There were platforms for constructing internet sites, touchdown pages, and gross sales funnels for moderately a while now. For lots of, the selections come right down to WordPress vs ClickFunnels, two tough platforms that assist other people construct internet sites that get extra conversions on their virtual houses.

WordPress is the maximum versatile CMS available on the market and may also be tailored (with issues and plugins) to create gross sales funnels and touchdown pages optimized for lead technology. ClickFunnels (and its primary replace ClickFunnels 2.0) is a well-liked gross sales funnel builder that has grown to transform an all-in-one platform for constructing a online page. It has integrated gear for funnel advertising and marketing that come with a funnel builder, LMS (for on-line lessons), eCommerce, associate web page builder, e-mail advertising and marketing, and CRM. This makes it laborious to check with one thing so modular as WordPress.

On this publish, we’ll evaluation how ClickFunnels and WordPress evaluate in value, usability, customization, eCommerce, and extra, so you’ll to find the fitting advertising and marketing funnel platform in your online page.

WordPress vs ClickFunnels: Pricing

Pricing is a huge deal for internet sites. WebFX has calculated the moderate value for a professionally constructed small-business online page at $2,000 to $9,000 with annual prices of between $400 and $1,200. And it’s simple to justify the ones figures whilst you acknowledge the entire mission-critical options baked into a fashionable online page. Preferably, you’d wish to reduce the prices related to a online page or funnel builder whilst conserving the options and normal capacity. How do those two internet platforms stack up on value?

How A lot Does WordPress Price?

WordPress is open-sourced instrument, that means the core era is loose to make use of. On the other hand, there are prices related to the use of it. At a minimal, you’ll spend round $20/12 months on a site (Namecheap) and from $5/mo to $75/mo on internet website hosting (you’ll get either one of those with a depended on supplier corresponding to Siteground). Internet website hosting costs range relying at the supplier and the website hosting you select, corresponding to shared website hosting vs VPS website hosting or devoted website hosting. Those are the ante for operating with WordPress (and any online page platform, SaaS or self-hosted).

Apart from the prices related to website hosting and area registration, you’ll additionally acquire top rate issues and plugins. That is the place you’ll become an impressive running a blog CMS right into a full-fledged funnel builder.

With choices like WooCommerce + WPFunnels, FunnelKit, or CartFlows, online page house owners can deliver gross sales funnels, in all their glory, to WordPress. Some also have loose choices for the ones simply beginning on this international. CartFlows, on the time of this writing, value most effective $79 consistent with yr for his or her starter plan. Evaluate that with ClickFunnel’s $147 monthly ticket.

Perhaps upload a top rate WordPress theme (Divi has a one-time value underneath $300), a touch shape plugin like Gravity Bureaucracy (for $59 consistent with yr, a caching plugin like WPRocket (for $59 consistent with yr), and a mixture of different loose or cheap plugins. With the area, website hosting, and those instance plugins, powering a WordPress gross sales funnel would value not up to $250 consistent with yr with an extra one-time cost of not up to $300. All this is the price of most effective 4 months on ClickFunnels’ Fundamental plan.

ClickFunnels additionally permits the introduction of club websites, lessons, and CRM/E mail advertising and marketing campaigns. WordPress, after all, too can do the ones issues with the fitting loose/top rate gear. See our best suggestions for club plugins, CRM plugins, and LMS plugins for WordPress websites.

How A lot Does ClickFunnels Price?

ClickFunnels is a platform that provides 3 plans for companies to make a choice from in accordance with scaling wishes.

ClickFunnels Pricing Page April 2023

The Fundamental plan contains the foundational options of ClickFunnels at $147 monthly. It supplies one online page, 20 funnels, one admin person, one area, 3 lessons, 1,000 scholars, and 10,000 contacts. Customers get limitless workflows, pages, merchandise, e-mail sequences, and elementary analytics.

The Professional plan contains the entirety within the Fundamental plan however with upper utilization limits and extra options. For $197 monthly, customers get one online page, 100 funnels, 5 admin customers, and utilization on 3 domain names. The plan additionally contains 15 lessons, 10,000 scholars, and 25,000 contacts. Further options within the Professional plan are the facility to create an associates program, API get admission to, ShareFunnels, Liquid Theme Editor, and CF1 Repairs Mode Plan.

Finally, the Funnel Hacker plan contains the entirety within the Professional plan however with even upper limits and complicated options. For $297 monthly, customers get 3 internet sites, limitless funnels, 15 admin customers, utilization throughout 9 domain names, and complicated analytics. The plan additionally contains 200 lessons, 20,000 scholars, and 200,000 contacts.

It’s essential to notice that whilst ClickFunnels does have a per 30 days value, it’s an all-in-one resolution for growing gross sales funnels, which is able to save you time and money in comparison to growing funnels with more than one gear and platforms. It gives this simplicity and packaging for a better value. The Fundamental plan would value about $1,524 consistent with yr with the once a year cost choice.

