80+ Podcasting Statistics You Should Know in 2024 (Entire Roundup)
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Podcasts are beautiful new on the earth of on-line content material, however they’re changing into tremendous well-liked truly rapid. For instance, do you know that there are over 504 million podcast listeners international? That’s greater than all the inhabitants of Germany, France, and Italy blended!
We’re large lovers of podcasts ourselves right here at WPBeginner. And plenty of of our readers also are concerned with beginning their very own podcasts, whether or not as solo content material creators or as a part of their industry’s content material business plan.
Since we’re all about serving to you be successful on-line, we’ve put in combination this complete roundup of podcast statistics for this 12 months.
So, grasp your headphones, and let’s dive into the thrilling global of podcast statistics.
Best Podcast Statistics You Will have to Know
There’s a large number of flooring to hide on this final checklist of podcasting statistics. However don’t fear, you’ll use the short hyperlinks under to skip on your most well-liked subject:
The Podcast Increase: Marketplace Dimension and Expansion
Let’s dive into the explosive expansion of podcasting. Those numbers will display how large this medium has grow to be and why it issues in your on-line presence.
1. There are over 4.2 million podcasts far and wide the sector.
To place this into viewpoint, that’s greater than all the inhabitants of Los Angeles. If every podcast have been an individual, they might replenish 50 huge sports activities stadiums.
Much more spectacular, this quantity is repeatedly rising. Roughly each 3 days, about over 111,000 new podcasts are revealed. That’s like including a brand new town’s value of podcasts each week.
If you wish to give a contribution to those numbers, then you’re going to desire a dependable podcast internet hosting provider like PodBean. A podcast internet hosting provider shops your audio recordsdata and makes them to be had for listeners to obtain or circulate from anyplace on the earth.
2. Podcasts have grow to be just about as well-liked as radio in simply seven years, with the distance in listeners shrinking from 53% to simply 7%.
Podcasts began some distance in the back of within the spoken observe listening scene however have just about stuck as much as radio in a little while. This displays how briskly persons are converting the best way they concentrate to content material.
This implies extra folks wish to concentrate to precise subjects they’re concerned with, fairly than no matter’s at the radio. For industry homeowners, beginning a podcast may assist you to succeed in new individuals who love to concentrate as a substitute of learn.
You must flip your weblog posts into podcast episodes, giving your target market a brand new option to experience your content material. This may assist you to develop your target market or even make some more cash out of your website online.
3. The proportion of lively podcasts has been stable at 17% since 2023.
In different phrases, the podcast scene could be very aggressive. Maximum podcasts don’t stay going for lengthy, however the ones that do are most likely doing smartly.
Les Alfred from the Balanced Black Lady podcast stocks some treasured recommendation:
If you happen to’re concerned with rising your podcast, I might say consistency is amazingly essential. We will’t free up an episode one week after which ghost our listeners for a month, after which have episodes two weeks in a row after which ghost them for some other month. As you’re hanging your podcast in combination, I need you to truly consider a time table that really works for you and what you’ll be constantly doing for a long time. With this podcast, I did an episode each different week as a result of that used to be what labored easiest for me.
Les Alfred from Balanced Black Lady podcast
Luck in podcasting isn’t with reference to beginning, however about holding a gradual time table that works for you and your listeners. We’ll have a look at what the commonest publishing time table is amongst podcasters later within the article.
4. AI-powered podcasts have grown by means of 500% within the ultimate 12 months.
If you happen to’re new to podcasting, you’re in good fortune as a result of synthetic intelligence (AI) can now make the entire procedure a lot more uncomplicated.
AI is helping in some ways. It may possibly in finding particular phrases on your recordings, making it easy to edit your podcast. It may possibly additionally flip your speech into textual content for transcripts or captions, which is essential for making your podcast extra out there.
Audio modifying may be now a lot quicker with AI, as it may blank up the background sound or even assist create track that’s easiest in your podcast.
When you have a podcast website online, you’ll use SeedProd, a drag-and-drop web page builder. Its AI equipment mean you can generate reproduction in your podcast episode descriptions or create fascinating visuals to catch customers’ consideration. It will prevent time in managing your website online.
Even higher, SeedProd provides a WordPress podcast theme that you’ll use to get began immediately.
The podcast marketplace measurement is anticipated to succeed in $30.03 billion by means of the tip of 2024.
For folks elderly 13-64, podcasts are extra well-liked than radio (41% vs. 39%). However for the ones over 65, radio continues to be the best choice (66% vs. 13%).
