Social media and video content material are integral to any business plan in 2024. 91% of companies use video as a advertising and marketing device, and 35% are dedicated to creating extra social media movies in 2024.
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If you wish to leverage social media movies on your advertising and marketing efforts however are undecided how you could have reached the precise weblog. I accrued 16 social media video examples from other platforms to lend a hand encourage you and inspire you to create your individual.
After studying and also you‘re in a position to create your individual, take a look at HubSpot’s unfastened AI-powers video maker, Clip Writer, which is able to convert textual content into skilled movies.
With out additional ado, let’s dive in.
4 Instagram Reels Examples
1. Cecred
One in every of my favourite Instagram Reels to return out lately options my favourite icon — Beyonce!
Beyonce lately began a hair care line known as Cecred, and to turn out to the naysayers that the logo’s merchandise paintings, she walked audience via her standard hair wash day.
The video displays her the use of the Cecred merchandise in her hair whilst her voiceover explains her procedure.
Video is a smart alternative to turn you product at paintings, so call to mind tactics to movie other folks the use of your merchandise. And get some staff or founders concerned, appearing your target audience that you simply additionally believe your merchandise.
What I really like: I really like that Beyonce, founding father of Cecred, is the use of her personal merchandise. It provides legitimacy to her logo. I additionally benefit from the pleasant, assured, and conversational tone she makes use of to make the video extra personable.
2. Nike
Nike‘s video advertising and marketing virtually all the time accommodates facets of emotional storytelling, and its Instagram Reel “After I’m Hit, I At all times Get Up,” isn’t any other.
The Reel options skilled basketball participant Ja Morant via a standard time off the court docket. Morant can also be noticed enjoying side road ball together with his buddies, making plans dinners with circle of relatives, getting his hair retwisted on the native salon, and placing with group youngsters.
He narrates his tale of being aggressive and resilient since early life. All through the video, everybody wears Nike footwear, appearing that the logo has pairs for adults and kids for sports activities and playtime.
What I really like: Nike‘s superb at what I really like to name “I’m-not-selling-to-you” advertising and marketing. I‘m positive there’s a correct time period for it, however I imply that regardless of the Nike merchandise displayed right through the video, it does not really feel like Nike is attempting to promote to me.
As an alternative, it appeals to my feelings through appearing a pushed particular person surrounded through the neighborhood he loves and who helps him.
It tells a tale whilst additionally letting me know that Nike footwear are constructed for each and every a part of the human adventure, from early life playtime to skilled athleticism.
3. Victoria‘s Secret
Tyra Mail! In the event you‘ve ever binged The united states’s Subsequent Best Type like I’ve, then you realize the reference. Contestants at the truth display would all the time buzz with pleasure when tremendous type Tyra Banks left letter for them detailing a problem.
And that very same stage of pleasure was once captured when Victoria‘s Secret requested it’s fashions how they felt in regards to the go back of Tyra Banks to the Victoria’s Secret runway.
What I really like: Victoria‘s Secret interviewed fashions collaborating on this 12 months’s style display and were given their authentic response. Believe sharing large information about your logo by the use of a peek at the back of the curtain and authentic reactions to important information involving your corporate.
4. GoPro
The video underneath was once shot the use of a GoPro digicam and is from the viewpoint of Kilian Bron. The video displays how transparent and top of the range GoPro movies can also be, and subtly displays they are extremely transportable and simple to make use of.
I imply, take into consideration it: what number of cameras available in the market are really easy to make use of that you’ll be able to movie with them whilst driving a mud motorcycle alongside the brink of a cliff?
What I really like: I‘m all the time partial to social media movies that display the product in use, so this video will get primary reward from me because of this. Then again, I additionally revel in this video since the perspective and POV supply an immersive revel in.
If I wobble round a little bit, I’ll really feel like I am the only motorcycle driving alongside the cliff.
4 TikTok Video Examples
1. Golloria
I’m an enormous fan of Golloria and her movies that take on inclusivity (or the dearth thereof) within the make-up business. In her movies, Golloria checks merchandise from well-liked make-up manufacturers to look if they are appropriate for girls with darker complexions.
Some manufacturers fail the take a look at and a few move with flying colours. Even though Golloria herself is not a logo, your logo can take inspiration with how she temporarily and easily demonstrates how the goods paintings with actual other folks.
Emblem’s additionally ship Golloria their merchandise in particular for her to study.
Take into consideration an influencer or writer whose content material aligns along with your logo, and believe sending them samples to check. Simply be certain they are of the precise high quality as a result of a professional creators like Golloria shall be very fair in case your product is not as much as requirements.
What I really like: Golloria is a depended on influencer within the make-up area, so when logo’s move her take a look at it establishes legitimacy and believe within the merchandise.