Fortunately, ClickFunnels does be offering a loose 14-day trial, so you’ll test it out previously.

WordPress vs ClickFunnels: Ease of Use

Ease of use is the place issues can get attention-grabbing. All of it will depend on your enjoy with funnel constructing which is beautiful other from growing a normal online page. When you’re new to this idea, then it can be tricky both manner you pass. We’ll discover this in a little bit extra element underneath.

WordPress Ease of Use

WordPress gives superb ease of use when making a elementary online page or weblog. The platform’s easy interface permits customers to simply create and edit pages, posts, and media with out a lot technical wisdom. On the other hand, putting in WordPress is extra concerned than many freshmen be expecting. Discovering the fitting website hosting and area registrar and putting in WordPress, a theme, and plugins require some enjoy (no less than excellent steerage). But it surely isn’t that arduous.

WordPress’ block editor and core settings are really easy to make use of, and there are many assets on-line to get you on top of things. Even if constructing advertising and marketing funnels in WordPress comes to extra built-in gear, you continue to have extra flexibility to construct funnels the use of your favourite drag-and-drop editor or visible web page builder.  As an example, with Cartflows, you’ll make a choice a web page builder like Divi to make use of in your funnel-building procedure.

CartFlows Installation and Setup

Funnel Developers on WordPress do provide extra of a studying curve (particularly for those who aren’t tech-savvy). This is equal to in the event you began with ClickFunnels. You’d have to be told how this system works—and for WordPress, we advise making an attempt both WPFunnels, FunnelKit, or CartFlows. Development eCommerce-powered gross sales funnels for merchandise or lessons is tougher than making a enterprise online page. You will have to be expecting that constructing a funnel might be a little bit extra sophisticated (in WordPress or a devoted gross sales funnel builder).

ClickFunnels Ease of Use

ClickFunnels has an intuitive drag-and-drop interface, making it simple to make use of for freshmen. The platform gives a spread of templates and prebuilt funnels, which may also be custom designed to suit your particular wishes. ClickFunnels additionally supplies a visible editor that lets you design and edit your funnels in real-time with none coding required.

ClickFunnels Simultaneous Edits

ClickFunnels additionally has the entire gear you’ll most probably want integrated. This contains eCommerce capacity, funnel developers, and e-mail advertising and marketing. That is great in comparison to WordPress because you don’t have to determine particular person plugins that may do those duties after which double-check that all of them paintings seamlessly in combination. However, this additionally manner that you’re 100% purchased into the ClickFunnel ecosystem—in the event that they leave out one or two options, you’re caught with that.

WordPress vs ClickFunnels: Customization

Customization is a huge a part of many website-building platforms. It’s laborious to understand what your online page will want in a few years, however you wish to have to believe that your online page era will develop with you. Each WordPress and ClickFunnels be offering a spread of customization choices, however as we’ll see, they give the impression of being very other.

Customization in WordPress

WordPress is a extremely customizable platform with unending probabilities for design and capability. Not like online page builder platforms like ClickFunnels, WordPress gives a limiteless array of gear, assets, and other people that will help you create the online page you wish to have. With its theme repository containing 1000’s of loose issues, in addition to top rate issues and web page developers (together with Divi), you could have virtually countless choices for design customization and extendibility.

Divi, premium WordPress website builder plugin

Along with issues, WordPress has over 50,000 loose plugins to be had to be used. Those plugins can upload quite a lot of capability for your web page, together with paperwork, social media integration, eCommerce options, e-mail advertising and marketing, and a lot more. You’ll be able to additionally use loose and top rate plugins to create customized capability distinctive for your web page.

WordPress 60000+ Plugins

Additionally, the ones with coding talents can take customization to the following degree by way of extending and enhancing current issues with easy CSS tweaks or extra complicated PHP coding. With WordPress, you’ll make your online page your individual and stick out from the group.

Customization in ClickFunnels

ClickFunnels has restricted customization choices. It does include prebuilt funnels and templates for growing issues simply, however you’re restricted to what the Clickfunnels workforce has advanced themselves. Impressively, the gear it has constructed span funnel constructing, CRM, and eCommerce. So, it isn’t like they don’t have any gear—you’re simply limited to what they’ve constructed.

ClickFunnel’s integrations permit for better customization and versatility with steadily used gear. As an example, it has integrations with widespread SMS and e-mail advertising and marketing services and products and a couple of cost processors. However since this can be a closed ecosystem, integrations are sparse. When evaluating the third get together integration attainable of ClickFunnels vs WordPress, you temporarily understand that there are some distance fewer choices with ClickFunnels.

