Nonprofit organizations face restricted group of workers and budgets, however they nonetheless wish to personalize donor communications at scale, phase audiences in keeping with giving habits, deal with engagement between campaigns, and monitor the overall donor adventure from first touch to routine supporter. Electronic mail advertising instrument addresses those demanding situations by means of automating donor segmentation, personalizing communications with out handbook effort, monitoring engagement around the donor lifecycle, and centralizing donor knowledge in a single platform.
This text compares the most productive e mail advertising equipment for nonprofit organizations in 2025. You’ll be able to discover a comparability desk of most sensible platforms, detailed characteristic breakdowns for each and every software, steering on choosing the right instrument to your group, step by step directions for developing efficient nonprofit e mail campaigns, and solutions to ceaselessly requested questions on nonprofit e mail advertising. To carry you this complete information, we used AI for analysis and drafting, and a HubSpot group of workers creator reviewed and revised the object earlier than e-newsletter.
The median e mail open fee for nonprofits in 2024 used to be 53.21% — a lot upper than the median throughout all industries of 42.35% (knowledge from MailerLite).
Organizations like Higher Just right Charities use HubSpot Advertising Hub to extend e mail open charges and reduce jump charges whilst scaling personalised engagement to succeed in supporters with adapted messages throughout channels.
Desk of Contents
- What’s e mail advertising for nonprofits?
- Comparability Desk: Electronic mail Advertising Instrument for Nonprofits
- Easiest Electronic mail Advertising Instrument for Nonprofits
- Advantages of Electronic mail Advertising Instrument for Nonprofits
- 5 Vital Options for Nonprofit Electronic mail Advertising Instrument
- The way to Make a choice an Electronic mail Advertising Software for Nonprofits (Step-by-Step)
- The way to Create Electronic mail Advertising Campaigns for Nonprofits
- Steadily Requested Questions
- Meet HubSpot, the Best Electronic mail Advertising Selection for Nonprofits
What’s e mail advertising for nonprofits?
Electronic mail advertising for nonprofits is the observe of the use of e mail communications to construct relationships with donors, volunteers, and supporters whilst riding fundraising and project engagement. Nonprofits use e mail advertising to percentage have an effect on tales, ship donation appeals, recruit volunteers, advertise occasions, and deal with ongoing supporter relationships. Efficient nonprofit e mail advertising segments audiences in keeping with giving historical past and engagement ranges to ship personalised messages that encourage motion and construct long-term loyalty. HubSpot Advertising Hub permits nonprofits to scale personalised e mail engagement and achieve each and every supporter with the correct message on the proper time.
Comparability Desk: Electronic mail Advertising Instrument for Nonprofits
|
Electronic mail Advertising Software |
Easiest For |
Key Options |
Pricing |
|
HubSpot Advertising Hub |
Nonprofits wanting CRM-integrated e mail along their donor database |
Built-in CRM and e mail equipment, workflow automation, third-party donation platform connections |
40% nonprofit bargain to be had. Loose plan to be had. Paid plans get started at $15/mo/seat billed per thirty days for as much as 1,000 advertising contacts. |
|
Sender |
Funds-conscious nonprofits sending reasonable e mail volumes per thirty days |
1,100+ e mail templates, drag-and-drop e mail editor, integrations |
Loose plan. Paid plans get started at $10/mo billed per thirty days for as much as 12,000 emails per 30 days. |
|
Brevo (previously Sendinblue) |
Nonprofits with intensive touch lists sending periodic multi-channel campaigns |
Complex segmentation, multi-channel messaging, transactional e mail incorporated |
Loose plan to be had. Paid plans get started at $9/mo billed per thirty days for as much as 100,000 per thirty days e mail sends. |
|
SendGrid |
Nonprofits prioritizing e mail deliverability and inbox placement charges |
Deliverability optimization equipment, automation workflows, CRM and donation platform integrations |
Loose trial for 60 days. Paid plans get started at $15/mo for as much as 300,000 emails per 30 days. |
Easiest Electronic mail Advertising Instrument for Nonprofits
The next platforms be offering e mail advertising options suited for nonprofit organizations. Each and every software contains pricing main points, key options related to donor communique and fundraising workflows, and differentiated strengths that can assist you establish the most productive are compatible to your group’s wishes.
1. HubSpot Advertising Hub
Easiest For: Nonprofits wanting CRM-integrated e mail along their donor database
Key HubSpot Advertising Hub Options:
- Built-in CRM and e mail equipment – Electronic mail campaigns get entry to touch knowledge saved in HubSpot’s CRM, together with donation historical past and engagement information saved as touch homes.
