If you are studying this weblog, you might have most probably determined to start out or revamp your copywriting portfolio. With such a lot of portfolios in the market, it is arduous to determine the best way to make yours stick out from the group.
What colours must you employ? What sort of writing samples will blow their own horns your talents? Thankfully, I have put in combination a number of copywriting portfolio examples which can be certain to encourage you and information you in the appropriate course.
Each and every copywriting portfolio instance I have incorporated is exclusive in the case of colour, structure, and character — highlighting the more than a few tactics you’ll method placing a portfolio in combination and the way it is alright to get ingenious with yours.
How one can Create a Copywriting Portfolio
When developing your copywriting portfolio, keep away from cramming in too a lot of your writing samples. It would be best to blow their own horns your numerous portfolio —that is comprehensible — however too many samples can crush doable shoppers and employers.
As a substitute, go for 5 – 6 writing samples that seize the other types of writing you might have performed, akin to technical, advertising and marketing, and trade writing. Make sure to additionally come with a stability of funny and critical items, B2B and B2C writings, in addition to brief and long-form content material.
You probably have little-to-no writing samples, construct your portfolio via beginning a web page or weblog to exhibit your writing talents, or give a contribution to different web sites. You’ll additionally write for nonprofits or paintings internships.
Any other technique to construct your portfolio is to put in writing mock-copywriting samples in line with native companies. Simply you should definitely let employers or shoppers know they’re mock-samples and that you were not if truth be told employed via the ones firms. The purpose is not to misinform, however to turn what you’ll do.
Copywriting Portfolio Examples
Now that you’ve got a couple of of your easiest copywriting examples able to add, it is time to design your portfolio. You wish to have a portfolio that sticks out from the group, showcases your character, highlights your talents, and is simple to navigate via doable employers.
To provide you with some inspiration, listed below are 25 examples of superb copywriting portfolios damaged down into the next classes:
Homepage – The primary web page folks see of your on-line portfolio and the place you’ll be able to most probably area your paintings samples
About Me – The place you’ll be able to give readers an concept of who you might be and what you do
Products and services – What you’ll supply your shoppers
Each and every of those examples items a unique method to copywriting portfolios this is certain to draw new alternatives.
Homepage
There are lots of other approaches to making a homepage on your portfolio — then again, it is best follow to verify your homepage options your title, your touch data, and complementary colours. Maximum copywriters make a selection to characteristic their paintings at once on their homepage, however some give you the option to hyperlink to their samples.
Listed here are a number of examples of remarkable homepage templates:
The homepage for Anglade-Cole’s copywriting portfolio straight away establishes her as a professional in her box via bringing consideration to the awards she’s garnered all the way through her occupation. The picture on her entrance web page displays her at a talking engagement with a assured smile, and the picture’s caption obviously states her complete title above “3X Award-Successful Direct-Reaction Copywriter, Writer, and Advisor.”
The badges for her awards also are displayed all the way through, with the American Writers and Artists Institute badge positioned within the center subsequent to the hyperlink to subscribe to her electronic mail record. Underneath her electronic mail record are badges from different accomplishments, together with profitable the bronze Nonfiction E-book Award. If you are an award-winning copywriter, Anglade-Cole’s web page is a brilliant instance of the way you’ll position your awards entrance and heart to determine credibility.
If you need your homepage to focal point much less on awards and extra on who you might have labored with, Cruze’s homepage is a phenomenal instance. This homepage closely options fine quality pictures from the other campaigns he is labored on. Merely hover over each and every picture to peer the title of the corporate or marketing campaign, then click on at the picture to peer the reproduction he wrote and the place it was once printed.
If you are on the lookout for a extra straight-forward but crowd pleasing method to showing your paintings, Cruze’s instance can lead you in the appropriate course.
Benner takes a identical method via the usage of a mix of fine quality pictures and GIFs to show his paintings on his portfolio’s homepage. Alternatively, Benner takes it a step additional via together with the yr his paintings was once printed subsequent to each and every picture. His homepage additionally features a headshot and a small blurb about who he’s and the place he’s primarily based.
Possible shoppers and employers can simply navigate his portfolio via scrolling down the place they may be able to see extra hyperlinks to his About web page (“Meet Evan”), reproduction, and the initiatives he labored on.
Copywriting portfolios wouldn’t have to be all paintings and no play, so do not be afraid to inject just a little humor if you’ll. Benítez’s character and humorousness are sprinkled all the way through his portfolio’s homepage.
Upon visiting his web page, you are greeted with a black display screen with white textual content that begins with “Hi there, human! Or robotic!” and ends with “Scroll down to peer the blood, sweat and tears.” And for laughs, there is a random button that claims “That is only a button.” Spoiler Alert: The button does not do anything else however I without a doubt laughed once I clicked on it and waited 30 seconds for one thing (not anything) to occur.
If you scroll down, you’ll be able to see a show of GIFs of the other campaigns Benítez has labored on through the years. Very similar to Cruze and Brenner’s portfolios, soaring over the GIFs will display the title of the corporate the marketing campaign was once for — and clicking on them will take you to his paintings.
