Welcome to Press This, the WordPress neighborhood podcast from WMR. Every episode options visitors from across the neighborhood and discussions of the biggest problems going through WordPress builders. The next is a transcription of the authentic recording.
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Document Pop: You’re paying attention to Press This, a WordPress neighborhood podcast on WMR. Every week, we highlight contributors of the WordPress neighborhood. I’m your host, Document Pop, I make stronger the WordPress neighborhood thru my position at WP Engine and my contributions over on Torquemag.io The place you’ll additionally to find transcribed variations of those conversations, so take a look at that out. You’ll subscribe to Press This on RedCircle, iTunes, Spotify, or your favourite podcasting app. You’ll additionally obtain the episodes immediately from WMR.fm.
Now, podcasts are wonderful as a result of they’re simply an RSS feed. They’re one thing you’ll subscribe to and have interaction with from just about any software.
I love Overcast so much. If for some explanation why I didn’t like Overcast, I may just transfer over to Apple Podcasts or all kinds of alternative ways as a way to concentrate to stuff, together with even on the internet. This week, a number of Substackers had been leaving Substack in droves because of moderation insurance policies over at Substack.
Now Substack is a publication platform that still has monetization and all kinds of sharing and nice gear in there. It roughly helped kickstart a brand new wave of newsletters, but it surely’s simply some other reminder that from time to time, when platforms personal your content material, from time to time you’re caught on them or you must make those tricky selections. Is it time to go away Substack because of moderation problems? Is it time to prevent the usage of Fb? And this isn’t even simply over moderation problems. This is going again to Instagram converting an set of rules and impulsively footage don’t seem to be prioritized and it’s all about video.
Or YouTube converting how they, what sorts of movies they prefer. Creators are continuously coping with this and entrepreneurs are oftentimes, roughly on the similar whims right here too. We make our livings off of sharing podcasts or content material on YouTube, and now and again a large alternate like this, it makes it the place, Oh guy, am I going to have to go away this platform? What’s going to occur?
Smartly, this can be a in point of fact fascinating time to have this dialog as a result of Seth Goldstein simply revealed a perfect article known as, For Crying Out Loud, Personal Your Personal Content material! on his Advertising and marketing Junto publication, and Seth goes thru a large number of the similar stuff that I simply mentioned, so we will get to that later. Seth is a well-recognized voice within the WordPress podcasting scene, and he’s additionally a virtual advertising and marketing company proprietor with over 15 years of enjoy, in addition to the host of the Entrepreneur’s Enigma podcast.
Seth, how are you doing lately?
Seth Goldstein: How’s it going Document? What’s up, Document? That’s cool.
DP: It’s going neatly, guy. I’m in point of fact happy to have you ever on right here. We’ve ran into every different at a couple of WordCamps over time, and we’ve by no means had an opportunity to in point of fact have a pleasant lengthy dialog. Let’s kick this off. I simply need to know the way did you get into WordPress?
SG: WordPress. How did I am getting into it? That’s an excellent query. I feel it used to be 2010. I used to be onerous coding web pages. I used to be getting unwell and bored with having to edit them, like discovering a length within the HTML replica. WordPress have been round for, at that time, I feel, 4 or 5 years, and I used to be like, let me determine this sucker out.
And I’m like, I jumped in and simply roughly fell in love with it, fell in love with the neighborhood. I feel that’s something that WordPress has that different CMSs don’t have. I imply, Drupal has a excellent neighborhood as neatly, however WordPress is an overly sturdy and in addition very opinionated…as somebody who follows you already know, the craziness that’s occurring in WordPress, there’s an overly colourful neighborhood across the device, which you don’t regularly to find round open-source device. I don’t really feel up to we do in WordPress. So, and I’ve been doing it since 2010, simply doing the internet sites in WordPress, and it’s been nice.
DP: I hadn’t in point of fact concept in regards to the different, I imply, I don’t have a large number of enjoy in open-source coding, as an example. I do have enjoy with different open-source CMSs and different gear, audio gear, and such things as that. However yeah, you’re proper in regards to the WordPress—we do appear to be very captivated with what we do, and I’m looking to suppose if that involves the truth that WordPress additionally has like a large emphasis on meetups in social roughly issues the place, you already know, not one of the audio gear that I’ve, possibly they’re no longer as giant or no matter, however they don’t have like open supply meetings or meetups essentially round them.
