When purchasers first began asking me to deal with their social media, I figured the picture phase can be simple. Create one blank graphic, add it throughout platforms, and the gear would regulate the whole thing mechanically.
Boy, used to be I flawed.
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Between cropped headers, stretched thumbnails, and textual content that disappeared on cellular, it didn’t take lengthy to understand that each and every platform performs through its personal laws — and so they trade incessantly. I spent method an excessive amount of time backtracking, resizing, and apologizing for issues that appeared off when they went reside.
Now, I stay a operating checklist of up-to-date social media picture sizes and construct templates for the commonest social media asset sizes my purchasers want. It is helping me transfer quicker, steer clear of guesswork, and stay the whole thing having a look skilled from feed to advert to tale.
This information pulls all of that in combination—present specifications, sensible pointers, advert dimensions, and gear I take advantage of to make the method smoother. I’ve labored with dozens of manufacturers on natural and paid social technique, and picture sizing is likely one of the first issues I trainer groups to get proper.
Desk of Contents
- Why You Will have to Care About Social Media Symbol Sizes
- Social Media Symbol Sizes At-a-Look
- Social Media Symbol Sizes through Platform
- Symbol Sizes for Paid Social Commercials
- Equipment and Templates for Social Media Property
- Pointers for Higher Symbol Optimization
- Why Symbol Sizing Is Definitely worth the Effort
- FAQs
Why You Will have to Care About Social Media Symbol Sizes
I used to regard picture sizing like an afterthought. If the content material had been robust, the picture would lift it, proper? However after managing dozens of campaigns and cleansing up quite a lot of formatting problems, I’ve realized it performs a far larger position in efficiency than I anticipated.
Right here’s what I be aware of now.
Engagement relies on visible high quality.
I’ve examined posts with the very same replica and design, however other picture sizes, and the variation in click-through price used to be unattainable to forget about. One model appeared sharp and well-fitted; the opposite used to be awkwardly cropped and misplaced a piece of the message.
That drop in efficiency used to be exhausting to forget about—and I’m no longer the one one that’s spotted.
In line with HubSpot’s 2025 World Social Media Tendencies document, Instagram, Fb, and YouTube are the highest platforms for each engagement and lead high quality, and each and every certainly one of them is powered through visuals. In case your photographs are misaligned, off-brand, or low-res, you’re lacking alternatives ahead of your target market even reads the caption.
Commercials get rejected or underperform.
Probably the most first paid campaigns I ran via Meta used to be rejected for one thing I didn’t catch: a picture that didn’t meet their minimal width requirement. No caution, no adjustment — simply silence. I didn’t even are aware of it hadn’t run till I checked the analytics a couple of days later.
LinkedIn may also be simply as strict. I’ve noticed picture commercials quietly throttle their achieve since the length wasn’t reasonably proper, or the facet ratio threw off the preview. Should you’ve ever watched a high-performing marketing campaign stall for no obvious reason why, picture formatting is likely one of the first issues to test.
Your model appears inconsistent.
Cropped-off trademarks. Misaligned visuals. Graphics that glance completely effective on desktop however fall aside on cellular. I’ve been there and so have your shoppers.
The ones inconsistencies upload up. They make your model really feel disjointed, even though the message is true. When I began the use of platform-specific dimensions, our visuals in the end felt constant on each and every display screen. No lacking margins. No off-brand templates. Simply blank, dependable content material that felt intentional throughout each and every channel.
And that issues, as a result of visuals are incessantly the primary impact your target market will get.
Be told extra about what grabs other folks’s consideration on social media with our information on top-of-the-line varieties of content material on social media.
Social Media Symbol Sizes At-a-Look
Social Media Symbol Sizes through Platform
I used to check out to break out with a one-size-fits-all means. I’d design as soon as, resize for 2 or 3 channels, and get in touch with it an afternoon. That by no means labored out the way in which I was hoping.
Each and every platform handles visuals another way — some crop aggressively, some downscale uploads, and others prioritize completely other facet ratios. Now I paintings from an in depth spec sheet and construct the whole thing with the ones dimensions in thoughts.
