“If we’re gonna be pals, you will have to know that I re-heat my espresso as repeatedly because it takes to burn my tongue, I best watch horror motion pictures thru my palms and I significantly dislike elephants, despite the fact that I want them all of the absolute best.”
That’s the most-commented-on line from my About Me page. It’s the very remaining sentence and the 6th paragraph of 275 phrases, because of this that individuals learn all of the method all the way down to it, together with one scroll. They then really feel pressured to e mail me to invite about it. (“You reheat your espresso? Like, within the microwave? And what’s with the elephant factor??? Who doesn’t love elephants!”) In a global the place it’s laborious to stay any person’s consideration for greater than a 2d, I say that’s a good fortune.
So far as About Me examples pass, although, I make numerous errors on my web page. I center of attention too little at the industry of my industry, I haven’t added any testimonials and I don’t have a CTA on the finish. Whilst it’s attractive sufficient for strangers to touch me, it’s unfinished. I do know what number of people I’ve stuck with it, however I’ll by no means know what number of people I misplaced as it’s lacking some must-have issues.
Don’t be me. Be you, the individual with the high-performing, perfectly-executed About web page. Right here’s how.
Do I want an About web page?
Sure. Subsequent query?
The About web page is very important to any and each and every web page, whether or not you’re a person sharing your individual ideas or a full-blown industry with numerous touchdown pages. Your About web page isn’t essentially what will get other folks in your web page, however it’s the place plenty of guests are going to click on over to.
Ok, however does the writing in fact subject?
Yup. A well-designed web page will draw in other folks, however the content material is what helps to keep them there. Having a poorly-written About web page is worse than now not having one in any respect. Stay it easy, even though your business is jargon-filled. Use the Hemingway app should you’re wordy, and check out our article about creating content with high readability.
Additionally, identify your About web page one thing obtrusive: About, About Me, About Us. Don’t get inventive right here – individuals are going to search for an About web page, they usually wish to to find it with out attempting to determine what the “Our Essence” web page might be about.
Glance, that is laborious!
There’s a reason why companies rent writers: writing is tricky. Writing an About web page is especially laborious as a result of it’s a must to give other folks sufficient data to care for their pastime, however you’ll’t get longwinded. I restrict About pages to 500 phrases, and Moz’s About page, probably the most absolute best About Me examples I’ve noticed, is correct round there. That be aware depend would possibly not sound intimidating, however writing 500 very good phrases is much more tricky than writing a 1,000-word weblog submit. You must squeeze numerous data into an About web page, because of this every sentence counts. It’s form of like an elongated elevator pitch.
What an About Web page is No longer
1. An autobiography.
2. The most productive outlet for sharing a lengthy emblem tale or corporate historical past, even though it’s wildly attention-grabbing. Write a weblog submit about it as an alternative.
3. Uninteresting. You’ll be enthralled via the backstory of the way your corporate used to be based a century in the past, but when it’s going to make your reader go to sleep, depart it out. Cherry pick out essentially the most related and fascinating data that complements your emblem symbol.
4. About you. It’s going to say “About Me” or “About Us,” but it surely’s truly “In regards to the Reader.” What you’re announcing about your self is for the aim of when it comes to the reader; it’s now not for an ego spice up. Except you’re already a celeb or an influencer, other folks don’t truly care about your tale except it improves their lifestyles.
Parts of a Nice “About” Web page
I indexed those components in some way that makes essentially the most sense to me, however you’ll completely play with the format to resolve the fitting glide on your About web page.
Similar to with a weblog submit, it’s a must to hook the reader. Get started with one thing bizarre or atypical, one thing maximum folks don’t say or are afraid to mention. If you wish to make it stand out extra, daring it to show it right into a headline.
On this phase, and all through your About web page, it’s a must to stay 3 issues in thoughts:
- Who you might be
- What you do
- Why you do it
No matter you do, don’t reiterate that that is your About web page. The reader already is aware of that – they clicked at the hyperlink.
Get started along with your identify, process identify and placement, and possibly upload for your “factor.”
Hello, I’m Lindsay, a contract creator in New York. And I’m utterly obsessive about true crime podcasts.
Brag a Little
Give your self some props, however relate it to the individual you’re chatting with. What’s it about your revel in that connects along with your customer’s greatest fear? What’s stay them up at night time, and the way has that very same factor saved you up at night time?
I’ve been a full-time freelancer for 10 years, and I’ve talked to numerous advertising companies all through that point. I understand how difficult it may be to rent freelancers – they don’t know what you wish to have and also you don’t know what they want.
Assist Some Extra
They know what you’re ready to assist with, however now not the way you do it. Don’t pass into loopy element right here. Persons are nonetheless most commonly inquisitive about effects – your procedure may also be utterly pared down and nonetheless efficient.
I act because the intermediary between companies and writers as a way to each get what you want with none delays, surprises or sudden bills.
You’ll put testimonials in the beginning or finish of the About web page, however I positioned them right here on this define as it feels just like the herbal absolute best position – you’ve informed the reader how you’ll assist them and now you’re appearing the way you’ve helped others. If imaginable, come with testimonials from influencers and bold publications in addition to actual other folks.
