WordPress is the spine for hundreds of thousands of web pages, catering to everybody from native bands to world manufacturers price billions. Its luck lies now not in its consumer interface or advertising however in its DNA to disrupt the established order.

And with equipment like Divi on the helm, WordPress is not on the subject of development blogs — it’s rewiring how we take into consideration development web pages. However is that this sentiment resonating with the shoppers? Let’s talk about the place WordPress stands these days available in the market and what fuels WordPress’s expansion.

WordPress’ Expansion Tale: From Running a blog Platform To Internet Large

A screenshot of WordPress' homepage

Take note when blogs have been the new new factor? That’s when WordPress stepped into the highlight. WordPress didn’t simply persist with running a blog, despite the fact that. As extra other folks began the use of it, the platform grew in thrilling techniques. Because of plugins, customers may just upload new options with out touching a line of code. They may additionally make their websites glance precisely how they sought after with issues, opening up never-ending probabilities for personalization.

Speedy ahead to these days, and the numbers are lovely spectacular. WordPress now powers just about 62% of all web pages that use a CMS. That’s now not simply blogs anymore — we’re speaking on-line shops, trade web pages, portfolios, and anything you’ll consider on the internet.

What made WordPress this type of hit? It’s easy — the platform grew with its customers. Whilst different web site developers stored their code beneath lock and key, WordPress opened its doorways to builders. Builders may just leap in, upload options, and make stronger the platform. It’s like having hundreds of thousands operating in combination to construct the very best web site instrument.

The Present State Of WordPress Marketplace Proportion

Ahead of we dive into the information, let’s identify our supply. W3Techs is a extremely sought-after and revered knowledge aggregator about internet applied sciences, corresponding to content material control techniques and server-side programming languages.

A screenshot of W3Techs' homepage

Contemporary knowledge from W3Techs displays that WordPress powers over 43% of all web pages at the Web. That comes with all web pages, now not simply the ones the use of a content material control device.

As discussed previous, the numbers get much more spectacular when damaged down additional. WordPress claims a large 61.7% proportion of the marketplace amongst web pages that use a content material control device.

Constant Expansion, Lasting Affect

2014 WordPress powered simply 21% of web pages the use of a CMS international. Now? W3Techs displays WordPress powers 43.6% of all web pages as of February 2025. The numbers inform a captivating tale. WordPress grew from 43.1% to 43.6% from January 2024 to January 2025 — a smaller leap than we’ve noticed ahead of. However don’t mistake secure for stagnant.

A visualization of WordPress' growth from 2020-2025

This secure expansion marks a herbal shift in WordPress’s tale. What makes this trend so exceptional? Maximum tech platforms observe a boom-and-bust cycle, chasing traits and preventing to stick related. WordPress greenbacks this development. As a substitute, WordPress displays the steadiness you’d be expecting from a platform that runs just about part the sector’s web pages.

It has turn out to be the spine of the fashionable internet, rising frequently whilst others fight to stay tempo.

Area of interest Platforms Upward push, However WordPress Reigns

Let’s see how WordPress compares to its competitors. Recent numbers from January 2024 to January 2025 display some motion available in the market for Content material Control Techniques.

  • Wix made the most important splash, leaping from 2.6% to three.3%.
  • Shopify stored development its eCommerce empire, rising from 4.1% to 4.7%.
  • Webflow nudged up from 0.7% to 0.8%,
  • Whilst Squarespace inched ahead from 2.1% to two.2%.
  • In the meantime, Drupal slipped from 1.1% to 0.9%.

Visualization of Market capture of WordPress' competitors

What’s at the back of those shifts? Distinctiveness platforms are discovering their groove. Webflow draws designers who need pixel-perfect keep an eye on. Shopify attracts retailer homeowners who want easy setups. Each and every platform carves out its personal nook of the internet.