2. DuoLingo
If there may be one logo that laws TikTok, it‘s DuoLingo. The language studying app is aware of how you can marketplace itself through hopping onto the most recent tendencies and including its personal flare.
For instance, the track “MAPS” through Yeah Yeah Yeahs is seeing a resurgence at the app due to a brand new dance pattern. The fashion has handiest been happening for a couple of days on the time of publishing, however DuoLingo already made a brief animation of its inexperienced owl mascot dancing alongside.
The caption of the video is a connection with Duolinger customers ceaselessly falling on and off their language studying dependancy.
What I really like: The video is brief, funny, and completely captures the most recent TikTok pattern whilst tying it again to the app’s undertaking, which is to get other folks dedicated to studying new languages.
3. Viz Media
Viz Media lately began a weekly collection that gives a temporary recap and roundup of the most recent chapters of the collection it distributes. It‘s been a success amongst fanatics who would possibly learn a couple of Viz Media titles and feature a troublesome time remembering what’s out and what is subsequent.
What I really like: I integrated this video in my checklist because of its simplicity. It‘s no longer a prime finances TikTok with numerous bells and whistles. It’s simple, price efficient, and can also be made in mins.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies characteristic a narrator explaining new merchandise in a simple, candid manner with a sprinkle of dry humor. The video that includes its fall lineup of sponges is a smart instance.
What I really like: Very similar to Viz Media‘s, the video is modest and has no frills, proving that you simply don’t must have a heavy finances or prime manufacturing price to create a perfect video that engages your target audience.
4 YouTube Shorts Video Examples
1. Beardbrand
Beardbrand is a males’s grooming corporate that sells quite a lot of merchandise for beard and hair care. The corporate promotes its merchandise by the use of YouTube Shorts through appearing how tremendously a shoppers glance can trade through the use of the goods.
What I really like: Beardbrand will get actual shoppers to take part in its movies and provides audience a have a look at their hair earlier than and after the use of the goods. I additionally love that they pack authentic, candic reactions and moments into such brief movies.
2. Tiffany & Co
This YouTube Quick from Tiffany and Co is the easiest instance of “display and do not inform.” There is not any narrator and infrequently phrases at the display screen. Simply actress Elaine Zhong making an attempt on Tiffany jewellery and marveling because the bracelets, necklaces, and rings sparkle within the gentle.
What I really like: I really like that the goods discuss for themselves. Now and again, much less is extra, and also you simply wish to permit your services to polish.
3. R.E.M. Good looks
This YouTube Quick from R.E.M. Good looks at the back of the scenes of the release of the logo‘s collaboration with the movie “Depraved,” which stars the logo’s founder, pop superstar Ariana Grande.
What I really like: The Quick may be very candid and displays the paintings that is going into promotion shoots. It additionally displays uncooked, unedited photos of the way the make-up appears at the fashions.
4. UCLA
UCLA promoted its establishment through interviewing its graduating magnificence and asking scholars what they’re going to leave out about their time on the college.
What I really like: As you’ll be able to most likely inform through now, I really like movies that seize candid, authentic reactions and moments.
4 Fb Reels Video Examples
1. Netflix
This Fb Reel from Netflix pronounces the go back in their live-action adaptation of Avatar: The Final Airbender. The video displays forged individuals passing round a telephone as they movie their reunion on set.
What I really like: I really like this video as a result of it is easy and displays the solid individuals filming it themselves. It sort of feels authentic and amusing and is a good way to get fanatics excited, too.
2. Crimson Bull
Crimson Bull’s well-known slogan is “Crimson Bull provides you with wings!” And so they took that quote to new heights (pun supposed) with the Reel posted to Fb. The Reel displays a Crimson Bull helicopter lifting any individual from the water and that particular person shedding from the helicopter and doing a turn again into the sea.
What I really like: To be fair, there is not a lot on this video that may be replicated (until you may have the finances for a custom designed helicopter), making this video distinctive.
3. Final Ears
Final Ears is a logo that specialize in in-ear displays. On this Reel, a consultant explains how you can insert them.
What I really like: The logo explains how you can use the product and others adore it, organising it as an expert at the topic.
4. Adobe
This Fb Reel options an interview with actor, director, and manufacturer Daniel Dae Kim, who discusses the undertaking of his corporate, 3AD, to offer mentorship alternatives for marginalized communities within the movie business.
What I really like: The total interview with Kim is longer, however the Reel highlights probably the most compelling quote. When you have a perfect interview with any individual affiliated along with your logo, convert probably the most fascinating portions into short-form movies.
Lovely inspiring, proper? Many of those movies display that you simply don‘t want a great prime finances to create thrilling content material that shines a mild in your logo’s services. Now and again, much less is extra.
