2025 is upon us, and a brand new 12 months brings new developments and new demanding situations. When you‘re a logo taking a look to leverage social media video this 12 months, you would possibly not know what to anticipate however don’t fear.
I, your resident content material author and social media professional, have the experience you wish to have to organize for social media video advertising and marketing in 2025. I even have stats from HubSpot’s handy-dandy Social Media Traits Document, which contains information from 1,000+ social media entrepreneurs.
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In different phrases, you‘ve come to the correct weblog. Let’s get began via answering a burning query.
Is social media video advertising and marketing efficient in 2025?
The fast solution? Completely. Our information presentations the highest 3 social media platforms for riding web page site visitors, social media engagement, and target market enlargement are all video platforms —particularly, Instagram, YouTube, and TikTok.
Instagram shines the brightest, with our survey appearing the vast majority of entrepreneurs say it is the most productive for riding web page site visitors (28%), social media engagement (25%), and target market enlargement (23%).
YouTube ranks 2d in boosting web page site visitors and 3rd in social media engagement and target market enlargement. In the meantime, TikTok ranks 3rd in web page site visitors however 2d in each social media engagement and target market enlargement.
With this knowledge in thoughts, consistent with our survey, it is no marvel that TikTok, Instagram, and YouTube are the highest social media platforms for short-form movies and can see extra investments from entrepreneurs than the opposite platforms in 2025.
4 Most sensible Social Media Video Traits to Watch in 2025
I meticulously combed via our Social Media Traits file for the most recent developments, and here is what I discovered.
1. Manufacturers will prioritize partnering with smaller influencers to create social media movies.
This is my sizzling take: Influencer advertising and marketing will all the time be a number of the best methods for entrepreneurs.
They are the brand new technology of celebrities however are extra relatable and available than their predecessors. As such, they’ve a detailed dating with their target market, making them very best for selling your logo to new audiences.
Do not imagine me? Our survey presentations that 77% of entrepreneurs say influencer advertising and marketing delivers higher ROI than different channels. Additionally, 85% say influencer advertising and marketing has been efficient this previous 12 months.
So, it is sensible that just about part (46%) of entrepreneurs plan to extend their funding in influencer advertising and marketing in 2025, whilst 47% will stay with their present spending. Most effective 6% plan to cut back their funding in any respect.
However, whilst influencers are the brand new celebrities, it received‘t be superstar influencers receiving essentially the most funding from entrepreneurs. In 2025, it is going to be the smaller influencer’s time to polish.
Nearly all of entrepreneurs in our survey (67%) paintings with micro-influencers, and 32% of entrepreneurs say operating with small creators with 1,000 to 100,000 fans shall be a greater funding than operating with huge influencers in 2025.
Why? Micro-influencers have area of interest audiences, making fostering private connections with their fans simple. In flip, their fans are a lot more lively and engaged than the ones of a macro- or superstar influencer. And engagement is a very powerful for influencer entrepreneurs.
Our survey presentations that 53% of entrepreneurs rank engagement as the highest figuring out consider opting for an influencer or author to spouse with.
2. Development group on social media shall be a very powerful.
Just about a 3rd of entrepreneurs in our survey are expecting that construction a social media group will develop into extra necessary within the coming 12 months. Additionally, 85% of entrepreneurs say that construction an lively group is necessary to an general social media technique.
So, what is with all this center of attention on group advertising and marketing? Turns in the market are 3 large advantages to fostering group along with your logo.
First, 30% of entrepreneurs file that group construction on social media will increase logo sentiment and loyalty. 2nd, 28% say it draws extra fans and subscribers. In any case, 24% say it incentivizes user-generated content material.
And if you are no longer positive about making an investment in group advertising and marketing, take note your competition most likely will.
In step with our survey, 64% of entrepreneurs plan on having a devoted group supervisor, and 93% of entrepreneurs will both deal with or build up their funding in group advertising and marketing in 2025.
In an extended tale brief, be expecting to look manufacturers leveraging video demanding situations, user-generated content material, and any form of video advertising and marketing involving target market participation and group construction.