Those small shifts available in the market inform a larger tale. Whilst area of interest platforms chip away at particular segments, WordPress assists in keeping its company grip at the broader marketplace. The distance between WordPress and those platforms speaks volumes about consumer desire.

No longer each and every web site wishes a content material control device — 29.5% of web sites run with out one. Alternatively, when other folks make a selection a CMS, they overwhelmingly make a selection WordPress. Its secure expansion and marketplace management display how properly it meets the converting wishes of web site homeowners international. Therefore, the autumn of web pages and not using a CMS is inversely proportional to WordPress’s expansion.

A visualization of fall of none CMS websites and growth of WordPress websites

Deciphering Seek Knowledge: WordPress’s Unwavering Recognition

Marketplace proportion graphs don’t paint an entire image. An effective way to know the marketplace’s “temper” is to investigate what individuals are looking for. So, we dug into seek traits on Google Developments for various web site platforms. This offers us a window into what other folks believe ahead of beginning their web site adventure — now not simply what they finally end up the use of.

As the rage from January 2024 to January 2025 suggests, WordPress stays probably the most searched Content material Control Machine international.

A screenshot of search interests of several CMS on Google Trends

How is the passion measured? When Google Developments displays a rating of 100, that’s top reputation. A rating of fifty? That time period is part as in style. And zero approach there wasn’t sufficient seek knowledge to rely. Now for the true tale: WordPress averaged 85 in seek passion. Shopify adopted at 74, Wix at 43, whilst Squarespace and Webflow trailed at 14 and seven.

January 2024 began with:

  • WordPress: 74
  • Shopify: 71
  • Wix: 37
  • Squarespace: 12
  • Webflow: 6

A screenshot of search interests of CMS starting on January 2024

However right here’s the place it will get attention-grabbing. Shopify stuck as much as WordPress through November 2024 or even nudged forward through one level in January 2025.

A screenshot of rare instance of Shopify tipping over WordPress' interest in January 2025

WordPress: World & Inclusive

Breaking apart this development geographically, Shopify is in style in international locations like the US, Canada, Australia, the United Kingdom, New Zealand, Pakistan, And China. WordPress, alternatively, could be very in style in Ecu international locations corresponding to Germany, France, and Italy, in addition to in Asia and Africa (barring international locations like Pakistan, China, and Cameroon.)

A screenshot of CMS' interest worldwide

This tells an overly attention-grabbing tale. Shopify is essentially in style in international locations with top consistent with capita source of revenue, while WordPress doesn’t essentially see this development. Its reputation is lightly unfold around the globe, breaking geographic and monetary obstacles and retaining the web’s venture alive: democratization.

Some Minutiae About WordPress

WordPress began in a school dorm room and now runs just about part the web. Right here’s the stuff that didn’t make the headlines:

  • English powers just about part (47%) of all WordPress websites international, however Spanish and Eastern customers make up every other wholesome chew — combining for over 11% of installations. (WordPress Stats)
  • MariaDB now leads the pack because the database powering maximum WordPress web pages — a shift from the once-popular MySQL. (WordPress Stats)
  • Two-thirds of WordPress web site homeowners stay their installations recent, working model 6.7 — appearing sturdy consider within the platform’s updates. (WordPress Stats)
  • The WordPress plugin repository tells an outstanding tale: builders have constructed just about 60,000 loose plugins for WordPress customers to faucet into. (WordPress Plugin Repository)
  • Relating to plugins, WooCommerce’s achieve speaks volumes — it runs the display on one out of each and every 5 WordPress websites. (W3Techs)
  • Theme designers haven’t been slacking both — they’ve contributed over 13,000 loose designs to the reputable listing. (WordPress Theme Repository)
  • WordPress assists in keeping crushing expansion information. For 12 years instantly, it’s outpaced each and every different CMS, with 2021 seeing virtually taking pictures 4% extra marketplace in a yr. (W3Techs)
  • Each and every month, “WordPress” pulls in 2.2 million world searches, with American citizens accounting for 300,000 of those queries. (SEMRush)
  • Advertisers know WordPress customers imply critical trade — that’s why they’re keen to spend $7.2 consistent with click on on reasonable in the USA marketplace for the key phrase “WordPress”. (Google Commercials)

Breaking Down WordPress’s Dominance

Numbers inform one tale, however the true magic occurs beneath the hood. WordPress didn’t seize 43% of the internet unintentionally. From value financial savings that make CFOs smile to flexibility that builders love, let’s unpack what drives hundreds of thousands to select WordPress over choices.

