Cornerstone content material is a key a part of your web site. It will let you force extra visitors, build up user engagement, and fortify your Seek Engine Optimization (search engine optimization). Thankfully, generating and optimizing this content material will also be simple while you apply the appropriate steps.

On this put up, we’ll display you plan, create, and optimize your cornerstone articles. We’ll additionally duvet some cornerstone search engine optimization methods. Let’s get began!

What Is Cornerstone Content material?

Cornerstone content material refers to an important articles to your web site. Those are in most cases lengthy, informative posts that display readers what you’ll be able to be offering and the way you’ll be able to lend a hand them. Preferably, this content material will have to include internal links to different related pages to your web site.

As an example, let’s say you run a weblog on virtual advertising. Your cornerstone piece generally is a complete information for newcomers, masking spaces akin to search engine optimization, e-mail advertising, and social media promoting. This text would additionally come with hyperlinks to extra particular pages and posts on the ones subjects.

Cornerstone content material is a chance to blow their own horns your expertise and build authority to your area of interest. Plus, it’s an effective way to get readers extremely invested to your content material and inspire them to stay round for longer.

Making plans Cornerstone Articles

Ahead of you’ll be able to get started making plans your cornerstone articles, chances are you’ll need to do a little research about your audience. For example, it is advisable to attempt to determine their ache issues and pursuits. This will let you be sure that your cornerstone subjects shall be related and useful on your readers.

While you’ve made up our minds what you’re going to write down about, you’ll wish to plan out the way you’re going to offer it. Cornerstone items are in most cases in-depth articles that supply a wealth of knowledge and direct readers to different useful posts to your website online. Subsequently, chances are you’ll believe writing an entire information on a selected subject:

An example of cornerstone content

For those who’ve already created an editorial to your selected cornerstone subject, it is advisable to construct on it and switch it into a more comprehensive piece. You may also believe outsourcing the paintings to a pro author.

Every other necessary step within the making plans procedure is deciding on the key phrases to your piece. This is essential to your cornerstone search engine optimization, as it’s going to lend a hand be sure that your content material ranks highly for relevant search queries.

It is advisable use a device like Google’s Keyword Planner to choose the right keywords to your cornerstone articles:

Google's Keyword Planner

Then, you’ll be able to formulate an attention-grabbing identify to your piece, ensuring to include your goal key phrase (or a variation of it). You may also need to create an overview of your article. For example, you’ll need to think about the headings, subjects, or steps that you simply need to duvet. Since cornerstone content material is typically moderately lengthy, it’s essential to construction it obviously and successfully.

It is advisable even create an inventory of pages and posts that you need to hyperlink to out of your cornerstone piece. Moreover, if you happen to’re making plans to incorporate footage or movies to your posts, now is also a great time to supply that content material.

Growing Cornerstone Articles

Now that you’ve a transparent thought of what you’re going to write down, it’s time to start out running to your piece. Whilst you could have written dozens of posts to your website online already, you’ll wish to way your cornerstone article just a little another way.

For starters, your cornerstone article will have to spotlight your space of experience. Subsequently, it will have to be authoritative and extremely informative.

Additionally, your cornerstone piece will have to give readers a wide evaluate of the topic. As an alternative of narrowing down your focal point, as chances are you’ll do with common posts, you’ll need to duvet any necessary problems and dialogue issues associated with the subject, and save the finer main points for the opposite content material you’ll use internal links to blow their own horns.

You’ll additionally need to be sure that any data you supply is correct. Keep in mind that your cornerstone piece is a mirrored image of your logo, so it must be of the very best quality. Because of this, chances are you’ll need to double-check information and use dependable assets. If truth be told, triple-check them. It’s that necessary to cornerstone content material.

Moreover, you’ll wish to be careful for grammatical mistakes and typos. It’s simple to disregard errors while you’re writing long-form articles. Subsequently, chances are you’ll need to use a spelling and grammar checker akin to Hemingway or Grammarly:

The Hemingway App website.

