Instagram is admired worldwide as being synonymous with online imagery. It was a fresh new concept in social networking when it was introduced, and it also changed the way businesses approach the internet, and in turn their target audience. This innovative image-based social network platform has shared many valuable lessons regarding how companies need to devise their online marketing strategies and website designing.
Let’s look at how WordPress businesses can use Instagram to find more followers and grow their brand. Here are things you should think about when posting on Instagram:
The quality of images
It is rightly said that a picture says a thousand words. So, any business maintaining a website should now focus primarily on displaying only high-quality and relevant images on their webs pages, which their target users can easily comprehend.
The successful site owner is now keen on including original photography in websites, which personalizes well with the needs of the users and takes advantage of the value associated with perfect online imagery. Originality and relevance are the primary considerations web designers need to take regarding using online images. It is essential to practice this caution while choosing images for the social media platforms and landing pages too to be in tune with Instagram shareability.
The minimalist approach is a classic trend in web design. A cluttered site is not only unattractive but also will adversely affect the page ranking by taking a lot of time to load and end up being less user-friendly. A minimalist design approach will succeed here by avoiding any distractions to a straightforward user experience. New age web users are very impatient as they want to get the information they look for instantly. So, it makes sense to design a clutter-free and straightforward site.
Gaining more exposure
Instagram is a great way to expand your brand with real Instagram followers, especially if you are developing a business website. With this inclusion, Instagram will help expose your site and business to the entire world, and unlike the conventional modes of advertising and traditional promotional techniques, you can have access to the content and change anytime or edit it anytime from anywhere.
Parallel to your website, Instagram will work as another platform to connect you with the potential audience without any restrictions. It allows you to share a message instantly with the users and maximize your reach and acceptance through Instagram.
Gaining consumer insight
Instagram web analytics capabilities will give you a clear insight into how your prospective consumers behave online and what they expect from you. It enables the business owners to gain a clear insight into what prospective customers want. Proper analytics help you also to track the performance of Instagram posts and give you a clear understanding of what to focus more and what to back off of.
Solidifying online presence
There is a lot of noise online, and it can be hard to get noticed and break through. To break through, you need more than just a website. A social media presence is incredibly important.
People on the internet should instantly recognize your brand. Similar to landing on your home page, they also should be able to visit your Instagram account and get relevant information in order to make a better purchasing decision. Moreover, a substantial presence on social networks like Instagram can surely add more value to your repute than what a stand-alone, self-made website can do for you.
Driving in traffic
The primary requirement of any online promotional strategy is to bring in more traffic to your business page and also get more conversions through it. Well presented images on Instagram will surely attract more potential customers. A lot of research has shown that Instagram (if handled correctly) can help increase website traffic up to 50 percent over time.
Using Instagram is a great way to put your content and blog on another platform. Get more customers all with beautiful images.
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