Hanging in combination a compelling case find out about is among the maximum tough methods for showcasing your product and attracting long term shoppers. However it is more straightforward mentioned than finished. On this put up, we’ll pass over the definition of a case find out about and the most productive examples to encourage you.

Download Now: 3 Free Case Study Templates

A case find out about proves how your product has helped different firms by means of demonstrating real-life effects. Now not handiest that, however case research most often include quotes by means of the buyer, so it’s no longer only a advertising and marketing commercial the place you reward your personal product. Reasonably, different firms are praising your corporate — and there’s no more potent advertising and marketing subject matter than a verbal advice or testimonial. A super case find out about may be stuffed with analysis and stats to again up issues made a few mission’s effects.

There are myriad ways to use case studies in your marketing strategy. From that includes them for your web page to together with them on a gross sales presentation, a case find out about is a robust, persuasive device that presentations shoppers why they must paintings with you — immediately from some other buyer. Writing one from scratch is tricky, although, which is why we’ve created a selection of case find out about templates so that you can get began.

Fill out the shape underneath to get right of entry to the loose case find out about templates.

There’s no higher approach to generate extra leads than by means of writing case studies. However with out case find out about examples to attract inspiration from, it may be tough to jot down impactful research that persuade guests to post a sort.

Advertising and marketing Case Learn about Examples

That can assist you create a gorgeous and high-converting case find out about, now we have put in combination an inventory of a few of our favorites. Have a look, and let those examples encourage your subsequent good case find out about design.

Those case research obviously display the price proposition of each and every product and likewise display how each and every corporate benefited in each the quick and long run the use of quantitative knowledge. In different phrases, you don’t get simply great statements, like “This corporate helped us so much!” You notice exact exchange throughout the company via numbers and figures.

You’ll put your learnings into motion with HubSpot’s Free Case Study Templates. To be had as customized designs and text-based paperwork, those templates will also be uploaded in your CMS or despatched off to possibilities as you notice have compatibility.

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1. “How Handled Scaled from Zero to 121 Locations in 18 Months with the Help of the HubSpot CRM Platform,” by means of HubSpot

Case study example from HubSpotWhat is attention-grabbing about this situation find out about is how it leads with the buyer. That displays a significant HubSpot cornerstone, which is to all the time clear up for the buyer first. The replica leads with a temporary description of why the CEO of Treated based the corporate and why he idea Treated may just take pleasure in adopting a CRM. The case find out about additionally opens up with one key knowledge level about Treated’s luck the use of HubSpot, specifically that it grew to 121 places.

Understand that this situation find out about makes use of blended media. Sure, there’s a brief video, however it is elaborated upon within the further textual content at the web page. So whilst your case research can use one or the opposite, do not be afraid to mix written replica with visuals to emphasise the mission’s luck.

Key Learnings from the HubSpot Case Learn about Instance

  • Give the case find out about a personalized touch by means of that specialize in the CEO somewhat than the corporate itself.
  • Use multimedia to have interaction web page guests as they learn the case find out about.

2. “Transforming the Airport Experience by Putting Passengers First,” by means of IDEO

Case study example from IDEOHere is a design corporate that is aware of methods to lead with simplicity in its case research. As quickly because the customer arrives on the web page, they’re greeted with a large, daring picture and the identify of the case find out about — which simply so occurs to summarize how IDEO helped its shopper. It summarizes the case find out about in 3 snippets: The problem, the affect, and the result.

In an instant, IDEO communicates its affect — the corporate helped Toronto Pearson World Airport reply to the COVID-19 pandemic — nevertheless it does not forestall there. Because the person scrolls down, the problem, affect, and end result are elaborated upon with complete (however no longer overwhelming) replica that outlines what that procedure appeared like, replete with quotes and further visuals.

Key Learnings from the IDEO Case Learn about Instance

  • Break up up the takeaways of your case research into 3 smooth snippets: The problem, the affect you had, and the result.
  • All the time use visuals and photographs to complement the case find out about revel in, particularly if it’s a complete case find out about.

