Ever suppose you’d click on on a HubSpot article about rebranding announcement e mail examples, best to be met by way of a pro-wrestling anecdote? Smartly, batten down the hatches, reader, as a result of we’re heading again to pre-Global Wrestling Leisure (WWE) in 3, two, one.
Sparked by way of a long-running criminal dispute with every other well-known WWF (the Global Flora and fauna Fund), the Global Wrestling Federation (WWF) in spite of everything relinquished its identify in 2002.
The sports activities leisure large went out swinging, launching the now iconic “Get The F Out” advertising marketing campaign ahead of formally converting its identify, emblem, and web page to WWE.
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The WWF was once already a well known corporate and, in spite of a rebrand by way of power of hand, remained famend after the truth.
Lengthy tale quick? Whether or not you like or hate the promotion — heck, whether or not you like or hate professional wrestling — the WWE controlled to take litigation lemons and switch ‘em into advertising lemonade.
Unfortunately, I don’t have that rebranding e mail announcement handy (did the WWE even ship one?!). However I do have a ton extra improbable examples to remove darkness from and encourage you.
40 of the Very best Rebranding E mail Examples
Grasp your beverage of selection and get relaxed as it’s time to dig into 40 of the most efficient rebranding e mail examples in your viewing excitement. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new identify got here a brand new emblem and web page.
I spoke with Featured Founder and CEO Brett Farmiloe concerning the trade.
In keeping with Farmiloe, “‘Featured’ extra obviously states what we do: get professionals featured in improbable media shops and supply function high quality content material to our publishing companions.”
Brett explains that for the reason that rebrand, greater than double the choice of publishers (now 1,000+) ask questions about Featured. There also are over double the choice of professionals answering questions at the platform (now ~30,000 professionals).
A part of the luck was once arguably right down to Featured’s easy and direct rebranding announcement e mail. It presented a transparent clarification of the adjustments — together with why the corporate made them and the way they impacted customers.
However possibly most significantly, Featured gave present customers transparent steering about what they had to do subsequent (login to their account by way of Featured.com.)
What I love: Brett and the Featured crew made a daring but in moderation seen transfer with the identify trade. In Farmiloe’s phrases, “This was once a large determination for a seed level, venture-backed startup to make 18 months into our corporate historical past.” I like that this rebrand paid off and that the rebranding announcement was once transparent and well-considered.
2. Smart
Early in 2023, I opened an interesting-looking e mail from cash switch useful resource Smart.
Actual communicate: I clicked “open” as a result of I used to be skimming emails on cellular and assumed it was once a fee affirmation. To be honest to Smart, the confusion was once because of my haphazard skimming (and wishful considering!) reasonably than Smart’s messaging. As a result of that messaging, my pal, was once masterful.
Anywho, the crux of the e-mail was once that Smart had a brand new glance, switching up the colour scheme from blue to “blank, daring, inexperienced.” Apart from the colour scheme, the corporate had long gone all out with the rebrand, wearing a brand new emblem and other typography.
People aren’t all the time the most important fanatics of trade (myself integrated!), so having this type of stark new glance may’ve been unnerving for Smart’s shopper base.
Then again. the rebranding e mail announcement targeted its shoppers as the foundation for the adjustments. The masterful messaging additionally made it transparent that the carrier remained the similar in spite of a daring new glance.
What I love: I liked how Smart put its shoppers comfortable with transparent messaging about its carrier, which remained the similar. I additionally dug how the entirety concerning the rebrand was once connected to the corporate’s values, imaginative and prescient, and, most significantly, its shoppers.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent select and a few context concerning the rebrand.
“The 2 emails come from the time I used to be nonetheless dwelling within the Netherlands and subsequently making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro crew opted for its present model identification when saying the takeover and switch to Centraal Beheer. However, this announcement e mail was once one of the crucial ultimate (if now not the ultimate) occasions the corporate communicated underneath that model identification.
The above e mail screenshot is Centraal Beheer PPI’s newest glance, with probably the most noticeable distinction being the identify trade, emblem, and colour scheme.
What I love: I respect the way in which Centraal Beheer PPI introduced the identify trade to its shoppers ahead of emailing the brand new branding.
With regards to the rest like cash or pensions, you actually wish to be sure you put your shoppers’ minds comfortable all the way through any transitions. So, I believe this staggered way would’ve made the adjustments much less jarring for present shoppers.
4. 123FormBuilder
123FormBuilder began in 2008 as a typical touch shape instrument.
The unique identify was once 123ContactForm, and its tagline was once “As smooth as 1-2-3” for constructing touch bureaucracy. As years handed, customers more and more followed the instrument for extra than simply touch bureaucracy (e.g., tournament registration bureaucracy, order bureaucracy, surveys).
The corporate sought after to replicate this evolution within the identify, so 123ContactForm turned into 123FormBuilder.
