Are we able to communicate in regards to the About web page for a minute? I comprehend it doesn’t in most cases benefit as a lot consideration as it’s no longer promoting your services or products, however it’s nonetheless crucial a part of your website online’s id.

Whilst I will’t come up with a tried-and-true components for make an About web page shine (as it’s going to be other for everybody), I will come up with common recommendations on what you’ll be able to or can’t do. I’d additionally love to proportion 10 About web page examples from across the internet that make very good use of contemporary design developments. Who is aware of? You’ll be impressed to redesign your individual WordPress About web page after seeing those.

On this submit:

WordPress About Web page Dos and Don’ts

Even supposing the About web page would possibly not get as a lot play as, say, the homepage, it’s nonetheless deserving of as a lot consideration and care (from you) as every other web page to your website online.

Rule #1: Location, Location, Location

Come with it within the header and/or footer. There’s no explanation why to cover the site of your About web page. If it’s one thing you don’t need other folks to search out, then don’t create one. Whether it is, then put it proper the place they know to seem.

Rule #2: Taste Consistency

Then again you’ve styled the remainder of your website online’s content material, the About web page must apply go well with. Corporate About pages, just like the remainder of a web page, must be uniquely designed and written to align together with your logo. As well as, in case you’ve used shorter sentences and paragraphs, stylized headers and subheaders, and bullet issues to get a divorce textual content all over else, plan on doing so right here, too.

Rule #3: Do Extra with Much less

Don’t overdo it. Should you there isn’t a lot to mention as a result of your corporate is new, there’s no want to push it. Write as a lot or as low as you wish to have to. As you’ll see within the examples under, from time to time you’ll be able to keep in touch much more about who your corporate is with minimum reproduction.

Rule #4: Skip the Inventory Footage

The About web page is the place you focal point on you. Although the remainder of the website online makes use of inventory pictures, you must imagine skipping it right here. Come with actual footage of your corporate in motion and provides guests a explanation why to really feel extra hooked up to the folk in the back of it.

Rule #5: Don’t Be Dull

Each corporate has a story to tell. That is where to proportion yours. Put your distinctive voice to make use of and reveal how passionate you’re about your corporate’s values and undertaking.

Rule #6: Be Fair

This rule in reality must follow to any web page to your web page, however it’s value repeating: be truthful. Be truthful about who you’re, the place you come back from, what you do, and what you’ll be able to promise your consumers.

This implies sharing details about your corporate that’s certain, inspiring, and sure, 100% true. Steer clear of the superlatives, however don’t be afraid to turn how superior you’re via highlighting spectacular details (like the five hundred consumers you had for your first yr of commercial or the original patent your corporate filed when the CEO was once 13 years outdated).

Rule #7: Shine a Mild

No guy is an island, and the similar is going for each and every industry. Do you’ve gotten a fantastic workforce working issues in the back of the scenes? Display them off. Do you’ve gotten rave-worthy partnerships that helped you get to the place you’re as of late? Give them a shout-out. Are you happy with what your consumers have completed with the assistance of your services or products? Give them some airtime right here.

Rule #8: Stay in Touch

Even if this web page is supposed to inform your tale and provides guests a greater concept of what’s happening in the back of the corporate, that doesn’t imply it must be devoid of the touch issues you come with all over else. When you’re speaking in your guests right here, remind them as to how they may be able to succeed in you—particularly when you’ve got an lively presence on social media. Come with touch paperwork for publication or weblog sign-ups, too.

10 Inspiring About Pages You Wish to Test Out

Now, let’s see how others have taken those About web page dos and don’ts and made all of them their very own in distinctive, inventive, and galvanizing tactics.

1. Adham Dannaway

Designer Adam Dannaway About page features a graph of his skills.
Fashion designer Adam Dannaway About web page includes a graph of his talents.

Adham Dannaway is a well known UX/UI clothier, so it’s fascinating to peer what he’s selected to do along with his personal About web page. For starters, it’s in reality easy; not anything too loopy with regards to imagery and it’s gentle on textual content. Then again, if you are taking a more in-depth take a look at what he’s in fact written, you’ll get a excellent sense for his voice and persona during the delicate touches of humor and popular culture references he infuses all the way through.

2. Airbnb

Airbnb’s About web page.