3. “Rozum Robotics intensifies its PR game with Awario,” by means of Awario

Case study example from AwarioOn this case find out about, Awario greets the person with a abstract straightaway — so in case you’re feeling as much as studying all the case find out about, you’ll be able to scan the snapshot and know the way the corporate serves its shoppers. The case find out about then comprises soar hyperlinks to a number of sections, akin to “Corporate Profile,” “Rozum Robotics’ Pains,” “Problem,” “Resolution,” and “Effects and Enhancements.”

The sparse replica and distinguished headings display that you just don’t want numerous elaborate data to turn the price of your services. Like the opposite case find out about examples in this checklist, it comprises visuals and quotes to display the effectiveness of the corporate’s efforts. The case find out about ends with a bulleted checklist that presentations the consequences.

Key Learnings from the Awario Robotics Case Learn about Instance

  • Create a desk of contents to make your case find out about more straightforward to navigate.
  • Come with a bulleted checklist of the consequences you completed in your shopper.

4. “Chevrolet DTU,” by means of Carol H. Williams

Case study example from Carol H. WilliamsIn case you’ve labored with an organization that’s well known, use handiest the title within the identify — like Carol H. Williams, one of the crucial country’s most sensible promoting businesses, does right here. The “DTU,” which stands for “Uncover the Sudden,” right away generates pastime as a result of you need to determine what the initials imply.

Carol H. Williams helps to keep your pastime on this case find out about by means of the use of a mix of headings, pictures, and movies to explain the demanding situations, targets, answers, and achievements of the mission. The case find out about closes with bullet issues that summarize the important thing advantages Chevrolet’s Uncover the Sudden Journalism Fellowship earned all over the mission.

Key Learnings from the Carol H. Williams Case Learn about Instance

  • In case you’ve labored with a large logo earlier than, believe handiest the use of the title within the identify — simply sufficient to pique pastime.
  • Use a mix of headings and subheadings to lead customers in the course of the case find out about.

5. “How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year,” by means of Fractl

Case study example from FractlFractl makes use of each textual content and graphic design on their Porch.com case find out about to immerse the viewer in a extra attention-grabbing person revel in. As an example, as you scroll, you can see the consequences are illustrated in an infographic-design shape in addition to the textual content itself.

Additional down the web page, they use icons like a center and a circle for example their pitch angles, and graphs to show off their effects. Reasonably than writing which publications have discussed Porch.com all over Fractl’s marketing campaign, they included the media retailers’ icons for additional visible variety.

Key Learnings from the Fractl Case Learn about Instance

  • Let footage discuss for you by means of incorporating graphs, trademarks, and icons all during the case find out about.
  • Get started the case find out about by means of immediately declaring the important thing effects, like Fractl does, as a substitute of striking the consequences the entire method on the backside.

6. “The Met,” by means of Delusion

Case study example from FantasyWhat is the easiest way to show off the responsiveness and person interface of a web page? Most definitely by means of diving proper into it with a sequence of easy showcases— which is precisely what Delusion does on their case find out about web page for the Metropolitan Museum of Artwork. They retain the web page easy and blank, inviting you to study their redesign of the Met’s web page feature-by-feature.

Every phase is unassuming, appearing a unmarried piece of the brand new web page’s interface, in order that customers aren’t beaten with data and will focal point on what maximum issues.

If you are extra all for textual content, you’ll be able to learn the target for each and every characteristic. Delusion understands that, as a possible customer, that is all you wish to have to understand. Scrolling additional, you might be greeted with a easy “Touch Us” CTA.

Key Learnings from the Delusion Case Learn about Instance

  • You don’t have to jot down a ton of textual content to create a really perfect case find out about. Focal point at the answer you delivered itself.
  • Come with a CTA on the backside inviting guests to touch you.

7. “Rovio: How Rovio Grew Into a Gaming Superpower,” by means of App Annie

Case study example from App AnnieIn case your shopper had numerous certain issues to mention about you, take a word from App Annie’s Rovio case find out about and open up with a quote out of your shopper. The case find out about additionally closes with a quote, in order that the case find out about doesn’t look like a advertising and marketing subject matter written by means of your advertising and marketing workforce however a tale that’s taken immediately out of your shopper’s mouth. It features a picture of a Rovio worker, too.