In its rebrand e mail announcement, the corporate up to date shoppers concerning the identify and emblem trade. However 123FormBuilder additionally clued them into the context at the back of the adjustments.
Like Smart, 123FormBuilder’s messaging reassured its shoppers that in spite of rebranding, the corporate nonetheless had the similar undertaking. A undertaking carefully connected to doing the most efficient for its shoppers.
What I love: I love that 123FormBuilder concurrently introduced the rebrand and its new product release.
With an issue line like “We’ve a very powerful announcement to make,” extra other people most probably opened the e-mail. And by way of additionally together with the brand new product release, 123FormBuilder capitalized on the ones further eyeballs.
5. Resting Trade Face
Our subsequent instance is from tax skilled and trade guide Michael Eckstein. Eckstein is the mastermind at the back of Resting Trade Face, a weekly e-newsletter about small trade finance and technique.
For context, Eckstein’s apply web page in the beginning began as ecksteintaxservices.com after which turned into ecksteinadvisory.com.
The latter is the place the e-newsletter began and what sooner or later resulted in the restingbusinessface.com rebrand.
When converting up any side of your small business and explaining the adjustments in your shoppers, readability is important. And the e-mail Michael despatched out saying the adjustments was once impeccably transparent.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly e-newsletter, which made for an enticing learn. You’ll be able to additionally inform how a lot Michael surely cares concerning the contributors on his e mail listing.
An instance of this empathy is how he reminds readers about updating their personal tastes and thank you them for studying on the backside.
What I love: I like that Michael has made the directions crystal transparent — together with an in depth breakdown of the right way to permit the brand new e mail cope with to be indexed.
Every other appealing side of this rebranding e mail is that Michael gave his readers the heads-up ahead of the adjustments took place. That’s a good suggestion as it offers the e-mail probably the most likelihood of touchdown in the appropriate position. (Moderately than, say, touchdown within the promotions tab or unsolicited mail.)
I additionally suppose the “What did you recall to mind these days’s factor?” phase on the finish is suave as it presentations he welcomes (and subsequently values) his readers’ comments. When your emails make other people really feel valued, they’re much more likely to resonate.
6. Candour
Candour is a virtual company providing search engine optimization, PPC, and virtual advertising services and products. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization identify, emblem, and internet cope with trade.
The e-mail frontloads an important data, diving instantly into probably the most vital trade (transitioning from ApplinSkinner to Candour.) That is adopted by way of the dictionary definition of candour: “The standard of being open and fair; frankness.”
I feel that is this type of inventive method of introducing the brand new identify’s which means and, in flip, the wider connotations of the rebrand. The e-mail then reinforces this by way of sharing the finer issues at the back of Candour’s determination to rebrand: In need of to constitute its “ethos of transparency and refreshing honesty.”
What I love: I like that this e mail invitations readers and shoppers to return alongside for the rebranding trip — making it a customer-centric collaborative adventure. A method Candour achieves that is by way of saying the branding adjustments and instantly inviting visitor comments on its new web page.
7. Uscreen
Uscreen, the all-in-one video club platform for creators, just lately rebranded. A part of its model refresh integrated a “colourful makeover” of the corporate emblem. In opposition to the top of January 2024, the corporate despatched an e mail revealing the trade.
I feel the outlet of this e mail is suave. As a subscriber to Uscreen’s e mail listing, I love that the messaging makes me really feel like this emblem expose is unique. It’s additionally cool how the e-mail hyperlinks the logo adjustments to Uscreen’s new product updates and contours. The e-mail then doubles down in this by way of letting readers know there are much more thrilling updates en direction. Total, those touches make the e-mail extra enticing.
What I love: I love that the rebranding announcement e mail opens with a query. I don’t learn about you, however I’m all the time much more likely to have interaction with content material if any individual asks me an instantaneous query. It makes me pay extra consideration and wish to reply.
8. Shift
First issues first: I’d love to thank Matt Janaway, CEO of Advertising and marketing Labs, for sharing the following 3 examples of rebranding announcement emails. (Pleo and Perception Calendar to stick with!)
Now, let’s dive into Shift, a browser that integrates internet apps. In December 2023, the Shift crew emailed present customers saying the imminent rebrand. The “recent new glance” integrated a brand new emblem and up to date colour scheme.
This rebrand announcement e mail instance works as it’s quick, candy, and to the purpose. The e-mail structure additionally components in consumer enjoy, with headings, bullets, and impressive/italic textual content for a greater studying enjoy. Briefly, although you simply scanned this e mail, you’d know what’s converting and what that suggests for you.
What I love: I feel it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But additionally the place they’d see the adjustments when the use of the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a trade spending resolution, rebranded with a brand new emblem, colour scheme, and up to date fonts. Pleo initiated the adjustments to have fun “the values that we already know connect to shoppers such as you: believe, transparency, and empowering your other people.”