Right here’s the breakdown I stay bookmarked.
Fb Symbol Sizes
- Profile: 320 x 320 px
- Duvet: 851 x 315 px
- Feed submit: 1080 x 1350 px
- Tales: 1080 x 1920 px
- Advert codecs:
- Feed: 1080 x 1080 px
- Hyperlink advert: 1200 x 628 px
- Tale advert: 1440 x 2560 px
- Hyperlink preview: 1200 x 630 px
I’ve noticed probably the most problems right here with quilt footage — what appears excellent on desktop can get oddly cropped on cellular. When unsure, middle your point of interest and stay essential main points clear of the sides.
For extra recommendations on optimizing your Fb visuals, take a look at our information to Fb advertising and marketing or discover HubSpot’s Fb advert absolute best practices.
Instagram Symbol Sizes
- Profile: 320 x 320 px
- Sq. submit: 1080 x 1080 px
- Portrait: 1080 x 1350 px
- Panorama: 1080 x 566 px
- Tales and Reels: 1080 x 1920 px
- Grid thumbnail: 161 x 161 px
- Reels quilt: 420 x 654 px
- Advert codecs: identical dimensions as natural posts
For Instagram, I focal point at the vertical structure since many of the feed is optimized for visuals which might be 4:5 or taller. Sq. nonetheless works, however portrait photographs have a tendency to accomplish higher when it comes to achieve and engagement.
If Instagram is a big channel in your staff, HubSpot’s unfastened Instagram template will let you construct a cohesive grid and deal with constant model visuals.
Twitter (X) Symbol Sizes
- Profile: 400 x 400 px
- Header: 1500 x 500 px
- Feed submit:
- Panorama: 1600 x 900 px
- Portrait: 1080 x 1350 px
- Hyperlink preview: 1200 x 630 px
- Advert codecs:
- Unmarried picture: 1200 x 628 px
- Sq.: 800 x 800 px
- Carousel: 800 x 418 px
I’ve had excellent good fortune with landscapes on X, however I’ve not too long ago began checking out extra portrait vegetation. The cellular preview house has shifted, and portrait photographs get extra display screen actual property when completed as it should be.
TikTok Symbol Sizes
- Profile: 200 x 200 px
- Feed, Tales, Carousel: 1080 x 1920 px
- Advert choices:
- Vertical (min): 540 x 960 px
- Carousel: 1200 x 628 px (panorama)
Maximum visuals listed below are complete display screen, so I deal with TikTok like a vertical-first platform. Even the commercials wish to fit that structure to steer clear of awkward black bars.
LinkedIn Symbol Sizes
- Profile: 400 x 400 px
- Duvet photographs:
- Private: 1584 x 396 px
- Corporate: 1128 x 191 px
- Feed submit: 1200 x 627 px
- Lifestyles tab:
- Hero: 1128 x 376 px
- Gallery: 900 x 600 px
- Advert specifications:
- Carousel: 1080 x 1080 px
- Subsidized content material: 1200 x 627 px
For LinkedIn, model polish issues. I double-check the whole thing — particularly on corporate pages — as a result of even slight misalignment sticks out in a certified feed.
To head deeper on optimizing LinkedIn for lead gen or model construction, I like to recommend HubSpot’s LinkedIn publishing pointers and submit advent workflows.
Pinterest Symbol Sizes
- Profile: 165 x 165 px
- Duvet: 800 x 450 px
- Same old pin: 1000 x 1500 px (2:3 facet ratio)
- Carousel or advert: 1000 x 1000 or 1000 x 1500 px
- Tale pins: 1080 x 1920 px
Pinterest leans closely into vertical. If I stick with 2:3 for pins, I steer clear of any awkward auto-cropping, particularly within the cellular feed.
Pinterest can force a stunning quantity of referral site visitors if photographs are completed proper. This HubSpot evaluation on picture absolute best practices assisted in shaping how I take into accounts vertical visuals throughout platforms, no longer simply on Pinterest.
