HubSpot just lately performed a video advertising and marketing survey and located that 73% of respondents agreed that video advertising and marketing has been efficient in achieving their advertising and marketing targets.
On the other hand, over a 3rd of respondents (34%) say essentially the most difficult side of video advertising and marketing is the loss of content material concepts.
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Thankfully, I‘ve were given 15 video content material concepts that will help you succeed in your corporation targets. However prior to we get to that, I can percentage my secret for locating video advertising and marketing concepts and how much video content material is widespread amongst customers.
Desk of Contents
- How do I in finding video content material concepts?
- What video content material is hottest?
- 15 Industry Video Concepts
How do I in finding video content material concepts?
My manner for locating video content material concepts is lovely easy. I generally pass to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and observe accounts which are inside my area of interest or identical.
For instance, I lately began developing TikToks for a brand new dance studio in my group to assist draw in extra scholars.
To resolve the kind of video content material I must create, I began following different dance studios on TikTok and gazing their movies.
I bookmarked those that looked as if it would get essentially the most perspectives and began brainstorming tactics to make identical movies for the dance studio. I discovered that the next movies looked as if it would do neatly:
- Movies of dancers doing sophisticated choreography
- Newbie-friendly breakdowns and tutorials on tips on how to do positive strikes
- Data on what workout routines can strengthen the power and stamina had to dance
That is the guide and, I suppose, “old skool” approach of discovering video content material concepts. You’ll be able to additionally pair this technique with AI by way of asking gear like ChatGPT to generate video concepts for you inside your area of interest.
I did this for a weblog put up and YouTube channel, however the similar may also be implemented to person movies.
What video content material is hottest?
Consistent with Statista (and Statista hasn’t let me down but), the most well liked forms of movies international are:
- Tune movies (48.2%)
- Comedy, meme, or viral movies (35%)
- Video are living flow (27.7%)
- Instructional movies (26%)
- Instructional or how-to movies (25.8%)
So, what must your takeaway be? Imagine tactics to include song, comedy, or fashionable memes into your video advertising and marketing. Duolingo is a corporation that does this neatly.
I ceaselessly reference its video advertising and marketing talents and wonder whether the corporate is ill of me but.
Each time there is a viral pattern or music, easiest consider Duolingo will have the ability to include it into its TikTok content material, and the movies nearly at all times pass viral.
You’ll be able to additionally go for how-to tutorials, which Fenty Attractiveness executes rather well on its accounts. Maximum Fenty Attractiveness movies will characteristic a man appearing the goods they are the usage of and tips on how to practice them to reach explicit seems.
How-to movies are an effective way to turn the standard of your merchandise and the way they paintings.
If you are on the lookout for inspiration referring to instructional movies, Woman With The Canines is a smart account to observe.
Woman with the Canines is administered by way of puppy groomer Vanessa De Prophetis. She main points her enjoy grooming more than a few breeds of canine and cats by way of YouTube and TikTok movies.
In every video, she explains her procedure, stocks grooming guidelines, and gives detailed details about every breed, its temperaments, and grooming wishes.
This permits her to determine herself as a relied on professional in her box so long run purchasers know their animals are in just right arms.
15 Industry Video Concepts
Now, let‘s talk about some industry video concepts. Many of the movies I listed here are quite simple to create, however if you wish to generate movies much more simply, take a look at HubSpot’s Clip Author.
Clip Author is a loose AI-powered video maker thart can convert textual content into skilled movies for your corporation. All you wish to have to do is desdcribe your video and most popular tone. Click on right here to be informed extra.
K, I‘m completed stalling. Right here’s my record.
1. Demonstration Video
As I stated previous, Fenty Attractiveness has how-to tutorials and demonstration movies right down to a science.
Whether or not it‘s easy 60-second clips of the goods being swiped onto a man’s lips or an in-depth long-form video in their founder, Rihanna, the usage of the goods to create a pink carpet glance, Fenty Attractiveness’s demonstration movies tutorials give its target market an in depth glance into the serve as and high quality of the goods.
2. Buyer Testimonials
Do you will have shoppers who’ve been buying your services and products because the starting of your corporation? Or naysayers who changed into believers? Characteristic their testimonials for your subsequent video!
Actual buyer testimonials and comments will determine believe with possible purchasers, so subsequent time a client sings your praises, ask them if they are will to head on digicam or are at ease being quoted.
3. Consumer-generated Content material
I am not positive if different entrepreneurs percentage this sentiment, however I see user-generated content material (UGC) as every other type of buyer testimonials.
Take into accounts it: shoppers sharing movies the usage of your merchandise is nearly the sale, if now not higher, than them occurring digicam and speaking about how your corporate is.
One among my favourite advertisements that includes UGC is Ring LLC’s industrial, which displays a compilation of movies taken by way of customers who use their door cameras.
