Social media picture sizes (2025 replace) for each platform

When purchasers first began asking me to take care of their social media, I figured the picture phase can be simple. Create one blank graphic, add it throughout platforms, and the equipment would alter the entirety mechanically.

Boy, was once I mistaken.

Between cropped headers, stretched thumbnails, and textual content that disappeared on cell, it didn’t take lengthy to comprehend that each and every platform performs by way of its personal regulations — and so they alternate continuously. I spent means an excessive amount of time backtracking, resizing, and apologizing for issues that regarded off when they went reside.

Now, I stay a working listing of up-to-date social media picture sizes and construct templates for the commonest social media asset sizes my purchasers want. It is helping me transfer sooner, keep away from guesswork, and stay the entirety having a look skilled from feed to advert to tale.

This information pulls all of that in combination—present specifications, sensible guidelines, advert dimensions, and equipment I exploit to make the method smoother. I’ve labored with dozens of manufacturers on natural and paid social technique, and picture sizing is without doubt one of the first issues I trainer groups to get proper.

Desk of Contents

• Why You Must Care About Social Media Symbol Sizes
• Social Media Symbol Sizes At-a-Look
• Social Media Symbol Sizes by way of Platform
• Symbol Sizes for Paid Social Commercials
• Equipment and Templates for Social Media Belongings
• Pointers for Higher Symbol Optimization
• Why Symbol Sizing Is Definitely worth the Effort
• FAQs

Why You Must Care About Social Media Symbol Sizes

I used to regard picture sizing like an afterthought. If the content material have been sturdy, the picture would elevate it, proper? However after managing dozens of campaigns and cleansing up various formatting problems, I’ve realized it performs a miles larger function in efficiency than I anticipated.

Right here’s what I take note of now.

Engagement relies on visible high quality.

I’ve examined posts with the very same replica and design, however other picture sizes, and the adaptation in click-through charge was once inconceivable to forget about. One model regarded sharp and well-fitted; the opposite was once awkwardly cropped and misplaced a bit of the message.

That drop in efficiency was once arduous to forget about—and I’m no longer the one person who’s spotted.

In step with HubSpot’s 2025 International Social Media Developments record, Instagram, Fb, and YouTube are the highest platforms for each engagement and lead high quality, and each certainly one of them is powered by way of visuals. In case your pictures are misaligned, off-brand, or low-res, you’re lacking alternatives ahead of your target audience even reads the caption.

Commercials get rejected or underperform.

One of the vital first paid campaigns I ran by way of Meta was once rejected for one thing I didn’t catch: a picture that didn’t meet their minimal width requirement. No caution, no adjustment — simply silence. I didn’t even are aware of it hadn’t run till I checked the analytics a couple of days later.

LinkedIn will also be simply as strict. I’ve observed picture advertisements quietly throttle their achieve since the length wasn’t rather proper, or the facet ratio threw off the preview. In case you’ve ever watched a high-performing marketing campaign stall for no obvious explanation why, picture formatting is without doubt one of the first issues to test.

Your model seems to be inconsistent.

Cropped-off trademarks. Misaligned visuals. Graphics that glance completely advantageous on desktop however fall aside on cell. I’ve been there and so have your consumers.

The ones inconsistencies upload up. They make your model really feel disjointed, even though the message is correct. When I began the usage of platform-specific dimensions, our visuals in any case felt constant on each display screen. No lacking margins. No off-brand templates. Simply blank, dependable content material that felt intentional throughout each channel.

And that issues, as a result of visuals are continuously the primary affect your target audience will get.

Be informed extra about what grabs other people’s consideration on social media with our information on among the best sorts of content material on social media.

Social Media Symbol Sizes At-a-Look

Social Media Symbol Sizes by way of Platform

I used to check out to break out with a one-size-fits-all method. I’d design as soon as, resize for 2 or 3 channels, and phone it an afternoon. That by no means labored out the way in which I was hoping.

Each platform handles visuals in a different way — some crop aggressively, some downscale uploads, and others prioritize fully other facet ratios. Now I paintings from an in depth spec sheet and construct the entirety with the ones dimensions in thoughts.