Any other factor this case does properly? It right away features a hyperlink to the product that Rovio used (specifically, App Annie Intelligence) on the very most sensible of the case find out about. The case find out about closes with a call-to-action button prompting customers to e book a demo.

Key Learnings from the App Annie Case Learn about Instance

  • Function quotes out of your shopper firstly and finish of the case find out about.
  • Come with a point out of the product proper firstly and instructed customers to be told extra in regards to the product.

8. “How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns,” by means of Bitly

Case study example from BitlyBitly takes a special way to text-heavy case research, by means of offering their case find out about of ecommerce corporate Vissla in PDF shape. The case find out about is blank and simply scannable, with sections divided into “The Purpose”, “Best Omnichannel Hindrances”, and photographs of “The Set-Up” and “The Release.” The downloadable PDF layout makes the case find out about really feel like an unique behind-the-scenes glance, and makes use of colours and textual content that align with Bitly’s logo.

For the reason that PDF opens in a separate browser, it is more straightforward for the viewer to keep away from distractions as they scroll in the course of the pages.

Key Learnings from the Bitly Case Learn about Instance

  • A PDF case find out about is a wonderful approach to sum up the important thing info of a find out about.
  • Use a horizontal layout within the PDF to gibe a better sense of house and stay it beneath ten pages.

9. “In-Depth Performance Marketing Case Study,” by means of Transfer

Case study example from SwitchTransfer is a world advertising and marketing company founded in Malta that knocks it out of the park with this situation find out about. Its largest problem is successfully speaking what it did for its shopper with out ever revealing the customer’s title. It additionally successfully helps to keep non-marketers within the loop by means of together with a thesaurus of phrases on web page 4.

The PDF case find out about reads like a compelling analysis article, together with titles like “In-Intensity Efficiency Advertising and marketing Case Learn about,” “State of affairs,” and “Manner,” in order that readers get a high-level evaluate of what the customer wanted and why they approached Transfer. It additionally features a other web page for each and every technique. As an example, in case you’d handiest be all for hiring Transfer for optimizing your Fb advertisements, you’ll be able to skip to web page 10 to look how they did it.

The PDF is fourteen pages lengthy however options large fonts and quite a lot of white house, so audience can simply skim it in only some mins.

Key Learnings from the Transfer Case Learn about Instance

  • If you wish to pass into specialised data, come with a thesaurus of phrases in order that non-specialists can simply perceive.
  • Shut with a CTA web page to your case find out about PDF and come with touch data for potential purchasers.

10. “Gila River,” by means of OH Companions

Case study example from OH PartnersLet footage discuss for you, like OH Companions did on this case find out about. Whilst you’ll right away come throughout a heading and a few textual content whilst you land on this case find out about web page, you’ll get the majority of the case find out about via examples of tangible paintings OH Companions did for its shopper. You’ll see OH Companions’s paintings in a billboard, mag, and video. This right away communicates to web page guests that in the event that they paintings with OH Companions, their industry will probably be visual all over the place.

And prefer the opposite case research right here, it closes with a abstract of what the company completed for its shopper in an crowd pleasing method.

Key Learnings from the OH Companions Case Learn about Instance

  • Let the visuals discuss by means of together with examples of the particular paintings you probably did in your shopper — which is particularly helpful for branding and advertising and marketing businesses.
  • All the time shut out together with your achievements and the way it impacted your shopper.

11. “Facing a Hater,” by means of Digitas

Case study example from DigitasDigitas’ case find out about web page for Sprite’s #ILOVEYOUHATER marketing campaign helps to keep it temporary whilst speaking the important thing info of Digitas’ paintings for the preferred soda logo. The web page opens with an impactful symbol of 100 other folks dealing with a unmarried guy. It seems, that guy is the largest “bully” in Argentina, and the folk dealing with him are the ones whom he’s bullied earlier than.

Scrolling down, it is obtrusive that Digitas saved Sprite at the leading edge in their technique, however greater than that, they used genuine other folks as their point of interest. They leveraged the Twitter API to drag knowledge from Tweets that folks had in truth tweeted to search out the id of the largest “hater” within the nation. That grew to become out to be @AguanteElCofler, a Twitter person who has since been suspended.

