Making a viral advertising and marketing video isn‘t simple, nevertheless it isn’t unattainable. Moreover, viral video advertising and marketing does not all the time require a big-budget video since increasingly more customers are beginning to price authenticity over staged content material.
If you wish to pass viral in 2025 however aren‘t certain how, you’ve come to the proper weblog. Listed below are a few of my favourite viral advertising and marketing movies and why they had been this kind of good fortune.
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And if, by means of the tip of this listing, you continue to doubt your talent to create viral content material, remember the fact that HubSpot’s Clip Author is a unfastened AI-powered video writer that assist you to create memorable advertising and marketing movies without reference to your talent degree.
9 Viral Video Examples
1. Cecred
Perspectives: 2.1 million
Megacelebrity Beyonce launched her new line of hair care merchandise referred to as Cecred, and her advertising and marketing was once very Gen Z-coded.
As a substitute of shiny, extremely produced movies of fashions flaunting glossy, stunning hair and bouncy curls, Beyonce took her telephone and filmed herself the usage of the goods. She then took audience via her wash day regimen and defined the goods she makes use of.
So, what makes it Gen-Z coded? It is an unique and unpolished advertising and marketing manner that more youthful customers incessantly want. Research display that 62% of Gen Z customers want manufacturers that create unique and relatable content material.
Beyonce could also be identified for being a non-public one that hardly provides lovers a glimpse into her private lifestyles, so a video of her candidly sharing her haircare regimen feels unique.
55% of Gen Z say manufacturers are extra interesting after they create unique content material like behind-the-scenes movies or tutorials.
What I love: For one, Beyonce is talking without delay to her lovers. And if you are a member of the BeyHive like I’m, then you know the way uncommon this is.
2. Duolingo
Perspectives: 8.1 million
Duolingo has viral advertising and marketing movies all the way down to a science on TikTok. It looks like each time I log in to the app, a brand new Duolingo video is viral, with thousands and thousands of perspectives and likes.
The language studying corporate’s key’s that it all the time has a pulse on trending subjects and what its target audience says in regards to the emblem.
For instance, Get dressed to Galvanize is a well-liked multi-player dress-up online game created by means of Roblox. The sport is well-liked amongst streamers and avid gamers, and Get dressed to Galvanize tutorials and playthroughs incessantly pass viral on TikTok.
A not unusual comic story amongst Duolingo customers is that the language studying app is beautiful constant and playfully competitive on the subject of reminding customers to log in and be informed.
So, Duolingo posted a TikTok of its mascot’s avatar floating throughout the sport and jokingly captioned that the glammed-up hen is on its method to remind customers to not wreck their studying streak.
What I love: Duolingo’s technique to video advertising and marketing presentations the logo has tapped into what its target audience is announcing and the largest traits. So, on your personal quest for virality, concentrate intently to what your target audience is announcing about you and take a look at to tie it into a well-liked development.
3. Scrub Daddy
Perspectives: 30.7 million
I by no means idea a video about one thing as mundane as a sponge would make it in my most sensible 10 favourite viral advertising and marketing movies, but Scrub Daddy is right here. This video went viral on TikTok in 2023, and it is simple to look why.
The video includes a funny but relatable script that does not sound overly rehearsed, giving the TikTok an air of authenticity.
It additionally explains how the product works and solutions a continuously requested query from customers: “Why is my Scrub Daddy Damp Duster dry when unnoticed within the open?”
What I love: Scrub Daddy injects simply the correct quantity of humor to stay this video attractive whilst nonetheless appearing and explaining how the product works.
4. REM Good looks
Perspectives: 1.8 million
Although I‘m an enormous Ariana Grande fan, I promise I’m now not being biased once I say the movie Depraved and Grande‘s R.E.M. Good looks had one of the crucial best possible collaborative advertising and marketing campaigns I’ve observed.
Even though this TikTok is simplest 16 seconds lengthy, it’s nonetheless efficient video advertising and marketing as it presentations Ariana Grande talking authentically and passionately in regards to the Depraved-inspired R.E.M.
