Kinsta acknowledges that other internet sites have distinct site visitors patterns. So now, along with our visitor-based plans, we’re introducing bandwidth-based choices; we wish to supply shoppers with extra flexibility in how their web hosting is measured, permitting them to select the style that most closely fits their wishes.
Kinsta shoppers can specify visit- or bandwidth-based plans when growing new web hosting accounts or even alternate the way in which present plans are measured. This replace to Kinsta’s WordPress web hosting carrier lets in customers to select the means that gives the most efficient price for the sorts of internet sites they perform.
To stay issues easy, we’ve created an equivalently sized bandwidth-based providing for each and every usual plan prior to now measured simplest by means of visits. The choices make it simple to peer what you get for a similar worth.
Let’s have a look:
Visits vs bandwidth: What’s the variation?
Now that you’ll be able to select a web hosting plan sized by means of overall visits or the volume of server bandwidth your plan calls for each and every month, it may well be extra essential than ever to know the variation between the 2.
The selection of visits is the sum of the original IP addresses noticed each and every 24-hour length. The dimension contains visits in your WordPress websites hosted on Kinsta’s servers, in addition to the ones getting access to your content material by means of the Kinsta CDN and Edge Cache, that are a part of our Cloudflare integration.
We monitor visits to any staging environments and document them via analytics throughout the MyKinsta dashboard. On the other hand, simplest visits in your are living environments are counted for billing functions. We additionally do our highest to do away with from go to counts recognized “bot” person brokers.
Overall server bandwidth is the volume of knowledge (measured in bytes) that your WordPress websites ship in line with requests. Importantly, this quantity does now not come with content material served by means of CDN or Edge Cache.
The knowledge despatched by means of your WordPress websites contains HTML and, generally, CSS stylesheets, JavaScript recordsdata, and media reminiscent of pictures. Kinsta’s Edge Cache can step in to serve the HTML, and a CDN can take care of lots of the paintings relating to static property just like the stylesheets, JavaScript recordsdata, and pictures.
Like with visits, we don’t depend bandwidth utilized by staging websites and check out to filter responses to recognized bots.
Without reference to the web hosting plan you’ve decided on, you’ll be able to view website online visits and bandwidth utilization in MyKinsta.
For billing functions, visits and bandwidth are aggregated for all websites inside a web hosting plan, so the important thing utilization information will also be present in MyKinsta by means of navigating to username > Corporate settings > Analytics > Sources:
So, what’s incorrect with counting website online visits?
There’s not anything incorrect with the use of visits as a measure of website online task. For plenty of website online operators, visits say much more concerning the luck in their internet sites than the uncooked bandwidth ate up.
On the other hand, more and more, website online house owners web hosting at Kinsta and in different places are reporting expansion in go to numbers that don’t appear to be balanced by means of identical will increase in bandwidth. Some professionals have prompt {that a} dramatic build up in bots scraping the Internet to feed the huge language fashions (LLMs) of man-made intelligence products and services is also in part accountable.
In its 2025 Dangerous Bot Record, Imperva discovered that automatic task accounted for greater than part (51%) of all internet site visitors in 2024. This expansion, the corporate stated, used to be due partially to the calls for of LLMs. What’s extra, the document stated, 37% of internet site visitors will also be attributed to “unhealthy bots.” And to make issues worse, unhealthy bots are more and more powered by means of AI themselves, consistent with Imperva.
In some circumstances, this bot site visitors can account for lots of “visits,” whilst eating fairly little bandwidth.
Visits vs bandwidth: What’s right for you?
Nearly all of Kinsta’s shoppers have by no means exceeded the go to prohibit in their present web hosting plans. Many have noticed little proof of the “unhealthy bot” task described above.
On the other hand, shoppers who’ve exceeded their go to quotas for web hosting plans at Kinsta have won notices like the only on this e-mail:
We ship notifications at 80% and 100% utilization, and once more whilst you exceed your plan’s utilization by means of 10% (as proven within the realize above). After the go to prohibit is reached, we stay your website operating, however price an overage price of fifty cents in step with 1,000 visits.
Will switching to a bandwidth plan finish overage fees?
In case you have a visit-based plan and are being charged for exceeding its per thirty days prohibit, we will be able to’t ensure that switching to the identical bandwidth-based plan will finish overage fees. In any case, it’s conceivable your internet sites are outgrowing your web hosting plan as a result of they’re a success.