YouTube Symbol Sizes
- Profile: 800 x 800 px
- Banner: 2560 x 1440 px
- Secure zone: middle content material inside 1546 x 423 px
- Thumbnail: 1280 x 720 px
- Podcast thumbnail: 1280 x 1280 px
YouTube’s banner length may also be tough. What appears excellent on a desktop may get cropped on a TV or cellular software. I take a look at previews on all units ahead of finalizing.
Threads Symbol Sizes
- Profile: 320 x 320 px
- Feed submit: 1440 x 1920 px
- Hyperlink preview: 1200 x 600 px
- Carousel: as much as 20 photographs
Threads content material is incessantly cross-posted from Instagram, so I take advantage of the similar picture dimensions and protected zone laws. Portrait orientation has a tendency to show absolute best.
Snapchat Symbol Sizes
- Profile: 320 x 320 px
- Geofilter: 1080 x 1920 px
- Commercials: 1080 x 1920 px
- Banner: 375 x 278 px
With Snapchat, the whole thing is constructed for the telephone display screen. I stay designs easy, vertical, and clutter-free close to the highest and backside edges.
Google Trade Profile Symbol Sizes
- Brand: 720 x 720 px
- Profile: between 250 and 750 x 750 px
- Duvet: 1024 x 576 px
- Video: 1280 x 720 px (max 30 seconds, 75 MB report length)
Those visuals seem throughout Maps, Seek, and industry listings, so I deal with them like front-door signage — blank, high-resolution, and brand-aligned.
Bluesky Symbol Sizes
- Profile: 400 x 400 px
- Banner: 1500 x 500 px
- Feed picture: 1200 x 627 px
- Submit picture: 1080 x 1080 or 627 x 1200 px
The platform permits some flexibility, however sticking with usual facet ratios (1:1 or 4:5) assists in keeping issues crisp throughout other monitors.
Tumblr Symbol Sizes
- Profile: 128 x 128 px
- Banner: 3000 x 1055 px
- Submit picture: 500 x 750 px
- Commercials: 1280 x 1920 px
Tumblr nonetheless favors vertical imagery and posts which might be graphic-forward. I’ve noticed more potent effects when visuals are saved gentle on textual content and optimized for cellular scrolling. It’s price checking out vertical codecs right here—even legacy platforms have dependable communities.
Symbol Sizes for Paid Social Commercials
Advert specifications may also be quite other from natural posts, even if they seem an identical within the feed. I’ve realized to double-check picture dimensions ahead of launching any marketing campaign. It is helping steer clear of rejections, scaling problems, and blurry visuals that consume into efficiency.
Right here’s what I stay readily available when construction ingenious for paid social.
Fb and Instagram (Meta)
Not unusual advert codecs:
- Feed: 1080 x 1080 px (1:1)
- Hyperlink commercials: 1200 x 628 px (1.91:1)
- Tales and Reels: 1080 x 1920 px (9:16)
- Carousel: 1080 x 1080 px (1:1)
Specifications to bear in mind:
- Max report length: 30 MB
- Authorised codecs: JPG or PNG
- Secure zone for tales: Keep away from striking key content material within the most sensible 250 px and backside 340 px
- Fb recommends leaving 14% padding on most sensible and 20% at the backside for Tales/Reels
Twitter (X)
Not unusual advert codecs:
- Unmarried picture: 1200 x 628 px (1.91:1)
- Sq.: 800 x 800 px (1:1)
- Carousel: 800 x 418 px (1.91:1) or 800 x 800 px (1:1)
Specifications to bear in mind:
- Max report length: 5 MB (photographs) or 15 MB (GIFs on desktop)
- Authorised codecs: JPG, PNG, GIF
- Beneficial to steer clear of striking textual content too just about the sides—cropping can range throughout cellular and information superhighway
Not unusual advert codecs:
- Subsidized content material: 1200 x 627 px (1.91:1)
- Carousel commercials: 1080 x 1080 px (1:1)
- Vertical commercials (cellular): 720 x 900 px (4:5)
Specifications to bear in mind:
- Max report length: 5 MB
- Authorised codecs: JPG, PNG, non-animated GIF
- Minimal width: 200 px
- LinkedIn vegetation photographs another way on cellular vs. desktop, so middle key visuals and duplicate
TikTok
Not unusual advert codecs:
- Complete-screen in-feed video: 1080 x 1920 px (9:16)
- Carousel: 1200 x 628 px (panorama), 640 x 640 px (sq.)