The video displays the entirety a Ring digicam can seize, from particular circle of relatives moments to heartwarming neighbor interactions to chaotic puppy shenanigans to tried thieves.
Professional tip: Inspire customers to tag your logo on social media anytime they put up a video or different kinds of content material. Or you’ll simply glance up your logo on video platforms like TikTok to look what you’ll in finding.
4. At the back of-the-Scenes
Do you wish to have to turn your target market the care and craftsmanship that is going into making our merchandise? A behind-the-scenes glance into merchandise is an effective way to head.
I have discussed them in a couple of posts, however Gibson is a wonderful instance of behind-the-scenes video content material. Movies like those underneath display the time and high quality fabrics that pass into making its iconic guitars.
In case your customers care so much about craftsmanship, create one thing identical to your logo.
5. Product Comparability
Whilst I favor inns to Airbnbs (I‘m now not on holiday to do chores, sorry), I’ve at hand it to the corporate’s present video advertising and marketing tactic of evaluating AIrbnb studies to inns.
The video underneath, regardless that animated, successfully displays that vacationers on the lookout for a particular enjoy are much more likely to seek out it at an Airbnb than they’re at a conventional lodge.
6. Pattern / Present Match
Sure, I‘m citing Duolingo once more. How can I now not?
The majority in their TikTok technique hinges on tapping into the newest developments and discussions at the app. I don’t have to enter an excessive amount of element once more as a result of I feel you get the purpose by way of now.
7. Interviews
Crunchyroll is a streaming platform identified for its number of anime methods. For the longest time, Crunchroll’s video technique most commonly featured compelling clips from their catalog, which is a smart technique in and of itself.
In recent times, on the other hand, the platform has branched out into that includes interviews with large names and faces within the anime trade, from musicians to voice actors to administrators.
This ends up in superb video content material that showcases its catalog and leaves audiences with new details about their favourite displays.
8. Offbeat Comedy Movies
As I stated, comedy movies are lovely widespread amongst audience, so don‘t be afraid to inject slightly humor into your video content material.
I really like this TikTok from Scrub Daddy as it’s an excellent aggregate of humorous and present, as we‘re in election season after I’m scripting this put up.
9. GRWM
I don‘t know why, however I in finding “Get Able with Me” movies (ceaselessly shortened to GRWM) to be spell binding. Possibly it’s as a result of they make me really feel like I am placing out with a chum as we talk about a subject.
My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram Reel, Ramona does her make-up and casually explains how manufacturers can pass viral.
10. Bulletins
Do you will have a extremely expected announcement to make? Why now not percentage it by way of video? Let‘s say you’re restocking a cherished product or after all participating with an influencer your target market has been raving about.
A amusing video is an effective way to announce the large information.
It does not even need to be sophisticated. For instance, they have got been begging for a collaboration between content material writer Amelia Dimoldenberg and actor Andrew Garfield ever since they ran into every different at the pink carpet.
The video underneath introduced the collaboration with a easy shot of them pronouncing hello to one another.
11. Practice Me / Stroll With Me
Very similar to GRWM movies, Practice Me / Stroll with Me movies (I don‘t know if there’s a right kind title for them) give the vibe that you are attractive in a dialog in a chum whilst they whole a job.
This video by way of my fellow HubSpotter, Alana Chinn, is a smart instance. In it, Alana explains work-from-home statistics whilst strolling her cute canine.
12. Listicle
Listicle movies can also be lovely easy to make. You’ll be able to go for an inventory of causes other folks must select your logo over others, an inventory of the way to you utilize your merchandise, or its best options.
13. Unboxing
An unboxing video is when a content material writer (generally an influencer) unboxes pieces they‘ve gained from a logo. If there’s an influencer you’ll love to paintings with, believe sending them a PR bundle for them to unbox on their platform.
14. Reside Buying groceries
We’re within the generation of are living buying groceries, which has necessarily develop into the brand new QVC. Reside buying groceries is when a logo or dealer are living streams showcasing merchandise, and audience should buy at once from the are living flow.
It is hottest on TikTok and an effective way to reach more than one targets immediately: spice up logo consciousness, reveal your merchandise or products and services, and generate direct gross sales.
15. Particular person at the Side road
An individual in the street video is composed of somebody out in the street or at an tournament interviewing other folks randomly. Those movies are amusing and easy to make as a result of they contain minimum manufacturing and also you by no means know what somebody’s authentic resolution could be.
Crunchyroll created a person-on-the-street video whilst attending a practice, which equipped a chance to interact with customers whilst showcasing its catalogue of methods.
I instructed you I had you coated, did not I? Now you will have my secret sauce for locating industry video concepts, and you have got 15 video content material concepts to make a choice from to your marketing campaign.
Editor’s Be aware: This put up used to be at first printed in June 2015 and has been up to date for freshness, accuracy, and comprehensiveness.