Sooner than creating a transfer because of go to overages, evaluation the present bandwidth utilization in your plan in MyKinsta Analytics to peer if present calls for will also be met by means of the similar plan in a bandwidth-based incarnation. To assist with that calculation, the desk beneath displays the bandwidth to be had for each and every usual visit-based plan if a transfer have been made with no alternate within the plan’s worth:
| SINGLE-SITE PLANS | ||
| Present Plan Title | Visits | Bandwidth |
| Unmarried 35K | 35,000 | 20 GB |
| Unmarried 65K | 65,000 | 40 GB |
| Unmarried 125K | 125,000 | 65 GB |
| Unmarried 315K | 315,000 | 125 GB |
| Unmarried 500K | 500,000 | 250 GB |
| Unmarried 750K | 750,000 | 500 GB |
| Unmarried 1.2M | 1,200,000 | 750 GB |
| Unmarried 1.9M | 1,900,000 | 1,125 GB |
| Unmarried 2.5M | 2,500,000 | 1,500 GB |
| Unmarried 3.15M | 3,150,000 | 1,875 GB |
| MULTI-SITE PLANS | ||
| Present Plan Title | Visits | Bandwidth |
| WP 2 | 70,000 | 40 GB |
| WP 5 | 125,000 | 65 GB |
| WP 10 | 315,000 | 125 GB |
| WP 20 | 500,000 | 250 GB |
| WP 40 | 750,000 | 500 GB |
| WP 60 | 1,250,000 | 750 GB |
| WP 80 | 1,900,000 | 1,125 GB |
| WP 120 | 2,500,000 | 1,500 GB |
| WP 150 | 3,150,000 | 1,875 GB |
For those who recently have a visit-based plan that has reached its prohibit however may have elbow room as a bandwidth-based plan, right here’s methods to make the transfer:
Switching between visit- and bandwidth-based plans
Customers with Corporate administrator or Corporate developer get admission to in MyKinsta can regulate present web hosting plans by means of navigating to username > Corporate settings > My Plan:
The Plans & subscriptions web page above features a visit-based WP 5 plan that renews every year and is subsequent because of renew in 2026 on August 22.
After clicking the Replace plan button, we see the to be had replace choices. The present plan is highlighted in inexperienced, and we will be able to see that it helps as much as 125,000 visits a month:
Above, shall we make a selection a bigger plan that permits extra websites and extra visits (or bandwidth), however for this situation, we wish to paintings with the WP 5 plan that we have already got.
With the WP 5 plan nonetheless decided on, we click on at the dropdown that recently presentations Visits pricing and select Bandwidth pricing. Beneath, the options of the WP 5 plan stay the similar (together with the fee), however 125,000 visits is changed by means of 65 GB server bandwidth:
After opting for Bandwidth pricing, we will be able to click on the Proceed button. MyKinsta presentations a abstract of what is going to occur subsequent:
The essential data above is that updating the WordPress web hosting plan will reset the billing cycle to begin on the present date, and that your account will probably be credited with any unused portion of the present plan.
The usage of our replace to the WP 5 plan for example, right here’s the bill in MyKinsta after accepting the main points above (by means of clicking the Replace plan and pay button):
The bill above displays a brand new get started date for this annual plan, with the account steadiness implemented to cut back the real quantity paid to $107.18.
Switching to visit-based pricing from bandwidth-based pricing
Internet hosting plans can be transformed the wrong way: switching to billing in keeping with visits as an alternative of bandwidth.
For those who created a brand new plan the use of bandwidth billing or have already transformed a prior to now visit-based plan, you’ll be able to transfer the use of the similar steps defined above.
When you choose Replace plan from the Plans & subscriptions web page, the next conversation will display bandwidth-based plans and be offering the choice to select Visits pricing:
The stairs that observe are the similar as when switching to a bandwidth-based plan, together with producing a brand new get started date for the billing cycle.
Abstract
Kinsta’s WordPress web hosting shoppers can select bandwidth utilization or go to counts to decide account limits, providing remarkable flexibility in designing a web hosting plan that most closely fits the character of their very own website online site visitors.
Shoppers on legacy visit-based plans can simply transfer to bandwidth-based pricing inside their MyKinsta dashboards with out converting some other account options, together with worth.
For those who don’t seem to be already a Kinsta buyer, discover visit- and bandwidth-based choices these days and find a plan that can scale with you.
The put up Bandwidth-based plans upload flexibility to web hosting at Kinsta gave the impression first on Kinsta®.
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