Pleo’s next rebranding e mail announcement works as it’s so darn visually pleasant. The colour palette is lovely, and the headings assist with clarity.
Why is that necessary? As a result of when an e mail’s aesthetically pleasant, it’s now not simply more uncomplicated to learn, however individuals are much more likely to need to learn it throughout.
What I love: Design pleasure apart, the inventive matter line “Out with (maximum of) the outdated, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. Briefly, it shall we readers know precisely what to anticipate from the e-mail and does so in a amusing method.
10. Perception Calendar
On the time of writing, the mud has slightly settled on Perception’s announcement that Cron is now Perception Calendar: “A unified option to organize all of the issues competing in your time.”
Even if they got Cron in 2022, the calendar app’s ultimate amalgamation into Perception may’ve felt quite abrasive for present customers.
So it was once paramount that Perception Calendar’s rebranding announcement e mail a) put present Cron customers comfortable, and b) gave them the entirety they had to know to proceed to make use of the product with as little friction as imaginable all the way through the transition.
In my humble opinion, the announcement did an ideal activity of tackling each a) and b). The e-mail obviously defined the cause of the trade and what customers will have to be expecting from Perception Calendar presently. Portray a imaginative and prescient for the longer term — a imaginative and prescient customers may get eager about — was once the general icing at the cake.
What I love: I feel the side of the e-mail I appreciated probably the most was once how Raphael signed off on the finish with some delicate subsequent steps defined for readers — i.e., keep involved via the brand new e mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, services and products, and answers for ecommerce companies, introduced its rebranding with a fully new glance.
The corporate was once drawing near 4 a success years in trade and known how its crew, core values, and choices had advanced. The rebranding was once the trade’s effort to compare and have fun what “Meetanshi” had develop into.
With a daring background colour, sharp reproduction, and easy-to-read font, Meetanshi’s rebranding e mail announcement packs a punch. However of all the ones parts, I feel the reproduction works particularly effectively. It’s direct, but conversational and smooth to digest, making the e-mail a very easy, enticing learn.
What I love: I like that peachy background colour. It makes a daring observation, nevertheless it doesn’t overpower the reproduction, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its identify to BILL and started “modernizing the appear and feel” of the logo. The purpose at the back of the logo refresh was once to “create a extra enticing enjoy.”
In the meantime, the identify trade was once impressed by way of how the corporate is referred to colloquially by way of its shoppers.
Even if the screenshot doesn’t display it, the topic line was once “Spring has sprung — and so has BILL’s new glance.” Of all of the matter traces I’ve noticed whilst crafting this newsletter, I’ve to mention that’s one in every of my favorites. It’s a unusual method of claiming, “Good day, we’ve a brand new glance.”
The e-mail additionally suits the rebrand’s goal of constructing a extra trendy really feel — particularly the graphic design parts. (The hand maintaining a cell phone and the dotted thrives give the classy some trendy power.)
What I love: It needs to be the colour palette, design thrives, and matter line for me. All of those parts mixed make an impactful rebranding announcement e mail.
13. LOOP
Subsequent up is LOOP. LOOP supplies honest and equitable automotive insurance coverage to shoppers in keeping with how and the place they force. At its core, the corporate is on a undertaking to provide a fairer choice to what recently exists within the “damaged” automotive insurance coverage trade.
LOOP could also be a B-Corp dedicated to giving again to native communities. The ones noble targets feed into the logo’s “Pressure Excellent” tagline.
When LOOP introduced the rebrand, they mentioned, “We’re going to begin browsing just a little other. However it’s excellent other.”
The usage of and underlining the phrase “excellent” harks again to the corporate undertaking and tagline. However the phraseology additionally reassures shoppers that whilst the corporate has rebranded, LOOP will stay true to its core undertaking and values.
What I love: I like that the LOOP rebrand was once impressed by way of its undertaking and values. And I actually love that the founders defined the purpose at the back of the rebrand so thoughtfully of their rebranding announcement e mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS corporate providing trade e mail signature control to a world visitor base. I spoke to Rocketseed’s World Advertising and marketing Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic assessment, we ‘refreshed’ the Rocketseed model to replicate the power of our platform to offer shoppers ‘one-to-one e mail advertising at scale,’” says Bassett.
A part of the logo refresh integrated updating more than a few facets of the corporate’s model identification and communications whilst conserving Rocketseed’s identify reputation and believe.
In keeping with Bassett, Rocketseed despatched a mailer to the corporate database saying the logo refresh. However, in addition they carried out a extra sustained e mail way, sending out “impactful, interactive banners saying the logo refresh.”
Those banners have been “carried out on the best of each trade e mail that our team of workers despatched to shoppers, potentialities, and companions for the next month.”