That includes slightly of your character all the way through the portfolio will give doable shoppers and employers an concept of the type of individual they are operating with — and their humor and imaginative and prescient would possibly line up with yours.
If you wish to come with imagery on your portfolio, however desire a extra minimalist method, then Shaw’s portfolio will spark a couple of concepts. This portfolio includes a black background along with his title displayed in a big, easy-to-read font within the higher left nook. Two huge photographs representing his paintings are featured within the foreground, and extra of his paintings is proven via merely scrolling down. Like in earlier examples, clicking the photographs will take you to some other web page that provides larger element at the initiatives he is labored on.
Any other superb instance for minimalists, Yale’s portfolio does not depend on a ton of images. As a substitute her homepage is easy, easy, and handiest options her title in huge black textual content in opposition to a white background —in conjunction with tabs within the higher proper hand nook that result in her bio, homepage, and speak to web page.
In case you scroll down Yale’s homepage, you notice the trademarks of the retailers that experience printed her paintings.
Although I would without a doubt counsel together with a tab with hyperlinks on your written paintings, this homepage displays that once in a while much less is extra and that you simply wouldn’t have to depend on daring photographs to have a powerful portfolio.
The homepage for van Buren’s portfolio is a brilliant instance for copywriters who’re on the lookout for a neat, arranged manner of marketing all in their skills, paintings, and social media in a single position.
The content material of the homepage is arranged in some way that leads your eyes down the web page. Its coordinated impartial colours are enticing with out being too jarring. Additionally, understand how the tabs for the about web page, portfolio, testimonials, touch data, and social media widgets are all smartly arranged in one row on the best.
This structure is excellent if you are a copywriter who prefers a clean-cut, trade skilled portfolio.
This portfolio is a brilliant instance if you are the type of copywriter who desires to get directly to the purpose. With a tagline in giant daring letters studying “Learn much less of what I say. See extra of what I have performed,” Marsh makes it transparent that he does no longer need to waste somebody’s time. The highest of his homepage even features a self-contained PDF portfolio that may be downloaded straight away.
This portfolio displays that even an individual of few phrases can nonetheless give you the option to make a daring first impact.
I really like this homepage instance as it displays how a copywriter can upload their very own personalized effect to a portfolio template. What makes this portfolio stand out is its amusing crimson hues and the lovely yellow canary brand at the left aspect of the web page. As soon as once more, do not be afraid to turn your character to your portfolio’s homepage, and that comes with your quirky aspect.
Rogan’s homepage, like van Buran’s, additionally leads your eye downward. As you scroll down you’ll be able to see extra of her paintings samples, however what makes her web page truly fascinating is that each and every pattern comes with a corresponding colour alternate. This makes for a amusing, aesthetically gratifying scroll thru her paintings.
Dean’s portfolio is known as The Literary Co. and begins via letting guests know she has a wealth of revel in, having created reproduction for greater than 100 shoppers. Her portfolio additionally has a blog-style setup the place doable shoppers can scroll down and spot all of her newest paintings, case research, and the manufacturers she has labored with.
Smith’s web page opens with a big symbol of a girl at a keyboard and contours all of her related tabs on the best of the homepage. If you scroll down, you’ll be able to see her portfolio with hyperlinks to her paintings uniquely displayed in amusing observe illustrations.
Frandina leaned into the writing theme via having her portfolio’s homepage resemble pocket book paper. She doubled down at the theme via crossing out a phrase within the tagline and “writing” in a brand new phrase.
Along with having same old data tabs on the best of the web page, Frandina additionally incorporated tabs linking to her previous works separated via classes — buyer analysis, electronic mail sequences, release reproduction, long-form gross sales web page, and web page reproduction. Those tabs may also be discovered via scrolling down the homepage.
About Me
That is the place you exhibit your character and obviously outline the experience you carry as a copywriter. Understand that each and every instance includes a picture of the copywriter.
Understanding what to mention about your self may also be tricky. The place do you even get started? Hobson discovered some way round that via breaking her About web page into sections. In her advent, she features a picture of herself adopted via a short lived assessment of what she does, the place she is primarily based, and the way lengthy she has been copywriting.
Under her assessment, she lists 5 fast details about herself — a few of which pertain to copywriting and others that duvet her private lifestyles. Then she has a bit that breaks down her skilled background.
If you are no longer certain what to position on your About web page, you’ll practice Hobson’s components via together with a short lived assessment adopted via a couple of amusing details and a breakdown of your occupation to this point.
Sarah, whose portfolio is known as Flourish Writing, introduces herself the usage of a humorous anecdote about her first “printed ebook” being written on craft paper and saved on her fundamental college’s shelf for years. This anecdote shall we the reader know Sarah has had a zeal for writing since she was once a kid and that keenness too can produce superb paintings.
Whole with a photograph of Sarah along with her lovely puppy, this About web page offers the reader a transparent concept of who Sarah is when she is not writing.