- Workflow automation – Create computerized e mail sequences that cause in keeping with touch homes, shape submissions, or particular movements the use of HubSpot’s workflow builder.
- 3rd-party donation platform connections – HubSpot lists integrations with fundraising platforms together with Elegant (now GoFundMe Professional), Fundraise Up, and Eventbrite during the HubSpot App Market.
HubSpot Advertising Hub Pricing:
HubSpot provides a nonprofit bargain of 40% off its common pricing. HubSpot Advertising Hub is incessantly priced as follows:
- Loose plan to be had for as much as two customers, no bank card required.
- Advertising Hub Starter: $15/mo/seat billed per thirty days for as much as 1,000 advertising contacts.
- Advertising Hub Skilled: $890/mo billed per thirty days. Contains 3 core seats and as much as 2,000 advertising contacts.
- Advertising Hub Endeavor: $3,600/mo (annual billing best). Contains 5 core seats and as much as 10,000 advertising contacts
2. Sender
Easiest For: Funds-conscious nonprofits sending reasonable e mail volumes per thirty days
Key Sender Options:
- 1,100+ e mail templates – Profit from onboarding, instructional, and focused on templates to save lots of time in your emails.
- Drag-and-drop e mail editor – Use the visible e mail builder with pre-designed templates that require no coding wisdom.
- Integrations – This software integrates with Pipedream, ZohoFlow, and Zapier, permitting you to increase the functions of your e mail advertising.
Touch Sender to inquire about nonprofit reductions. Underneath is Sender’s pricing:
- Loose plan. Contains one seat for as much as 2,500 subscribers.
- Same old. $10/mo billed per thirty days for 3 role-based seats and as much as 12,000 emails per 30 days.
- Skilled. $20/mo billed per thirty days for 10 role-based seats and as much as 24,000 emails per 30 days.
- Endeavor. Touch for pricing. Contains limitless emails.
3. Brevo (previously Sendinblue)
Easiest For: Nonprofits with intensive touch lists sending periodic multi-channel campaigns
Key Brevo Options:
- Complex segmentation – Workforce contacts by means of acquire historical past, demographics, and subscriber process.
- Multi-channel messaging – Ship e mail, SMS, and WhatsApp messages from one platform with a CRM.
- Transactional e mail incorporated – Advertising plans can help you ship transactional emails, too.
Touch Brevo to inquire about nonprofit pricing. Underneath are Brevo’s pricing plans:
- Loose plan. Contains one consumer and as much as 300 e mail sends according to day per 30 days.
- Starter. $9/mo billed per thirty days for one consumer and as much as 100,000 per thirty days e mail sends.
- Same old. $18/mo billed per thirty days for as much as 3 customers and as much as 1 million per thirty days e mail sends.
- Skilled. $499/mo billed per thirty days for 10 customers and as much as 10 million per thirty days e mail sends.
- Endeavor. Touch for pricing. Contains limitless customers.
4. SendGrid
Easiest For: Nonprofits prioritizing e mail deliverability and inbox placement charges
Key SendGrid Options:
- Deliverability optimization equipment – Integrated junk mail checking out, e mail rendering previews, and authentication protocols (SPF, DKIM) to give a boost to inbox placement charges.
- Automation workflows – Construct computerized e mail sequences, together with welcome collection and drip campaigns brought about when contacts sign up for lists or meet particular standards.
- CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor knowledge and cause computerized e mail responses in keeping with contribution process.
Touch SendGrid to inquire about nonprofit pricing. Underneath are SendGrid’s Advertising Campaigns pricing plans:
- Loose trial for 60 days. Contains as much as 100 contacts and as much as 100 emails according to day.
- Fundamental. Begins at $15/mo for as much as 100,000 contacts and as much as 300,000 emails per 30 days.
- Complex. Begins at $60/mo for as much as 200,000 contacts and as much as 1 million emails per 30 days.
- Customized. Touch SendGrid for customized pricing.
Advantages of Electronic mail Advertising Instrument for Nonprofits
Automates Repetitive Donor Communications
Electronic mail advertising instrument automates welcome messages and re-engagement campaigns that may in a different way require handbook sending. Nonprofits with restricted group of workers can deal with constant supporter communique with out dedicating hours to particular person e mail sends.
Permits Target audience Segmentation With out Guide Listing Control
The usage of instrument, you’ll be able to staff supporters in keeping with donation historical past, engagement stage, or customized standards. Organizations can ship focused appeals to primary donors, first-time givers, or lapsed supporters with out manually sorting touch lists earlier than each and every marketing campaign.
