I began my profession in modeling, which, as any individual within the trade is aware of, is mainly a crash route in branding. You be told in no time how you can provide your self on-line, particularly on platforms like Instagram. From there, I moved into gross sales and the sector of B2B. I figured, if I may thrive in gross sales, I may do absolutely anything.
After which, one thing took place. At my ultimate company process, they requested me to start out posting on LinkedIn as a “concept chief.” I had simplest ever used the platform to search for jobs. I had no concept how you can display up on LinkedIn, a lot much less how you can construct a private logo on it.
That’s once I grew to become to AI. In combination, we created a seven-page logo technique document — like a advertising plan, however for me. I had no concept how a lot it might exchange the entirety.
Why Gen Z Must Be Construction Private Manufacturers
A large number of other folks underestimate simply how digitally fluent Gen Z is. We’ve been branding ourselves — consciously or no longer — since we have been 13 on Instagram. However, LinkedIn all the time felt slightly off-limits. Too company. Too buttoned-up.
That modified once I began spending actual time at the platform — no longer simply scrolling, however in fact developing. I discovered different Gen Z creators who have been killing it — talking at meetings, running remotely, operating their very own companies. I began learning them such as you’d learn about a a hit entrepreneur: how they wrote, how they informed tales, what they posted.
Ultimately, I noticed the chance to carve out my very own house, particularly as a Gen Z girl speaking about AI. That combo used to be no longer not unusual. So I assumed, “That is my shot.”
ChatGPT used to be beginning to select up steam. I requested the chatbot to assist me construct a private logo technique, identical to an organization would. The preliminary urged: “Are you able to assist place me as a LinkedIn concept chief? I need to be observed as knowledgeable in AI, non-public branding, and Gen Z profession content material.”
With rounds of iteration, that plan reworked my profession. Lately, I’ve a presence that reaches over 140 million other folks at the platform. I’ve partnered with LinkedIn, been featured in Fortune and CNBC, and run workshops for girls across the nation — all on account of my non-public logo.
So, how precisely do I take advantage of AI to construct my logo? Beneath, I’ll proportion the framework I adopted.
Tips on how to Construct Your Private Emblem and The place AI Can Assist (Step-by-Step)
1. Explain your core values and message.
Everybody says, “Pick out one area of interest.” I disagree. I feel you’ll have 3 key belongings you speak about. For me, that’s AI, non-public branding, and Gen Z.
I used ChatGPT to discover tone and values. I’d even ask such things as, “What does my writing sound like?” or “Are you able to rewrite this within the tone of Virginia Woolf if she went to Harvard?” It used to be amusing and clarifying.
Whilst you’re getting began, I like to recommend compiling this data right into a record with logo tips. You’ll be able to have AI can help you create this taste information. Whilst you’re caught, you’ll be able to simply scan your Google Document and get again on the right track.
2. Construct a visible id.
I hopped into Canva and handled myself like a logo. I created a LinkedIn banner that obviously said my area of interest: Gen Z girl in industry.
It’s wild to me what number of people depart that banner house clean — it’s such treasured actual property. I made positive to incorporate my e-mail, so other folks knew how to succeed in me.
I like to recommend running with AI to seek out facets of colour psychology and fonts that improve your logo. I went with the blue, which is related to trustworthiness. I like to recommend talking to AI concerning the logo values you’ve outlined. You’ll be able to then ask ChatGPT to suggest a couple of banner parts that double down to your messaging.
3. Create constant, considerate content material.
At that time, I went again to ChatGPT and stated, “Are you able to give me 20 put up concepts in keeping with those pillars?” I then used the ones subjects as a jumping-off level for my posts.
I pull from present occasions — what’s going down in AI or Gen Z tradition — and tie it to my logo. That makes my content material really feel well timed and thought-leader-y. Consider: You’re no longer simply developing evergreen posts to fill house. You’re talking to a second.
