As a video marketer, you realize there’s no cookie-cutter option to crafting attractive movies, however you must all the time be sure you‘re the usage of the most productive video layout to your content material, without reference to the type of video you’re developing.
There is not any one-size-fits-all video layout— now not each pc, video platform, or website online browser helps each video layout.
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Thankfully, we have now rounded up the most productive video codecs and indexed their execs and cons so you’ll be able to be informed which video layout to make use of in numerous scenarios.
As soon as you realize the most productive layout to your movies, take a look at HubSpot’s Clip Writer, our unfastened AI-powered video maker, so you’ll be able to simply make fine quality movies.
Desk of Contents
- Absolute best for Lengthy-form Video
- Absolute best for Modifying on Apple Gadgets
- Absolute best for Copyright Coverage
- Absolute best for Streaming On-line
- Absolute best for Tv
- Absolute best for Prime-Finish Movies
6 of the Absolute best Video Codecs for 2025
1. MP4
Maximum virtual units and platforms improve MP4, making it essentially the most common video layout. MP4 too can retailer video, audio, textual content, and nonetheless photographs. Moreover, it might probably retain excessive video high quality whilst keeping up rather small record sizes.
Absolute best for: MP4 codecs are best possible for long-form video codecs as a result of MP4 information are rather small however nonetheless of top quality.
“For my YouTube channel, I in most cases use the MP4 video layout as a result of numerous the YouTube movies I made have been so long as 20 mins,” HubSpot Advertising Supervisor Erica Santiago says.
“MP4s are such small information that it will make rendering and importing long-form movies so much more uncomplicated and extra environment friendly. Plus, MP4s in most cases handiest enjoy a slight high quality loss when uploaded to platforms like YouTube or TikTok.”
- Execs: MP4 information are rather small, making them fast to add and simple to avoid wasting with out clogging up house to your software.
- Cons: As a result of MP4 information are so easy and commonplace to paintings with, they are additionally simple to pirate, which poses a priority for creators.
2. MOV
Advanced by way of Apple, MOV is a video layout in particular designed for QuickTime Participant. On the other hand, since there’s a model of QuickTime Participant for Home windows, MOV could also be suitable with Home windows.
The MOV video layout can retailer audio, textual content, and video results, however since its high quality is in most cases so excessive, it’ll take in considerably extra space on other folks’s computer systems.
Absolute best for: The MOV layout is best possible for enhancing on Apple units since they are in particular formatted for QuickTime Participant.
Execs: MOVs are beloved by way of filmmakers as a result of they comprise audio, textual content, and video results and will also be separated into a couple of tracks. Their top quality makes MOVs simple to edit and is the pro same old in video enhancing.
Cons: Not like MP4s, MOV codecs aren’t extensively playable throughout other units, and their tremendous top quality additionally results in huge record sizes.
“I hardly use MOV formatting for my movies as a result of, in my view, the top quality does not make up for a way a lot record house they devour and the way lengthy they take to add,” Santiago says.
3. WMV
Microsoft advanced WMV, so your target audience can play all these movies on Home windows Media Participant. They may be able to obtain a WMV participant to play WMV movies if they’ve a Mac. Similar to the MOV layout, the WMV layout boasts excessive video high quality, however it is on the expense of a small record length.
Absolute best for: WMVs are best possible for creators who wish to ensure that copyright coverage for his or her paintings. The layout comprises copyright and licensing purposes that take a look at whether or not makes use of have the precise to make use of them.
Execs: WMV information are so small they may be able to also be performed by the use of Google Pressure.
Cons: “Whilst I just like the small record length for enhancing, WMV information frequently lose symbol high quality when they are getting uploaded and compressed, so I keep away from the usage of this layout as neatly,” says Santiago.
4. FLV
In particular designed for Adobe Flash Video Avid gamers, FLV is without doubt one of the maximum flexible and well-liked video codecs. Each and every internet browser and video platform helps it.
Absolute best for: In case your target audience streams many movies on on-line platforms, like YouTube and Google Video, FLV is the video layout for you.
Execs: Their record sizes are in most cases small, so other folks can briefly obtain them.
Cons: The one problem of the video layout is that it’s now not suitable with iOS units and lots of different cell units.
5. AVI
One of the most oldest video codecs, AVI, was once advanced by way of Microsoft in 1992. Since then, it has develop into one of the flexible, suitable with Home windows, Mac, and Linux, and supported by way of maximum internet browsers.
- Absolute best for: AVI is best possible for brief movies and tv.
- Execs: AVIs fit with maximum running methods and boast superb audio and video high quality.
- Cons: The AVI video layout record length is huge, which is extra conducive for other folks to retailer on their computer systems than to circulate or obtain.
6. AVCHD
Panasonic and Sony advanced AVCHD, the highest-quality video layout, in particular for virtual camcorders, so it is highest for many who steadily shoot high-end movies.
Powered by way of H.264/MPEG-4 video compression era, the video layout allows you to retailer hours of fine quality video the usage of just a tiny quantity of knowledge.
Moreover, the video layout has each same old and high-definition diversifications, and its newest variation, AVCHD 2.0, even helps three-d video.
- Absolute best for: AVCHD is best possible for creators capturing high-end movies.
- Execs: AVCHD is small in record length and does not enjoy a lot loss in knowledge high quality.
- Cons: This layout has very restricted compatibility as a result of it is advanced to be used with Panasonic and Sony merchandise.
Now that you realize the most productive video layout to your content material, you are ready to create remarkable, attractive movies that may achieve your target audience.