The Open-Supply & Neighborhood Benefit

WordPress prospers on account of you and a colourful group of creators. Hundreds of builders proportion, construct, and resolve issues in combination. However what does open supply imply? It’s easy. You’ll get admission to the code that powers WordPress, permitting you to check, alter, and make stronger it. Not like platforms that stay their code hidden, WordPress will provide you with whole keep an eye on.

This openness creates one thing distinctive. A bustling group of over 50,000 builders actively contributes to creating WordPress higher.

Bring to mind it as the sector’s largest potluck. Builders carry their easiest options to the desk. Designers proportion surprising issues. Customers assist every different develop thru boards, meetups, and WordCamps. Want assist with a difficult downside? The WordPress.org boards will most probably come up with a couple of answers inside hours.

Because of its open-source nature, WordPress evolves in line with your wishes, now not company agendas. You get new options as a result of you wish to have them. Enhancements happen since the group, together with you, drives them. The result’s a platform that actually serves you.

Value-Effectiveness & ROI Advantages

Beginning a web site shouldn’t drain your checking account. WordPress itself comes loose. You simplest pay for necessities like webhosting and domains. High quality webhosting suppliers like SiteGround be offering WordPress-optimized plans beginning at simply $2.99 per 30 days, with options like loose SSL certificate and day-to-day backups incorporated.

A screenshot of Siteground WordPress hosting's home page

However the true price is going past the cost tag. WordPress will provide you with whole possession of your web site. There are not any sudden worth hikes, no characteristic obstacles, and no being held hostage to platform adjustments. Each and every greenback you make investments builds your asset fairly than renting area on any individual else’s platform.

Maximum WordPress web pages value between $100 to $500 to release, relying to your wishes. Plus, you’ll get started small and scale up as what you are promoting grows. With numerous plugins and issues to be had, you’ll construct a certified web site with out breaking the financial institution. Your funding assists in keeping operating for you yr after yr.

Unrivaled Plugin & Theme Ecosystem

WordPress plugins and issues are like development blocks to your very best web site. With over 60,000 loose plugins and hundreds of issues to be had, you’ll upload virtually any characteristic in your web site. Flip a fundamental web site into a web-based retailer with WooCommerce, create gorgeous paperwork, or arrange a complete studying platform.

This intensive ecosystem approach you don’t desire a generic resolution. You’ll tailor every web site to satisfy particular wishes with out writing any code. WordPress can deal with all of it, whether or not you’re making a easy weblog, a fancy ecommerce web site, a club platform, or a studying control device.

The most productive phase is that new plugins and issues are launched day-to-day, providing recent options and designs. Your web site can steadily evolve as your wishes develop.

Flexibility Throughout Industry Sizes

WordPress works nice whether or not you’re working a small or large trade. When you personal a neighborhood bakery, you’ll get started with a easy web site to turn your menu and placement. As what you are promoting grows, you’ll upload options like on-line ordering, supply monitoring, and buyer loyalty systems with out converting platforms.

Giant corporations like The Walt Disney Corporate, Microsoft, Sony Song, and The New York Occasions Submit consider WordPress to control hundreds of thousands of holiday makers. You’ll in finding it simple to make use of, whilst its sturdy infrastructure helps massive companies. Universities use it for pupil portals, nonprofits for donations, and artists for portfolios.

