Whether or not you’re a diehard Tremendous Bowl fan or, like me, desire looking at excellent owls, you gotta admit: Tremendous Bowl ads are lovely nice.
They’re additionally lovely pricey. And nonetheless, Fox, which holds the rights to Tremendous Bowl LIX, simply bought the entire advert spots for the massive sport on February 9, 2025.
Let’s check out what is going into the most costly TV advertisements on the planet, how a lot they’ve price all the way through the historical past of the massive sport, and what manufacturers are truly getting out of them.
Desk of Contents
How a lot does a Tremendous Bowl advert price?
It’s a little bit tough to position a host to the price of a mean, non-Tremendous Bowl TV advert, because the numbers can range from a pair hundred thousand to a number of million greenbacks. However let’s give this query some context:
- In 2024 (Kansas Town Chiefs 25 – San Francisco 49ers 22), U.S. and Canadian advertisers spent an estimated $69 billion on TV promoting. That’s the GDP of Costa Rica.
- The best 10 TV advertisers within the U.S. — we’re speaking manufacturers like Geico, Burger King, and T-Cell — spent an moderate of just about $7.5 million each and every week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
- In advance primetime advert gross sales — those are the advertisements you’ll see on primary TV networks between about 8 and 11 p.m. or 7 and 10 p.m., relying in your time zone — have been projected to hit $19.12 million in 2024, which is in reality a slight lower from 2023.
Google’s 90-second “Loretta” advert from the 2020 Tremendous Bowl (Tampa Bay Buccaneers 31 – Chiefs 9) price the hunt behemoth $16.8 million ($20.5 million these days).
Drilling down a little bit additional, let’s take a look at the 5 costliest 30-second advert spots all through the 2020/21 broadcast tv season, in step with a Statista record:
- NBC Sunday Evening Soccer: $783,718 consistent with advert
- Fox Thursday Evening Soccer: $624,626 consistent with advert
- NBC’s This Is Us: $476,352 consistent with advert
- NBC’s The Voice (Monday): $254,224 consistent with advert
- Fox’s The Masked Singer: $225,764 consistent with advert
Awards season may be catnip for advertisers, with a 30-second spot all through the 2024 Academy Awards commanding a mean of $2.2 million.
Amazon’s 90-second “Ahead of Alexa” advert from 2020 price $16.8 million ($20.5 million these days).
In 2025, 30-second Tremendous Bowl advert spots bought for roughly $7 million a pop. That’s just about 220% greater than a place on the Oscars, and just about 800% greater than an ordinary season Sunday Evening Soccer business.
And that’s simply to air the advert — one time. It doesn’t account for superstar spokespeople, who’re making a fab $1 – $3 million every; top class advert company prices; manufacturing and post-production prices; even the promoting price range for the advertisements themselves.
In recent times, between 70 and 100 ads have aired all through every Tremendous Bowl sport, including as much as round 40 mins of ads.
In 2012 (New York Giants 21 – New England Patriots 17), Tremendous Bowl advertisements price $3.5 million ($4.9 million these days) for a 30-second spot. Chevrolet and OK Move’s musical Rube Goldsbergian gadget took 4 months of prep and value an estimated $500k – $1m to supply ($700k – $1.4m these days).
Some manufacturers snag adorned Hollywood administrators for the shoots, and whilst numbers are arduous to come back by means of, it’s secure to think that those administrators raked in some money:
- The Coen Brothers directed the 2017 (Patriots 34 – Atlanta Falcons 28) Mercedes advert, an homage to the counterculture biker movie Simple Rider.
- On the 1984 Tremendous Bowl (Las Vegas Raiders 38 – Washington, D.C. 9), a Ridley Scott-helmed Orwellian advert presented Apple’s first-ever Macintosh laptop.
- David Fincher directed a swaggering Brad Pitt in Heineken’s “Beer Run” from 2005 (Patriots 24 – Eagles 21)
When you’ve watched even one Tremendous Bowl, you almost certainly know the manufacturers at play — typically the most important names in tech, meals, laptop, and beer. Budweiser, Reserving.com, Dunkin’, and Volkswagen have been
favorites of the 2024 Tremendous Bowl.
Despite the fact that Google and Amazon percentage the name for costliest Tremendous Bowl advert ever, the King of Beers is the King of Tremendous Bowl advert spend. Anheuser-Busch spent an estimated $470.5 million on its wildly widespread Budweiser advertisements between 1967 and 2020.
In 1999 (Denver Broncos 34 – Falcons 19), a 30-second Tremendous Bowl advert price $1.6 million ($3.1 million these days).