As you could have spotted, cornerstone articles can require somewhat extra paintings than common posts. Let’s have a look at an inventory of steps that will help you simplify the method:

  1. Write your article, ensuring to include your decided on key phrases.
  2. Upload in hyperlinks to related posts and pages to your web site.
  3. Take a look at your completed put up for mistakes.
  4. You’ll want to’ve lined all related issues and happy the person intent.

While you’ve completed your put up, chances are you’ll need to reserve it for a couple of days and go back to it with recent eyes. This may occasionally allow you to spot any problems you could have neglected the primary time. It’s additionally good to have anyone else learn it over, and even rent a certified proofreader. Once more, cornerstone content material is a significant a part of construction your website online, so the additional care will repay over the years.

Optimizing Cornerstone Articles

In fact, you’ll need to optimize your cornerstone article simply as you can another put up. This implies writing compelling title tags and meta descriptions that include your key phrases.

On the other hand, your cornerstone content material might require further optimization. For example, chances are you’ll need to believe including a table of contents:

A table of contents in a blog post

Since cornerstone articles have a tendency to be lengthy and include a couple of sections, a desk of contents could make it more uncomplicated for readers to navigate via your put up. It additionally permits them to know the contents at a look.

Moreover, having a ToC will lend a hand Google decide what’s within the article and feature extra of an opportunity to get a featured snippet in SERPs.

Lengthy articles in most cases include extra pictures than common ones, to get a divorce the textual content and supply visible hobby. Those media information can result in sluggish loading instances, which will flip guests away. Subsequently, it’s necessary to compress all the photos you add on your cornerstone articles. You’ll additionally need to be aware of image SEO to lend a hand spice up your ratings.

In spite of everything, it’s necessary to verify your cornerstone content material is well out there. For example, chances are you’ll believe together with it to your major navigation menu. It is advisable additionally spotlight this necessary article on your own home web page or weblog web page.

For those who run a magazine-style website online, believe “pinning” it to the highest of your own home web page. (Substack gives this capability, as an example, and WordPress’s block editor has a “keep on with the highest of the weblog” possibility earlier than publishing.)

search engine optimization Methods for Cornerstone Content material

Because you’ve put such a lot effort into your cornerstone content material, you’ll need to be certain other people can in finding it. For those who’re the usage of Yoast SEO, you’ll be able to employ its cornerstone options. First, you’ll need to mark it as cornerstone content material via enabling the toggle button:

The toggle button for cornerstone content in Yoast SEO

You’ll then get a cornerstone search engine optimization research, which can include extra necessities than the default Yoast research. For example, the piece will wish to be a minimum of 900 phrases lengthy and include extra inside hyperlinks than common posts.

For those who improve to Yoast search engine optimization top class, you’ll get get entry to to further options. Those come with an inside linking tips instrument and the stale cornerstone content filter, which is helping you stay necessary pages and posts up to the moment. (Those are extremely helpful gear, talking from enjoy, and we predict the improve is worthwhile for running on cornerstone articles.)

Additionally, it is advisable to optimize your cornerstone content material for social media. As an example, it is advisable to add social sharing buttons on your put up. You may also come with clickable Tweets, or create stunning graphics for Pinterest:

An example of a clickable tweet

In spite of everything, we advise that you simply come with a related Call To Action (CTA). As an example, chances are you’ll advised customers to join your publication to obtain updates.

For those who’ve created a direction or ebook at the identical subject lined to your cornerstone piece, this can be a good spot to put it on the market. On this manner, you’ll be able to use your cornerstone article to force conversions, whether or not you’re seeking to promote a product or grow your email list. And vice versa, too —


Cornerstone content material will let you construct authority to your area of interest and force extra visitors on your web site. Those lengthy, in-depth articles are designed to lend a hand readers be told extra about your logo and the way you’ll be able to lend a hand them.

Your cornerstone articles will have to be authoritative and correct. You’ll additionally need to target specific keywords and be sure that your content material satisfies the person intent. For even higher effects, you’ll be able to add a powerful CTA and social media sharing buttons to force conversions.

Do you’ve gotten any questions on optimizing cornerstone content material for search engine optimization? Tell us within the feedback segment underneath!

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