Right here’s the breakdown I stay bookmarked.

Fb Symbol Sizes

• Profile: 320 x 320 px
• Quilt: 851 x 315 px
• Feed submit: 1080 x 1350 px
• Tales: 1080 x 1920 px
• Advert codecs:

• Feed: 1080 x 1080 px
• Hyperlink advert: 1200 x 628 px
• Tale advert: 1440 x 2560 px

• Hyperlink preview: 1200 x 630 px

I’ve observed probably the most problems right here with quilt footage — what seems to be just right on desktop can get oddly cropped on cell. When doubtful, heart your point of interest and stay vital main points clear of the sides.

For extra tips about optimizing your Fb visuals, take a look at our information to Fb advertising or discover HubSpot’s Fb advert easiest practices.

Instagram Symbol Sizes

• Profile: 320 x 320 px
• Sq. submit: 1080 x 1080 px
• Portrait: 1080 x 1350 px
• Panorama: 1080 x 566 px
• Tales and Reels: 1080 x 1920 px
• Grid thumbnail: 161 x 161 px
• Reels quilt: 420 x 654 px
• Advert codecs: similar dimensions as natural posts

For Instagram, I center of attention at the vertical structure since lots of the feed is optimized for visuals which might be 4:5 or taller. Sq. nonetheless works, however portrait pictures generally tend to accomplish higher on the subject of achieve and engagement.

If Instagram is a significant channel in your staff, HubSpot’s unfastened Instagram template help you construct a cohesive grid and deal with constant model visuals.

Twitter (X) Symbol Sizes

• Profile: 400 x 400 px
• Header: 1500 x 500 px
• Feed submit:

• Panorama: 1600 x 900 px
• Portrait: 1080 x 1350 px

• Hyperlink preview: 1200 x 630 px
• Advert codecs:

• Unmarried picture: 1200 x 628 px
• Sq.: 800 x 800 px
• Carousel: 800 x 418 px

I’ve had just right good fortune with landscapes on X, however I’ve not too long ago began checking out extra portrait plants. The cell preview area has shifted, and portrait pictures get extra display screen actual property when finished as it should be.

TikTok Symbol Sizes

• Profile: 200 x 200 px
• Feed, Tales, Carousel: 1080 x 1920 px
• Advert choices:

• Vertical (min): 540 x 960 px
• Carousel: 1200 x 628 px (panorama)

Maximum visuals listed below are complete display screen, so I deal with TikTok like a vertical-first platform. Even the advertisements wish to fit that structure to keep away from awkward black bars.

LinkedIn Symbol Sizes

• Profile: 400 x 400 px
• Quilt pictures:

• Private: 1584 x 396 px
• Corporate: 1128 x 191 px

• Feed submit: 1200 x 627 px
• Existence tab:

• Hero: 1128 x 376 px
• Gallery: 900 x 600 px

• Advert specifications:

• Carousel: 1080 x 1080 px
• Subsidized content material: 1200 x 627 px

For LinkedIn, model polish issues. I double-check the entirety — particularly on corporate pages — as a result of even slight misalignment sticks out in a qualified feed.

To move deeper on optimizing LinkedIn for lead gen or model development, I like to recommend HubSpot’s LinkedIn publishing guidelines and submit introduction workflows.

Pinterest Symbol Sizes

• Profile: 165 x 165 px
• Quilt: 800 x 450 px
• Same old pin: 1000 x 1500 px (2:3 facet ratio)
• Carousel or advert: 1000 x 1000 or 1000 x 1500 px
• Tale pins: 1080 x 1920 px

Pinterest leans closely into vertical. If I persist with 2:3 for pins, I keep away from any awkward auto-cropping, particularly within the cell feed.

Pinterest can power a stunning quantity of referral site visitors if pictures are finished proper. This HubSpot evaluate on picture easiest practices contributed to shaping how I take into accounts vertical visuals throughout platforms, no longer simply on Pinterest.