That is more or less an enchanting factor I by no means considered ahead of.
SG: After which there’s additionally communities off the neighborhood, like Put up Standing and WP Minute. These kind of different sub communities based totally off the principle neighborhood and I imply, for higher or worse, deficient Matt Mullenweg, just like the co-founder and CEO of Automattic and the mission, he can’t catch a ruin.
DP: So, I need to discuss this this publish that you simply wrote for your publication, the publish is named, “For Crying Out Loud, Personal Your Personal Content material,” and it used to be written on your Advertising and marketing Junto publication. Are you able to let us know about what you had been writing about right here? Why will have to other folks personal their very own content material?
SG: Smartly, satirically, it used to be in truth written when it used to be over at Substack. The Advertising and marketing Junto used to be over at Substack. It’s now on WordPress the usage of E-newsletter Glue and hobbled in combination, and all that stuff, which is some way it will have to had been within the first position. However I’m an overly giant proponent of, yeah, use social media. Completely use LinkedIn, use Fb, use Instagram, use, oh, possibly no longer, don’t use Twitter anymore.
To every their very own, however like use Mastodon even, however you must know for the whole lot instead of Mastodon, most often, it’s rented media. You’re placing your stuff available in the market and your account can also be became off any 2d, for any explanation why in any respect, or for no excellent explanation why in any respect, which is what triggered me to write down this text. I used to be booted off of LinkedIn as a result of I used to be looking to make it extra safe and get two issue authentication arrange, and so they concept I used to be a spammer, so for 48 hours I didn’t have a LinkedIn account, which is more or less scary as a result of I’ve, 15,000 contacts, 5,000 fans on LinkedIn as a result of I’m beautiful prolific over there.
And getting thru their make stronger, I in truth needed to pass to X to touch LinkedIn make stronger to mention, “Hello guys, that used to be me mucking round and getting stuff arrange to take a look at and give protection to you guys.” So when doubtful, you all the time need to have your content material on a WordPress weblog, a Ghost weblog for that topic, no matter weblog you wish to have, that you’ve entire regulate over.
DP: That is fascinating as a result of we roughly get started off speaking about like selections that platforms make once they appear to modify or they appear to do one thing that makes it more difficult for me to earn money the usage of it. Like, my consumers are going to be offended if I’m nonetheless the usage of that platform or no matter.
However the factor you discussed could also be simply some other not unusual instance. You notice artists on Instagram that increase large followings. Possibly their account were given hacked or possibly someone reported their account is hacked and it didn’t in truth get hacked. However they nonetheless misplaced get admission to to it, proper? And they’ve to begin over.
Those are all not unusual reminders that it’s no longer just a few horrible choice or some pivot or one thing the CEO says. Now and again it’s simply as simple as simply looking to activate two issue authentication and it simply wrecks the whole lot, which it shouldn’t.
SG: It’s the computer systems. I imply, truthfully, I’m certain I didn’t get flagged through a human. I’m certain I were given flagged through one in all their algorithms that used to be observing for nefarious other folks looking to take over accounts. Each social media platform has to handle this craziness, but it surely used to be loopy.
DP: And so this can be a reminder of why we wish to personal our personal content material. And are you able to let us know what you imply? Like once we’re speaking about content material, what kind of content material will have to we be proudly owning and the way will have to we personal it?
SG: Oh, yeah, as an example, like Advertising and marketing Junto now could be over on a WordPress set up on WP Engine. It’s hosted over there and the explanation why I determined to transport off of Substack, and we’ll get into this I’m certain slightly bit later, is their content material moderation coverage, I didn’t like the place they had been taking place that trail, and I noticed even supposing it’s information moveable, and I may just, I personal my content material at Substack, they, nonetheless being affiliated with that platform used to be painful.
And I didn’t need to be affiliated with them anymore. And I needed to transfer my stuff to WordPress, which is excellent. And it used to be a good move on my section, personally. However in the long run, for those who’re going to position your stuff on LinkedIn, put it first by yourself weblog. Like I each and every Advertising and marketing Junto I put out the monologue.
It’s like the primary a part of it, then there’s hyperlinks. I put the monologue out on LinkedIn as an editorial as neatly, however on their publication platform and say, “Hello, if you wish to learn the remainder of it, pass over to Advertising and marketing Junto and to find that.” However I nonetheless have the principle content material the place I regulate it, which is more or less essential.