WordPress vs ClickFunnels: Publishing Equipment

In the case of publishing gear, WordPress is the de facto platform for publishing and running a blog. It gives quite a lot of options and customization choices that cater to bloggers and content material creators.

WordPress CMS

The WordPress CMS options an editor that you’ll use for growing and publishing content material. The editor is intuitive and user-friendly, with quite a lot of formatting choices and the facility so as to add photographs, movies, and different media. Moreover, WordPress means that you can agenda posts prematurely, which is useful for bloggers and companies that wish to handle a standard publishing agenda.

WordPress additionally integrates with third-party gear, corresponding to Google Analytics, Search engine optimization plugins, and social media sharing plugins. Those gear will let you analyze your online page’s efficiency, give a boost to your search engine marketing, and build up your social media presence.

WordPress’s Block Editor is a sophisticated device for growing and showing content material. It is going well past a normal WYSIWYG enhancing setting. Blocks of every kind can be utilized to create wealthy content material that thrills guests.

The WordPress Block Editor

ClickFunnels Publishing

ClickFunnels basically makes a speciality of constructing gross sales funnels, providing restricted publishing gear in comparison to WordPress. In ClickFunnels 2.0, a brand new Weblog function shall we customers create and post blogs. It supplies a easy enhancing interface that appears like a modern-looking 2015 WordPress enhancing interface with restricted WYSIWYG enhancing.

Blog Editor in ClickFunnels 2.0

WordPress vs ClickFunnels: Safety

WordPress and ClickFunnels each supply options and gear for online page safety. On the other hand, they do fluctuate in how they way safety and what sort of keep an eye on you could have over those options.

WordPress Safety

WordPress is a self-hosted platform, that means you’re accountable for making sure the safety of your online page. Whilst WordPress is a protected platform, its customizable nature makes it at risk of assaults. If one plugin or theme is inclined, it will possibly open up all of your web page to nefarious actors.

On the other hand, a large number of safety plugins to be had for WordPress can toughen its safety. Those plugins be offering options corresponding to malware scanning, firewalls, and login coverage. WordPress steadily updates and patches to deal with recognized vulnerabilities and protected the platform. And the highest plugins are mechanically up to date to verify patches pop out temporarily prior to being exploited.

On the other hand, it’s essential to notice that making sure the safety of a self-hosted WordPress online page calls for extra paintings and a focus in comparison to the use of a SaaS platform like ClickFunnels. You might be accountable for putting in and keeping up safety features, corresponding to SSL certificate and backup plugins.

ClickFunnels Safety

ClickFunnels is a SaaS platform, because of this that the platform’s workforce handles the safety of your online page. It gives a spread of security measures, together with SSL encryption and two-factor authentication. Those options assist to be sure that your online page and knowledge are protected.

A SaaS platform like ClickFunnels can be offering peace of thoughts relating to online page safety, as you don’t have to fret about putting in and keeping up safety features. On the other hand, it’s essential to notice that SaaS platforms can nonetheless be at risk of assaults, and opting for a credible and dependable platform that prioritizes safety is very important.

WordPress vs ClickFunnels: eCommerce

Referring to eCommerce, each WordPress and ClickFunnels be offering their options and concerns.

WordPress eCommerce

With its integration with quite a lot of eCommerce plugins like WooCommerce and Simple Virtual Downloads, WordPress has transform a strong platform for growing on-line retail outlets. Development a web-based retailer and including merchandise to it the use of WooCommerce is hassle-free. When you set up the plugin, new menu pieces are added for your WP admin dashboard. You’ll be able to create and categorize merchandise, identical to you might create a brand new Publish or Web page. WooCommerce helps more than one cost gateways by way of default, together with EFT, PayPal, and Stripe.

WooCommerce features

Probably the most advantages of the use of WordPress and WooCommerce is the versatility it gives. You might have complete keep an eye on over the design and capability of pages used within the purchasing procedure (buying groceries cart, checkout, and many others.).You’ll be able to customise your on-line retailer with 1000’s of plugins and issues to satisfy your particular wishes and personal tastes.  For instance, Divi has tough eCommerce Modules that make constructing a customized on-line retailer conceivable.

ClickFunnels eCommerce

ClickFunnels comes with eCommerce capability, making it conceivable so that you can arrange and organize a web-based retailer with out leaving the platform. On the other hand, customization choices are restricted in comparison to WordPress. Whilst you’ll upload merchandise and acquire orders, you’ll’t create a fully custom designed eCommerce enjoy.

ClickFunnels Advanced Analytics for eCommerce

Probably the most advantages of the use of ClickFunnels for eCommerce is the ease it gives. The platform is designed to optimize your on-line retailer for conversions. ClickFunnels looks after eCommerce setup and upkeep, permitting you to concentrate on managing your on-line retailer inside the platform.