Right here’s some other instance of an About web page that takes the straightforward course. There’s a brief intro up most sensible that explains when Airbnb was once based and what they do. The large draw of this web page, then again, is the phase that calls out their spectacular statistics. Moderately than discuss how they’re the “hottest” or “the primary” or “the most important”, they only lay the numbers proper in the market for guests to peer. The ones are spectacular sufficient with out all of the hyperbolic fanfare.

3. Bluecadet

Bluecadet’s About web page is modest and tasty.

Bluecadet, an East Coast-based virtual company, has finished numerous About web page “dos” in reality effectively. They use parallax scrolling with sharp bursts of colour to stay guests engaged as they learn during the knowledge on their web page. They’ve additionally damaged the content material up into bite-sized chunks, so it’s more straightforward to take on than one huge, intimidating block of textual content.

4. Canva

Canva’s About web page is sparse on information about the corporate.

Excluding a temporary clarification up most sensible about what Canva provides, there isn’t a lot in this About web page about who they’re as an organization and the place they arrive from. For a corporation like Canva that seeks to empower customers to create their very own designs, this way is sensible. They use the majority of the web page to reveal their providing via robust visuals and let their consumers discuss on their behalf.

5. Clorox

Clorox’s About web page options fascinating details in regards to the product.

Everybody’s accustomed to the Clorox logo; they’re those liable for holding our whites white. That’s almost definitely why they’ve selected to commit their About web page to one thing else solely. They industry off between highlighting the charitable organizations they’re concerned with (which might be associated with their undertaking) and offering fascinating instructional tidbits about bleach.

6. Inventive Marketplace

The Inventive Marketplace About web page options details about its neighborhood of creators.

Creative Market may just use their About web page to discuss why they began their website online and the way proud they’re of the neighborhood of internet designers they’ve accrued, however they know the website online isn’t about them. That’s why, after a temporary introductory commentary, they depart the remainder of the web page as much as the individuals who energy their web page—from their inner workforce individuals to the neighborhood of designers who gasoline the inventive content material discovered throughout the website online.

7. DoubleDutch (now Cvent)

The DoubleDutch About web page.

The DoubleDutch About web page is sparse on information about the corporate, even though they’ve accomplished a excellent process in hitting the important thing highlights of an About web page. They show off their agree with developers, supply snapshots in their workforce, and ruin down their corporate historical past right into a elementary timeline. The most productive section about this web page is that they convey their tale complete circle, connecting the theory of “power” that looks within the first phase with the animated touch banner on the backside of the web page.

8. Ghost Horses

Sturdy visuals and succinct reproduction at the Ghost Horses About web page.

With one fast scroll during the Ghost Horses About web page, you’ll have a good suggestion of who they’re. They’re a design company that understands the ability of sturdy visuals and succinct reproduction. Each and every phase of the web page is animated, too, which almost definitely is going some distance in holding guests engaged (particularly useful since non-tech-savvy guests almost definitely don’t know the trade jargon they come with right here).

9. Grain & Mortar

Grain & Mortar’s About web page.

There are simplest two paragraphs of textual content on Grain & Mortar’s About web page they usually must let you know the whole lot you wish to have to learn about this corporate. Take this line, for example: “Doing what we adore hinges on discovering the correct consumer companions, so we’re devoted to discovering the best other folks to paintings with – those that worth their craft, worth design, worth our enter, and in addition occur to be great, authentic people.”

Then check out their web page. It’s coated in well-framed, high-resolution footage and movies in their workforce in motion. It seems to be unbelievable and it helps the tale they’re looking to proportion with their target market.

10. Kittie’s Truffles

The Kitties Truffles About web page.

I’d have to mention my favourite factor about this About web page for Kitties Cakes is the number of typography. As you realize, a poorly decided on font or font pairing can wreak havoc to your website online’s design and fully flip guests off from in need of to discover additional. The co-mingling of a cursive font with a elementary serif font seems to be unbelievable in this web page and is helping upload to the persona that I imagine the 2 house owners are looking to put across.

Wrapping Up

As you’ll be able to see, the About web page doesn’t need to be some overdrawn web page that talks about how your corporate was once based in 1999, modified possession 20 instances, and is now in a position to start out making consumers glad. (With a bit of luck, that’s no longer how your tale is going, however you by no means know!)

The About web page is your time to in reality let the persona and distinctive tale in the back of your corporate and its undertaking shine.

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