As much as we love video, it’s a bandwidth-hungry way to consume on the Web. Although it is easier to engage one with video rather than with images, it is animation that fits snugly into the Goldilocks zone – animation is shorter than video, has a smaller file size, but is probably richer in creativity and diversity. Just take a look at this collection of animated GIFs to get an idea of the potential behind animation.
With the right design skills, you can create depth and motion, tell complete storylines in loops, play with character transformations, or even generate shareworthy branding exercises, like what you see below.
Recommended Reading: How to “play” animated GIFs onClick