DP: And I indubitably roughly really feel this this record in my thoughts of like, put it right here first after which if I’ve time, put it right here. So if like, if individuals are nonetheless sharing on Twitter or one thing love it, simply don’t use that as your very first thing. Pass put it for your weblog first, put it on Mastodon or no matter. Like, for those who nonetheless need to proportion it on Twitter, you’ll, however that shouldn’t be your precedence. However it feels like what you’re announcing is you’re in truth possibly going a step additional and placing it by yourself platform first after which sharing a hyperlink with a teaser to it, which is more or less the again to the old fashioned approach of ways we used to proportion content material, proper?
Like I wrote a publish, pass learn it. However are you, is there a distinct approach of roughly making that paintings on this technology now the place individuals are used to eating on social media?
SG: I imply, there’s techniques to do it. I do know that—I overlook the fellow’s title, Pfeiffer or one thing, his closing title, over at Automattic. He made an ActivityPub plugin, each and every time you write a weblog publish for your WordPress weblog, it will get federated with the fediverse, which is improbable. And so I do this on sethgoldstein.me, my little non-public weblog, and it’s great as a way to have the weblog pass there after which other folks can subscribe to my weblog throughout the fediverse.
Nice thought. However I in point of fact really feel it’s essential that you simply do it the old fashioned approach, simply ’purpose you by no means know while you’re gonna be booted. And again up your stuff too, like, when it says, hiya, you’ll obtain your archive. I’d say arrange a reminder on your calendar and as soon as a month or as soon as each and every different month obtain all of your pictures so that you a minimum of have your content material.
DP: Let’s take this as a snappy ruin. And once we come again, we’re going to begin speaking in regards to the gear that we will use as a way to personal our newsletters or use the fediverse to connect with issues. So once we come again, we’re going to speak about the ones gear. We’re speaking to Seth Goldstein about proudly owning your personal content material.
We’ll be again after the quick ruin.
Welcome again to Press This, the WordPress Neighborhood Podcast. These days, we’re speaking about “For Crying Out Loud, Personal Your Personal Content material,” a lovely publish through Seth Goldstein on Advertising and marketing Junto publication. And we’ve mentioned why you wish to have to possess your personal content material and, the tricky selections you must make in case your content material is locked on some other platform.
I need to communicate slightly bit in regards to the gear as a result of, Seth, you had been the usage of Substack while you wrote this publish and also you had no concept that more than likely you had been about to be leaving Substack. It’s only a reminder of ways chaotic this stuff can also be and the way fast issues can occur. However how simple used to be it to transport your subscribers? And did you could have like paid subscribers and such things as that? I simply need to find out about thatmigration procedure from Substack.
SG: Yeah, it wasn’t as simple as you might suppose. I imply, the paid subscribers, I simply determined proper then, you must flip off your paid subscribers, all of them get a reimbursement for the rest of their subscriptions. Which is slightly painful, slightly unhealthy for the books, however no longer horrible.
And then you definitely transfer over, then there’s a plugin on WordPress that’s like a month previous. So, it has one assessment and it’s a unfavorable assessment announcing it didn’t paintings from like the primary day it used to be launched. So, you roughly need to take a possibility. Say, all proper, I’m gonna do this plugin and spot if it really works. What it does is it finally ends up sucking on your Substack articles.
The item it doesn’t do is that it links again to Substack the entire pictures. So in case you have an overly previous publication on Substack and you wish to have the ones pictures, you gotta return there, manually put them again in. So I made a number of like the primary 10, 15 of them, no matter glance excellent at the entrance web page of Advertising and marketing Junto, I might have the featured symbol display up, and I might obtain them and re add them, and it took me like 10 mins to do them manually. It wasn’t too onerous to do.
However for such things as Instagram, as an example there’s gear like ForStore, “4storgram” Document, I’ll provide the hyperlink to it so you’ll put it within the display notes purpose it, I will be able to’t spell that, however what it does is that you simply log into your Instagram account and it sucks down all of your Instagram posts. In order that backs stuff up for your onerous drives. That’s in point of fact excellent. That’s some other software you’ll use for that. However in the long run getting off one thing like Substack, you must to find an exporter plugin. And by chance WordPress may be very open, thank God, and you’ll suck it in that approach. And it labored beautiful neatly.