Specifications to bear in mind:
- Min picture length: 540 x 960 px
- Max report length: 500 KB (photographs), 500 MB (video)
- Layout: JPG, PNG for photographs
- Secure zones: Depart ~150 px padding on the most sensible and backside to steer clear of UI overlays
Not unusual advert codecs:
- Same old Pin: 1000 x 1500 px (2:3)
- Carousel: 1000 x 1000 px or 1000 x 1500 px
- Buying groceries advert: Similar specifications as usual pins
Specifications to bear in mind:
- Max report length: 20 MB
- Authorised codecs: JPG, PNG
- Keep away from striking textual content close to the highest 270 px or backside 790 px—the ones spaces incessantly get cropped in-feed
- Pins taller than 2:3 could also be downranked within the set of rules
YouTube
Not unusual advert codecs:
- Thumbnail: 1280 x 720 px (16:9)
- Spouse banner (desktop-only): 300 x 60 px
- In-video overlay: 480 x 70 px
Specifications to bear in mind:
- Max report length: 2 MB (thumbnails)
- Layout: JPG, PNG, GIF
- YouTube recommends preserving thumbnails below 2 MB with minimum textual content
- Stay matter targeted—cropping can range through display screen length and software
Right here’s a snappy information from HubSpot on picture necessities for social posts.
Equipment and Templates for Social Media Property
I’ve used the whole thing from Photoshop to Paint in a pinch, however over the years, I’ve constructed a go-to stack of gear that simplify sizing, designing, and reformatting social media graphics. Those are the gear I go back to time and again, particularly after I wish to resize or reformat social media asset sizes briefly and persistently.
Canva
If I’m construction one thing from scratch or want a fast resize, Canva is the primary position I’m going. Their templates are already optimized through platform, and the drag-and-drop editor makes it simple to deal with model consistency. I particularly like the facility to create customized folders for each and every shopper or marketing campaign.
- Integrated templates for feed posts, tales, commercials, banners, and extra
- Resize device for reformatting one design throughout platforms
- Loose and Professional variations to be had
Pixlr
After I wish to blank up a picture or crop one thing briefly, I take advantage of Pixlr. It’s a light-weight browser-based device with simply sufficient photograph enhancing options to get the activity completed, with out feeling overwhelming.
- Excellent for speedy edits, vegetation, or overlays
- Helps layering, transparency, and filters
- Loose to make use of, with complicated options at the back of a paywall
Adobe Categorical
Adobe Categorical is excellent after I want extra design flexibility with out leaping into Photoshop. It’s speedy, web-based, and is derived with a rising selection of pre-sized templates for all primary platforms.
- Excellent for branded campaigns or content material that wishes polish
- Simple-to-use animation and video options
- Helps JPG, PNG, and clear backgrounds
Adobe Categorical additionally makes it simple to structure movies for various platforms, which is turning into extra essential as social feeds lean extra closely into short-form video. If you are maintaining a tally of the place video is headed this 12 months, HubSpot’s Social Media Video Tendencies document gives a useful have a look at what’s acting and why.
Hubspot Social Media Templates
For constant branding throughout platforms, I depend on HubSpot’s unfastened social media picture templates. Those are particularly helpful after I’m onboarding a brand new model or remodeling a content material calendar, and so they’ve stored me hours when resizing social media belongings throughout channels.
- Contains editable templates for Fb, Instagram, LinkedIn, Twitter, and Pinterest
- Sized to compare present platform necessities
- Appropriate with Canva and different design gear
Should you‘re the use of HubSpot’s Advertising Hub, you’ll additionally organize and put up at once in the course of the Social Inbox device, which is helping stay content material and picture belongings arranged in a single position.
Pointers for Higher Symbol Optimization
Sizing your photographs as it should be is a brilliant get started, however totally optimizing them calls for a couple of further steps. Those are the ways I now use as a default when prepping social media visuals.