Through clicking the banner’s call-to-action (CTA), recipients may learn an in depth clarification of Rocketseed’s model refresh, its core model values, the visible updates they might be expecting to peer, and the importance of the brand new tagline “one-to-one e mail advertising at scale.”
What I love: I like that Rocketseed took an iterative solution to its rebranding announcement emails by way of sending an explainer and following up with a rebrand announcement banner on the best of all e mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural qualified and results-based skin care. Endota Founder Melanie Gleeson began the corporate in 2000 to “give again and encourage other people to hook up with themselves, the surroundings, and others.”
Each the rebrand and the rebranding e mail announcement mirrored Gleeson’s persevered imaginative and prescient. You wish to have glance no additional than the e-mail’s matter line, “A brand new search for Endota to proceed to nourish and nurture you,” to peer that during motion.
The e-mail structure, with a human symbol to attract the reader in and numerous white house for clarity, additionally works. This creates a soothing vibe that displays the nourishing part of Endota’s merchandise.
Relating to the content material, there’s now not numerous writing, however what they do have counts. Like LOOP, the logo hyperlinks all of the adjustments to its unique undertaking. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I love: I feel the confirmation on the finish of the e-mail is this type of great contact. It showcases Endota’s center of attention on serving to shoppers mindfully include well-being rituals. If the logo does this on all e mail communications, it is helping retain some continuity whilst subtly aligning the rebrand as a power for excellent.
16. Butter
Butter is a web-based instrument that is helping you get ready, run, and recap collaborative periods. Within the e mail instance underneath, Butter introduced “A recent new glance” and a few up to date product options. The rebrand adjustments integrated a brand new icon set, colour profile, and font.
First, I like that “Oh, yoooouhoooo!” opener. It’s in contrast to anything I’ve noticed in different rebrand announcement emails. It simply brings this type of sense of levity to the e-mail.
Then it’s adopted up by way of a pleasant “We are hoping you’ve had an ideal weekend…” Proper out of the gate, this e mail content material energized and excited me. In consequence, it’s transparent to me that they’ve labored onerous to ascertain a robust model tone of voice.
What I love: I love the topic line: “Butter updates: A crisp new glance (+ numerous clean new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I feel they make e mail matter traces extra amusing and, thus, extra interesting. (Somewhat extra “clickable,” if you’re going to.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more for the reason that underneath e mail instance. For context, Spotify now owns Anchor, and the product is going by way of Spotify for Podcasters. Buuut, we’re now not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding e mail saying Anchor’s “new glance.”
The topic e mail line “Introducing our new glance” does what it says at the tin. But when I’m fair, it’s just a little bland. That mentioned, the tagline inside of the e-mail frame reproduction is scrumptious. “Anchor’s subsequent wave” is a delicate nod to the rebrand, the corporate’s identify, and the character of the product.
The e-mail explains the adjustments (a brand new emblem and “splashes of colour”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it’s going to encourage customers to talk to their “middle’s content material.”
What I love: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by way of pronouncing they’ve labored onerous at the rebrand ahead of bringing it again to how excited they’re to percentage it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate identify and product by way of the use of phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated comfortable drink large that wishes no creation (nevertheless it simply low-key were given one anyway.)
This situation differs quite from maximum in this listing as it comes to rebranding a unmarried product from a much broader model. That’s adverse to converting a unmarried model part that will get carried out throughout merchandise or services and products.
Like Anchor, the topic line “Vitamin Coke Will get a New Glance” is lovely elementary. That mentioned, the structure and presentation of Coke’s rebranding announcement e mail is in order that pleasant to behold.
There’s a pleasing steadiness between imagery, reproduction, and white house, which makes it really feel PRO-fess-ional. The structure additionally makes it more uncomplicated to soak up all of the data as a result of not one of the parts are preventing with every different in your consideration.
Every other vital side of this e mail is how the corporate reassures shoppers that the glance is converting, now not the real method. There’s additionally some superb trust-building social evidence within the e mail’s headline: “The united states’s No.1 Promoting 0-Calorie Beverage.”
What I love: I love that Coca-Cola doesn’t simply announce Vitamin Coke’s “up to date glance” but additionally takes the chance to introduce 4 new Vitamin Coke flavors.
19. Hawaiian Airways
Hawaiian Airways, a.okay.a “Hawaii’s greatest and longest-serving airline,” unveiled its new glance in 2017. The model refresh integrated an up to date emblem “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways was hoping to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive identification.”
The airline’s rebrand purpose shone via in its e mail announcement, particularly with phraseology like “Honoring the previous. Taking a look to the longer term.” I feel the topic line “A brand new glance. The similar original Hawaiian enjoy” additionally communicates the rebrand’s intent.
What I love: I love how respectful this rebranding announcement e mail instance is.