DP: And naturally you’re announcing already that while you’re writing posts that you simply’re sharing on LinkedIn or no matter, you’re already looking to publish them from the beginning on WordPress. So that you’ve, already been proudly owning the content material there. And what we’re speaking about now could be simply the difficulties of in particular exporting from Substack. You selected to import the whole lot over to WordPress more than likely since you already had a WordPress weblog. Is there a explanation why that you simply didn’t pass with—I see a large number of writers going from Substack to Ghost, which is some other open supply CMS.
SG: I in truth moved from Ghost to Substack firstly, as a result of I used to be like, let me use Ghost. Let me simply check out a 3rd birthday party, some other open supply platform and check out it out. I beloved Ghost. However I used to be additionally paying for the Ghost Professional account, which is more or less their controlled website hosting account, which is ok. It used to be like $300 a yr to do this. And I preferred it, however I used to be like, you already know what, let me check out to do that on WordPress.
I have already got server area. In order that value is already being eaten through the corporate. So why don’t I’m going in and check out and do it inexpensive this time and check out and avoid wasting cash? And so I used to be like, let me try to do it on WordPress. Reason I imply, I’m a lot more of a WordPress particular person. If one thing is going sideways with WordPress, I do know the place I’ve a neighborhood of sources, while they don’t have them as a lot with Ghost. I imply, they’ve nice make stronger. Don’t get me flawed. Ghost has nice make stronger, but it surely’s no longer as colourful as WordPress. Like I will be able to pass into Put up Standing and say. I did X, right here’s the mistake. Lend a hand. Or even giant title characters like Document himself will pop on and say, neatly, do this.
And wager what? It will get mounted. I don’t have to attend 24 to 40 hours for a make stronger price tag. I will be able to simply get the solution straight away. In order that used to be a large proponent for me to visit WordPress.
DP: And also you’re the usage of E-newsletter Glue, Lesley Sim’s product. I do know she’s been launching some new stuff roughly associated with E-newsletter Glue. Are you simply the usage of directly up E-newsletter Glue to exchange?
SG: I’m gonna transfer to Mailer Glue when she has it, when she launches that, I promised her I’d transfer to that, and beta take a look at the crap out of it. So, I might use Advertising and marketing Junto to be able to do the—as a result of I don’t want the entire options of E-newsletter Glue.
I imply, E-newsletter Glue is an immense product, and I’m like, I want one thing actual fast to get in there, and Lesley used to be great sufficient to comp me for a couple of months, a subscription to E-newsletter Glue, in order that I may just get issues rock and rolling whilst Mailer Glue used to be popping out. What Mailer Glue is largely, is her more effective functioning factor.
It nonetheless is going thru, it’ll undergo Mailgun or what’s the Twilio one, SendGrid. And it’ll paintings identical to E-newsletter Glue with out as many options, which while you’re doing one thing like Substack newsletters, you don’t want welcome emails and this and that, and transactional emails, this and that.
You simply wish to ship your electronic mail out. So I’m taking a look ahead to transferring to that. When that comes out, however within the period in-between, I’m the usage of E-newsletter Glue, and thanks, Lesley, for serving to me out.
DP: I’d love to speak to Lesley at this time about, neatly, I suppose when the following function comes out.
SG: It’d be nice to get her on there for that.
DP: So, we talked slightly bit in regards to the thought of exporting your content material from puts like Substack and all over Matt Mullenweg’s State of the Phrase, he gave A statement in regards to the Information Liberation Venture, which goes to be about making it more straightforward to export your content material from any place, together with from WordPress and produce it over to any place, particularly WordPress, however like any place.
So, he identified that in case you have a staging website or an previous model of WordPress vintage, and you wish to have to visit the Gutenberg, with the ability to export that and import it’s already roughly tricky. However I feel the massive goal is people would possibly need to get off of Wix or, Squarespace or one thing, and so they really feel locked in.
There’s no longer that straightforward export button that there was like on Blogger. It had an export your information, export your website roughly factor. In order that, that information liberation roughly feels love it’s very related once more with what’s taking place with Substack, but in addition about proudly owning your content material. Are you able to roughly discuss your ideas on that?