YouTube Symbol Sizes

• Profile: 800 x 800 px
• Banner: 2560 x 1440 px

• Secure zone: heart content material inside 1546 x 423 px

• Thumbnail: 1280 x 720 px
• Podcast thumbnail: 1280 x 1280 px

YouTube’s banner length will also be tough. What seems to be just right on a desktop may get cropped on a TV or cell software. I take a look at previews on all units ahead of finalizing.

Threads Symbol Sizes

• Profile: 320 x 320 px
• Feed submit: 1440 x 1920 px
• Hyperlink preview: 1200 x 600 px
• Carousel: as much as 20 pictures

Threads content material is continuously cross-posted from Instagram, so I exploit the similar picture dimensions and secure zone regulations. Portrait orientation has a tendency to show easiest.

Snapchat Symbol Sizes

• Profile: 320 x 320 px
• Geofilter: 1080 x 1920 px
• Commercials: 1080 x 1920 px
• Banner: 375 x 278 px

With Snapchat, the entirety is constructed for the telephone display screen. I stay designs easy, vertical, and clutter-free close to the highest and backside edges.

Google Industry Profile Symbol Sizes

• Emblem: 720 x 720 px
• Profile: between 250 and 750 x 750 px
• Quilt: 1024 x 576 px
• Video: 1280 x 720 px (max 30 seconds, 75 MB report length)

Those visuals seem throughout Maps, Seek, and trade listings, so I deal with them like front-door signage — blank, high-resolution, and brand-aligned.

Bluesky Symbol Sizes

• Profile: 400 x 400 px
• Banner: 1500 x 500 px
• Feed picture: 1200 x 627 px
• Submit picture: 1080 x 1080 or 627 x 1200 px

The platform permits some flexibility, however sticking with same old facet ratios (1:1 or 4:5) helps to keep issues crisp throughout other displays.

Tumblr Symbol Sizes

• Profile: 128 x 128 px
• Banner: 3000 x 1055 px
• Submit picture: 500 x 750 px
• Commercials: 1280 x 1920 px

Tumblr nonetheless favors vertical imagery and posts which might be graphic-forward. I’ve observed more potent effects when visuals are stored mild on textual content and optimized for cell scrolling. It’s price checking out vertical codecs right here—even legacy platforms have unswerving communities.

Symbol Sizes for Paid Social Commercials

Advert specifications will also be quite other from natural posts, even if they seem identical within the feed. I’ve realized to double-check picture dimensions ahead of launching any marketing campaign. It is helping keep away from rejections, scaling problems, and blurry visuals that consume into efficiency.

Right here’s what I stay available when development ingenious for paid social.

Fb and Instagram (Meta)

Not unusual advert codecs:

• Feed: 1080 x 1080 px (1:1)
• Hyperlink advertisements: 1200 x 628 px (1.91:1)
• Tales and Reels: 1080 x 1920 px (9:16)
• Carousel: 1080 x 1080 px (1:1)

Specifications to bear in mind:

• Max report length: 30 MB
• Permitted codecs: JPG or PNG
• Secure zone for tales: Steer clear of putting key content material within the best 250 px and backside 340 px
• Fb recommends leaving 14% padding on best and 20% at the backside for Tales/Reels

Twitter (X)

Not unusual advert codecs:

• Unmarried picture: 1200 x 628 px (1.91:1)
• Sq.: 800 x 800 px (1:1)
• Carousel: 800 x 418 px (1.91:1) or 800 x 800 px (1:1)

Specifications to bear in mind:

• Max report length: 5 MB (pictures) or 15 MB (GIFs on desktop)
• Permitted codecs: JPG, PNG, GIF
• Beneficial to keep away from putting textual content too just about the sides—cropping can range throughout cell and internet

LinkedIn

Not unusual advert codecs:

• Subsidized content material: 1200 x 627 px (1.91:1)
• Carousel advertisements: 1080 x 1080 px (1:1)
• Vertical advertisements (cell): 720 x 900 px (4:5)

Specifications to bear in mind:

• Max report length: 5 MB
• Permitted codecs: JPG, PNG, non-animated GIF
• Minimal width: 200 px
• LinkedIn plants pictures in a different way on cell vs. desktop, so heart key visuals and duplicate

TikTok

Not unusual advert codecs:

• Complete-screen in-feed video: 1080 x 1920 px (9:16)
• Carousel: 1200 x 628 px (panorama), 640 x 640 px (sq.)

