When I used to be running as an in-house marketer, our workforce spent months in preparation for an enormous business tournament.
Within the run-up to the large day, probably the most largest demanding situations was once discovering sponsors for the display.
Emails went unanswered. Pitches had been left out. Not anything gave the impression to click on.
That’s after we put all our inventive instincts into growing the very best sponsorship emails. And those emails secured certain responses, bringing exact sponsors for the display.
Should you’re suffering to search out sponsors in your subsequent large display, I’ve been the place you’re. That’s why I’ve curated 9 of the most productive sponsorship e mail examples that can assist you very best your pitch and bag that sponsorship.
We’ll duvet:
- The Best possible Sponsorship Request E mail Examples
- The way to Write an E mail for Sponsorship
- The Final Sponsorship E mail Template
The Best possible Sponsorship Request E mail Examples
Let’s have a look at those 9 superb sponsorship e mail examples and be told other parts you’ll be able to emulate. I’ve accrued a couple of real-life e mail examples and sponsorship e mail templates you’ll be able to customise.
1. WTSFest
Areej AbuAli, the founding father of Girls in Tech search engine marketing, hosts the WTSFest once a year. This on-site tournament occurs in a couple of places and brings in combination 500+ ladies running within the box of tech search engine marketing. Areej shared this e mail she despatched to a possible sponsor all for contributing to this tournament.
What I Preferred About This Sponsorship E mail
It is a profitable e mail on account of its brevity. The message opens with a snappy elevator pitch for the development. Areej will get directly to the purpose and in short highlights what makes WTSFest a singular alternative for the prospective sponsor.
The e-mail takes best a few sentences to zoom in at the largest cost proposition for sponsors: considered one of a sort, with an all-women speaker line-up and attendees. The brochure is a good way to proportion extra main points and solution questions/objections with out making the e-mail too wordy.
2. The Wall Boulevard Girls Discussion board
I discovered some other nice sponsorship e mail instance shared by way of Saranya Balachandran, the Content material Advertising and marketing Lead at Ionixx Applied sciences. Saranya despatched an e mail exploring the potential of sponsoring an tournament hosted by way of the Wall Boulevard Girls Discussion board.
At the left, you’ll see the reaction she gained from the development organizers. This e mail stocks a high-level assessment of the development and solutions the essential query: what’s in it for sponsors?
What I Preferred About This Sponsorship E mail
The reaction from the Wall Boulevard Girls Discussion board’s workforce was once crisp but detailed. It covers all of the key information about the development: when, what, who, and the place. Plus, sponsors too can take a look at the development’s schedule.
Extra importantly, the e-mail in particular highlights the advantages for sponsors. It additionally features a extra complete brochure sharing extra insights that sponsors could be all for. and I in particular preferred that the message invitations sponsors to get involved with the development co-chairs to talk about extra main points.
3. SaaS Sponsorship
Should you assume your possible sponsors are too busy to learn a protracted e mail or undergo a brochure, then this e mail could be a nice template for you. It’s concise and creates passion with out giving freely too many main points.
What I Preferred About This Sponsorship E mail
This situation works nice if you wish to stay your message easy and brief. It’s a temporary pitch inviting possible sponsors to discover alternatives over a talk. So, the e-mail highlights best crucial knowledge sponsors want: what’s the development for and what the important thing advantages are.
4. Healthcare Sponsorship
I consider emails soliciting for sponsorships must have two portions:
- What the development is set.
- Why sponsors must care.
This e mail template addresses each portions smartly. It offers you a temporary description of the development, attendees, and issues to be lined. And it offers you 3 transparent issues of what you get as a sponsor.
What I Preferred About This Sponsorship E mail
I like that this e mail is well scannable and delivers a powerful pitch, despite the fact that you skim during the message. It additionally has a non-public tone with first-person pronouns and nudges sponsors to discover probabilities for contributing to the display.
5. Giant Tournament Sponsorship
Giant occasions generally come with sponsors in several tiers with various applications and advantages. Should you’re focused on sponsors for a couple of ranges/tiers, then this e mail is excellent to provide other folks a snappy assessment of the development. It encourages them to take a look at the brochure or deck and be told extra about other applications.
What I Preferred About This Sponsorship E mail
Should you’re doing chilly e mail outreach to search out sponsors, you need to set some context round who you’re and why you’re attaining out. I love this situation as it begins by way of organising credibility for the sender.
The message doesn’t beat across the bush. As a substitute, it takes only a few phrases to emphasise the principle CTA (view sponsorship applications). And it ends by way of highlighting that it’s a location-specific tournament — a very powerful element for firms making an attempt to go into this territory or construct their stronghold.
6. Knowledge Analytics Tournament
Whilst maximum sponsorship request emails rinse and repeat the similar set of advantages, this situation takes a special method. It explains how corporations can support their logo symbol and fortify their industry values by way of sponsoring the development.
The message necessarily banks at the high quality and central theme of the development slightly than highlighting flashy advertising and identical perks.
What I Preferred About This Sponsorship E mail
This e mail definitely influences corporations to sponsor the development by way of highlighting how each companies are pushed by way of mutual values. It additionally provides sponsors the promise of interacting with key opinion leaders and possible consumers within the business.
7. Innovation in Fintech
Should you’re giving sponsors get right of entry to to a distinct segment target audience, it’s best possible to guide your sponsorship request with this center of attention. This situation is totally focused across the fintech vertical and guarantees sponsors nice alternatives to succeed in a distinct segment target audience of execs and companies on this area.