WordPress additionally easily handles several types of content material. You’ll organize weblog posts, merchandise, occasions, classes, and customized content material sorts. Your web site can develop with what you are promoting, assembly new wishes with out beginning over.

Integration & Scalability

WordPress performs effectively along with your favourite trade equipment. Attach your e-mail advertising carrier, arrange fee processors, or sync along with your CRM device. In style products and services like Mailchimp, PayPal, and HubSpot are easily built-in thru plugins or direct API connections.

Your web site visitors spikes? WordPress handles unexpected expansion with out breaking a sweat. Good caching, content material supply networks, and optimized databases stay your web site working rapid beneath power.

Need to amplify to a couple of languages? Upload an on-line retailer? Release a club web site? WordPress grows with you. Each and every new characteristic integrates naturally along with your current setup, growing a continuing revel in for each you and your guests.

search engine optimization & Efficiency Edge

A quick web site assists in keeping guests satisfied and Google smiling. WordPress websites can succeed in very good efficiency with the best optimization equipment. High quality webhosting, like SiteGround, paperwork the basis whilst caching plugins like WP Rocket handles technical duties like record compression and lazy symbol loading.

Engines like google love well-optimized websites. Gear like Rank Math simplify search engine optimization through guiding you thru content material optimization and managing technical facets at the back of the scenes. No knowledgeable wisdom is wanted to reach forged seek scores.

rankmath plugin

WordPress permits you to construct your superb efficiency stack. Get started with the fundamentals and upload extra complex optimization as your web site grows. The platform’s flexibility approach you’ll fine-tune each and every efficiency side to check your wishes.

How Web page Developers Magnify WordPress Luck

Web page developers put the facility of internet design on your palms — no coding required. Your design concepts come to lifestyles thru easy drag-and-drop controls, letting you notice adjustments right away as you’re employed.

Get started with professionally designed templates and parts, then cause them to your individual. Shifting sections round or tweaking colours takes seconds as a substitute of hours of wrestling with code.

The times of ready weeks for builders or spending hundreds on fundamental web pages are over. Web page developers come up with whole keep an eye on over your web site’s appear and feel — superb for photographers showcasing their paintings or store homeowners launching their first on-line retailer.

What Makes Divi The Absolute best WordPress Web page Builder?

Web page developers modified the sport for WordPress — and Divi took that modify to an entire new stage. Whilst WordPress handles your content material at the back of the scenes, Divi turns your browser right into a design playground the place web pages come to lifestyles in genuine time.

A screenshot of Divi's new home page

Image this: over 200 design modules are at your fingertips. Not more puzzling over code or fighting with clunky editors.

You’ll drag and drop what you wish to have the place you wish to have it—whether or not that’s a fullscreen video header or an interactive pricing desk. And when you wish to have an inventive jumpstart, Divi’s library of 2,000+ skilled layouts has your again, letting you mix ‘n match designs till your web site feels excellent.

A screenshot of some of Divi's available layouts

WordPress will provide you with the engine — Divi palms you the keys and displays you pressure.

Change into A Divi Member

Divi: Extra Than A Builder, It’s A Platform

However Divi’s magic doesn’t forestall at person pages. The Theme Builder breaks WordPress templates large open, letting you customise each and every inch of your web site. Need a distinctive header to your weblog posts? A unique footer to your store pages? Finished and performed. No a part of your web site remains trapped in template jail — you’re loose to design all of it.

Divi theme builder area

That is the place WordPress and Divi create one thing particular in combination. Whilst Divi handles your design goals, WordPress’s large plugin library permits you to upload any characteristic beneath the solar. Want top-notch search engine optimization equipment? Need to construct a group web site? Simply plug them in. Not like different web page developers that struggle with plugins, Divi performs effectively with the whole thing WordPress has to provide. It even integrates with 75+ such equipment and products and services proper out of the field.

A screenshot of some of Divi's integration

Past the builder itself, you’re becoming a member of a thriving group of WordPress designers and builders. Over 76,000 Divi customers switch guidelines, proportion wins, and assist every different create higher web pages within our Fb staff.

