I’ve been the use of Mailchimp for the WPExplorer.com e-newsletter for a few years. Whilst it’s an impressive electronic mail advertising platform, it’s additionally gotten very pricey through the years and comprises numerous options I’ve by no means wanted or used. As a result of that, I paused the e-newsletter for roughly a yr whilst looking for a more practical, extra inexpensive answer.
Not too long ago, I found out Flodesk (referral), which these days provides limitless subscribers and emails at a flat charge. It has a blank, intuitive interface that’s easy to make use of and avoids all of the pointless options frequently packed into dearer electronic mail advertising platforms. Since Flodesk plans to retire their limitless plan quickly, I made up our minds to fasten on this pricing ahead of it’s long gone.
On this information, I’ll display you precisely how I moved my subscriber listing from Mailchimp to Flodesk. The method is lovely easy, and also you don’t want to be tremendous technical to do it. A couple of clicks, a handy guide a rough report add, and also you’ll have your target audience arrange in Flodesk and able to head.
Step 1: Export Your Subscriber Record from Mailchimp
The very first thing you’ll want to do is obtain your present electronic mail listing from Mailchimp. This provides you with a ZIP report containing a CSV report that you’ll import immediately into Flodesk.
- Log in in your Mailchimp account.
- Move to Target market.
- Make a selection your listing from the dropdown on the best subsequent to the phrase Contacts.
- Click on the Export target audience button.
- Mailchimp will get ready a ZIP report and ship you an electronic mail with a hyperlink to obtain it.
Right here’s a handy guide a rough visible information appearing the stairs in Mailchimp:

Step 2: Get ready the Mailchimp CSV for Flodesk
If you’ve downloaded the export ZIP from Mailchimp, we’ll extract it to get the precise report and optionally tweak the CSV to check Flodesk’s pattern.
- Unzip the export report — it’s named
audience_export_{identification}.zip. - Find the CSV throughout the folder, named
subscribed_email_audience_export_{identification}.csv.
Adjust the CSV Report (Non-compulsory?)
I’m now not solely positive it’s vital to tweak the Mailchimp CSV ahead of uploading it into Flodesk. Flodesk’s medical doctors don’t actually duvet this, so I downloaded their pattern CSV to look how they set issues up. Matching my Mailchimp export to their pattern gave the impression of a sensible strategy to keep away from possible problems.
Right here’s what I did:
- Open the CSV to your most well-liked spreadsheet editor (Excel, Google Sheets, or Numbers).
- Rename the next fields to check Flodesk’s necessities:
Electronic mail Deal with→Electronic mailOPTIN_TIME→Optin TimeOPTIN_IP→Optin IPCONFIRM_TIME→Verify TimeCONFIRM_IP→Verify IPLAST_CHANGED→Final Modified
- Delete any columns you don’t wish to import. This is helping slender down the report and pace issues up for terribly massive lists. I for my part deleted the LEID and EUID columns which might be distinctive ID’s utilized in Mailchimp.
- Export or save the edited report as a CSV
- In Excel, make a choice Report → Save As → CSV (Comma delimited).
- In Google Sheets, make a choice Report → Obtain → Comma-separated values (.csv).
- In Numbers (Mac), make a choice Report → Export To → CSV.
- Make sure that the report ends with
.csvand now not.numbersor.xlsx.
Tip: Mailchimp comprises many additional columns that Flodesk does now not use via default. If you wish to import them, you’ll map those fields to customized ones right through the Flodesk import procedure.
Step 3: Create a New Phase in Flodesk
Sooner than uploading your contacts, you will have to create your segments in Flodesk. This fashion, if in case you have a couple of touch lists in Mailchimp, you’ll import every one into its personal phase. The use of segments as a substitute of a unmarried large subscriber listing additionally makes it more uncomplicated to regulate your target audience and create separate newsletters one day.
- Log in in your Flodesk account.
- Were given to Target market.
- Click on at the New Phase button.
- Give your phase a reputation and make a choice a colour.

Tip: In case you’re most effective uploading a unmarried listing from Mailchimp, create a brand new phase with a descriptive identify like “Imported from Mailchimp.” This makes it simple to acknowledge later.
Step 4: Import Your Subscriber Record into Flodesk
Now that your phase is able, it’s time to carry your Mailchimp contacts into Flodesk.
- Log in in your Flodesk account.
- Move to Target market.
- Click on the phase you need to import contacts into.
- Click on the + Upload Subscriber button.
- Make a selection Add CSV.
- Find your CSV report and drag it into the Flodesk add window.
- Map the fields (Electronic mail, First Title, Final Title, and many others.) to verify the information imports appropriately. For any box that doesn’t have a corresponding choice in Flodesk, you’ll get started typing to create a brand new one. As an example, mapping Mailchimp’s Member Ranking to a brand new box is a good suggestion, since you’ll use it later to ship your first batch of emails in your highest-rated contacts.
- Click on Proceed so as to add your subscribers.
It could actually take a short time for Flodesk to procedure your listing, so be affected person. You’ll obtain an electronic mail as soon as the import is whole. At that time, you’ll return in your phase and spot your whole imported contacts!
Right here’s a screenshot appearing tips on how to get began with the import procedure:

And right here’s a screenshot appearing the window the place you’ll map your fields:

Bonus: Heat Up Your Area to Keep away from Problems After Switching Publication Services and products
In case you’re transferring your e-newsletter to Flodesk (or any new electronic mail platform), it’s a good suggestion to heat up your sending area ahead of blasting emails in your complete listing. Warming up is helping identify a just right sender recognition with electronic mail suppliers and improves deliverability, so your emails don’t finally end up in junk mail.
Taking the time to heat up your area will lend a hand be sure your newsletters land in inboxes and get the engagement they deserve.
A couple of easy techniques to heat up your area:
- Get started small – Ship emails to a small portion of your maximum engaged subscribers first.
- Step by step building up quantity – Slowly building up the choice of recipients over days or perhaps weeks.
- Have interaction together with your target audience – Inspire opens, clicks, and replies to sign that your emails are sought after.
- Observe effects – Regulate leap charges and junk mail lawsuits as you ramp up.
Take into accout above once we mapped Mailchimp’s Member Ranking to a brand new box? You’ll use that data to heat up your area step by step via sending your first emails in your highest-rated contacts. This is helping identify a just right sender recognition and improves deliverability ahead of emailing your complete listing.
Conclusion
Migrating your electronic mail listing from Mailchimp to Flodesk doesn’t must be worrying. Through exporting your contacts, optionally cleansing up the CSV, developing devoted segments, and uploading in moderation, you’ll have your target audience arranged and able in Flodesk very quickly.
Take into accout to heat up your area step by step, beginning together with your maximum engaged subscribers (like those you marked the use of Mailchimp’s Member Ranking) to ascertain a robust sender recognition and enhance deliverability.
I’m so satisfied I locked on this budget-friendly e-newsletter provider whilst I nonetheless may just! In case you’re pondering of constructing the transfer your self, you’ll want to use the hyperlink on the best of the item, it will give you 50% off your first yr and in addition helps me just a little bit.
The publish Easy methods to Transfer Your Electronic mail Record from Mailchimp to Flodesk seemed first on WPExplorer.
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