Specifications to bear in mind:

• Min picture length: 540 x 960 px
• Max report length: 500 KB (pictures), 500 MB (video)
• Layout: JPG, PNG for pictures
• Secure zones: Go away ~150 px padding on the best and backside to keep away from UI overlays

Pinterest

Not unusual advert codecs:

• Same old Pin: 1000 x 1500 px (2:3)
• Carousel: 1000 x 1000 px or 1000 x 1500 px
• Buying groceries advert: Similar specifications as same old pins

Specifications to bear in mind:

• Max report length: 20 MB
• Permitted codecs: JPG, PNG
• Steer clear of putting textual content close to the highest 270 px or backside 790 px—the ones spaces continuously get cropped in-feed
• Pins taller than 2:3 is also downranked within the set of rules

YouTube

Not unusual advert codecs:

• Thumbnail: 1280 x 720 px (16:9)
• Spouse banner (desktop-only): 300 x 60 px
• In-video overlay: 480 x 70 px

Specifications to bear in mind:

• Max report length: 2 MB (thumbnails)
• Layout: JPG, PNG, GIF
• YouTube recommends holding thumbnails below 2 MB with minimum textual content
• Stay matter focused—cropping can range by way of display screen length and software

Right here’s a snappy information from HubSpot on picture necessities for social posts.

Equipment and Templates for Social Media Belongings

I’ve used the entirety from Photoshop to Paint in a pinch, however through the years, I’ve constructed a go-to stack of equipment that simplify sizing, designing, and reformatting social media graphics. Those are the equipment I go back to over and over again, particularly once I wish to resize or reformat social media asset sizes temporarily and constantly.

Canva

If I’m development one thing from scratch or want a fast resize, Canva is the primary position I am going. Their templates are already optimized by way of platform, and the drag-and-drop editor makes it simple to deal with model consistency. I particularly like the power to create customized folders for each and every shopper or marketing campaign.

• Integrated templates for feed posts, tales, advertisements, banners, and extra
• Resize instrument for reformatting one design throughout platforms
• Unfastened and Professional variations to be had

Pixlr

Once I wish to blank up a picture or crop one thing temporarily, I exploit Pixlr. It’s a light-weight browser-based instrument with simply sufficient photograph modifying options to get the task finished, with out feeling overwhelming.

• Just right for quick edits, plants, or overlays
• Helps layering, transparency, and filters
• Unfastened to make use of, with complicated options at the back of a paywall

Adobe Specific

Adobe Specific is superb once I want extra design flexibility with out leaping into Photoshop. It’s rapid, web-based, and springs with a rising number of pre-sized templates for all main platforms.

• Superb for branded campaigns or content material that wishes polish
• Simple-to-use animation and video options
• Helps JPG, PNG, and clear backgrounds

Adobe Specific additionally makes it simple to structure movies for various platforms, which is changing into extra vital as social feeds lean extra closely into short-form video. If you are maintaining a tally of the place video is headed this 12 months, HubSpot’s Social Media Video Developments record gives a useful have a look at what’s acting and why.

Hubspot Social Media Templates

For constant branding throughout platforms, I depend on HubSpot’s unfastened social media picture templates. Those are particularly helpful once I’m onboarding a brand new model or transforming a content material calendar, and so they’ve stored me hours when resizing social media belongings throughout channels.

• Contains editable templates for Fb, Instagram, LinkedIn, Twitter, and Pinterest
• Sized to compare present platform necessities
• Suitable with Canva and different design equipment

In case you‘re the usage of HubSpot’s Advertising and marketing Hub, you’ll additionally arrange and submit immediately during the Social Inbox instrument, which is helping stay content material and picture belongings arranged in a single position.