Supplies Marketing campaign Efficiency Information in One Location
Platforms monitor open charges, click-through charges, and donation conversions for each and every e mail despatched. Nonprofits can establish which topic strains, content material varieties, and ship occasions generate essentially the most engagement with out compiling knowledge from more than one assets.
Reduces Conversation Prices In comparison to Direct Mail
Electronic mail campaigns get rid of printing, postage, and achievement bills related to bodily mailings. Organizations sending per thirty days updates can achieve hundreds of supporters for a fragment of junk mail prices whilst keeping up common communique frequency.
Centralizes Donor Touch Information and Electronic mail Historical past
Electronic mail advertising platforms can retailer supporter touch knowledge, communique personal tastes, and engagement historical past in a single gadget. Groups can get entry to whole donor communique information with out looking out via more than one spreadsheets or e mail accounts.
5 Vital Options for Nonprofit Electronic mail Advertising Instrument
- Automatic workflow functions. Nonprofits want instrument that triggers e mail sequences in keeping with donor movements like first-time donations, routine reward cancellations, or tournament registrations with out handbook intervention.
- Donor segmentation equipment. Platforms will have to phase contacts in keeping with giving historical past, engagement stage, volunteer standing, and customized fields to ship personalised appeals to other supporter teams.
- Donation platform integrations. Your e mail advertising instrument will have to combine with fundraising equipment like Donately or Fundraise Up — and tournament platforms reminiscent of Eventbrite — so donor and attendee knowledge sync robotically and cause well timed follow-up emails.
- Marketing campaign efficiency analytics. Nonprofits want get entry to to open charges, click-through charges, unsubscribe charges, and donation conversion monitoring to measure marketing campaign effectiveness and optimize long term appeals.
- Touch control and checklist development. Instrument will have to retailer prime volumes of contacts, import knowledge from spreadsheets, and supply signup paperwork to develop e mail lists with out technical boundaries.
The way to Make a choice an Electronic mail Advertising Software for Nonprofits (Step-by-Step)
Step 1: Map your donor communique workflows.
File your present e mail sending patterns, together with donation acknowledgments, per thirty days newsletters, fundraising appeals, tournament invites, and volunteer recruitment messages. Establish which communications are one-time sends as opposed to computerized sequences brought about by means of supporter movements.
Step 2: Establish must-have options to your group.
Decide which options are very important as opposed to nice-to-have in keeping with your workflows. Nonprofits in most cases require automation functions, donor segmentation, donation platform integrations, and marketing campaign analytics at minimal. Organizations with technical group of workers might prioritize API get entry to whilst smaller groups want intuitive visible editors.
Step 3: Evaluate ease of use and group capability.
Overview whether or not your group has devoted advertising group of workers or is dependent upon volunteers and part-time staff. Platforms with drag-and-drop editors, pre-built templates, and easy automation developers scale back the technical experience required. Check unfastened trials to evaluate whether or not your group can execute campaigns with out intensive coaching.
Step 4: Take a look at pricing as your touch checklist grows.
Calculate prices in keeping with your present touch checklist measurement and projected expansion over 12 to 24 months. Some platforms rate according to touch whilst others rate according to e mail despatched. Think about nonprofit reductions. HubSpot provides 40% off for qualifying nonprofit organizations.
Step 5: Make a choice a platform that connects e mail with donor knowledge.
Make a choice instrument that integrates along with your current donation platform and CRM to deal with unified supporter information. Higher Just right Charities makes use of HubSpot Advertising Hub to extend e mail open charges and reduce jump charges whilst scaling personalised engagement throughout its donor base.
The way to Create Electronic mail Advertising Campaigns for Nonprofits
Step 1: Write an crowd pleasing topic line.
Matter strains may also be tough. You’re in search of a brief word that communicates your intent whilst holding your non-profit’s distinctive voice. An enchanting topic line will have to come with the next components.
- Urgency. You need recipients to really feel the urgency to each open emails out of your NPO and take motion.
- Specificity. When you’ve got a fascinating statistic or knowledge level to percentage, make sure you put it within the topic line.
- Upcoming occasions. To extend engagement, your publication will have to let folks know what upcoming occasions they may be able to attend or volunteer at.
- Title reputation. Pique your target audience’s pastime by means of together with their title within the topic line (when suitable).
- Relevancy. If present occasions or politics affect your nonprofit’s function(s), referencing the ones occasions could make your publication extra related and well timed.
Step 2: Give compelling updates.
A terrific nonprofit publication will have to come with the newest and biggest out of your group. Tell your recipients of latest targets reached, heartwarming tales of the ones you lend a hand, lifestyles updates of group of workers and volunteers, and the rest of observe.
