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The info on Snapple bottle caps are getting an AI-powered glow-up.
In a fresh press free up (in part written via AI) the beverage corporate debuted the Snapple fAIct Generator, a web based instrument that permits customers to find and proportion a laugh info on the click on of a button.
The rollout of the instrument coincides with the 20 th anniversary of Snapple Actual Info®, and now the logo is inviting shoppers to create their very own info via visiting the web page or scanning the QR code on a bottle of Snapple. The AI-generated info might be stored and fact-checked via Snapple, and a few of them is also featured on bottle caps in 2024.
Interactive advertising has been part of Snapple’s business plan for many years. Within the 90s the logo ran a string of a hit advertisements that includes Snapple worker Wendy Kaufman, who become referred to as the Snapple Girl, studying fan mail from shoppers.
During the last two decades, the Snapple group has shared 1,677 info, regardless that the accuracy of probably the most info has been extensively debated. Snapple joins Mint Cellular as an early adopter of brazenly the use of generative AI in its advertising.
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