Your web site’s area and general URL construction are in line with a couple of technical components. On this article, we’re going to discover the usage of www vs. non-www in your web site’s URL and which is healthier for search engine marketing.

Each www and non-www have their execs and cons, however in the end you wish to have to understand the consequences of what you’re opting for. When you aren’t cautious, you’ll want to create replica places of your web site which will harm your web site’s search engine marketing and score within the SERPs scores. Right here’s how you’ll stay the drift of tourists coming by means of having a correctly configured web site URL.

Working out the Construction of a URL

It is very important keep in mind that there are lots of apparently insignificant main points that pass into development your web site’s URL. Every of those main points adjustments the positioning of your web site and likewise how search engines like google and yahoo, like Google, move slowly and index your web site.


HTTP is the usual language protocol to lend a hand browsers keep up a correspondence between shoppers and servers. Maximum URLs get started with http://. In case your web site has an SSL Certificates or Shipping Layer Safety (TLS), the URL will get started with https:// as a substitute.

Area Identify

Domains are a vital a part of the web, permitting customers to navigate between web sites. That is what you buy and sign in at area registers like Godaddy or Namecheap. Domains act as human-readable (and rememberable!) addresses. If we didn’t have them, we’d be browsing the internet memorizing IP numbers as a substitute of corporate and emblem names.

In a URL, the area is a substring that follows the preliminary http:// or

WWW Area Prefix

The WWW prefix is used to lend a hand establish a internet cope with or location. Mainly, this can be a subdomain (very similar to or to spot a extra particular location. That is most commonly used on better web sites. Alternatively, not like conventional subdomains, it’s not important nowadays to incorporate the WWW prefix except you’ve gotten a selected reason why to take action. In a URL, the www prefix precedes the area identify:

What are WWW and non-WWW?

Once we discuss www vs non-www, we’re relating to web sites that come with the www prefix within the area identify or now not.

Here’s a www area:

And here’s a non-www area:

The WWW (“Phrase Extensive Internet”) prefix has historically designated web sites which might be out there on-line. For lots of the historical past of the web, maximum web sites used a “www” prefix adopted by means of a website identify. At the present time, it’s handled extra as a subdomain, making it non-compulsory for the ones taking a look to streamline their URL with a non-www model in their area.

Variations Between WWW vs non-WWW: Professionals and Cons

The web is an overly particular position. A minimum of with regards to internet requirements. Adoption of latest tactics of doing issues is gradual since there are billions of web customers and breaking the web is in no one’s best possible passion. The variations in www and non-www domain names might stop to exist one day however there are some person enjoy and technical variations to know presently.

First, you will need to keep in mind that a web site URL the usage of WWW is technically an altogether other location than the similar web site URL the usage of non-WWW.

As an example: will take you to another location than

Because of this you will need to be in line with what you select. And, use redirects and canonical URLs to remember to don’t seem to be getting replica content material.

WWW’s Cookie Dealing with

Cookies, as soon as a staple of the web, carry out roughly the similar whether or not you employ www or non-www in your web site.

This is, for one exception. Internet sites the usage of www lend a hand prohibit cookies from shifting throughout many sub-domains.

So, in case your web site makes use of a couple of sub-domains (,, or lend a and you wish to have cookies to be distinct in keeping with each and every sub-domain, it’s higher to make use of the www prefix on your web site.

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WWW CDN Configuration

CDNs also are more uncomplicated to arrange with www domain names. There are some CDN suppliers that don’t take care of non-www neatly in any respect. However this can be a shrinking incidence.

Non-www Domain names are Higher for Person Revel in

The use of non-www domain names is extra intuitive at the end-user aspect of items. Non-www web sites are regularly typed in by means of web customers by means of default (even for web sites that use www). This implies fewer redirects happen when the usage of non-www URLs for websites with various direct visitors. Folks roughly forget about “www.” prefixes when speaking about or referencing URLs.

How Browsers take care of WWW

Additionally, fashionable browsers are beginning to disguise the www a part of web sites within the seek bar—making a cleaner means of taking a look on the web site URL. The browser doesn’t strip the URL of www. It merely doesn’t show it except a person clicks into the URL bar to edit or trade the URL.

Is hiding that part an indication of items to come back? Possibly—however for now, browsers are serious about making issues so simple as conceivable for the typical web person. They aren’t serious about showing the www prefix since there is not any technical distinction between them opting for to turn it or now not.

The best way to Take a look at if You Are The use of WWW vs non-WWW in WordPress

Web site development platforms, like WordPress, will let you view and alter the www or non-www model of your web site URL. This selection is an superior advantage of the usage of WordPress however comes with the added accountability of creating knowledgeable choices round its use.

Essential!: Ahead of checking or converting the rest. We don’t counsel converting prior to now established web sites’ use of www non-www. No matter you select whilst development your web site (and when search engines like google and yahoo began indexing it) is workable. Best trade this on established web sites in case you are assured with what you’re doing and know how it impacts how search engines like google and yahoo index your web site.