Key Learnings from the Digitas Case Learn about Instance

  • If a video used to be a part of your paintings in your shopper, you’ll want to come with essentially the most impactful screenshot because the heading.
  • Don’t be afraid to offer main points on the way you helped your shopper reach their objectives, together with the equipment you leveraged.

12. “Better Experiences for All,” by means of HermanMiller

Case study example from HermanMillerHermanMiller sells swish, utilitarian furnishings with out a frills and excessive capability, and that ethos extends to its case find out about web page for a sanatorium in Dubai.

What first attracted me to this situation find out about used to be the gorgeous video on the most sensible and the blank person revel in. Consumer revel in issues so much in a case find out about. It determines whether or not customers will stay studying or depart. Any other notable facet of this situation find out about is that the video comprises close-captioning for better accessibility, and customers give you the chance of increasing the CC and looking in the course of the textual content.

HermanMiller’s case find out about additionally provides an outstanding quantity of knowledge packed in only a few brief paragraphs for the ones short of to know the nuances in their technique. It closes out with a quote from their shopper and, maximum necessary, the checklist of furnishings merchandise that the sanatorium bought from the logo.

Key Learnings from the Digitas Case Learn about Instance

  • Shut out with an inventory of goods that customers can purchase right away after studying the case find out about.
  • Come with accessibility options akin to closed captioning and night time mode to make your case find out about extra user-friendly.

13. “Capital One on AWS,” by means of Amazon

Case study example from Amazon AWSDo you’re employed regularly together with your purchasers? Believe structuring your case find out about web page like Amazon did on this stellar case find out about instance. As an alternative of simply that includes one article about Capital One and the way it benefited from the use of AWS, Amazon includes a sequence of articles that you’ll be able to then get right of entry to in case you’re all for studying extra. It is going the entire as far back as 2016, all with other tales that characteristic Capital One’s achievements the use of AWS.

This will glance not possible for a small company, however you don’t have to visit excessive measures and do it for each unmarried considered one of your purchasers. You’ll want to select the only you maximum want to focal point on and determine a touch each for your facet and your shopper’s for arising with the content material. Take a look at in annually and write a brand new piece. Those don’t need to be lengthy, both — 5 hundred to 8 hundred phrases will do.

Key Learnings from the Amazon AWS Case Learn about Instance

  • Write a brand new article each and every 12 months that includes considered one of your purchasers, then come with hyperlinks to these articles in a single large case find out about web page.
  • Believe together with exterior articles as properly that emphasize your shopper’s luck of their trade.

14. “Autodesk’s Customer Events team is 50% more efficient with Asana,” by means of Asana

Case study example from AsanaWhilst Asana’s case find out about design seems to be first of all text-heavy, there is excellent reason why — it reads like an inventive tale, and is instructed solely from the buyer’s viewpoint. As an example, Asana is aware of you will not agree with its phrase on my own on its spectacular product, so that they let Joël St-Pierre, Head of Challenge Control Place of job at Autodesk, inform you as a substitute: “Responsibility, visibility, and discoverability are benefits that come from right kind mission control and the use of the proper equipment.”

Each every now and then, Asana includes a quote from St-Pierre to get a divorce the wall of textual content and humanize the case find out about. All of the case find out about reads like an in-depth interview, and captivates the reader via inventive storytelling. Much more, Asana comprises in-depth element of ways Autodesk makes use of Asana, together with atmosphere automation laws and leveraging the app’s local shape device.

Key Learnings from the Asana Instance

  • Come with quotes out of your clientthroughout the case find out about.
  • Supply in depth element on how your shopper labored with you or used your product.

15. “Rips Sewed, Brand Love Reaped,” by means of Amp Company

Case study example from Amp AgencyAmp Company’s Patagonia business plan aimed to attraction to a brand new target market via guerilla advertising and marketing efforts and a coast-to-coast roadtrip. Their case find out about web page successfully conveys a voyager theme, entire with genuine pictures of Patagonia shoppers from around the U.S., and a map of the expedition. Individually, I appreciated Amp Company’s storytelling manner absolute best, which captures audience’ consideration start-to-finish just because it is an intriguing and distinctive way to advertising and marketing.