SG: Yeah, I feel WordPress has all the time been very releasing and permitting to stay issues moveable. They maintain issues to requirements and in a position to do such things as export your stuff from one weblog to some other and all that stuff. The truth that Matt Mullenweg is announcing we wish to get this around the board, I feel it’s improbable.
I don’t see Wix ever doing that as it’s a proprietary gadget. They are saying you’ll export your content material, however you’ll’t export the appear and feel. While with WordPress and Ghost and all that, you’ll export the open-source platforms, you’ll export the appear and feel as neatly. Now going from Ghost to WordPress, getting the appear and feel in combination could be slightly tricky now.
But when it, if everybody will get in combination and says, “Hello, we will roughly make the usual of going throughout,” that’d be in point of fact cool to look.
DP: With a bit of luck there’s a standardization that roughly comes throughout from all of this. Google, a few years in the past, I feel in 2010, began doing Takeout is what they known as it. They usually simply in point of fact,
SG: It’s terrible.
DP: Oh, in point of fact?
SG: Oh, as it used to be, in case you have as a lot, like a terabyte of information in Takeout, you could have such a lot of zip information and so they say, oh, it’s simple to get your stuff out. Then they put issues in with JSON information and oh it’s a crisis. It’s no longer excellent.
DP: Do you suppose that used to be an oversight on their section or do you suppose that they had been looking to give the semblance of being clear and unfastened?
SG: They had been being evil. Subtly evil. And up to they are saying, the time period was no longer, don’t be evil for Google, they’ve gotten rid of that time period.
And I feel from time to time they’re like, neatly, let’s give them their content material, however let’s no longer make it simple for them to make use of. I imply, you’re nonetheless taking a look at your footage, they’re simply no longer arranged in a fashion that makes any sense.
DP: Yeah. So, again to information liberation, and I suppose what it method. It nonetheless sounds just like the lesson here’s whilst we are hoping to have gear that may mean you can take your content material from any place, together with like a Fb web page or one thing, proper? We are hoping to have the ones gear, for now, entrepreneurs and any content material creators will have to simply be assuming that the most efficient position to head is on their very own website after which figure out from there.
Get started, get started with a publish for your website first after which proportion it on different platforms, proper?
SG: Yeah, or for that topic, for those who’re going to publish stuff on Instagram, get started with Google Sheets, do a content material calendar, have your content material in that sheet or in that file one way or the other, or that program you wish to have to make use of the place it presentations you prefer the picture and presentations you the caption. After which transfer it to social media, however all the time stay it so you could have a file of your stuff. Differently, try to mirror it later. It’s going to be a ache within the tuchus.
DP: In case you are posting onto your personal website, as Seth is announcing, you will have to, how are you able to higher ship other folks there and the way are you able to monitor the development on that? So once we come again, we’re going to get into that. Keep tuned for extra.
DP: Welcome again to Press This, the WordPress neighborhood podcast. These days, we’re chatting with Seth Goldstein about proudly owning your personal content material. And, I teased proper ahead of this ruin about the way you monitor, conversions on such things as weblog posts from LinkedIn and such things as that.
Are you able to roughly let us know slightly bit about what kind of monitoring gear do you utilize for monitoring URLs and sharing URLs?
SG: Oh, sure. So there’s open supply tasks. It used to be an overly snarky organizer, and I’m no longer speaking about Matt Mullenweg right here, some other snarky organizer named, his title’s Ounces, which has roughly been roughly humorous, just like the Wizard of Ounces, and he used to be snarky too. However Ounceshas one thing known as Y O U R L S, YOURLS, and it’s open supply. You throw it on a PHP server and it shrinks your URLs. It provides you with some information issues on it that mean you can to find out the place individuals are coming from, the international locations, the towns, and it’s a excellent little small analytics package deal in accordance with the URL shortener. And that’s unfastened to make use of. You simply need to get a brief area title, put it up on a, SiteGround or WP Engine or anyplace.
I imply, usually, I might say put this on one thing that, doesn’t wish to be most effective WordPress. That’s what I used to mention, SiteGround as a result of you’ll get a shared host, reasonable shared host someplace and put this up there. After which what I do is I put my, my, my podcasts undergo this, my newsletters undergo this, shrink the URL and ship it available in the market.
You’ll additionally use that is shortener for plugins for WordPress too, that this will likely shrink it to a shorter URL and WordPress so that you can use as neatly. So.
DP: is that PrettyLinks?