Need to take your web site even additional? The Divi Market showcases top rate designs and extensions crafted through knowledgeable builders. Those are specialised equipment constructed particularly for small trade web pages. It’s like having a staff {of professional} designers on your again pocket.

divi marketplace

The Energy Of Divi AI

When closing dates way or inspiration runs dry, Divi Fast Websites brings Divi AI’s precision to WordPress design. Not like fundamental AI equipment that generate generic templates, Divi Fast Websites with AI builds whole web pages adapted to what you are promoting — from customized layouts to brand-matched content material and pictures. The device understands internet design rules and what you are promoting targets, turning in practical effects each and every time.

Want the human contact? Divi Fast Websites’ starter websites show off knowledgeable designs from our skilled staff, whole with surprising imagery and thoughtfully deliberate layouts. Merely make a selection your basis, plug on your main points, and watch as your entire web site assembles in beneath 60 seconds.

Divi’s visible equipment make each and every design component versatile—your first draft is just the start. Tweak layouts, alter colours, or utterly reimagine sections till your web site completely suits your imaginative and prescient.

However Divi AI is going past fundamental design equipment. Easy textual content activates liberate a complete ingenious suite: write enticing reproduction that captures your model voice.

Generate original photographs that fit your taste or strengthen current footage.

Desire a new phase to your web site? Simply describe what you wish to have, and watch as Divi AI builds it whilst keeping up your web site’s visible steadiness.

This built-in way removes the effort of leaping between other equipment or coordinating with freelancers. One platform handles the whole thing from content material introduction to design, turning weeks of labor into hours.

Divi Professional: Top class Options That Pay For Themselves

Want extra energy from Divi? The Professional suite bundles critical options, together with from Divi AI ($16.08/per thirty days, when bought one at a time):

Package deal the whole thing in a Professional club for $277/yr and pocket $388 in financial savings when in comparison to buying all parts seperately. That’s Divi AI, Cloud, VIP, and 4 staff seats multi function. Or pass large with Lifetime + Professional: $297 first yr, then $212 once a year for Professional products and services. You’ll save $528 whilst getting everlasting get admission to to Divi itself.

Get Divi Professional

Taking a look Forward: WordPress Marketplace Developments

The internet by no means stands nonetheless, and neither does WordPress. As virtual wishes evolve and new applied sciences emerge, the platform adapts and innovates. Let’s peek into the long run and discover the traits shaping the following technology of internet building.

AI-Powered Website online Design

Take note gazing a clean canvas, questioning the place first of all your web site design? That’s turning into historic historical past. WordPress’s AI equipment now analyze your competition, perceive what works on your trade, and allow you to construct websites that herald shoppers — now not simply glance lovely.

Divi Fast Websites displays why WordPress + Divi stays forward of the curve. Inform it you’re opening a classic document retailer in Brooklyn, and it doesn’t simply grasp random templates. It creates particular layouts to your vinyl assortment, designs a gig calendar that fits your taste, and writes descriptions that seize that original vinyl fanatic vibe. Divi AI additionally is helping you write descriptions and strengthen the photographs of your information.

Whilst different platforms pressure you into inflexible AI designs, Divi permits you to take the wheel. Stay the AI-generated vintage-inspired colour scheme, however switch on your personal footage. Use the smart-generated product descriptions, however upload your knowledgeable vinyl care guidelines. You do you.

Complete Web site Enhancing

WordPress’s Complete Web site Editor is shaking up the way you keep an eye on each and every nook of your web site. Not like old-school issues that lock you into inflexible layouts, you’ll now edit headers, footers, and the whole thing in between — proper out of your browser.

Divi’s Theme Builder takes this freedom even additional. Need your pictures portfolio to turn other headers for weddings as opposed to company paintings? Finished. Want particular layouts for seasonal merchandise on your on-line retailer? Simple. You’ll even create customized templates for particular weblog classes, making your recipes glance other out of your gardening guidelines.