Key Learnings from the Amp Company Instance

  • Open up with a abstract that communicates who your shopper is and why they reached out to you.
  • Like within the different case find out about examples, you’ll need to shut out with a quantitative checklist of your achievements.

16. “NetApp,” by means of Evisort

Case study example from EvisortEvisort opens up its NetApp case find out about with an at-a-glance evaluate of the customer. It’s crucial to all the time focal point at the shopper to your case find out about — no longer for your wonderful product and similarly wonderful workforce. By means of opening up with a snapshot of the customer’s corporate, Evisort right away puts the focal point at the shopper.

This situation find out about instance tests the entire containers for a really perfect case find out about that’s informative, thorough, and compelling. It comprises quotes from the customer and information about the demanding situations NetApp confronted all over the COVID pandemic. It closes out with a quote from the customer and with a hyperlink to obtain the case find out about in PDF layout, which is extremely necessary if you need your case find out about to be available in a greater diversity of codecs.

Key Learnings from the Evisort Instance

  • Position the focal point right away for your shopper by means of together with a snapshot in their corporate.
  • Point out difficult eras, akin to a plague or recession, to turn how your corporate can assist your shopper be successful even all over tough occasions.

17. “Copernicus Land Monitoring – CLC+ Core,” by means of Cloudflight

Case study example from CloudflightTogether with extremely specialised data to your case find out about is a great way to turn possibilities that you just’re no longer simply seeking to get their industry. You’re deep inside of their trade, too, and prepared to be told the whole thing you wish to have to learn how to create an answer that works in particular for them.

Cloudflight does a preferrred process at that during its Copernicus Land Tracking case find out about. Whilst the tips could also be tough to learn in the beginning look, it is going to seize the pastime of possibilities who’re within the environmental trade. It thus presentations Cloudflight’s price as a spouse a lot more successfully than a normal case find out about would.

The web page is complete and ends with a compelling call-to-action — “Searching for an answer that automates, and complements your Large Information gadget? Are you suffering with massive datasets and accessibility? We might feel free to advise and fortify you!” The blank, whitespace-heavy web page is a good instance of the use of a case find out about to seize long term leads.

Key Learnings from the Cloudflight Case Learn about Instance

  • Don’t be afraid to get technical to your clarification of what you probably did in your shopper.
  • Come with a snapshot of the gross sales consultant possibilities must achieve out to, particularly when you’ve got other gross sales reps for various industries, like Cloudflight does.

18. “Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting,” by means of Textel

Case study example from TextelIn case you’re concentrated on massive enterprises with a protracted buying cycle, you’ll need to come with a wealth of knowledge in an simply transferable layout. That’s what Textel does right here in its PDF case find out about for Valvoline. It greets the person with an crowd pleasing headline that right away presentations the price of the use of Textel. Valvoline noticed an important go back on funding from the use of the platform.

Any other smart move on this case find out about is the highlighting of the customer’s quote by means of striking it in inexperienced font, and doing the similar factor for the purchasers’ effects. In case you’re in a rush, you’ll be able to additionally check out the “At a Look” column to get the important thing info of the case find out about, beginning with details about Valvoline.

Key Learnings from the Textel Case Learn about Instance

  • Come with your shopper’s ROI proper within the identify of the case find out about.
  • Upload an “At a Look” column in your case find out about PDF to make it smooth to get insights with no need to learn all the textual content.

19. “Hunt Club and Happeo — a tech-enabled love story,” by means of Happeo

Case study example from HappeoOn this blog-post-like case find out about, Happeo right away opens with a quote from the customer, then dives right into a compelling heading: “Era at the leading edge of Hunt Membership’s technique.” In case you’re investigating Happeo as an answer and believe your company to be technology-driven, this could right away make you need to understand why the customer selected to paintings with Happeo. It additionally successfully communicates the tool’s price proposition with out sounding love it’s from the in-house advertising and marketing workforce.

Each paragraph is a quote written from the buyer’s viewpoint. Later down the web page, the case find out about additionally dives into “the options that modified the sport for Hunt Membership,” giving Happeo a possibility to spotlight one of the platform’s maximum salient options.

