3 Instagram Video Codecs You Will have to Leverage in 2022 [Data from 500+ Marketers]

As a marketer, you could have most definitely puzzled which Instagram video structure would carry out the most efficient in your target audience.

That will help you, we requested shoppers what form of video codecs they watch probably the most. Plus, we surveyed entrepreneurs to find their Instagram marketing methods.

You can additionally be informed what video structure customers like to look at on Instagram in addition to the dimensions, period, and facet ratio you will have to be the use of.

How Entrepreneurs are Leveraging Video on Instagram

In 2021, we surveyed over 1,000 international entrepreneurs to know which tendencies they these days (and plan to) leverage.

The very first thing that stood out to us is that entrepreneurs who leverage video content material on Instagram are 16% much more likely to mention their Instagram strategy used to be efficient ultimate 12 months.

We additionally discovered that 82% of entrepreneurs publish video content material on Instagram and the content material codecs they use maximum are video-based.

The principle distinction we see in how entrepreneurs use video as opposed to different content material codecs on Instagram is they use humor extra in video and marketplace services and products much less.

As for the platform’s options, entrepreneurs surveyed say posting movies gives the easiest engagement degree and the easiest ROI, greater than pictures and reside streaming.

We all know that short-form video is on the top of its recognition on platforms like Instagram and TikTok and that would play a job in how common video is. Actually, 85% of entrepreneurs say short-form is among the finest video taste they leverage.

With that mentioned, just one in 4 marketers use Reels. On the time entrepreneurs have been surveyed, they mentioned it introduced some of the lowest ROI. Alternatively, it’s nonetheless a characteristic they plan to speculate on this new 12 months.

Now that we understand how entrepreneurs are pondering of video, let’s transfer to the patron viewpoint.

Highest Video Layout for Instagram

Lately, Instagram gives 3 video codecs:

In-feed
Reel
Tales

Again in June 2021, we surveyed greater than 300 shoppers to find which video codecs they watch probably the most.

Data Source

In the long run, Instagram Story movies have been the preferred video structure to look at at the social media website, with 43% of the ones surveyed looking at this kind of video content material probably the most.

But even so survey respondents who did not use Instagram, the following easiest video structure to look at have been reside movies after which movies shared at once within the feed.

The least common video structure used to be IGTV, which used to be discontinued in October, a couple of months after this survey.

Now that we understand how shoppers and entrepreneurs are behaving, let’s learn the way you’ll publish the most efficient video content material on Instagram.

That is the right kind video high quality for a publish at the Instagram feed. It’s going to glance one thing just like the screenshot beneath.

For an Instagram Story or Reel, the video will have to be 1080 x 1080 pixels, with a facet ratio of 9:16. The utmost report measurement will have to be 250MB.

It’s going to glance one thing like this:

Whilst those are the primary forms of movies to add on Instagram, you’ll discover different spec necessities at the Instagram site.

Whilst a lot of these stats are vital, some of the techniques to stay file size down is to shorten the video. You’ll’t simply add 24 hours of video content material at the platform.

Now you may well be questioning, “How lengthy can my Instagram movies be?” Let’s dive in beneath.

How Lengthy Can Instagram Movies Be?

Instagram movies are an effective way to achieve Gen Z or millennial audiences. Alternatively, you need to consider the kind of video content material that plays highest at the platform.

Moreover, realizing the best measurement and video specs earlier than filming your movies help you succeed in luck faster.

Editor’s Word: This publish used to be at the beginning printed in June 2021 and has been up to date for comprehensiveness.