The true energy comes from blending those equipment. Use WordPress’s integrated editor so as to add content material and fast edits within the backend, then transfer to Divi’s visible builder when you wish to have pixel-perfect keep an eye on. Not more preventing with code or hiring builders for easy adjustments — you’re in command of each and every component to your web site.

Sustainability And Efficiency Focal point

Inexperienced webhosting issues. SiteGround will get this through working their complete server community on renewable power. Your WordPress web site remains rapid whilst retaining its carbon footprint small.

WordPress and Divi stretch sustainability a long way past the surroundings. Your unmarried Divi license permits you to construct as many web pages as you wish to have. Construct a portfolio web site these days, release your consumer’s on-line retailer the next day to come, and arrange a club platform subsequent week. No counting pages or posts, no top rate tier tips. SiteGround’s webhosting plans to scale with you when visitors alternatives up, out of your first weblog in your busiest eCommerce retailer.

At the back of Divi’s clean design equipment lies critical efficiency muscle. The visible builder writes blank code that so much rapid. Good options just like the Dynamic Module Framework imply your web site simplest so much what it wishes. Integrated Crucial CSS will get your content material in entrance of holiday makers quicker.

Divi performance settings

Upload SiteGround’s speed-optimized servers, arrange caching with WP Rocket, and optimize photographs with EWWW — , your gorgeous Divi web site flies.

A screenshot of WP Rocket's User Interface

Your guests received’t simply see an excellent design; they’ll really feel the velocity.

Cellular-First Manner

Cellular surfing shapes how web pages paintings these days. Your guests be expecting clean stories whether or not they’re on telephones all the way through commutes or desktops at paintings. Cellular-first design approach beginning with small displays and scaling up — now not the opposite direction round.

WordPress embraces this shift thru responsive issues and versatile layouts. Divi takes it additional with wise design equipment that adapt to each and every display screen measurement. The visible builder displays real-time previews throughout units, so precisely how guests revel in your web site. Each and every design component, from galleries to menus, may also be adjusted for contact displays and other viewing sizes.

Likewise, now not all content material interprets properly into smaller elements, so the use of Divi, you’ll create sections of your web page for particular instrument sizes, appearing simplest the ones and hiding others.

Divi’s premade layouts arrive able for each and every instrument, whilst its AI equipment generate new sections that take care of superb responsive conduct. Your web site remains crisp and readable regardless of how your guests browse.

Sign up for The 43.6% These days

WordPress’s leap from 43.1% to 43.6% in 2024 may appear small, but it surely represents hundreds of thousands of recent web pages opting for WordPress over closed platforms. Whilst Shopify and Wix struggle for eCommerce and drag-and-drop supremacy, WordPress assists in keeping breaking down obstacles between excellent concepts and nice web pages.

The numbers don’t lie — WordPress isn’t simply surviving the AI revolution and no-code motion; it’s thriving. As extra companies transfer on-line, they make a selection the platform that allows them to personal their content material, keep an eye on their prices, and develop with out limits. And when WordPress is paired with Divi and the next equipment, it turns into a surefire method to verify what you are promoting prospers on-line:

Device Objective
Divi WordPress web site builder Get
Divi AI AI-powered web site & content material technology Get
Divi Cloud Design asset garage and control Get
Divi VIP Top class improve carrier Get
Divi Professional All of above mixed right into a package (save as much as $528) Get
SiteGround WordPress-optimized webhosting Get
WP Rocket Caching and function optimization Get
Rank Math search engine optimization optimization instrument Get
EWWW Symbol optimization Get
SEMRush search engine optimization and advertising analytics Get

Divi one-up WordPress’ freedom with drag-and-drop simplicity and ahead-of-the-curve options that your festival may now not have regarded as. The internet’s long run is open-source, and WordPress + Divi is writing that tale.

Change into A Divi Member

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