Through respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whilst striking its shoppers on the middle of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m now not positive about you, however I really feel all of that by way of studying this e mail.
20. Sttark
Subsequent, we’ve Sttark, a customized packaging corporate founded in Greenville, South Carolina.
Over its 17 years in trade, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design services and products for packaging.
In consequence, in 2022, the corporate got rid of the phrase “label” from its identify and went via a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who is a part of Sttark’s advertising crew. In keeping with Anissa, the 2022 rebrand was once additionally across the time Sttark started experimenting with e mail advertising as an organization.
“We had by no means carried out constant e mail advertising campaigns ahead of going via our rebrand. We used Klaviyo to ship a simple e mail to our present shoppers outlining our corporate identify trade and our reason why for doing so,” says Anissa. The results of Sttark’s rebranding announcement e mail was once “A 54% Open Fee and a 5.6% Click on Fee.”
What I love: I love that, in Anissa’s phrases, Stark sought after to ship “a simple e mail.” In my humble opinion, it was once exactly that: simple and transparent, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Give up Genius) is a digital medical institution for substance use control. The medical institution rebranded in 2023 with a “new identify, glance, and really feel” supposed to take away the stigma surrounding substance use.
The topic line of the rebranding announcement e mail, “Introducing Pelago (previously Give up Genius),” will get instantly to probably the most obvious side of the rebrand: The identify trade. With one thing as giant as a reputation trade, it’s more than likely higher to keep on with the KISS (Stay it easy, silly) idea. So, issues scored there.
I do have to handle the elephant within the room, regardless that — a surprising opening paragraph … used two times. The article is, it’s this type of forgivable “mistake” for the reason that undertaking of the rebrand (“to handle stigma”) isn’t simply obviously mentioned, nevertheless it’s an attractive excellent to aspire to. So perhaps that does undergo repeating?
What I love: I just like the simplicity and magnificence of this e mail. It communicates the rebrand’s why, what, and the way whilst ultimate true to Pelago’s “substance use care, that works” corporate ethos.
22. Wellfound
The startup activity seek platform rebranded from AngelList Skill to Wellfound within the latter a part of 2022. A wish to distinguish two companies underneath the AngelList umbrella sparked the brand new identify and rebrand.
Every corporate had grown to serve other visitor bases. So by way of conserving AngelList Challenge the similar, whilst transitioning AngelList Skill to Wellfound, they might determine distance between the manufacturers.
Like Pelago, Wellfound was once saying a reputation trade. Additionally, like Pelago, Wellfound’s e mail matter line helps to keep it transparent reasonably than suave.
“AngelList Skill is now Wellfound” in an instant will get right down to trade, informing present shoppers concerning the identify trade. However the pleasant “It’s great to satisfy you” follow-up takes it from being all trade to a personable alternate.
What I love: The rebrand displays Wellfound’s greater figuring out of its audience. The rebranding e mail announcement takes that premise and runs with it to the end line. (See: “No person is aware of trade higher than the startup neighborhood,” for instance of Wellfound talking without delay to its audience in some way that resonates.)
23. Weglot
Weglot is a no-code web page translation resolution that permits customers to release a multilingual web page. In 2023, the platform published a brand new model identification to “higher put across who we’re as an organization.”
The purpose was once to replicate at the outdoor all of the enlargement Weglot skilled as a crew, in addition to the evolution of its product since launching in 2016.
This rebranding announcement e mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an e mail environment?)
Non-public personal tastes apart, the e-mail instantly grabs the reader’s consideration with a query–and–resolution structure. The remainder of the content material is solely as must-read, with transparent, enticing messaging and numerous white house to let all of it breathe.
What I love: I like that Weglot isn’t afraid to percentage messaging with persona. “You already know you wish to have to test it out, pass pass pass!” is an ideal instance of a amusing CTA that drives shoppers to take a desired motion. I additionally love that Weglot ends the rebranding announcement e mail by way of including worth (i.e., previewing tasty morsels like “GA4 pointers for international manufacturers”) to its target audience.
24. Impossible to resist Me
Impossible to resist Me is a New York-based good looks corporate established in 2013.
When the corporate rebranded, it was once a complete transformation encompassing each side of its model identification. Impossible to resist Me up to date its emblem, redesigned the web page, and made over its product packaging.
Now, that’s lots of trade to get down on paper. And I feel this rebranding announcement e mail instance captures the essence of the rebrand adventure effectively.
The icons also are a pleasing contact. They assist to spotlight the logo adjustments whilst the daring squares of colour stay the eyes transferring in the appropriate course. Through the “proper course,” I imply the place the essential data is all through the e-mail.
What I love: You’ll be able to’t inform from the screenshot, however the megastar icons above “what’s new” and “what’s the similar” aren’t static; they’re animated. It’s a delicate animation, nevertheless it attracts the attention and provides persona to the e-mail.