Over 50% of entrepreneurs now use podcasts to succeed in their target market.
The largest podcast networks are iHeart Target market Community (653 million listeners), Acast (400 million), and Libsyn (100 million).
40% of podcasters say AI is helping them save time, 23% use it for concepts, 11% for automation, and 13% for making content material.
Podcasters principally use AI to advertise their displays (46%), get ready content material (29%), and edit episodes (24%).
Essentially the most used AI equipment by means of podcasters are Headliner, ChatGPT, and Canva.
Content material Is King: Well-liked Podcast Genres and Codecs
Figuring out the most well liked podcast genres and codecs mean you can in finding your area of interest or faucet into present audiences.
5. The preferred podcast genres are information (21%), true crime (18%), sports activities (17%), well being and health (17%), and faith and religion (16%).
You could be questioning tips on how to spoil into podcasting in case your logo doesn’t are compatible those well-liked classes. However don’t fear, right here’s an concept: each {industry} can get pleasure from a news-style podcast.
For instance, The WP Minute podcast covers WordPress information, appearing how area of interest subjects can in finding their target market.
Information podcasts aren’t generally simply immediately information. They regularly come with observation, research, and skilled evaluations.
This manner could make your podcast extra enticing and treasured to listeners. You’ll be able to upload your distinctive viewpoint or invite {industry} professionals to speak about present traits. It will make your content material extra insightful and entertaining, even in a distinct segment marketplace.
6. The preferred podcast episode size is 20-40 mins, becoming smartly into listeners’ busy lives.
This size works smartly as it’s lengthy sufficient to dive into an issue however quick sufficient to complete all over a go back and forth or exercise. It respects listeners’ time whilst nonetheless offering treasured content material.
Then again, the best size can rely on your subject and {industry}.
For instance, an industry-specific instructional podcast just like the Seek Engine Magazine Display may vary from 30 to 45 mins, bearing in mind in-depth discussions of advanced subjects.
However, a storytelling podcast like This American Existence regularly runs for an hour, giving time to completely increase narratives and discover more than one tale angles.
Discovering the suitable size in your podcast might take some checking out. Take note of your target market comments and engagement metrics. You must get started with 30-minute episodes and regulate in accordance with listener reaction.
7. Quite extra podcast listeners (46%) choose podcasts with video in comparison to people who choose audio-only (42%).
Video permits listeners to look the expressions and reactions of hosts and visitors, making discussions extra dynamic and relatable.
To make the most of this development, believe beginning a YouTube channel in your podcast. But even so including a visible part on your podcasts, YouTube allows you to create a way of group via options like feedback and are living chat.
We additionally suggest embedding your YouTube channel into your podcast website online to create a central hub for your whole content material. This manner permits guests to simply get entry to each your audio and video content material in a single position. In flip, this will give a boost to the consumer revel in and doubtlessly build up engagement.
This plugin allows you to create customized search engine optimization titles and meta descriptions for every podcast episode, upload schema markup to assist engines like google perceive your content material higher, and generate XML sitemaps to make sure your whole pages are listed.
You’ll be able to be informed extra about this plugin in our complete AIOSEO overview.
Extra Well-liked Podcast Style and Structure Tendencies
Essentially the most favored podcast sorts are comedy, information, and society and tradition.
79% of weekly podcast listeners within the U.S. have ate up a video podcast.
75% of folks consider that video will grow to be the default recording layout for podcasts.
62% of weekly podcast listeners elderly 13 and up have loved video podcasts passively, with the video enjoying within the background.
43% of Millennials choose video podcasts over audio-only podcasts.
42% of Era Z choose video podcasts over audio-only podcasts.
31% of Era X choose audio podcasts over video podcasts.
25% of Child Boomers choose video podcasts over audio-only podcasts.
17% of podcast hosts file their episodes in each audio and video codecs.
The preferred podcast displays on the earth come with The Joe Rogan Enjoy, Clueless, The Tucker Carlson Display, So Supernatural, and Rotten Mango.
Professional Tip: Desire a hand to create an ideal website online in your podcast? Let our crew at WPBeginner Professional Products and services design a web page that’s handsome, protected, and optimized for engines like google. E-book a unfastened session with us nowadays.
Meet Your Target market: Podcast Listener Demographics and Conduct
Now, let’s have a look at who’s being attentive to podcasts and after they’re tuning in. This data mean you can create content material that matches your target market’s way of life.