Key Learnings from the Happeo Case Learn about Instance

  • Believe writing the whole lot of the case find out about from the viewpoint of the buyer.
  • Come with an inventory of the options that satisfied your shopper to head with you.

20. “Red Sox Season Campaign,” by means of CTP Boston

Case study example from CTP BostonWhat is nice about CTP’s case find out about web page for his or her Pink Sox Season Marketing campaign is their aggregate of video, pictures, and textual content. A video routinely starts enjoying whilst you seek advice from the web page, and as you scroll, you can see further embedded movies of Pink Sox avid gamers, a compilation of print advertisements, and social media pictures you’ll be able to click on to magnify. On the backside, it says “Learn how we will be able to do one thing identical in your logo.” The web page is blank, cohesive, and aesthetically-pleasing, inviting audience to comprehend the well-roundedness of CTP’s marketing campaign for Boston’s liked baseball workforce.

Key Learnings from the CTP Case Learn about Instance

  • Come with a video within the heading of the case find out about.
  • Shut with a call-to-action that makes leads need to change into possibilities.

21. “Acoustic,” by means of Authentic

Case study example from GenuineOn occasion, easy is vital. Authentic’s case find out about for Acoustic is simple and minimum, with only a few brief paragraphs, together with “Reimagining the B2B web page revel in,” “Talking to entrepreneurs 1:1,” and “Inventing In combination.” After the core of the case find out about, we then see a quote from Acoustic’s CMO and the consequences Authentic completed for the corporate.

The simplicity of the web page permits the reader to concentrate on each the visible sides and the replica. The web page shows Authentic’s logo persona properly, whilst providing the viewer the entire important data they want.

Key Learnings from the CTP Case Learn about Instance

  • You don’t want to write so much to create a really perfect case find out about. Stay it easy.
  • All the time come with quantifiable knowledge for example the consequences you completed in your shopper.

22. “Using Apptio Targetprocess Automated Rules in Wargaming,” by means of Apptio

Case study example from ApptioApptio’s case find out about for Wargaming summarizes 3 key items of knowledge proper firstly: The objectives, the stumbling blocks, and the consequences. Readers then give you the chance to proceed studying — or they may be able to stroll away proper then with the tips they want. This situation find out about additionally excels in conserving the human pastime issue by means of formatting the tips like an interview.

The piece is well-organized and makes use of compelling headers to stay the reader engaged. In spite of its period, Apptio’s case find out about is interesting sufficient to stay viewer’s consideration. Each Apptio case find out about ends with a “advice for different firms” phase, the place the customer may give recommendation for different firms which can be on the lookout for a identical answer however aren’t positive methods to get began.

Key Learnings from the Apptio Case Learn about Instance

  • Put your shopper in an advisory position by means of giving them the chance to offer suggestions to different firms which can be studying the case find out about.
  • Come with the takeaways from the case find out about proper firstly so possibilities right away get what they want.

23. “Airbnb + Zendesk: building a powerful solution together,” by means of Zendesk

Case study example from ZendeskZendesk’s Airbnb case find out about reads like a weblog put up, and focuses similarly on Zendesk and Airbnb, highlighting a real partnership between the firms. To captivate readers, it starts like this: “Midway world wide is a spot to stick with your title on it. No less than for a weekend.” The piece makes a speciality of telling a excellent tale, and offers images of lovely Airbnb places. In a case find out about supposed to spotlight Zendesk’s helpfulness, not anything may well be extra unique than their resolution to concentrate on Airbnb’s carrier in such nice element.

Key Learnings from the Zendesk Case Learn about Instance

  • Come with pictures of your shopper’s choices — no longer essentially of the carrier or product you supplied. Understand how Zendesk doesn’t come with screenshots of its product.
  • Come with a call-to-action proper firstly of the case find out about. Zendesk provides you with two choices: to discover a answer or birth an ordeal.

24. “Biobot Customer Success Story: Rollins College, Winter Park, Florida,” by means of Biobot

Case study example from BiobotLike one of the different most sensible examples on this checklist, Biobot opens its case find out about with a quote from its shopper, which captures the price proposition of operating with Biobot. It mentions the COVID pandemic and is going into information about the demanding situations the customer confronted all over this time.