4. Set a posting cadence (even though it’s free).
I‘m no longer tremendous inflexible with scheduling — I put up once I’m impressed. However, some other folks favor extra construction. Each approaches can paintings, however I‘ve discovered that consistency issues greater than frequency. You’ll want to put up a couple of instances per week whilst you’re beginning out, even though you are no longer scheduling particular days.
Take into consideration your tech stack, too. Are you going to make use of scheduling equipment? Automations? I like to recommend running with AI to brainstorm your content material and craft your posts. You’ll be able to then use a scheduling device, like Hootsuite, to verify posts cross reside.
5. Monitor what works.
Author Fit, based through author AJ Eckstein, has an excellent Chrome extension that I take advantage of to trace put up analytics. I’ve the technique to assessment my efficiency and observe different creators in my area of interest. It’s like doing aggressive analysis, however for private manufacturers. If you wish to develop, you want to grasp what’s running around the platform.
Author Fit can provide me an summary of my profile, together with how regularly I’ve posted and the way steadily sure phrases seem in my posts. I will then check out how other folks engage with what I create. That comes with monitoring engagement throughout put up varieties.
I even find a way to go looking through key phrase, so I will higher perceive what subjects get probably the most traction from my following.
6. Interact along with your group.
Feedback are gold, so I take a look at to reply to everybody. Those are the folks construction your logo with you. I have had a few of my perfect alternatives come via remark sections, no longer DMs or emails. I will then perceive what’s top-of-mind for my target market, permitting me to get a hold of extra concepts for posts that resonate.
I’m ready to construct my community, make the folks attractive with my posts really feel observed, and determine scorching subjects that stay the content material engine operating. It’s win-win-win!
And sure, I’ve even used ChatGPT to reply to hate feedback. I’ll say, “Are you able to assist me reply in a swish but company tone?” It’s a useful tool for crafting the proper message, particularly when feelings are operating prime.
Why You Must Call to mind Your Emblem as an MVP
A large number of other folks wait till their logo is “very best” earlier than they put up. However, I handled my non-public logo like an MVP (minimal viable product). I simply were given it in the market. I iterated alongside the way in which. I modified my banner, my headline, my content material taste — all in actual time.
An excellent instance of that is my LinkedIn headline.
To start with, it used to be obscure: “Serving to creatives and companies…” However, I had to get extra particular. After taking a route from Justin Welsh (sure, I in fact purchased a route), I subtle it.
I landed on a model that spoke immediately to the folks I sought after to succeed in — ladies keen on AI and profession empowerment — with the word “I assist ladies leverage AI to construct tough non-public manufacturers.”
That small shift helped my target market to find me.
The Scale Best Came about As a result of AI
After simply 4 months of posting on LinkedIn, I were given invited to their headquarters. They informed me, “You’re a pioneer in AI on account of your content material.” That blew my intellect.
By way of then, I had already hit over 3 million impressions. Rapid ahead to lately: I’ve reached over 140 million impressions. The dimensions I’ve skilled previously few months — the achieve, the content material, the affect — should not have took place with out the assistance of AI.
Prior to, each new concept or challenge got here with friction. I’d hit a hurdle and both get caught or want to wait till I had extra time or improve. However after I began the usage of AI continuously, the ones hurdles began to dissolve. I may workshop concepts straight away. I may brainstorm sooner, explain a tale arc, or get to a coarse first draft in mins — even if I simplest had a couple of hours after paintings.
I now get round 10 DMs an afternoon from ladies announcing, “You made me much less scared to take a look at AI,” or “Your content material helped me take a jump I’ve been casting off.”
And sure, I left my company process as a result of my non-public logo now helps me.
The explanation I stay appearing up is inconspicuous: I need to encourage extra ladies — particularly founders — to proportion their tales. I need LinkedIn to really feel much less male-dominated and extra like an area the place ladies can display up boldly, optimistically, and strategically.
AI helped me get my voice again after being laid off two times earlier than I used to be 25. It gave me autonomy over my profession once more. Now, I need to assist different ladies use it to do the similar.
That’s my tale. And, we’re simply getting began.