To test in case your web site is the usage of WWW or now not, pass for your Admin Dashboard in WordPress. Navigate from “Settings” to “Normal”. This may pull up a brand new web page with the choices “WordPress Cope with” and “Web page Cope with”.

WordPress Settings - General - Website URL - www vs. non-www

Make certain either one of the ones are the similar (in virtually all circumstances) and in line with the area you bought for the web site.

If you wish to make adjustments and are undecided about what you’re doing, it’s best to touch your internet hosting corporate’s improve workforce for solutions.

search engine marketing Advantages of The use of WWW vs non-WWW

Engines like google don’t favor www or non-www nor take it into consideration as a score issue. So for search engine marketing, opting for one forward of the opposite isn’t necessary. What is necessary is the right kind configuration of ONE of the choices — by no means each. Misconfiguring www or non-www may end up in search engine marketing consequences.

search engine marketing Chance of Reproduction Content material

Having each www and non-www URL variations of a web page or submit can also be regarded as replica content material and harm search engine marketing.

Reproduction content material is content material this is repeated at the similar web site (and in some circumstances different web sites). Some content material overlap is all the time going to occur on any web site. Alternatively, the usage of each www and non-www creates two complete, actual variations of each and every web page, submit, and archive location. This necessarily creates a reproduction of your entire web site—one at and one at That is additional difficult in case you are additionally permitting each HTTP and HTTPS protocols in your web site.

Duplicate Content Warning

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This may now not appear to be a large factor however it may well have drastic penalties. Put merely, having two variations of your web site will confuse search engines like google and yahoo. Engines like google will index a few of your pages at the www area and others at the non-www area.

You don’t need part of your area authority development on one in every of two variations of your base URL. No longer most effective will it get at a loss for words about which model to index and rank, however it may well additionally penalize each variations and tank your scores. This may result in reduced seek visitors and function on your web site.

When you do have each or have a priority, you’ll arrange 301 redirects. This may redirect the undesirable URL model to the sought after model. For non-WWW domain names, many internet hosting suppliers may have a redirect to the WWW model of your area arrange by means of default to steer clear of any war. If now not, you’ll all the time carry out the important redirects with a plugin.

For extra, take a look at final information to copy content material and search engine information to copy content material and search engine marketing

The Significance of Atmosphere a Canonical URL for search engine marketing

A canonical URL is a self-declared desire submitted to Seek Engines of your most popular URL model for a web page or area location. When you’ve got a couple of variations of a internet web page, as we’ve discovered is conceivable, it may well reason issues of search engines like google and yahoo. It is because they won’t know which model of the web page to index and display searchers. Indexing problems are made worse by means of the various search engines seeing replica content material, which will harm your score in seek effects.

Atmosphere a canonical URL tells search engines like google and yahoo which model of the web page you wish to have them to index. This is helping them move slowly your web site extra successfully and stops replica content material problems.

The canonical URL can also be arrange with Yoast search engine marketing for WordPress. Yoast search engine marketing is a plugin that is helping you optimize your web site for search engines like google and yahoo. On each and every Web page or Publish of your web site, scroll right down to the Yoast search engine marketing Phase. Below “Complicated” you’ll see a box so as to add that web page/submit’s canonical URL. This may inform search engines like google and yahoo which model you like.

Yoast SEO Canonical URL Advanced Page Options

Yoast isn’t the one plugin that this. Take a look at any other WordPress search engine marketing plugins that may lend a hand with canonical URLs.

It’s value noting that canonical tags are your final defensive line for telling search engines like google and yahoo which model of your web site to index. Canonical tags also are useful for replica content material that exists for causes rather then having each www and non-www variations of your web site.

For extra, take a look at our final information to canonical URLs.

Evaluation for Solving Combined WWW and Non-WWW URLs

When you assume you’ve gotten a topic with a couple of variations of your web site:

  1. Touch your internet hosting provider supplier. They must be capable of lend a hand establish any problems at the server aspect of items.
  2. Configure your WordPress web site to make use of just one choice. This can also be carried out manually or with a plugin.
  3. From there, you’ll arrange 301 redirects from the undesirable model to the required model. There some nice redirect plugins for WordPress to lend a hand. This tells Google (and different search engines like google and yahoo) that in the event that they’ve listed the undesirable URL that the ones pages have moved in different places. This procedure is very similar to how you could redirect your WordPress web site from HTTP to HTTPs.
  4. Finally, you’ll arrange canonical URLs to make it particular which of them are to be most popular by means of search engines like google and yahoo.

WWW vs non-WWW – Which One Must I Use?

As we’ve came upon, this can be a stalemate with regards to search engine marketing. The use of www or a non-www URL gained’t have an effect on your web site’s search engine marketing.

The use of a www URL can have some technical advantages in a couple of spaces and possibly because of this, it must be regarded as over non-www.

The principle factor is to be completely in line with your use. As soon as you select www or now not www—stick to that selection.


search engine marketing is the most important attention for any web site proprietor. Opting for to make use of www vs. non-www to your URL isn’t a significant attention on your web site’s seek score. Just be sure you observe the most productive practices above and also you’ll be capable of spend your time being worried about different spaces of search engine marketing.

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