25. Stark
Stark is a SaaS platform providing a collection of built-in accessibility gear to over 30,000 firms.
In October 2020, the corporate introduced “$1.5M in investment, billing accounts, and a recent re-brand.” In the course of the rebrand particularly, Stark was hoping to “Exchange the way in which other people world wide perceive, see, and learn about accessibility” and “trade the way in which the trade spotlights incapacity.”
I like that Stark will get proper into the guts of its rebrand undertaking with the highest symbol within the rebranding announcement e mail.
Through doing this, Stark doesn’t simply let us know however presentations us its targets to “shed light on that available design is lovely, and disabled does now not imply not able.” The “Learn Extra on our weblog” CTA button additionally provides the technique to learn extra concerning the rebrand.
What I love: Apart from the beautiful symbol, I like that Stark has bundled a number of bulletins into one e mail. It presentations that the logo doesn’t wish to unsolicited mail e mail subscribers. Taking the time to thank everybody who has supported Stark is every other great contact that humanizes this rebranding announcement e mail instance.
26. Typedream
Typedream Hyperlinks is a no-code link-in-bio builder.
Sooner than it was once Typedream Hyperlinks, the link-in-bio builder went by way of Dumplink. Typedream initiated the rebrand so the link-in-bio builder may develop into “a unbroken section” of its all-in-one package deal for creators.
Typedream’s rebranding e mail is discreet however efficient. It explains the why at the back of the rebrand and introduces the instrument’s advanced UI.
I feel it’s cool how Typedream takes the chance to percentage a sneak peek of the instrument’s new options, too. Now not best does this exhibit the product, however the product preview pictures get a divorce the textual content.
What I love: I like that Typedream obviously explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s inventive adventure.
27. Motherboard
Motherboard is an worker advantages platform that was once referred to as roHealth.
The corporate modified its identify to replicate the wider quantity of corporate advantages on be offering and the truth it was once now a “complete advantages control platform.”
Positive, the e-mail lacks bells and whistles. However I feel that’s my favourite factor concerning the announcement. It has a selected audience in thoughts, “Employers,” and speaks without delay to them obviously and straightforwardly.
Although there aren’t any pictures to get a divorce the textual content, the white background, bolded subheadings, and font make stronger clarity.
What I love: I love that the e-mail obviously explains the adjustments, why they’re taking place, and the way they’ll affect this visitor section.
28. Withings
Withings is a fitness and health model that gives health-based units and a health-tracking app referred to as Withings Well being Mate. When the logo up to date the app, it additionally gave the app icon a recent glance.
Withings’ rebrand announcement e mail took the chance to handle each the product updates and the emblem refresh. The e-mail defined how those adjustments mirrored the corporate undertaking and connected that again to how its corporate undertaking relates without delay to serving to its app customers achieve their health targets.
What I love: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our goal: to come up with all of the assist you want to succeed in your fitness targets, no matter they is also.”
It’s an ideal instance of centering shoppers inside of your messaging. When the rubber hits the street, messaging has a tendency to resonate higher when it’s extra about them (your shoppers) and not more about you.
29. A2X
A2X, an ecommerce accounting device that serves companies and accountants, up to date its branding, switching from the use of illustrated pictures to extra human ones. The picture underneath is an instance of a pre-rebrand e mail. As you’ll see, the graphics used are illustrations reasonably than pictures of tangible people.
The picture underneath is post-rebrand. The illustrated imagery within the first e mail is top of the range {and professional}. However I think like including a real human makes the second one e mail extra enticing. I’d additionally say the post-rebrand e mail makes me naturally believe the corporate extra as it feels original.
What I love: I feel the power to construct believe between shopper and corporate is possibly the most important takeaway right here, particularly given:
“A client’s stage of believe in an organization drives revenue-generating behaviors corresponding to the chance to buy once more, desire for an organization over competition, trial of unrelated merchandise, and propensity to percentage non-public information” (Forrester).
So, if you wish to construct believe (and force revenue-generating behaviors), take a look at the use of pictures of actual other people for your emails. I in my opinion don’t suppose the pictures even wish to be overly “polished.”
It is advisable use a screenshot from an organization Zoom assembly reasonably than skilled headshots, for instance. A very powerful factor is that the folks glance actual and surely relatable.
30. Zight
Zight (previously referred to as CloudApp) is an all-in-one display screen recorder. CloudApp switched to Zight in April 2023, pronouncing: “The brand new identify and model identification align with our undertaking to create a happier and extra productive office for all.”
Personally, this rebranding announcement e mail instance works as a result of Zight has framed it throughout the visitor’s lens. You’ll be able to see the corporate has prioritized informing and reassuring present shoppers concerning the adjustments.
To peer this way in motion, take a look at how Zight takes the time to give an explanation for the adjustments originally of the e-mail. Then, the logo closes with a P.S. phase that empathizes with the consumer (i.e., “We all know identify adjustments can also be an adjustment”).