Perriatt’s About web page is concise and smartly arranged. Her opener obviously states her title and what she does: “I am Shanice Perriatt – a virtual marketer and content material writer who blends the most productive of design and writing into compelling and attractive logo content material.”
Like Sarah, Perriatt additionally offers us perception into her lifestyles and leisure pursuits – going to the fitness center, scrolling thru Twitter, and going to the flicks. In spite of everything, the bio ends with Perriatt telling the reader the placement she holds now.
The muted pastel background enhances the fairway round headshot, making for a clear, informative web page.
Hollatz takes a unique method to her About web page. First, it begins with a photograph of Hollatz subsequent to a short lived remark detailing her purpose.
After scrolling down, guests see an “About You” web page as a substitute of an “About Me” web page. That is the place Hollatz items a subject many consumers face.
In spite of everything, guests can scroll additional down to search out an About Me web page through which Hollatz items herself as the solution to the entire doable consumer’s issues.
Coupland’s About web page displays that it’s completely nice to veer clear of private main points and to stay issues strictly trade. Whilst we do not get perception into Coupland’s lifestyles out of doors of writing, we do get a transparent description of her revel in and what she brings to the desk as a copywriter. Word that she additionally features a hyperlink to her LinkedIn for more info.
McMillen’s About web page establishes credibility via that specialize in his accomplishments. He additionally places his personal spin at the creator’s headshot via as a substitute handiest appearing part his face. It is a daring transfer however the grey coloring enhances the muted blue and white banner, so it does not appear too misplaced.
Like Hollatz, Schlesinger makes use of his About web page to give an issue doable shoppers may well be going through, then he items himself as the answer via explaining precisely what he can do for them. Then he ends his bio with a decision to motion, urging readers to touch him for his products and services.
Are you on the lookout for a punchy opener to clutch the reader’s consideration? Why no longer check out “I really like prime kicks!” Possibly keep away from that specific word, since that is how Axtell determined to open his About web page, however shouting a random reality about your self is without a doubt a excellent get started. Axtell took the opener a step additional via together with a photograph of him doing a prime kick.
If making a decision to open with a amusing reality, like Axtell, coupling that opener with a photograph appearing that reality can without a doubt display your character and clutch the eye of doable shoppers.
Products and services
Some copywriters decide to commit a separate web page in their on-line portfolio to breaking down the particular products and services they supply. If you select to do the similar, listed below are a few examples you’ll reference:
Dang presentations her products and services in a extra horizontal structure with texts on one aspect and a big corresponding picture at the different. Each and every segment of her provider web page features a button that provides the strategy to ebook.
Lock stored the structure simple via merely pointing out what she will be able to do for the customer and together with a button that permits doable shoppers to agenda a session. This generally is a nice approach for copywriters who focus on just one for 2 products and services.
In fact, once in a while your portfolio is sufficient to display shoppers and employers what you are able to. Tarn arranged his portfolio in a easy manner that displays he can give internet, electronic mail, social, and print reproduction. Clicking on each and every symbol will take the reader to his earlier paintings.
All of those copywriting portfolio examples are distinctive, however are all smartly arranged, smooth to navigate, and display a splash of character whilst the usage of complementary or impartial colours. Keep in mind those issues when placing in combination your personal portfolio. Now, pass in the market and get that subsequent giant gig!
Possible shoppers and employers can simply navigate his portfolio via scrolling down the place they may be able to see extra hyperlinks to his About web page (“Meet Evan”), reproduction, and the initiatives he labored on.
4. Jose Carlos Benítez
6. Aly J. Yale
In case you scroll down Yale’s homepage, you notice the trademarks of the retailers that experience printed her paintings.
Although I would without a doubt counsel together with a tab with hyperlinks on your written paintings, this homepage displays that once in a while much less is extra and that you simply wouldn’t have to depend on daring photographs to have a powerful portfolio.
This portfolio displays that even an individual of few phrases can nonetheless give you the option to make a daring first impact.
11. Kayla Dean
12. Dayarne Smith
13. Sara Frandina
Along with having same old data tabs on the best of the web page, Frandina additionally incorporated tabs linking to her previous works separated via classes — buyer analysis, electronic mail sequences, release reproduction, long-form gross sales web page, and web page reproduction. Those tabs may also be discovered via scrolling down the homepage..jpg?width=3723&name=Sara%20Frandina%202%20(1).jpg)
Under her assessment, she lists 5 fast details about herself — a few of which pertain to copywriting and others that duvet her private lifestyles. Then she has a bit that breaks down her skilled background.
If you are no longer certain what to position on your About web page, you’ll practice Hobson’s components via together with a short lived assessment adopted via a couple of amusing details and a breakdown of your occupation to this point.
24. Jennifer Locke
25. Stuart Tarn
All of those copywriting portfolio examples are distinctive, however are all smartly arranged, smooth to navigate, and display a splash of character whilst the usage of complementary or impartial colours. Keep in mind those issues when placing in combination your personal portfolio. Now, pass in the market and get that subsequent giant gig!