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Is WordPress higher than Clickfunnels?

Each WordPress and Clickfunnels have their strengths and weaknesses, and the selection between them will depend on your wishes and personal tastes. WordPress gives a prime level of customization and versatility, whilst Clickfunnels is in particular designed for growing gross sales funnels and optimizing your online page for conversions.

Are you able to use Clickfunnels with WordPress?

Sure, it’s conceivable to make use of Clickfunnels with WordPress. You’ll be able to use Clickfunnels to create and combine gross sales funnels into your WordPress online page. To try this, you’ll use Clickfunnels’ WordPress plugin or embed the Clickfunnels funnel immediately into your WordPress online page the use of an embed code. This integration means that you can benefit from Clickfunnels’ tough funnel-building features whilst nonetheless the use of WordPress in your online page’s design and capability.

Can Clickfunnels exchange your online page?

Whilst Clickfunnels is an impressive platform for constructing gross sales funnels, it’s not designed to switch your whole online page. Clickfunnels basically makes a speciality of growing gross sales pages and funnels optimized for changing leads into consumers. Whilst you’ll use Clickfunnels to create a online page, it will not be as complete as a online page constructed with a content material control device like WordPress. Subsequently, if you wish to have a online page with quite a lot of functionalities past simply gross sales funnels, it is higher to make use of a content material control device like WordPress, which gives extra flexibility and keep an eye on over your online page’s design and capability.

Does WordPress have a funnel builder?

WordPress does no longer have a integrated funnel builder, however there are quite a lot of WordPress plugins that can be utilized to create gross sales funnels. Two widespread choices are WPFunnels and FunnelKit.

Those plugins supply customers with complete funnel-building features which might be in particular designed for WordPress internet sites. When you already use WordPress in your online page and wish to stay the entirety inside the platform, WPFunnels and FunnelKit are excellent choices in your funnel-building wishes.

Conclusion: Is ClickFunnels Higher than WordPress?

We advise that you simply check out WordPress if you wish to have excessive customization or need higher pricing than the use of ClickFunnels. Putting in WordPress for constructing gross sales funnels could be extra paintings than with ClickFunnels, however that paintings may also be thought to be true sweat fairness that saves you from ClickFunnels’ prime ticket. That is particularly ultimate for the ones beginning who almost definitely aren’t absolutely monetized. Why pay further if you end up nonetheless constructing your online business? That mentioned, it wouldn’t harm to benefit from ClickFunnel’s loose trial to peer if this can be a higher have compatibility.

WordPress vs ClickFunnels

Let’s take a look at a handy guide a rough comparability of the platforms and the place each and every excels.

Characteristic WordPress Clickfunnels
Ease of Use Reasonably simple to make use of, however has a steep studying curve, particularly with the entire customization choices 🥇Winner
Intuitive drag-and-drop interface, simple to make use of attach gear
Customizability 🥇Winner
Extremely customizable, with 1000’s of plugins and issues for nearly any want
Much less customizable, with restricted design choices
eCommerce Toughen 🥇Winner
Totally integrates with WooCommerce, and different eCommerce gear
Integrated eCommerce capability that is restricted to what ClickFunnels supplies
Search engine optimization Friendliness 🥇Winner
Extraordinarily Search engine optimization-friendly, with a large number of plugins to be had for optimization (many are loose)
Provides elementary Search engine optimization gear, however no longer as complete as WordPress
Pricing 🥇Winner
Open-source and loose to make use of, however calls for website hosting, area, and every so often top rate answers
Subscription-based with quite a lot of pricing tiers and lines, however total priced prime because you are paying for more than one gear
Integration 🥇Winner
Maximum third get together gear that you would wish to use have a WP plugin or hook up with masses of different plugins with integrations
Provides integrations with some gear, however no longer as in depth as WordPress
Get Began with WordPress Make a choice ClickFunnels

The Easiest Method to Get Began with WordPress

Are you fascinated with the use of WordPress? If this is the case, we comprehend it may also be difficult to understand the place to begin. Here’s a fast information that will help you create without equal WordPress toolkit:

  1. Webhosting: You’ll need a super host. We advise SiteGround and Pressable.
  2. Theme: We advise our very personal Divi Theme. It’s the preferred theme on the planet for a explanation why!
  3. Funnel Builder: We advise you check out WPFunnels or FunnelKit for constructing WordPress funnels.
  4. Search engine optimization: Ensure that your online page is optimized for engines like google the use of Rank Math (its loose plan is healthier than ClickFunnels Search engine optimization gear).
  5. Efficiency: Get WP Rocket or any other velocity optimization plugin to verify your web page is blazing rapid.

What’s your enjoy with WordPress or ClickFunnels been like? Clearly, each are nice platforms, however how have they labored for you?


Featured symbol from and ClickFunnels

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