Earlier than I labored at HubSpot, after I created my first actual collection of selling movies, I used to be stumped. Befuddled. Pissed off. Right here I had a selection of what I believed had been nice examples of visible content material, and but, I stopped up...
As a content material skilled with nearly a decade within the sport, I’ve been part of a number of content material advertising and marketing groups and initiatives. Whilst every venture got here with its personal goals and hindrances, something remained...
During the last 5 years, I’ve been developing content material for probably the most maximum a hit content-first manufacturers. And if there may be something that each one their content material advertising methods have in not unusual, this can be a cast content...
During the last 3 years, I’ve written over 200 advertising and marketing content material items from weblog posts to guides to touchdown pages. Over that point, I’ve witnessed increasingly manufacturers making an investment no longer simply in new content material,...
In 2023, my staff and I started running on in all probability one of the vital bold content material audits ever performed at the HubSpot Weblog. We’ve run content material audits up to now — however now not like this. We ran the audit in 3 stages: Segment 1 addressed...
