Search results pages are crowded with sites trying to game their way to the top. If you want good placement for a simple, generic search term, you’re going to face a lot of competition. That’s why it’s important for you to target lengthy, highly-specific keywords, which are also known as long-tail keywords. Trust me, you’ll have a much easier time reaching high positions on results pages by using this strategy. In retail, long-tail keywords are especially valuable. Short keywords indicate that the user is just browsing, while long-tail keywords show that the user knows what they want and is ready

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