8. Most of the people concentrate to podcasts whilst doing house responsibilities (77%), cooking (74%), or exercising (62%).
This implies your listeners are regularly multitasking whilst they track in.
Your target market may no longer all the time provide you with their complete consideration, so attempt to stay your content material transparent and smooth to observe. It’s a good suggestion to make use of a conversational tone and steer clear of advanced concepts that want visible aids.
9. 68% of listeners concentrate to a podcast episode from begin to finish.
That is strangely prime in nowadays’s global, the place consideration spans are getting shorter and lots of customers choose fast, bite-sized content material. However podcasts appear to move towards the rage, holding listeners hooked for longer sessions.
So, how do you stay your podcast enticing from begin to end?
Take into consideration your favourite podcasters. Why do you stay being attentive to them? Steadily, it’s as a result of they inform fascinating tales, percentage distinctive insights, or make you’re feeling such as you’re a part of a dialog.
Similar to a weblog submit, you wish to have to grasp consideration to start with, have a transparent construction, but in addition incorporate some personalized touch to make it really feel such as you’re speaking with an actual human.
Additionally, it’s a good suggestion to make use of track breaks or quick segments to stay issues contemporary.
Josh Horowitz from the Satisfied, Unhappy, At a loss for words podcast is a smart instance of this. He has a ‘Profoundly Random Questions’ section the place he asks actors and filmmakers surprising questions so as to add a a laugh twist to the interview.
10. 36% of listeners say they’ve attempted a way of life trade on account of a podcast they listened to.
For industry homeowners, that is nice information. It signifies that in the event you move on a podcast, you could have an actual likelihood to provide an explanation for your logo or product in-depth, display the way it can assist the target market, and be expecting nice effects.
After all, this implies you wish to have to select the suitable podcast to paintings with. Search for displays that fit your target audience. The podcast’s target market will have to be very similar to your splendid consumers. This manner, you’re much more likely to succeed in individuals who might be concerned with what it’s a must to be offering.
11. Individuals who concentrate to podcasts a minimum of 1x every week are regularly trendsetters who love to suggest merchandise, keep knowledgeable, and host social occasions.
Those listeners don’t seem to be simply passive shoppers. They’re lively members of their communities, each on-line and offline. If you’ll win them over, you’re no longer simply changing a listener right into a buyer however doubtlessly getting access to their complete community.
For instance, those widespread podcast listeners can grow to be your logo ambassadors. If they prefer your product or content material, they’re prone to percentage it with their family and friends. This word-of-mouth advertising and marketing will also be very robust and cost-effective.
Additionally, since those listeners keep up-to-the-minute with present affairs and traits, they’re regularly open to new concepts and merchandise. This implies they could be extra keen to take a look at out your choices, particularly in the event you provide them in an attractive approach via a podcast.
12. Podcast listeners concentrate to round 7 hours of podcast content material every week on reasonable.
That’s like staring at about 3 full-length motion pictures each week!
As identified previous, most of the people concentrate to podcasts whilst doing different duties. This implies podcasts can grasp the target market’s consideration all over instances that may differently be unproductive. For advertisers, this can be a golden alternative to succeed in shoppers after they’re engaged however no longer visually distracted.
We can dive deeper into podcast promoting later on this article. For now, simply know that those listening behavior make podcasts a wonderful platform for buying your message in the market.
Extra Podcast Target market Knowledge and Details
American citizens elderly 13 and up spend 18% in their audio time on streaming track, 14% on YouTube track, and 10% on podcasts.
The fastest-growing age staff for podcast listeners is 13 to 17 years previous.
Common podcast listeners (1x every week) have a tendency to be extra skilled, higher hired, and earn greater than the typical U.S. grownup.
73% of customers concentrate on smartphones, 71% use headphones, whilst 29% use audio system.
87.88% of listeners track in each privately and publicly. 96.21% concentrate in non-public places, whilst 91.67% concentrate in public puts.
Early evenings on weekdays are the most well liked listening time (93.18%). Weekend mornings are the least well-liked (73.48%).
77% of US weekly podcast listeners have binge-listened to a podcast. Fiction and true crime are the most well liked for binging.
Listeners usually use about 45-120 MB of knowledge in line with hour when streaming podcasts.
73% of engineers concentrate to work-related podcasts each week.