Give Some Background
You’ve were given their pastime, so there’s some leeway to discuss how you were given began or how your corporate used to be based. Come with this data:
- Founding 12 months
- Collection of workers
- Why you began the industry
- Industry imaginative and prescient and targets
- Maximum spectacular success(s)
That is your probability to empathize some extra. Allow them to know you shared the similar struggles or questions they’re experiencing. Put into phrases what’s going thru their head.
All the time come with one image of your self – fresh, crisp and inoffensive. A photograph of your face will make you extra likable and devoted.
Imagine including a video, particularly if you wish to have to give an explanation for a procedure or product. You’ll additionally embed one among your well-liked YouTube movies, which can hyperlink in your account and assist pressure visitors there.
What makes you offbeat, attention-grabbing, different from the rest? What makes you human? Checklist 3 issues.
You’ll both do a temporary “glance, I’m only a bizarre human phase” on the finish like I did, or you’ll scatter humanized main points all through – your selection.
If individuals are heading over in your About web page continuously, then there will have to be a CTA there. This will have to be one among your extra large choices – the About web page isn’t about one particular a part of what you are promoting, and the CTA doesn’t wish to be, both. What motion will have to other folks take subsequent with a purpose to reap the largest take pleasure in your web page?
Check out the rest of Sarah’s About page, too. In relation to About Me examples, that is one among my favorites – the content material flows naturally, such as you’re having a dialog along with her. Sarah speaks proper to you and manages to let you know what she does whilst nonetheless making all of it about you.
Give the customer ways to connect with you – e mail cope with and contact quantity, your cope with if in case you have a bodily retailer or workplace, and your social media hyperlinks. Whilst this will have to be on the finish of the web page, experiment with striking it within the middle of your web page as properly, proper after essentially the most actionable paragraph, just like the “Assist Some Extra” phase.
There’s an exception to this, although. For those who’re rising briefly and getting inundated with emails and calls, you’ll take away your individual touch data. Stay your social media hyperlinks, in fact, and believe if and the way you wish to have other folks with the intention to get involved, like reside chat in your web page or Fb Messenger.
3 About Me Examples
Let’s pass over 3 well-liked About Me examples to discover what they did proper and the place they went improper.
What They Were given Unsuitable
The About Us page for Mirasee doesn’t straight away put across what this corporate does. There’s a man dressed in a “Be Extra Curious” blouse, a tagline that claims “Reimagine Industry” and a buzzword-heavy description of what Mirasee way, however what do they do? I do not know.
What They Were given Proper
The whole lot is on one web page. There’s no reason why to stay your About Us data separate out of your imaginative and prescient or your crew. All of it falls beneath the “About” umbrella, and also you’ll get extra traction out of the web page if it’s all nestled in combination.
What They Were given Unsuitable
What They Were given Proper
- Moz’s About page will get proper to it. Their replica is equivalent portions simple and punchy, and you understand precisely what their experience is from the get-go: search engine marketing.
- Moz places their “the place the identify comes from” phase on the finish – it’s there, however they are aware of it’s the least vital a part of their About tale.
- They preserve the whole thing on one web page, and the replica is brief total in spite of there being seven sections.
P.S. Backlinko is some other web page that hits all of the proper marks with their about web page: readability, social evidence, CTA.
Area of interest Hacks
Ok. You’ll want a contemporary cup of espresso for this one. There’s so much happening with the Niche Hacks About Me page.
What They Were given Unsuitable
There’s a ton of textual content, and splitting it up into mini-paragraphs isn’t serving to. That first above-the-fold phase is an eyesore. This is able to all be condensed into one or two nice paragraphs that strongly put across who they’re and the way they are able to assist you to. Shorter content material is assured content material.
They’ve additionally buried the lead. The “How This Weblog Will Assist You Be triumphant On-line” phase has one bit of knowledge that are meant to be on the best of the web page: “I put up epic assets, give away industry secrets and techniques, and submit data totally free that almost all different web entrepreneurs fee large greenbacks for.”
What They Were given Proper
For those who proceed scrolling, you’ll come to a “What We Hope To Succeed in Over The Subsequent 5 Years” phase. Whether or not or now not you assume this data is vital sufficient to incorporate right here, it’s damaged down a lot better than the replica above. It’s smartly looked after into 3 bullet issues and more straightforward at the eyes.
There also are hyperlinks to “superior content material” at the backside. Having the hyperlinks right here provides the reader elsewhere to head once they’re completed with this web page. You’re much more likely to click on on a hyperlink right here than return as much as the highest, to find the weblog, and so on.
What They Were given Sorta Proper
They’ve integrated testimonials from actual readers in addition to business influencers. Sadly, they’ve a ton of testimonials, and a few are more potent than others. I’d pick out the highest 5, put them nearer to the highest of the web page and allow them to paintings their social evidence magic. You’ll all the time come with extra on a devoted testimonials web page.
There’s so much to take into accounts right here, and it didn’t assist that I wired that those 500 phrases shall be a very powerful of your web page. Right here’s the excellent news: all of this data. It all. You understand who you might be, what what you are promoting is set, who you serve, why you do it… Take your time to place it in combination in some way that’s transparent. Don’t concern about being inventive, simply be truthful and clear – readers will recognize you for that whilst finding out about what’s in it for them.
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