance:

“Studying learn how to write the very best meta description for search engine marketing can assist your pages stand out within the SERPs. Let’s speak about learn how to write yours!”

That description has 139 characters, which means it has some room to spare. It mentions the submit’s necessities and explains what a searcher can achieve from studying it. Additionally, it contains an efficient Call to Action (CTA).

155 characters will also be restrictive. Even Twitter bumped its prohibit to 280 characters from 140 as it used to be too restricting. In the event you’re operating with in-depth posts that duvet many subjects, it’s possible you’ll battle to say they all in a meta description. In the end, you’ll need to come to a decision what data is an important to incorporate.

We propose the use of this tip to make your descriptions actionable: compel readers to take a look at your pages and posts the use of words equivalent to “let’s speak about”,  or “right here’s learn how to”. Those easy, action-based phrases can lure readers to click on in your content material.

Often Requested Questions About search engine marketing Meta Descriptions

Now that you understand how to put in writing the very best meta description, you’ll be able to get started operating on search engine marketing to your web site. On this phase, we attempt to reply to the most typical questions on search engine marketing meta descriptions, however if in case you have any after studying via, go away a remark so we will be able to attempt to assist!

The place Do I Put the Meta Description?

In the event you use an search engine marketing plugin equivalent to Yoast SEO or Rank Math, you’ll see a widget inside the editor that allows you to set a meta description for every web page. Right here’s what that characteristic seems like in Yoast search engine marketing:

Adding a meta description using Yoast

When the use of Rank Math, you’ll be able to alter a submit’s meta description by means of clicking at the Rank Math icon within the most sensible proper nook of the editor display screen. That can open a tab the place you’ll be able to choose Edit Snippet to go into an outline:

Editing a meta description in Rank Math

Finally, keep in mind to save lots of your adjustments to the web page. Your search engine marketing plugin will then upload the meta description HTML tag for your content material.

Must I Come with More than one Key phrases within the Meta Description?

Most of the time of thumb, we advise handiest together with one or two key phrases in a meta description. Take into account that you handiest have as much as 155 characters, so there’s no longer a lot wiggle room. In the event you use a couple of keywords, you run the chance of writing descriptions that gained’t have interaction searchers and appear to be unsolicited mail to serps.

What Occurs if I Go away the Meta Description Clean?

In the event you don’t upload a meta description manually, serps will generate one by means of going over the web page and taking textual content from it. You’ll typically see the primary few sentences of an editorial. This layout ceaselessly leads to complicated descriptions that don’t correctly replicate the content material.

Can a Meta Description Be Too Lengthy?

A meta description will have to be not up to 155 characters lengthy, so customers can learn whole sentences. In the event you cross over that prohibit, the remainder of the meta description will likely be bring to a halt. That may end up in confusion in regards to the web page’s content material and goal.

What Is the Distinction Between an Excerpt and a Meta Description in WordPress?

WordPress allows you to set up a Blog page that presentations your newest printed posts. Each and every submit can show an excerpt, which is a short lived snippet of the primary strains within the article.

Right here’s a handy guide a rough take a look at the Chic Topics weblog, appearing a couple of posts and their excerpts:

Post excerpts from the Elegant Themes blog

Those aren’t meta descriptions. Meta descriptions are for serps. They don’t display up on WordPress Weblog pages. Regularly, you’ll be able to merely replica/paste the similar textual content into each fields, however having one set does no longer set the opposite. WordPress merely pulls the start of your submit, which supplies any place a submit excerpt is displayed in your website online that very same out-of-context and incomplete feeling as we’ve mentioned seeing in serps.


Meta descriptions are one of the most maximum essential parts for search engine marketing. Although they don’t without delay have an effect on your score by means of the algorithms. Each and every considered one of your pages and posts will have to have a singular abstract that doesn’t exceed 155 characters. That’s no longer a large number of room, nevertheless it’s greater than sufficient to offer customers a preview of what’s within.

Most significantly, you’ll be able to use meta descriptions to get extra clicks within the SERPs. Thankfully, writing efficient meta descriptions is a talent you’ll be able to select up quite simply. You simply want to stay them quite quick, obviously describe your content material and its advantages, and come with related key phrases.

What questions do you might have about writing the very best meta description for search engine marketing? Let’s speak about them within the feedback phase underneath!

Featured symbol by the use of BestForBest / shutterstock.com

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