SG: PrettyLinks is one in all them and there’s some other one who’s brief one thing or different. PrettyLinks is a shortener. So if you have already got a brief URL for let’s say it’s DocPop.com and that’s brief sufficient as it’s, so you could have DocPop. com slash lengthy weblog identify. You’ll do the PrettyLinks, click on on that and it provides you with a brief one that’s the similar factor as a 301 redirect to the principle one and that may monitor stuff as neatly, which is more or less to hand.
DP: DocPop.com is a chiropractor in Florida. I’ve been ready. I’ve, yeah, I’ve been ready two decades to take a look at to get that area and I used to be tremendous bummed when his son took over the industry. I feel I’ve were given an extended wait ahead of I am getting DocPop.com. I’ve were given DocPop.org as a result of I make, rarely any cash. So I’m nonprofit. So, uh. URLS.org
SG: Y O U R L S.org
DP: You realize, this is beautiful fascinating that you simply’re website hosting it. Reason it didn’t even, it didn’t even happen to me that if it’s open supply and completely underneath your regulate, then clearly you’re no longer going to make use of Bitly, proper? You must host it even though.
So, this is a fascinating approach. After which you’ll arrange your, you’ll arrange any area you wish to have. Do you could have like a 2d area that’s like tremendous shorter? Or do you simply,
SG: gmwd.us. Which is largely Goldstein Media internet design. Suave, huh? However I additionally, I’ve had a number of available in the market, so I’ve socl.bz, like socialbiz.
I generally tend to gather brief domains after which hooking up URL shorteners to them for amusing.
DP: You’ll proportion with us a few of the ones brief URLs now, or simply let us know the place you want to ship them to be informed additional information.
SG: Easiest position to search out me is at sethgoldstein.identity. As in like id, SethGoldstein.identity has hyperlinks. It’s roughly my hyperlink tree with out being a hyperlink tree. And I in truth used, it’s roughly a closed carrier, however no matter, you’ll export all of your information from it. It’s Card.co. Yeah, actually I wanted a one web page actual speedy and SethGoldstein.identity. It is going there, you’ll to find me on Alignable, you’ll to find me far and wide, all from that website.
DP: And I do need to take a 2d to mention, I feel we’re previous the technology of pass to find me in this one social media website. Like the theory of like hyperlink bushes or like a touchdown web page that still has possibly your bio and blogs. However. I feel in point of fact importantly, only a position that you simply’re like, Oh, if you wish to to find my GitHub or if you wish to to find my YouTube or actually, Instagram, Reddit, Mastodon, all of the ones are on my hyperlink tree.
And I’ve one on docpop.org/about, and I set that
SG: I noticed your thought. It’s on set goldstein.me. You’ll pass there too. And all my hyperlinks are there. I stole that concept, so thanks.
DP: I simply used the the social block to do mine? Did you utilize the similar software?
SG: I adopted your instructional pal. I noticed it. I shared it at the Mastodon and I stole your thought.
DP: Neato. Smartly, Seth thank you such a lot for becoming a member of us lately. Ahead of, ahead of we wrap up with you, do you could have any teasers for like a publication publish that you simply’re enthusiastic about that individuals indubitably will have to subscribe for?
SG: Smartly, indubitably take a look at Advertising and marketing Junto. I talked slightly bit, the closing factor that got here out closing week used to be about the entire Nazis on Substack factor.
This one’s about podcasts and YouTube. So that are supposed to be fascinating.
DP: Oh yeah. Yeah. Reason they’re entering the podcast area and I don’t know if I wish to be there and I suppose I’m gonna need to, I’m gonna need to look ahead to that factor to return out so I will be able to to find out if I wish to concern about switching to it or if I will be able to forget about it.
SG: It’s fascinating. It’s an enchanting tackle it. I feel it’s profitable to be there. It’s profitable to be far and wide.DP: Smartly, Seth, thanks such a lot on your time lately. And because of the oldsters for paying attention to Press This, a WordPress Neighborhood Podcast on WMR. You’ll apply our adventures at the TorqueMag.io. That’s TorqueMag.io. You’ll subscribe to Press This on RedCircle, iTunes, Spotify, or obtain it immediately from WMR.fm. I’m your host, Dr. In style. I make stronger the WordPress neighborhood thru my position at WP Engine, and I really like spotlighting contributors of that neighborhood each week on Press This.
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