- Cellular-first design: Maximum engagement occurs on telephones. I all the time take a look at how visuals glance in cellular previews and regulate spacing, font sizes, and site accordingly.
Professional tip: I take a look at each and every picture in preview mode throughout desktop and cellular ahead of publishing. It takes 30 seconds, and it’s stuck extra problems than I will be able to depend.
- Secure zones topic: For tales, reels, and commercials, I go away room on the most sensible and backside — in most cases round 250 to 340 pixels — to be sure that buttons, trademarks, or UI overlays don’t quilt up anything else essential.
- Use JPG for footage, PNG for trademarks: I stick with JPGs for footage as a result of they’re lighter and cargo quicker. For trademarks, icons, or any design component with transparency, PNGs stay issues sharp and blank.
- Keep constant throughout platforms: Even if the specifications trade, the emblem components don’t. I take advantage of the similar colour palette, typography, and structure construction to construct popularity, irrespective of the place the picture seems. I observe the similar means for web page visuals, too, preserving picture sizes constant so the whole thing rather a lot cleanly and appears sharp throughout touchpoints. This newsletter on web page picture sizes is one I come again to incessantly.
- Evaluation AI-generated photographs manually: Equipment like Adobe Firefly or Canva’s AI helpers can accelerate manufacturing, however I all the time assessment outputs in moderation. They now and again omit model pointers or crop issues in bizarre tactics. AI is excellent for drafts, however polish nonetheless issues.
And authenticity is what wins. If truth be told, 76% of entrepreneurs say their maximum relatable, frivolously produced content material plays higher than polished campaigns, which means that your visuals don’t should be fancy, simply as it should be sized and true in your model.
Why Symbol Sizing Is Definitely worth the Effort
It took a couple of campaigns — and quite a lot of resizing regrets — ahead of I understood simply how a lot picture sizing affects efficiency. After I began tailoring visuals to each and every platform’s specifications and aligning them with proper social media asset sizes, I realized sharper photographs, more potent engagement, and a long way fewer problems with paid commercials.
One marketing campaign nonetheless involves thoughts. We had been selling a product release and created a unmarried picture to make use of throughout each and every channel. At the desktop, it appeared nice. However on cellular, our CTA used to be cropped. After swapping in a correctly sized portrait model, click-throughs jumped 27% in a single day.
The repair used to be simple. The consequences weren’t one thing we may have completed with guesswork.
And we’re no longer the one ones transferring focal point. Just about two-thirds of entrepreneurs now prioritize high quality over amount, which means that that each and every picture must do its activity. Getting the dimensions proper is likely one of the very best tactics to make sure it does.
It’s a small step that makes a large distinction. And when you paintings it into your procedure, it’s exhausting to believe going again.
Need to skip the guesswork and length your social media photographs proper the primary time? Obtain our unfastened picture template pack to create platform-ready belongings in mins.
FAQs
Have questions? Listed below are among the maximum commonplace ones I pay attention from groups looking to get their photographs proper the primary time.
What length must social media photographs be?
Social media picture sizes range through platform, however probably the most recurrently used dimensions are 1080 x 1080 pixels for sq. posts, 1080 x 1350 for portrait posts, and 1080 x 1920 for tales or full-screen vertical content material.
What’s the most productive facet ratio for social media?
The most efficient facet ratios are 1:1 for sq. feed posts, 4:5 for portrait photographs, and 9:16 for tales, reels, and different vertical codecs.
Will have to I take advantage of JPG or PNG for social posts?
Use JPG for footage and full-image backgrounds as a result of they load quicker. Use PNG for graphics, trademarks, or photographs that want transparency or sharper traces.
What occurs if I add the flawed length?
In case your picture is the flawed length, it can be cropped, compressed, or rejected through the platform. It will make your submit glance unprofessional and negatively affect efficiency. That’s why I all the time take a look at picture previews ahead of publishing.
Editor’s word: This submit used to be initially revealed in March 2020 and has been up to date for comprehensiveness.