Podcast Discoverability: How Listeners To find New Displays
To develop your podcast target market, you wish to have to know the way listeners uncover new displays. Listed below are some podcast discoverability traits you will have to know:
13. Many of us in finding podcasts via web searches (49%) and social media suggestions (48%).
This information displays the facility of word-of-mouth advertising and marketing. When your listeners love your content material, they’re prone to percentage it with others.
But it surely additionally highlights the significance of the use of the suitable key phrases on your podcast titles and outlines on streaming apps and internet sites.
That’s why we strongly suggest making a podcast website online to spice up your discoverability. Through embedding your audio recordsdata and optimizing your web page for engines like google, you’ll create a brand new visitors supply and draw in listeners who’re in search of subjects you quilt.
If you wish to in finding key phrases which can be related on your podcast content material, LowFruits is a smart possibility. This instrument can analyze more than a few seek pages in bulk and notice the place you could have the perfect likelihood of rating.
Don’t overlook about social media. Developing quick, enticing snippets of your podcasts and importing them as reels on Instagram or TikTok mean you can succeed in new audiences.
Those platforms are nice for showcasing your character and giving attainable listeners a style of what your podcast provides.
If you happen to do make a decision to create quick snippets for social media, we additionally counsel embedding those shorts to your website online. This can give website online guests with a handy guide a rough preview of your podcast content material to your homepage.
You’ll be able to simply accomplish this the use of the Destroy Balloon plugin. But even so embedding video content material to your website online, you’ll additionally customise how the video participant seems to be to check your website online design.
You’ll be able to be informed extra about this social media plugin in our Destroy Balloon overview.
14. YouTube is the highest platform for podcast discovery, with 33% of weekly listeners who prefer it over Spotify (25%) and Apple Podcasts (16%).
Whilst YouTube is main, numerous listeners nonetheless choose Spotify and Apple Podcasts, particularly after they’re at the move or don’t have YouTube Top rate to play audio within the background.
To maximise your succeed in, believe a multi-platform manner. You’ll be able to add your video content material to YouTube but in addition distribute your audio to well-liked podcast platforms like Spotify and Apple Podcasts. This technique guarantees you’re catering to other listener personal tastes and behavior.
Take note of when your episodes get probably the most listens or downloads within the first 24-48 hours after free up. This information mean you can resolve when your particular target market is possibly to interact with new content material.
Needless to say the most productive time can range relying to your audience and their behavior. For instance, in case your podcast is geared toward running pros, freeing it early within the morning may paintings smartly as folks can obtain it for his or her go back and forth.
Additionally, believe the time zones of your number one target market. When you have an international target market, you may want to discover a time that works throughout more than one time zones.
16. Apple Podcasts leads in podcast downloads with 70.8%, adopted by means of Spotify at 8.9%, and different platforms at 5.9%.
On this planet of podcasts, a ‘obtain’ occurs when anyone saves an episode to their tool or begins streaming it. This quantity is essential as it displays what number of people are if truth be told being attentive to a podcast.
Apple Podcasts has this sort of prime share of downloads for a couple of causes. First, it comes pre-installed on all Apple units, that are very talked-about. Secondly, Apple used to be some of the first large corporations to give a boost to podcasts, so it has a head get started.
Even if Spotify is rising in recognition for podcasts, it’s nonetheless catching as much as Apple. Different platforms have smaller stocks, however they’re nonetheless essential for achieving other audiences.
Extra Podcast Discoverability Statistics
Apple Podcasts hosts over 2,600,000 podcasts.
71% of folks in finding podcasts via suggestions from family and friends.
69% uncover new podcasts by means of being attentive to different podcasts.
67% of listeners say their favourite podcasts have their very own Instagram accounts.
59% of folks in finding podcasts via streaming services and products.
40% of listeners discover new podcasts the use of in-app seek bars.
Persons are much more likely to begin being attentive to new displays in January, March, July, and October, regularly matching up with seasonal occasions like the brand new 12 months, summer time, and vacation season.
Key Podcast Metrics: How one can Measure Luck
Similar to you’d observe your website online’s visitors and engagement, maintaining a tally of your podcast’s metrics is helping you are making knowledgeable choices about your content material and technique.
Let’s have a look at some key metrics that may assist resolve your podcast’s good fortune and information your long term efforts.
17. The highest three ways podcasters measure good fortune are a spike in obtain numbers, an e-mail from a listener, and a good score and overview.
Podcasters price those metrics as a result of they supply tangible proof of target market engagement and expansion. Obtain spikes point out greater passion, listener emails display private affect, and sure scores spice up visibility and credibility.