Pointers for Higher Symbol Optimization

Sizing your pictures as it should be is a brilliant get started, however totally optimizing them calls for a couple of further steps. Those are the ways I now use as a default when prepping social media visuals.

• Cellular-first design: Maximum engagement occurs on telephones. I at all times take a look at how visuals glance in cell previews and alter spacing, font sizes, and site accordingly.

Professional tip: I take a look at each picture in preview mode throughout desktop and cell ahead of publishing. It takes 30 seconds, and it’s stuck extra problems than I will rely.

• Secure zones topic: For tales, reels, and advertisements, I depart room on the best and backside — typically round 250 to 340 pixels — to make sure that buttons, trademarks, or UI overlays don’t quilt up anything else vital.
• Use JPG for footage, PNG for trademarks: I persist with JPGs for footage as a result of they’re lighter and cargo sooner. For trademarks, icons, or any design part with transparency, PNGs stay issues sharp and blank.
• Keep constant throughout platforms: Even if the specifications alternate, the emblem parts don’t. I exploit the similar colour palette, typography, and structure construction to construct reputation, without reference to the place the picture seems. I observe the similar method for site visuals, too, holding picture sizes constant so the entirety rather a lot cleanly and appears sharp throughout touchpoints. This newsletter on site picture sizes is one I come again to continuously.
• Evaluate AI-generated pictures manually: Equipment like Adobe Firefly or Canva’s AI helpers can accelerate manufacturing, however I at all times overview outputs in moderation. They on occasion pass over model pointers or crop issues in bizarre techniques. AI is superb for drafts, however polish nonetheless issues.

And authenticity is what wins. Actually, 76% of entrepreneurs say their maximum relatable, calmly produced content material plays higher than polished campaigns, because of this your visuals don’t need to be fancy, simply as it should be sized and true for your model.

Why Symbol Sizing Is Definitely worth the Effort

It took a couple of campaigns — and various resizing regrets — ahead of I understood simply how a lot picture sizing affects efficiency. When I began tailoring visuals to each and every platform’s specifications and aligning them with proper social media asset sizes, I realized sharper pictures, more potent engagement, and a long way fewer problems with paid advertisements.

One marketing campaign nonetheless involves thoughts. We have been selling a product release and created a unmarried picture to make use of throughout each channel. At the desktop, it regarded nice. However on cell, our CTA was once cropped. After swapping in a correctly sized portrait model, click-throughs jumped 27% in a single day.

The repair was once simple. The effects weren’t one thing we will have accomplished with guesswork.

And we’re no longer the one ones moving center of attention. Just about two-thirds of entrepreneurs now prioritize high quality over amount, because of this that each picture must do its task. Getting the dimensions proper is without doubt one of the best techniques to verify it does.

It’s a small step that makes a large distinction. And whenever you paintings it into your procedure, it’s arduous to consider going again.

Need to skip the guesswork and length your social media pictures proper the primary time? Obtain our unfastened picture template pack to create platform-ready belongings in mins.

FAQs

Have questions? Listed below are some of the maximum not unusual ones I listen from groups looking to get their pictures proper the primary time.

What length must social media pictures be?

Social media picture sizes range by way of platform, however probably the most frequently used dimensions are 1080 x 1080 pixels for sq. posts, 1080 x 1350 for portrait posts, and 1080 x 1920 for tales or full-screen vertical content material.

What’s the most efficient facet ratio for social media?

The most productive facet ratios are 1:1 for sq. feed posts, 4:5 for portrait pictures, and 9:16 for tales, reels, and different vertical codecs.

Must I exploit JPG or PNG for social posts?

Use JPG for footage and full-image backgrounds as a result of they load sooner. Use PNG for graphics, trademarks, or pictures that want transparency or sharper traces.

What occurs if I add the mistaken length?

In case your picture is the mistaken length, it can be cropped, compressed, or rejected by way of the platform. It will make your submit glance unprofessional and negatively affect efficiency. That’s why I at all times take a look at picture previews ahead of publishing.

Editor’s notice: This submit was once at the beginning revealed in March 2020 and has been up to date for comprehensiveness.

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