Good looks palette. Grande does not sound rehearsed or even presentations how the product seems on her pores and skin.
What I love: Ariana Grande is the founding father of R.E.M. Good looks and one of the crucial stars of Depraved, and this video ties her interest for each initiatives in combination whilst interesting to other customers, from Ariana stans to Depraved enthusiasts to make-up customers.
5. Town Doggies – Jeremy, the Supervisor
Perspectives: 1.8 million
Jeremy is a stern-faced black cat who “manages” Town Doggies, a puppy retailer in New York Town. Staff at Town Doggies movie Jeremy’s daily shenanigans and dub the video over with an AI-generated British voice relaying sarcastic quips.
The cat has change into so well-liked that folks from around the globe discuss with Town Doggies to satisfy the hairy supervisor and incessantly go away with a brand new pet.
What I love: Smartly, I simply love cats, so it‘s inevitable that I’d love Jeremy‘s movies. That stated, movies like the only above are very good as a result of they’re humorous, suave, and have candid pictures of the industry and shoppers.
6. Gibson Guitar – Jason Mamoa
Likes: 74,700+
I are expecting superstar advertising and marketing will nonetheless be successful in 2025, whilst influencer advertising and marketing continues to upward thrust, and this video helps my idea. Actor Jason Momoa of Sport of Thrones and Justice League status helped ranking a viral second on Instagram for the Gibson Guitar emblem.
Momoa proficient his son, a guitarist and steel fan, a guitar home made by means of the CEO of the enduring Gibson Guitar emblem.
The method was once documented on Instagram, and Momoa filmed the heartwarming second when he in any case were given to offer the one-of-a-kind software to his kid.
What I love: As soon as once more, I am a sucker for authenticity and candid moments.
7. Deadpool and Kidpool Assist SickKids
Perspectives: 1.7 million
Talking of superstar advertising and marketing, Ryan Reynolds dawned his iconic Deadpool tools and teamed up with Lynda Carter (Surprise Lady) to advertise the Unwell Youngsters Basis, a Canadian group devoted to the well being and well-being of youngsters.
The video surpassed 1 million perspectives in only some days.
What I love: The video makes use of Deadpool‘s signature humor to give an explanation for the group’s objective. It is also well timed with its holiday-themed storyline. And, in fact, it capitalizes at the massive fan base of celebrities Ryan Reynolds and Lynda Carter.
8. Anthropologie – #unwrapanthro
Perspectives: 1.4 million
Anthropologie kicked off its vacation giveaway with a viral TikTok video saying the development and the way audiences may take part. The video is inconspicuous and includes a voiceover accompanied by means of photos of Anthropologie workers thankfully wrapping vacation items to be despatched to the giveaway winners.
What I love: Anthropologie‘s viral video presentations that you just don’t want an enormous manufacturing or funds to make viral content material. The video is easy and does a super activity of explaining the giveaway and drumming up pleasure.
9. Nike – Vinicius Junior
Whilst I‘m now not into sports activities, I like looking at movies of athletes fooling around and having a laugh. So it’s no wonder I in point of fact loved this viral Nike video of Brazillian football participant Vinicius Junior dancing in his Nike cleats.
What I love: This viral video is a brilliant instance of considering out of doors the field.
As a substitute of unveiling Vinicius Junior the usage of the sneakers in a football fit or showcasing his talents as an athlete, the logo tapped into Vinicius’ distinctive character and tradition to create a one-of-a-kind ad that presentations the relaxation and sturdiness of Nike merchandise.
So, what have we discovered? Smartly, on this present age of video advertising and marketing, it is much less about shiny, extremely stylized pictures and extra about authenticity, humor, and transparent messaging. Stay this in thoughts as you create your subsequent viral hit. Excellent good fortune!
Editor’s Observe: This submit was once at first printed in September 2010 and has been up to date for freshness, accuracy, and comprehensiveness.