If you happen to obtain a good score or overview, it’s a perfect concept to show it to your website online as social evidence. It will inspire new listeners to offer your podcast a check out.
Getting emails from listeners is especially treasured because it signifies a deep connection together with your content material. To make it smooth for customers to succeed in out by way of e-mail, you’ll create an easy-to-use touch shape to your website online with a plugin like WPForms.
This kind plugin has more than a few touch shape templates, so you’ll select one who fits your wishes easiest. Plus, the drag-and-drop capability makes it smooth to customise the shape on your precise personal tastes.
18. 71% of weekly podcast listeners track in inside 24 hours of an episode’s free up, which is usually a benchmark for measuring your podcast’s engagement.
In case your podcast achieves identical or upper numbers, it suggests your listeners are extremely engaged and longing for your content material.
There are a number of techniques you’ll spice up the numbers for this metric. You’ll be able to create social media accounts to tell fans about new episodes or an e-mail checklist to ship direct notifications, making sure they by no means omit your newest content material.
Or you’ll even get started a club machine to your website online.
Right here at WPBeginner, we use a video club web page with MemberPress, which has considerably helped us develop our e-mail checklist.
This manner can flip informal lovers into tremendous ones who track in right away upon free up. Plus, you’ll take this chance to provide extra price in your lovers as a content material author, like unique bonus content material, early get entry to to episodes, behind-the-scenes pictures, and even are living Q&A periods.
Those additional perks no longer solely inspire listeners to interact temporarily with new content material but in addition foster a more potent, extra dependable group round your podcast.
Extra Podcast Luck Metrics to Monitor
On reasonable, podcasts get round 141 downloads of their first 30 days.
The highest 1% of podcasts get just about 4,000 downloads inside 7 days of free up.
Inside of 7 days of free up, greater than 30 downloads places you within the most sensible 50% of podcasts.
Greater than 115 downloads inside 7 days places you within the most sensible 25% of podcasts.
Greater than 470 downloads inside 7 days places you within the most sensible 10% of podcasts.
Greater than 1,100 downloads inside 7 days places you within the most sensible 5% of podcasts.
Greater than 4,782 downloads inside 7 days places you within the most sensible 1% of podcasts.
Podcasters’ 4th maximum most well-liked option to measure good fortune is nice comments from listeners on social media.
Gaining a brand new patron is the fifth maximum most well-liked approach podcasters measure good fortune.
Creating a product sale is the sixth maximum most well-liked approach podcasters measure good fortune.
Getting a buyer lead is the seventh maximum most well-liked approach podcasters measure good fortune.
The collection of likes an episode will get on social media is the eighth maximum most well-liked approach podcasters measure good fortune.
Mic to Cash: Podcast Promoting and Monetization Tendencies
Probably the most explanation why manufacturers want to podcasts as a content material business plan is their skill to power engagement and conversions. This segment will display you simply how tremendous podcasts will also be for promoting and monetization.
19. 46% of people that concentrate to podcasts per thirty days say the commercials aren’t irritating, which is 23% upper than for YouTube commercials.
Podcast commercials are regularly seamlessly woven into the content material, making them really feel much less intrusive than pre-roll or mid-roll video commercials. Audio commercials additionally don’t interrupt the visible revel in like video commercials do, making them really feel much less intrusive total.
This upper advert tolerance makes podcasts a wonderful platform for advertisers. So in the event you’re a WordPress blogger, beginning a podcast is usually a option to diversify your source of revenue streams and be offering advertisers a extra enticing platform to succeed in your target market.
20. On Spotify, 93% of listeners who have interaction with podcast content material additionally have interaction with the commercials promoted in the ones podcasts.
The cause of this prime engagement price? Spotify’s knowledge displays that 63% of folks accept as true with their favourite podcast host greater than their favourite social media influencer.
That being stated, this doesn’t imply you’ll simply advertise any product that wishes to give you cash. Audiences nonetheless price content material that displays authenticity and they are able to accept as true with. It’s higher to simply paintings with manufacturers that align with your personal values and be clear about subsidized content material.
21. 80% of listeners have visited a website online more than one instances after listening to a podcast advert.
To maximise this attainable as a industry proprietor, be certain your touchdown web page is adapted to the podcast target market. You’ll be able to simply create a custom designed web page the use of SeedProd.
This personalized touch can build up the chance of holiday makers exploring your web page additional, signing up for newsletters, or making purchases.
You’ll be able to additionally use OptinMonster to arrange an exit-intent popup, which is able to seem when a customer is set to depart your web page.