What I Preferred About This Sponsorship E mail
This e mail can catch sponsors’ consideration with one compelling sentence: Sponsoring this Expo would place your logo at the vanguard of the fintech revolution. It’s an aspirational alternative—one that might excite manufacturers to discover sponsorship alternatives.
The message additionally highlights all of the advantages in particular aimed on the fintech business. Its targeted messaging stands proud from generic pitches.
8. Sustainability Tournament
What should you create a sponsorship e mail the similar manner you write a LinkedIn publish? Open with an intriguing hook, contextualize your thought, make the be offering, and finish with a gradual CTA. I like this situation as it follows this construction and delivers a compelling message with out sounding pushy or too direct.
What I Preferred About This Sponsorship E mail
This e mail opens with an concept that sponsors may just relate to. This opening sentence units the level for the development and attracts readers’ consideration to the remainder of the pitch.
The message doesn’t highlight the similar outdated advantages for sponsors. As a substitute, it specializes in the development’s challenge and the way sponsors can turn into a essential a part of this challenge. It additionally sheds gentle at the target audience attending the display for sponsors to peer if it aligns with their industry.
9. Cybersecurity for Enterprises
I’ve additionally discovered that opening your sponsorship emails with an bold promise could be a inventive method to reel other folks in. Give them a view of what they’ll succeed in by way of contributing for your tournament, then proportion extra information about the way you’ll make it occur — like on this instance.
What I Preferred About This Sponsorship E mail
I love how this situation opens with a singular proposition to impress a way of intrigue amongst readers. The messaging additionally speaks from the sponsors’ point of view and highlights what’s in it for them. Plus, it mentions a key receive advantages: positioning every sponsor as a concept chief within the business.
The way to Write an E mail for Sponsorship
I’ve learn, analyzed, and written dozens of sponsorship emails. Some labored smartly, and a few tanked. After comparing all my experiments with those emails, I’ve narrowed down my best possible guidelines for writing sponsorship emails.
Emphasize your shared logo values.
Prime-decibel advertising campaigns received’t provoke sponsors. They need to know the core values of your tournament and the way they align with their logo.
I like to recommend highlighting what you are promoting values firstly of the e-mail with a personalized touch. You must display that you just’ve carried out your analysis about them and perceive their challenge. Provide those values to resonate extra along with your potentialities and nudge them to have a dialog.
One of the vital largest value-driven advantages you’ll be able to spotlight for sponsors is that they may be able to get at the back of a purpose they in point of fact consider in.
This manner, you’ll be able to additionally construct long-term partnerships with those sponsors as a substitute of constructing a transactional dating for a one-off tournament.
Proportion particular insights about your target audience.
Some other decisive issue for sponsors is understanding who they’ll succeed in, aka the target audience. You’ll be able to’t merely write a line or two describing the type of people attending your display and make contact with it an afternoon. Give sponsors extra context about contributors and provide an explanation for how they may be able to get pleasure from this particular target audience.
This readability in your tournament target audience will upload extra cost for your sponsorship proposal. It may possibly make your pitch straight away interesting if the target audience aligns with an organization’s target audience.
Plus, this target audience analysis displays you’ve put sufficient concept into curating a world-class revel in for a extremely area of interest workforce of other folks as a substitute of creating it open for all.
Create a way of exclusivity.
You’ll be able to build up the perceived cost of the sponsorship alternative by way of providing some unique advantages or early get right of entry to for your tournament. Construct a way of urgency and hype to make your be offering sound extra thrilling to potentialities.
For instance, you’ll be able to supply unique rights to host the primary consultation or early get right of entry to to the tickets. This time-bound be offering too can fast-track decision-making and inspire sponsors to take the spot earlier than the chance is going away.
Log off with a unmarried call-to-action.
You must conclude your sponsorship request with a transparent CTA highlighting the fast subsequent step. Don’t confuse readers with a couple of CTAs, like “let’s talk about extra” and “take a look at our applications.” You must make it simple for them to continue and be told extra about this chance.
Be mindful to keep away from pushy messaging. You must inspire them to discover the sponsorship applications as a substitute of the use of promotional phrases.
A Attempted-and-Examined Sponsorship E mail Template
Right here’s a pre-made sponsorship e mail template you’ll be able to use to create your first set of emails.
Matter: Turn into a sponsor for [Event]!
Hi there [Sponsor’s Name],
I’ve been following [Sponsor Company] for a couple of years now, and I acknowledge your dedication to [specific values or mission]. That’s why I’m attaining out to you with an exhilarating alternative to exhibit your hobby for this purpose by way of turning into part of [event name].
Right here’s why I consider it’s a good chance in your logo:
- Get advantages #1
- Get advantages #2
- Get advantages #2
I’d like to provide the unique be offering of [mention exclusive offer] and a platform to spouse with key business leaders and decision-makers.
Would you be prepared to talk about extra information about this partnership? Please guide time right here to be informed extra about our sponsorship applications.
Best possible,
[Your signature]
Securing Sponsorships Made Simple with E mail Examples
Discovering sponsors isn’t any imply feat — and I say this from my revel in of spending weeks of trial and mistake to protected sponsorships for our tournament.
However with those handpicked examples, you presently know the way to put in writing sponsorship emails that make other folks tick and have interaction in additional dialog.
So, bookmark this publish for the following time you’re attaining out to possible sponsors and want a pinch of inspiration to put in writing your messages.