Duolingo is a superb instance of the use of video to construct a thriving virtual group. Entrepreneurs in the back of the language-learning app accomplish that via taking part in viral developments whilst incorporating user-generated-content and within jokes amongst its customers.
3. Manufacturers will in finding and take a look at new/rising social media platforms.
When TikTok surged in reputation in 2020, many manufacturers had been scrambling to seek out their target market at the app regardless of it having already been round for 2 years. Some manufacturers discovered their footing relatively temporarily, whilst others nonetheless struggled to face out amongst billions of customers.
In 2025, manufacturers wish to keep away from that very same combat. If truth be told, 30% of respondents to our survey say discovering and checking out new or rising social media platforms will affect their logo this 12 months.
This center of attention on new platforms has so much to do with entrepreneurs in need of to stick ready in case they’ve to abruptly pivot their methods.
Consider it: TikTok went darkish within the U.S. for simply 12 hours, and entrepreneurs noticed a virus flip the sector the wrong way up. And do not get me began on considerations of recession.
Like my mom all the time says: It‘s higher to stick able so that you don’t must get able. Due to this fact, be searching for new or rising social media video platforms and do not be afraid to mess around with them.
4. Emblem content material and tone shall be adapted to suit each and every platform.
I am a content material author with many author and influencer buddies, and we incessantly speak about how each and every platform has its personal vibe.
As an example, an influencer might put up a fantastic Instagram Reel of them dressed in an identical athleisure set and assembling all their lovely Stanley Cup equipment sooner than heading to a sizzling yoga consultation.
No longer a unmarried hair is misplaced, and there isn’t any bead of sweat on it.
That very same influencer will put up a far much less polished video of themselves on TikTok sweating and suffering their approach via an intense exercise regimen, emphasizing the tough and relatable adventure of operating towards their health targets.
We aren’t the one ones who realize this distinction. In step with our survey, 28% of entrepreneurs say tailoring the tone in their content material to suit the original voice of each and every social media platform shall be extra necessary.
As an example, the hair care logo Cecred has a unique option to each Instagram and TikTok. It is Instagram most commonly is composed of fine quality, stylized pictures and movies, while TikTok leans extra towards humorous, easy, unpolished content material.
This rings a bell in my memory.
Without reference to the social media platform you leverage, take into account the Large 3 content material codecs:
- Humorous
- Relatable
- Unique
Our survey presentations that 52% of entrepreneurs leverage humorous content material as a part of their social media technique, 50% label relatable content material, and 42% leverage unique or behind-the-scenes content material.
I counsel taking part in round with those content material codecs on other platforms and seeing how they carry out.
The Most sensible Social Media Video Demanding situations Entrepreneurs Face
After all, social media video advertising and marketing isn‘t with out its demanding situations.
Social media developments are extra unstable than Florida climate (I will be able to say that as a result of I’m a Florida local), and the buyer adventure turns into extra complicated as customers flock to new channels similar to dwell streams or social searches to seek out merchandise.
As developments swiftly exchange, assessing what customers in finding attractive and what‘s regarded as “cool” or present may also be tough. And because the buyer adventure adjustments, monitoring ROI isn’t as uncomplicated because it was.
Consequently, the highest 3 social media demanding situations entrepreneurs look ahead to in 2025 are maintaining with new developments, measuring ROI, and growing attractive content material.
As a marketer, you’ll be able to navigate those adjustments via making an investment in a group supervisor who’s tasked with construction a group along with your target market and preserving a pulse at the varieties of discussions customers are having about your trade and logo.
This may increasingly stay you on best of developments and extra ready to create attractive, well timed social media movies.
As for ROI, experiment with more moderen channels like social media live-shopping or social e-commerce. Observe the place and the way customers uncover your movies and search for techniques to simplify their patrons’ adventure.
As an example, attractiveness manufacturers on TikTok incessantly come with hyperlinks to their TikTok inside of their TikTok movies, so individuals who bump into their merchandise whilst scrolling can purchase with no need to depart the app.
Get on Development This 12 months
2025 goes to be a fascinating 12 months for social media movies, however so long as you stay the above knowledge in thoughts, you’ll be able to be ready for what the 12 months throws your approach. Excellent success!