This situation find out about is structured extra like a information article than a conventional case find out about, and this layout can paintings in additional formal industries the place decision-makers want to see in-depth details about the case. Make sure to check other strategies and measure engagement.

Key Learnings from the Biobot Case Learn about Instance

  • Point out environmental, public well being, or financial emergencies and the way you helped your shopper get previous such tough occasions.
  • Be at liberty to jot down the case find out about like a regular weblog put up, however you’ll want to check other the right way to in finding the person who absolute best works for you.

25. “Discovering Cost Savings With Efficient Decision Making,” by means of Gartner

Case study example from GartnerYou do not all the time desire a ton of textual content or a video to put across your message — once in a while, you simply want a couple of paragraphs and bullet issues. Gartner does an improbable process of briefly offering the elemental statistics a possible customer would want to know, with out boggling down their readers with dense paragraphs. The case find out about closes with a shaded field that summarizes the affect that Gartner had on its shopper. It closes with a quote and a call-to-action to “Be told Extra.”

Key Learnings from the Gartner Case Learn about Instance

  • Be at liberty to stay the case find out about brief.
  • Come with a call-to-action on the backside that takes the reader to a web page that almost all pertains to them.

26. “Bringing an Operator to the Game,” by means of Redapt

Case study example from RedaptThis situation find out about instance by means of Redapt is some other nice demonstration of the facility of summarizing your case find out about’s takeaways proper in the beginning of the find out about. Redapt comprises 3 easy-to-scan columns: “The issue,” “the answer,” and “the result.” However its maximum notable characteristic is a piece titled “Second of readability,” which presentations why this actual mission used to be tough or difficult.

The phase is shaded in inexperienced, making it not possible to leave out. Redapt does the similar factor for each and every case find out about. In the similar method, you must spotlight the “turning level” for each you and your shopper whilst you had been operating towards an answer.

Key Learnings from the Redapt Case Learn about Instance

  • Spotlight the turning level for each you and your shopper all over the solution-seeking procedure.
  • Use the similar construction (together with the similar headings) in your case research to lead them to smooth to scan and skim.

27. “Virtual Call Center Sees 300% Boost In Contact Rate,” by means of Convoso

Case study example from Convoso

Convoso’s PDF case find out about for Virtual Marketplace Media right away mentions the consequences that the customer completed and takes benefit of white house. At the very 2nd web page, the case find out about right away gifts extra impactful effects. It’s colourful and tasty and closes with a variety that activates readers to request a demo.

Key Learnings from the Convoso Case Learn about Instance

  • Listing the result of your paintings proper firstly of the case find out about.
  • Use colour to distinguish your case find out about from others. Convoso’s instance is among the maximum colourful ones on this checklist.

28. “Ensuring quality of service during a pandemic,” by means of Ericsson

Case study example from EricssonEricsson’s case find out about web page for Orange Spain is a wonderful instance of the use of numerous written and visible media — akin to movies, graphs, and quotes — to show off the luck a shopper skilled. During the case find out about, Ericsson supplies hyperlinks to product and repair pages customers may in finding related as they’re studying the find out about.

As an example, beneath the heading “Preloaded with the facility of automation,” Ericsson mentions its Ericsson Operations Engine product, then hyperlinks to that product web page. It closes the case find out about with a hyperlink to some other product web page.

Key Learnings from the Ericsson Case Learn about Instance

  • Hyperlink to product pages during the case find out about in order that readers can be informed extra in regards to the answer you be offering.
  • Use multimedia to have interaction customers as they learn the case find out about.

Get started growing your case find out about.

Now that you have got a really perfect checklist of examples of case research, take into consideration a subject you need to jot down about that highlights your corporate or paintings you probably did with a buyer.

A buyer’s luck tale is essentially the most persuasive advertising and marketing subject matter it’s worthwhile to ever create. With a robust portfolio of case research, you’ll be able to be certain that possibilities know why they must provide you with their industry versus a competitor.

Editor’s word: This put up used to be in the beginning printed in August 2018 and has been up to date for comprehensiveness.

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