Podcasting and video are two undeniably robust alternatives for attaining new audiences and lengthening logo consciousness.
In truth, there are recently over 140 million podcast listeners within the U.S. by myself, and greater than 40% of U.S. customers file observing on-line movies every day.
However growing robust video or audio content material takes time, effort, and assets. Thankfully, AI is set to shift how each industry creates audio and video content material — leaving your group with extra time to concentrate on big-picture technique, and not more time on pre-production, modifying, and extra.
Right here, be informed why Riverside’s Head of Advertising, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in the case of AI.
How AI Will Exchange Podcast and Video, In keeping with Riverside’s Head of Advertising
1. AI will allow podcast and video hosts to facilitate deeper conversations.
As somebody who continuously interviews idea leaders for the HubSpot Weblog, I am all-too-familiar with the demanding situations of considering of excellent questions to invite your visitors.
And probably the most worst errors an interviewer could make is calling a visitor the similar query they‘ve been requested numerous instances prior to. It might come throughout such as you haven’t accomplished your analysis, and your target market would possibly really feel that the interview is redundant and does not be offering the rest new.
Thankfully, AI is a formidable device for researching your visitor and formulating questions forward of the interview.
As Grunfeld informed me, “When coping with guest-style interviews, AI is helping drastically with analysis. As an example, it help you perceive somebody’s viewpoint on a given subject and you’ll be able to then create new questions to peer whether or not that is nonetheless the case, or problem it and pass deeper.”
Imagine prompting an AI chat device to offer distinctive questions for a given interviewee, or just to habits analysis relating to their corporate to lend a hand fill within the background context you want to facilitate a fascinating interview.
2. AI will can help you check your thought throughout pre-production.
Pre-production duties — together with on-location shootings, set design, and discovering the proper skill — will also be time-consuming and costly.
And, as Grunfeld issues out, you may have a imaginative and prescient on your head this is tricky to put across on your group. So in spite of your best possible efforts, your group could be mis-aligned in the case of the place you are all headed.
Grunfeld informed me, “Inside the entire pre-production procedure at this time, while you paintings with a workforce, the entirety is in response to what you are saying. However possibly the visualization for you is other than for me.”
He continues, “I feel what AI lets you do with equipment like Midjourney is take the guesswork out of it and visually display and check your thought so you’ll be able to decide whether or not it is as compelling as what you take into account.”
In the end, AI lets you save time and assets by means of making sure you get it proper the primary time. As Grunfeld places it, “AI lets you create alignment and to be a lot more efficient relating to understanding what you want relating to set, skill, digicam angles, and many others. It lets you de-risk whilst being extra ready and productive.”
3. AI will change into the post-production procedure by means of tremendously decreasing the time it takes to edit.
Some of the difficult facets of podcast and video manufacturing is the post-production procedure, which is why Grunfeld believes that is the place AI may have the most important affect.
As he issues out, “In comparison to a 30 or 60-minute dialog you may have within the manufacturing level, post-production can take as much as 10 hours. So there’s a disproportional effort required to maintain the post-production.”
Publish-production calls for you to outline luck and set transparent standards; and, as Grunfeld informed me, AI works best possible below the ones parameters.
As an example, AI can briefly transcribe your calls with accuracy. Riverside provides its personal extremely correct AI transcription device free of charge. Highest of all, it is to be had in 100+ languages.
You’ll then use AI to automate the content material advent procedure. As Grunfeld informed me, “You do not wish to pass into the content material anymore and manually make sequences or decide when you need to turn which individual, and with which structure. It is all going to be automatic. And this implies someone — irrespective of knowledge-level — could make enticing, talking-style movies with the clicking of a button.”
4. AI will will let you advertise your podcast or video episodes extra successfully.
Oftentimes, I come to a decision which podcast episode I’ll concentrate to subsequent founded off of what I see on Instagram.
Once I see a fascinating clip of a podcast dialog, it incessantly hooks me into short of to listen to all of the episode.
And I‘m no longer by myself. As Grunfeld issues out, “We will’t be expecting someone to take a position an hour or extra observing a video or taking note of a podcast with out figuring out if it‘s value their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re numerous paintings and they are tedious.”
He continues, “That is any other space the place AI will step in. Somewhat than manually combing via an hour video dialog, you’ll be able to let AI select the magic moments robotically and create a clip that is able to be printed.”
As an example, Riverside simply introduced its personal device, Magic Clips, which leverages AI to spot key moments on your recording and edit them as standalone clips. This lets you optimize your movies or podcast episodes for more than a few social media platforms.
You’ll additionally leverage AI to create extra compelling social promotion round your video or podcast episode. As an example, it’s possible you’ll ask it to create you identify, video or podcast summaries, display notes, and extra.
Highest of all, you’ll be able to use AI to repurpose your video or audio for social posts or your weblog, which lets you get extra worth from every piece of content material you produce.
5. AI allows your group to concentrate on crucial side of podcast or video: Storytelling.
Grunfeld informed me, “At the moment, individuals are under-evaluating the time spent at the general content material technique and the way video and or audio or podcasts are compatible in, and they are under-evaluating the significance of the basis of a person episode or dialog.”
He encourages podcast and video manufacturers to make the effort to take into accounts the method, and take a look at to glue the dots between what you‘re making and what you’re promoting — and in the end, the way it all connects again to your corporation.
Thankfully, AI will lend a hand manufacturers’ earn time again to concentrate on those higher-picture elements.
Grunfeld says, “AI equipment will let you allocate the time you save to in point of fact focal point at the premise of the content material you are growing. And AI additionally guarantees manufacturing high quality that matches your logo. When you find yourself a industry, the content material you set out into the sector shapes belief, so that is important.”
6. AI can resolve the data hole and make allowance for extra various views.
Some of the thrilling facets of AI is the way it can take away boundaries relating to inventive expression, era, assets, and data. In different phrases, it will possibly make podcast or video advent extra out there.
Traditionally, podcasting or video manufacturing calls for audio or video engineering abilities, modifying abilities, and storytelling abilities. But when AI is in a position to offload lots of the engineering and modifying abilities required, that simply leaves something: Storytelling.
And Grunfeld informed me this final shift is the only he’s maximum fascinated by.
He says, “Movies and podcasts are about telling tales. And numerous other people would possibly no longer understand they have got a unique tale to inform. It may be tricky to inform your tale in some way that makes you proud.”
He continues, “AI turns you from an engineer editor or heavy-duty author in opposition to extra of a curator. You’re the storyteller, and you are simply curating the modifying and construction you’ll be able to use to carry your tale to lifestyles. This means that extra other people will have the ability to specific themselves.”
He provides, “I feel the way forward for video and audio can be extra various relating to idea and standpoint – which in the end creates extra conversations and extra growth.”
In the end … Will avatars exchange actual hosts?
One of the crucial issues I’ve in the case of AI and podcast or video manufacturing is the perception that AI would possibly take where of human podcast or video hosts.
Thankfully, Grunfeld doesn‘t consider this may occasionally transform the norm. He informed me whilst he may see room for AI avatars in the case of simple tutorial-based video or audio content material, he doesn’t see AI taking where of human-to-human conversations.
As he places it, “I feel it is the human-to-human part that provides power and that permits you to construct on best of one another, and I’m no longer certain if an avatar can create that very same emotional reaction.”
“And so, whilst I believe there can be use circumstances for avatar-led creations, I will not believe having a dialog between two other people — excluding one is a idea chief with a super tale, and the opposite is an avatar. As a result of if there is no power, there is no wish to have a dialog within the first position.”