Professional tip: To make your emails visually fascinating, take photos all through occasions to incorporate on your newsletters. With permission, come with the names of the volunteers pictured and describe what actions happened.
Step 3: Have an perspective of gratitude.
Your reason is close to and costly to those that subscribe for your publication. Their time spent volunteering and cash donated will have to all the time be gained with a spirit of gratitude.
Let e mail recipients know the rapid have an effect on in their donations with fascinating knowledge issues. As an example, “Your donation helped x selection of households” or “Your volunteer efforts fed x selection of youngsters.”
Professional tip: A few of your publication recipients shall be extra concerned than others. Imagine opening the road of communique with those donors by means of sending a personalised, non-automated e mail that references their particular efforts to the reason.
Step 4: Come with a call-to-action.
A choice-to-action (CTA) is a call for participation for your target audience to do one thing. In an e mail or publication, your CTA will have to be a button that hyperlinks to the motion you wish to have recipients to take subsequent.
Examples of CTAs to your nonprofit e mail might be “Subscribe to the publication,” “Donate now,” “Refer a pal,” or extra. Don’t be afraid to get ingenious along with your CTAs, and make sure you measure your conversion fee.
Professional tip: There are many CTA equipment you’ll be able to use to make linking to the next move more straightforward. Discover not unusual choices right here.
Steadily Requested Questions
What’s the perfect e mail advertising software for nonprofits?
The most efficient e mail advertising software may also be fairly subjective, however right here’s an goal truth: HubSpot Advertising Hub works smartly for nonprofits wanting incorporated CRM and e mail equipment with fundraising platform connections. Sender fits budget-conscious organizations with its limitless triggers and automation steps at the unfastened plan. SendGrid serves organizations prioritizing e mail deliverability with integrated authentication equipment.
What options will have to I search for in e mail advertising equipment for nonprofits?
Nonprofits will have to prioritize automation functions for donor nurturing sequences, segmentation equipment to focus on other supporter teams, donation platform integrations to sync contribution knowledge, mobile-responsive templates for emails that show as it should be on all units, and marketing campaign analytics to trace open charges and donation conversions. Further helpful options come with signup paperwork for checklist expansion, drag-and-drop e mail editors for groups with out coding enjoy, and speak to control techniques that maintain huge supporter databases.
Is HubSpot excellent for nonprofits?
HubSpot works smartly for nonprofits wanting incorporated CRM and e mail advertising equipment. HubSpot provides a 40% nonprofit bargain on Skilled and Endeavor plans and contains options like workflow automation, touch segmentation, and integrations with donation platforms, together with GoFundMe Professional and Fundraise Up.
How a lot does e mail advertising instrument for nonprofits price?
Electronic mail advertising instrument prices range by means of platform and speak to checklist measurement. Loose plans exist for small nonprofits: HubSpot provides a unfastened plan. Moreover, Sender has a unfastened plan for two,500 subscribers max, Brevo supplies 300 emails day-to-day, and SendGrid contains 6,000 per thirty days emails. Paid plans in most cases vary from $9-$15 per thirty days for elementary tiers. Many platforms be offering nonprofit reductions, reminiscent of HubSpot, which supplies 40% off.
Meet HubSpot, the Best Electronic mail Advertising Selection for Nonprofits
HubSpot Advertising Hub supplies nonprofits with incorporated equipment to scale donor engagement whilst keeping up personalised communique throughout rising supporter bases.
Key options for nonprofit e mail advertising:
- CRM-integrated e mail campaigns – Electronic mail equipment get entry to donor historical past, engagement knowledge, and customized homes saved in HubSpot’s CRM, getting rid of the wish to toggle between separate techniques for touch knowledge and marketing campaign execution.
- Habits-triggered automation workflows – Automatic e mail sequences cause in keeping with such things as touch homes and shape submissions, permitting small groups to deal with constant supporter communique with out handbook sending.
- Fundraising platform integrations – Local connections with GoFundMe Professional and Fundraise Up mean you can energy your campaigns with donation knowledge.
British Purple Pass Coaching boosted earnings 66% with Advertising Hub. Nonprofit FIRST used HubSpot to ship just about 5 million emails in 365 days whilst keeping up an open fee above 38%.
Able to turn into your nonprofit e mail advertising with HubSpot? Get began with HubSpot for Nonprofits nowadays and ask concerning the 40% nonprofit bargain on Skilled and Endeavor plans.
Editor’s observe: This put up used to be at the beginning printed in February 2016 and has been up to date for comprehensiveness.