This manner, you’ll seize attainable leads who may differently have left with out enticing. You must be offering a particular cut price code discussed on your podcast or a unfastened useful resource associated with the podcast subject.
22. 15% of podcast listeners would pay between $10 and $25 to come back to a are living recorded tournament.
A are living podcast tournament is when a podcast is recorded in entrance of an target market. Those occasions are well-liked as a result of they offer lovers an opportunity to look their favourite hosts in individual and be a part of the display.
Reside occasions can spice up a podcast’s source of revenue via price tag gross sales, products, and occasionally even sponsorships. Additionally they assist construct a more potent group across the podcast, which may end up in extra dependable listeners and higher alternatives for long term monetization.
Then again, organizing those occasions will also be dear, particularly relating to discovering an acceptable venue. That’s why many podcasters in the similar area of interest regularly crew up.
A nice instance is the BBE Reside Podcast Competition, which brings in combination displays like Go the Meerkat, Get the Gist, and Taste In Growth. Through becoming a member of forces, they are able to percentage prices and draw in a bigger target market, making the development extra financially viable and thrilling for attendees.
Extra Podcast Monetization Statistics
It’s estimated that podcasting advert earnings will hit the $4 billion mark by means of the tip of 2024.
Advertisers will spend $2.28 billion on podcasts in 2024, marking 15.9% year-over-year expansion.
Podcasts make up 5.1% of US adults’ day by day virtual media time, however solely 0.8% of virtual advert spend. This hole means that podcast promoting is undervalued regardless of its source of revenue attainable.
46% of folks have purchased a product after listening to an advert or a sponsorship on a podcast.
52% of podcast listeners stated they’re prone to take suggestions without delay from podcast hosts.
71% of podcast listeners are keen to be informed extra concerning the manufacturers that market it on podcasts, upper than every other medium.
65% of listeners indicated they’re prone to glance for more info about manufacturers that market it in podcasts.
59% of listeners would suggest manufacturers marketed on podcasts to others.
53% of listeners can be most likely to buy from a logo they heard marketed on a podcast.
42% of podcast commercials have been to power logo consciousness, in comparison with 39% for direct responses and 12% for branded content material.
70% of advert earnings comes from podcasts that submit bi-weekly or weekly episodes.
In the United States, the perfect advert earnings percentage for podcasts comes from the Sports activities style (15%), adopted intently by means of Society & Tradition and Comedy (each at 14%), with Information & Politics taking over 12% of the proportion.
Global Podcast Stats: Which Nation Has the Maximum Listeners?
Now we’ll discover how podcasts are doing world wide. The numbers may marvel you.
23. There are 504.9 million podcast listeners international.
That’s greater than all the inhabitants of the US and Canada blended. It’s like having one in each 15 folks on Earth tuning into podcasts.
This large quantity displays simply how well-liked podcasts have grow to be globally, crossing more than one language and cultural boundaries.
24. In South Africa, 68% of persons are common podcast listeners, the perfect price of any nation surveyed.
This prime share could be because of South Africa’s robust radio tradition. Podcasts be offering a identical audio revel in however with extra numerous and on-demand content material, making them a herbal are compatible for South African listeners.
25. Indonesia leads in podcast intake, with 57% of its inhabitants listening for a minimum of an hour weekly.
This prime price in Indonesia might be on account of the rustic’s younger, tech-savvy inhabitants and making improvements to web get entry to. Podcasts be offering a option to get entry to numerous content material and be informed new issues with out spending a lot cash, which appeals to many Indonesians.
The rustic’s visitors congestion in main towns may also play a job, as podcasts supply leisure all over lengthy commutes.
Extra World Podcast Listening Tendencies
In america, 42% of American citizens elderly 12 and older have listened to a podcast prior to now month.
79% of folks in the United States concentrate to podcasts on their smartphones.
The preferred podcast genres in the United States are comedy, society and tradition, information, true crime, and sports activities.
American citizens concentrate to podcasts at a median price of 39%.
Canadians are slower to undertake podcasts, with solely 31% listening multiple hour every week.
In Europe, Romania stands proud with 47% of its inhabitants being podcast listeners, considerably upper than the typical amongst all shoppers.
Center Jap international locations have prime podcast listening charges. Saudi Arabia leads at 59%, adopted by means of Egypt at 56%, UAE at 53%, and Morocco at 45%. Simplest Lebanon is under reasonable at 31%.
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