84 Lumber’s “The Adventure Starts” spot price $16.2 million in 2017 ($20.1 million these days), making it some of the costliest Tremendous Bowl advertisements in historical past.
How A lot Can You Purchase With the Price of a Tremendous Bowl Advert?
Have hundreds of thousands burning a hollow to your pocket however neglected the cut-off date for a Tremendous Bowl LIX advert? Right here’s what else you’ll want to spend $7 million on:
- A 24-acre non-public island within the Bahamas
- 16 totally tricked-out Rolls-Royce Ghosts or 241 mid-range Honda Civics
- 1.7 million gallons of non-organic 2% milk
- Feed 3,835 excellent owls for 365 days*
- Between 17 and 28 leader advertising and marketing officials
- 140 entry-level entrepreneurs
- 70,000 seats at the Canva Groups plan
* It’s unlawful to possess an owl as a puppy within the U.S. Quantity in keeping with estimates from flora and fauna rescues and zoos that feed Nice Horned Owls.
What
does not price $7 million is device like
Advertising Hub or our
advert control device. You’ll be able to construct or set up your advert campaigns, whether or not you are concentrated on soccer lovers or excellent owl fanatics.
How Tremendous Bowl Advert Costs Have Modified Over Time
The primary Tremendous Bowl was once performed in 1967 (Inexperienced Bay Packers 35 – Chiefs 10), and NBC and CBS charged manufacturers $37,500 for every advert, or about $360k in these days’s cash.
A decade later, in 1977 (Oakland Raiders 32 – Minnesota Vikings 14), manufacturers have been forking over $125k (about $675k these days). In 1987 (Giants 39 – Broncos 20), 30 seconds price $600k ($1.7m these days); by means of 1997 (Packers 35 – Patriots 21) it was once $1.2m ($2.38m these days).
The Betty White Snickers advert from 2010 (New Orleans Saints 31 – Indianapolis Colts 17) is estimated to have price $4 – $5 million ($5.8 – $7.3 million these days).
Any other decade, every other (million) greenback(s). In 2007 (Colts 29 – Chicago Bears 17), advertisements averaged $2.39m ($3.72m these days); in 2017, it was once $5m ($6.5m these days).
Is a Tremendous Bowl advert value the associated fee?
The quick resolution: Most certainly now not. Except you do advertising and marketing for a logo with a definitely huge advertising and marketing price range, a unmarried $7 million advert spot isn’t even at the desk.
However for manufacturers that do have that more or less spend, the ROI can also be important, with Tremendous Bowl advertisements within the zeitgeist for a number of weeks prior to and after the massive sport. (I don’t watch the Tremendous Bowl — however I certainly watch the entire advertisements once they’re on-line.)
And 123 million U.S. audience watched Tremendous Bowl LVIII — moment simplest to the moon touchdown — and just about a 3rd of audience say that the ads are their favourite a part of the sport. Your $7m advert is getting a lot of eyeballs on it.
In step with Kantar analysis in 2021, “Tremendous Bowl advertisements delivered a mean go back on funding (ROI) of $4.60 consistent with greenback spent, with many manufacturers within the double digits.”
Brad Adgate, described as a veteran media analyst, advised the New York Instances in 2024, “On this generation of fragmentation, the Tremendous Bowl is what tv was once.”
It’s arguably the one true mass-market reside match of the 12 months, attaining just about each and every demographic. Good looks manufacturers like NYX and Dove have entered or re-entered the Tremendous Bowl advert sport, placing the deceive anyone who thinks soccer isn’t for women, ladies, or drag queens.
In a 2024 interview with NPR, Maria Rodas put the ROI of a Tremendous Bowl advert in easy phrases. Rodas is a advertising and marketing professor on the College of Illinois Urbana-Champaign, and a self-described “large fan” of Tremendous Bowl advertisements — in her family, speaking is permitted all through the sport however now not all through ads.
Rodas advised NPR, “[Super Bowl ads are] like mini-movies. [Advertisers] rent those large celebrities. The manufacturing price is insane. And so swiftly, $7 million is almost certainly, like, the smallest of what they spend in comparison to the remainder [of the money] that they put into developing those.”
“To have this virtually undivided consideration supplies an incredible alternative for entrepreneurs to create a story, to truly be capable of attach at a miles deeper point with customers.”
Classes in Tremendous Bowl Advertising
That connection is vital whether or not you’ve got a $7 million or $700 advert price range.
And various manufacturers have discovered possible choices to doling out $7 million large ones.
So don’t melancholy in the event you’re doing advertising and marketing on a modest and even shoestring price range — $7 million can purchase you 100+ million audience, however no amount of cash could make up for unhealthy advertising and marketing.
