A up to date HubSpot Weblog survey requested 1,067 international advertising execs operating in B2B and B2C corporations in regards to the most sensible advertising tendencies they leverage, the methods they use, and the demanding situations they face.

On this put up, we’ll speak about the perception we amassed from director+ stage entrepreneurs about their corporations advertising methods and what they are going to appear to be in 2022. Learn on to be informed:

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Developments Advertising Leaders are Following

1. The highest tendencies advertising leaders apply are short-form video, experiential advertising, and influencer advertising.

top trends marketing leaders are following in 20222. The tendencies advertising leaders apply that experience the very best ROI are influencer advertising, short-form video content material, and everlasting social media content material.

3. The tendencies advertising leaders corporations make investments essentially the most in are short-form video content material, inbound advertising, and social accountability.

4. Advertising leaders say they’ll building up their investments in content material advertising, social media advertising, and influencer advertising.

5. Influencer advertising is probably the greatest development that director+ entrepreneurs corporations leverage.

Advertising Methods Advertising Leaders Use

1. The main advertising methods director+ stage entrepreneurs say their corporations use are social media advertising, content material advertising, and co-marketing.

marketing leadership stats: primary marketing strategies

2. The most well liked media codecs in director+ stage entrepreneurs’ content material methods are movies, infographics, and blogs.

3. The highest platforms director+ stage entrepreneurs corporations put up video content material on are Fb, YouTube, Instagram, and TikTok.

4. 48% of director stage+ entrepreneurs say their number one purpose when working advertising campaigns in 2022 is expanding logo consciousness, adopted via expanding engagement and extending income.

marketing leadership stats: marketing campaign goals

5. 41% of director+ stage entrepreneurs corporations leverage social media, making it the highest leveraged channel with the very best ROI.

6. 51% of director+ stage entrepreneurs say their advertising budgets will building up in 2022.

marketing leadership stats: marketing leadership budgets

7. The highest leveraged social media advertising methods are short-form video, influencer advertising, and tasty with audiences in remark threads. Quick-form video is probably the greatest and has the very best ROI.

8. 82% of director + stage entrepreneurs use automation of their advertising function, and the methods they leverage are chatbots, content material automation, and activity control.

9. YouTube is the most well liked social media platform leveraged via director+ stage entrepreneurs corporations, adopted via Instagram and Fb.

marketing leadership stats: top leveraged social media platform

10. 83% of director+ stage entrepreneurs for my part use content material advertising of their roles, making it the highest leveraged channel. Social media and electronic mail advertising are the second one and 3rd maximum used.

marketing leadership stats: marketing leader strategies

11. Director stage + entrepreneurs day the highest electronic mail business plan their corporations leverage is mobile-friendly emails.

12. Director+ stage entrepreneurs say the promoting roles that can take most sensible precedence in 2022 are Content material Advertising Supervisor, Content material Strategist, and Inventive Assistant.

Demanding situations Advertising Leaders Face

1. Director+ stage entrepreneurs say the largest demanding situations they face on social media are growing enticing content material (26%), attaining goal audiences (25%), and tying social actions to industry results (25%).

marketing leader stats: biggest social media challenges

2. Director + stage entrepreneurs say the largest demanding situations they face with content material advertising are bettering search engine optimization efficiency, growing content material that receives top ranges of on-line engagement, and growing content material that generates leads.

3. Staying up-to-date on seek engine set of rules updates and development area authority are the highest demanding situations director stage + entrepreneurs face with search engine optimization.

4. The 5 largest demanding situations director + stage entrepreneurs face of their roles are coaching their groups, measuring the ROI of promoting actions, getting sales-marketing alignment, and rising a world target audience.

marketing leadership stats: marketing leadership challenges

5. Director+ stage entrepreneurs say the largest electronic mail advertising demanding situations are measuring ROI, expanding engagement, and emails getting despatched to unsolicited mail.

6. Making sure a just right candidate revel in, discovering applicants with the fitting skillset, and attracting numerous applicants are the highest demanding situations director+ stage entrepreneurs face with hiring applicants.

marketing leadership stats: biggest hiring challenge

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