What I love: It’s a delicate contact, however I love the way in which Zight has bolded the tips that will probably be maximum pertinent to present customers. This makes it more uncomplicated for readers to scan the e-mail and temporarily see reassuring data like their software login and pricing ultimate the similar.
31. Vidico
Vidico is a video manufacturing company for tech firms.
The corporate’s 2022 rebranding “was once pushed by way of visitor comments, which emphasised the desire for an artistic spouse who in point of fact understands their product,” says Vidico Advertising and marketing Supervisor Laura Chaves.
The rebrand integrated a made over portfolio, a recent web page, a brand new emblem, and up to date visible parts.
Vidico’s rebranding e mail announcement offers a brief recap of what’s modified and why, plus how this affects shoppers. There’s additionally a pleasing steadiness between the visible and written parts. The way labored. In keeping with Laura, the e-mail completed a 33% open price and a 4% click on price.
What I love: I actually just like the transparent “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a quick and candy evaluate of the rebrand, with the technique to “Head to our weblog” for individuals who wish to be informed extra.
32. Summit
Summit is a lead-scoring engine for advertising machines.
After over a yr in building, Summit introduced it was once “open for normal get right of entry to with a refreshed model.” New use instances for gross sales, advertising, and product groups impressed its new positioning and web page.
Summit’s rebranding e mail opens with an intriguing matter line, “Giant information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its emblem).
So, proper out of the gate, Summit introduced a transformation and integrated the logo identification into the topic line. There’s additionally a excellent combine of images, headings, and bolded textual content to create that e mail must-have — clarity.
What I love: I favored the usage of well-placed outbound hyperlinks that defined and highlighted the brand new product use instances. I additionally like that Summit has taken the time to respond to two customer-focused questions on 1) how the product has modified and a pair of) if there’s nonetheless a loose model.
33. Hunter
Hunter is an all-in-one e mail outreach platform. Previously named E mail Hunter, the corporate was once rebranded circa 2016 with a brand new identify, emblem, and web page. The rebrand was once impressed by way of how Hunter had expanded its carrier.
Hunter’s rebranding announcement e mail begins by way of taking a minute to have fun what’s been an unbelievable yr. Then, the corporate introduces the “main rebrand,” explaining what has modified relating to its model.
However what I feel steals the display on this e mail is the paragraph explaining that not anything has modified for Hunter’s visitor base.
What I love: I love that Hunter went with this matter line: “E mail Hunter turns into… Hunter!” I adore it as it does the activity of saying the rebrand whilst heading off the structure of “New Glance, Similar [Insert Brand].” Don’t get me flawed, that structure additionally explains the e-mail is set a rebrand, nevertheless it’s lovely predictable. I additionally love that Hunter takes the time to thank shoppers for his or her reinforce on the finish of the e-mail.
34. Castos
Castos is a podcast webhosting platform aimed toward rising manufacturers.
The corporate walked the stroll of its area of interest by way of discussing the rebrand on its weekly podcast. The podcast went at the back of the scenes, sharing the why, what, and the way of the brand new web page, emblem, and colour scheme.
Even if the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup e mail. The e-mail contains parts of the brand new model identification, together with the brand new colour scheme.
It additionally takes the chance to percentage a 50% off deal and coupon code for its integration spouse, MemberSpace, as a part of the announcement. When you’ve got an be offering that provides worth in your visitor base, why now not percentage it with them?
What I love: I like each the transparent CTAs, together with the CTA for the coupon. That mentioned, the daring crimson CTA button for “Concentrate to the Episode” is particularly crowd pleasing. I don’t learn about you, however the energy of crimson compels me…
35. ConvertKit
Well known author advertising platform ConvertKit made the daring transfer to rename in 2018. Even if the transfer from ConvertKit to Seva was once short-lived, the rebranding announcement e mail is an engaging instance.
The e-mail begins by way of overtly acknowledging the rename “turns out utterly loopy.”
From then on, it’s onerous to appear away for the reason that power of the e-mail turns out frenzied, however darn, is it original.
There’s additionally a very good use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Trade) to get a divorce the textual content.
What I love: I like that the e-mail ends with “When you’ve got questions, simply hit answer!” In a panorama of emails that say, “That is an automatic e mail, don’t answer” (or thereabouts), this way provides a personalized effect.
36. Netlify
Netlify is a contemporary internet building platform for enterprises that rebranded in March 2023. The Netlify rebrand targeted round a brand new emblem, which was once “a thrilling first step towards a complete new visible identification.”
Netlify’s rebranding announcement featured the primary tournament (the brand new emblem) on the best of the e-mail, with a side-by-side take a look at outdated as opposed to new. This can be a visually thrilling option to display the adjustments in motion whilst incorporating the brand new model identification into e mail communications.
The reproduction is solely as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new emblem for Netlify.” This killer line is adopted by way of a transparent clarification of why (and when) the emblem trade is going on, plus a cast CTA on the finish.
What I love: I like all the really feel of this e mail. It sort of feels like Netlify is legitimately eager about the brand new emblem, and that power shines throughout the reproduction and visuals.
37. Dig Insights
Dig Insights is a Marketplace Analysis and Client Insights corporate that rebranded in 2022.
The purpose was once to transport from a conventional analysis corporate to a extra trendy, tech-first one. As such, the corporate despatched out a rebranding announcement e mail explaining the adjustments.
To me, this e mail works as it has the corporate’s audience in thoughts. For context, Dig Insights’ purchasers are in advertising, so that they’ll more than likely be extra curious concerning the “why” at the back of the rebrand (which Dig obviously explains.)
The e-mail ends with a couple of phrases from the corporate’s CEO discussing the brand new visible course, adopted by way of a bit devoted to “What subsequent?” I feel entrepreneurs may also respect the ones parts.
What I love: You’ll be able to’t see it from the screenshot, however I like that Dig Insights’ e mail announcement illustrated the rebrand with a GIF. Appearing the ahead of and after with visuals is a superb interactive contact that clarifies what has modified.
38. Hable
Hable is a transformation control consultancy that is helping other people to paintings higher with generation. Remaining yr (2023), Hable reached some extent the place the logo wanted a refresh.
The emblem “hadn’t been up to date in a while and was once not reflective of who we have been as a company. We’d grown up so much, and we wanted our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Corridor.
As it was once a “main rebrand,” Hable sought after to ship out a rebrand announcement e mail to all contacts speaking the “new technology for the group.”
I feel they completed what they got down to do. The e-mail takes the time to give an explanation for the logo adjustments and why they took place.
Hable stocks some background details about how they rebranded, too. However what offers it the additional particular contact is that Hable hyperlinks the adjustments again to its shoppers.
What I love: I actually like the full vibe of the e-mail. It feels well-considered and surely honest, particularly when Hable describes its values. The structure could also be efficient, with a pleasing combination of images, textual content, colour, and white house that helps to keep the e-mail visually appealing.
39. Engyne
Engyne is a full-fledged search engine optimization platform for B2B SaaS startups.
Previously launchman.com, the corporate presented a programmatic search engine optimization instrument that was once extra targeted at the affiliate internet marketing house. Engyne rebranded ultimate yr in keeping with product enlargement and adjustments.
The rebrand announcement e mail works as it explains the product evolution and the way this has knowledgeable the logo refresh. It additionally does a three-step breakdown of what this implies for present customers.
What I love: I love that this rebrand announcement comes without delay from the founders and that they’re encouraging other people to respond to the e-mail with questions. Reassuring customers that Engyne shall be “responding to each” e mail reaction is every other personalized effect.
40. EmailToolTester
EmailToolTester is helping small-to-medium-sized companies evaluate newsletters, CRMs, and advertising automation gear. In 2023, the corporate rebranded and despatched out a rebranding announcement e mail.
“We stored it quite simple and didn’t even point out the rebranding in our matter line,” says EmailToolTester Founder Robert Brandl. “The reason being that once a small trade rebrands, it’s large information for that trade. However typically, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding e mail announcement speaks to me probably the most. It additionally specializes in including worth to the reader reasonably than centering the logo refresh.
EmailToolTester achieves this by way of sharing tricks to building up e mail engagement, with just a delicate nod to the rebrand on the best of the e-mail.
What I love: Lets argue whether or not shoppers do or “don’t care an excessive amount of” about corporate rebrands. I like to listen to about corporate rebrands. However perhaps you don’t. On the finish of the day, it’s subjective.
That mentioned, including the logo announcement inside of a broader e mail has labored for EmailToolTester. That’s possibly as a result of they adopted an way that felt true to the logo and one they believed in.
Pronouncing Your Rebrand
We’ve checked out how 40 different firms introduced their rebrands by way of e mail, and optimistically, you’re feeling impressed. However now it’s time so that you can percentage your rebranding announcement e mail your method.
Offering the messaging is obvious, probably the most essential part for luck is taking an way you imagine in. Let’s smash this down.
You’ll be able to get the messaging transparent by way of explaining the what/why of your rebrand and obviously speaking how any model adjustments might or won’t affect shoppers. If it is sensible (say, shoppers wish to turn on a brand new account), you’ll additionally wish to quilt what they wish to do subsequent.
However how do you stick with a rebrand announcement way that you simply imagine in? Easy. (Smartly, roughly. The entirety turns out easy on paper, proper?) Ask your self in case your rebranding announcement e mail resonates along with your model, values, and, possibly most significantly, your shoppers.
